United Pickleball Association

Name

United Pickleball Association

Legal name

Pickleball TopCo LLC

Website

https://unitedpickleball.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tournament Registration Fees: Registration fees collected from amateur and professional players participating in State Championship events and the United Pickleball Championships. Fees vary by event and are managed through pickleballbrackets.com.
2. Sponsorship Revenue: Naming rights and sponsorship deals with corporate sponsors including Carvana (Carvana PPA Tour) and Doordash (MLP by Doordash). Sponsors receive brand visibility during tournaments and across marketing channels.
3. Professional League Operations: Revenue generated from MLP (Major League Pickleball) presented by Doordash, featuring 24 teams and over 100 professional athletes in a coed team-based professional league format.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

United Pickleball Association is the parent entity of the Carvana PPA Tour and Major League Pickleball (MLP) presented by Doordash, organizing professional and amateur pickleball tournaments across all 50 U.S. states plus six regional events and an annual United Pickleball Championships in Dallas, TX. The organization supports a tournament registration and bracket management platform (Pickleball Brackets) and a streaming pickleball content subscription service (TopCourt).

Product overview

United Pickleball Association (UPA) operates as the parent company of two major professional pickleball entities—the Carvana PPA Tour and Major League Pickleball (MLP) Presented by DoorDash. The company organizes a comprehensive tournament ecosystem including State Championships across all 50 states and the annual United Pickleball Championships in Dallas, TX. Supporting technology products include Pickleball Tournaments/Brackets (for tournament management and results tracking) and TopCourt (a content subscription service). The portfolio also extends internationally through PPA Australia and MLP Australia operations.

Differentiator

Problem solved

Functional benefit

Brands

• Carvana PPA Tour: Professional pickleball tournament circuit where top athletes compete to determine the best male and female players in the world. Offers divisions for every age group and skill level.
• Major League Pickleball (MLP) Presented By Doordash
• United Pickleball Championships

Products and services

• Carvana PPA Tour Professional pickleball tour organizing tournaments at world-class facilities across the U.S. for top male and female players; offers divisions for every age group (18U, 19+, 35+, 50+, 60+, 70+) and skill level (3.0 through 5.0), with amateur players invited to compete alongside professionals.
• Major League Pickleball (MLP) Presented by Doordash Team-based professional pickleball league with 24 teams, more than 100 athletes, a coed format, simplified scoring, and iconic team owners; produces live events and fan experiences.
• United Pickleball State Championship Series Inclusive competitive platform with pickleball events in all 50 U.S. states and 6 regional events for amateur players across multiple skill and age divisions; medalists receive discounted entry to the United Pickleball Championships.
• United Pickleball Championships Annual culminating championship event for State Championship medalists, held each November at Brookhaven Country Club in Dallas, TX, with a Champions Division offering Gold (free), Silver (50% off), and Bronze (33% off) medalist registration discounts.
• Pickleball Brackets Tournament hosting and management platform for pickleball brackets, events, and competitions that publicly displays game results, ratings, statistics, and other competition data.
• TopCourt Subscription-based streaming service offering pickleball-related content materials accessible to users for personal, non-commercial viewing.

Quantifiable outcome

• Championships held annually in November at Brookhaven Country Club in Dallas, TX with exclusive Champions Division for State Medalists

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• VulcancoreTechnology or IntegrationVulcan VPRO Flight Outdoor balls are used at most State Championship events, providing official tournament equipment for United Pickleball competitions.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• LIV Golf: LIV Golf launched a team-franchise, tour-based professional golf league with guaranteed player contracts and a compressed global schedule. It is comparable to MLP because it uses a team format layered onto an individual-sport tour, with similar reliance on headline owners, sponsor activation, and live-event fan experience.
• Premier Lacrosse League: PLL is a newer U.S. team-based professional sports league with a touring city-based model, media-rights deals, and sponsorship-driven economics. It is comparable to MLP in particular because both are team-based, sports-as-content leagues launched in the past several years and built around marquee athletes and festival-style live events.
• National Pickleball League: The National Pickleball League is another U.S. pickleball league operator running competitive events and team formats. It is comparable to UPA's MLP as a competing team-based pickleball league, though smaller in scale, and represents potential fragmentation risk for UPA's hold on the professional tier.

Direct peers

• WTA Tour: The WTA operates the premier global women's professional tennis tour with a similar tournament-host, ranking, and sponsorship model to the PPA Tour. It is structurally comparable because the PPA Tour runs co-main professional events and runs coed divisions, mirroring tennis's parallel tour structure.
• Association of Pickleball Professionals (APP Tour): The APP Tour is the other major professional pickleball tour in the United States, organizing tournaments, professional rankings, and championship events for elite and amateur players. It competes directly with the Carvana PPA Tour for top athletes, sponsorships, and tournament dates.
• ATP Tour: The ATP operates the premier global men's professional tennis tour, organizing year-round tournaments, rankings, and a season-ending championship. It is the closest structural analogue to the PPA Tour: individual-professional circuit with title sponsors, tournament-host cities, and a points-based ranking system.

Broad incumbents

• PGA Tour: The PGA Tour operates a tournament-host professional circuit with title sponsors for individual events, season-long rankings, and a FedExCup-style culmination. It is comparable to UPA's PPA Tour in the tournament-host, title-sponsor, and multi-tier event model, though at much larger scale and in a different sport.
• LPGA Tour: The LPGA operates a women's professional golf tour with title sponsors, weekly tournaments, and a season-ending championship. It is structurally analogous to the women's side of the PPA Tour and to MLP's coed team format, sharing the model of tournament-host sponsors and athlete rankings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UnitedPBAssoc
• YouTubeyoutube.com/c/ppatour
• Facebookfacebook.com/UnitedPickleballAssociation
• LinkedInlinkedin.com/company/united-pickleball-association
• Instagraminstagram.com/ppatour

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Pickleball Association