Will Go

What Will Go does

Will Go is a Christian missionary nonprofit founded in 1992 by Larry and Jean Johnson after graduating from Victory World Missions Training Center in Tulsa, Oklahoma. The organization is headquartered in Carroll, Iowa (Will Go Inc., a US entity) with a Canadian regional office in Richmond, British Columbia (Will Go Ministries Canada) and currently conducts ministry operations across four active countries: Canada, Liberia, Nigeria, and Cuba. Its core activities combine Gospel proclamation, discipleship training, education, and direct humanitarian relief, delivered through partner-led field operations rather than through any proprietary technology platform. Specifically, the organization operates a monthly homeless outreach in Vancouver's Downtown Eastside (serving 48,000+ meals since 2005), builds and runs elementary schools and feeding programs in Liberia's Monrovia area (serving 777 children across 5 schools), conducts evangelistic outreach in Nigerian villages and prisons (reaching 2,000+ people in 2025), and supports children's ministry and church construction in Cuba (evangelizing 300 children in 2024).

The most significant programmatic asset is the Will Go School of Ministry, launched in Monrovia in 2017 in partnership with Christian Life College (Mt Prospect, USA), which has grown to four campuses serving 140 students and producing over 300 graduates since inception. The school is led by 7 pastor-teachers and remains the organization's most institutionalized training pipeline. A second recent infrastructure investment is the Shawtown worship and outreach centre in Liberia (initiated 2023) for a community of 500+ people, and the founders' memoir 'Only God' was published on Amazon in 2023 as a supplementary engagement and modest revenue channel.

The underlying technology stack is minimal: a website (willgo.org), PayPal donation processing, an email newsletter, and Facebook/YouTube profiles for storytelling and supporter engagement. There are no disclosed apps, APIs, AI/ML components, or proprietary software. The organization funds all activities entirely through individual donations (PayPal, cheque, and in-person giving), with US tax receipts issued in USD; no products or services are sold, no pricing models exist, and there is no institutional, venture, or grant funding. The paid staff is 1-10 people, with a larger volunteer and partner network supporting field activities. Will Go is a faith-aligned, donor-funded small nonprofit with deep country-level partnerships built over three decades but minimal financial scale or technology infrastructure.

Name

Will Go

Legal name

Will Go, Inc.

Website

https://willgo.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Will Go is a US-headquartered Christian missionary nonprofit that proclaims the Gospel and delivers humanitarian relief—feeding, education, and outreach—through partner-led ministries in Canada, Liberia, Nigeria, and Cuba, funded entirely by individual donations.

Ownership category

akta.pro rank

Product category

Religious Missionary Services

NAICS

Religious Organizations (81311)

akta.pro primary industry

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

akta.pro secondary industries

Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF), Faith-Based & Mission Service Programs (EDAIAGAI)

Keywords

• Missionary outreach
• Gospel proclamation
• Humanitarian aid
• Community ministry
• Faith-based nonprofit

Headquarters

HQ city

Carroll

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Will Go operates as a nonprofit organization funded entirely through donations from individuals and communities. Donations support mission trips, food distribution, school construction, orphan/widow care, prison ministry, and operational expenses. Contributions are tax-deductible for US donors.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Will Go is a Christian missionary nonprofit that proclaims the Gospel of Jesus Christ and trains disciples through community outreach, education support, and compassion-based humanitarian ministry. It operates dedicated country programs in Canada, Liberia, Nigeria, and Cuba, and is funded through donations from individuals and churches.

Product overview

Will Go is a Christian missionary organization offering a portfolio of ministry programs rather than a unified software product. Its services include community outreach in Canada (homeless feeding, Bible study, prayer groups, family support), educational initiatives in Liberia (schools, feeding programs, ministry training), evangelistic outreach in Nigeria (villages, prisons, schools), and missions work in Cuba (children's ministry, church construction). Additionally, the organization publishes the memoir book 'Only God' and distributes a monthly newsletter. The programs operate across 4 countries with over 30 years of ministry experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Canada West Ministry Domestic missionary and outreach program serving communities in western Canada as part of Will Go's faith-based ministry.
• Liberia Ministry Missionary, educational, and humanitarian outreach program serving communities in Liberia.
• Nigeria Ministry Missionary, educational, and humanitarian outreach program serving communities in Nigeria.
• Cuba Ministry Missionary, educational, and humanitarian outreach program serving communities in Cuba.

Quantifiable outcome

• 48,000+ meals served to homeless in Vancouver since 2005
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Christian Life College, Mt Prospect USAcoreStrategic or Co-development Partner · 1 January 2017Partnered with Christian Life College to launch Will Go School of Ministry in Monrovia, Liberia in 2017 with 7 pastor-teachers. The school has grown to 4 campuses serving 140 students with over 300 graduates.
• Pastor Nelson & Debbie Quaye (Liberia)coreStrategic or Co-development Partner · 1 January 2017Partners leading Will Go School of Ministries in Liberia, overseeing Bible school operations across 4 campuses.
• Belen Star Ministries (Las Tunas, Cuba)coreStrategic or Co-development Partner · 1 January 2016Partnership with pastors of Belen Star Ministries in Las Tunas for mission trips since 2016. Supported church construction and children's ministry in the region.
• Good Samaritan House Church (Dovelas, Cuba)coreStrategic or Co-development Partner · 1 January 2016Partnership with pastor of Good Samaritan House Church in Dovelas (suburb of Holguin) for mission trips since 2016. Supported extension of 2 children's Sunday school classrooms and a multi-functional church dining hall.
• Pastor Alex Morales - Good Samaritan Church (Cuba)coreStrategic or Co-development Partner · 1 January 2016Friend of Will Go in Dovelas, Holguin Cuba. Leads Good Samaritan Church and coordinates Will Go mission activities in the region.
• New Kru Town / Caldwell Community (Liberia)coreStrategic or Co-development Partner · 1 January 2012Long-term partnership with communities in Monrovia area for school construction, feeding programs, and church planting. Built elementary school in New Kru Town (2012) and expanded to 5 schools in Coffeefarm area.
• Pastor John Peter Ogabaje (Nigeria)coreStrategic or Co-development Partner · 1 January 2011Long-term partner since 2011 leading Nigeria ministry. Reaches 1,000 people in 9 villages, 130 orphans, 110 widows, 300 inmates in 2 prisons annually. Organizes youth conferences and evangelistic outreach.
• Dream Center, VancouverminorStrategic or Co-development Partner · 1 January 2005Partnered with Dream Center, Vancouver for church planting, immigrant family ministry, youth programs, and meals for the eastside homeless.
• Nuxalk First Nations (Bella Coola, BC)minorStrategic or Co-development Partner · 1 January 2004Support provided to First Nations families in Bella Coola and Vancouver. Will Go team provides house and hospital visits, donations, and seasonal events to celebrate families.
• Victory World Missions Training Center (Tulsa, OK)coreStrategic or Co-development Partner · 1 January 1992Founded in 1992 after Larry and Jean Johnson graduated from Victory World Missions Training Center. They initially traveled to India and Russia helping a video ministry, then joined the Victory team to teach in Albania Bible school.

Scale indicators8 records

Recent moves14 records

Expansion highlights4 records

Direct peers

• Mission to the World (MTW): Presbyterian mission agency sending missionaries worldwide for church planting and mercy ministries, with a comparable partnership-based, donor-funded international ministry model to Will Go.
• Cross International: Catholic-rooted but ecumenical faith-based nonprofit funding frontline ministries globally through donations, sharing Will Go's small-staff, partner-driven, multi-country relief and evangelism profile.
• Operation Mobilisation (OM): Global evangelical mission movement operating short-term outreach, discipleship training, and church planting across dozens of countries—closely aligned with Will Go's prayer-led, volunteer-mobilized ministry approach.
• ABWE (Association of Baptists for World Evangelism): Faith-based missions organization focused on church planting, theological education, and compassion ministries internationally—closely aligned with Will Go's School of Ministry and outreach model.
• Youth With A Mission (YWAM): Global evangelical Christian missionary organization with a comparable multi-country footprint, short-term mission trip model, discipleship training schools, and donation-funded structure—directly comparable to Will Go's missionary training and field outreach approach.
• Pioneers: U.S.-based evangelical mission agency mobilizing missionaries to plant churches among unreached people groups internationally, with a similar partnership-driven model and donor-supported funding base as Will Go.
• SEND International: Evangelical missionary organization with international church-planting and discipleship programs supported by individual donations, directly comparable in ministry model and funding structure to Will Go.

Regional players

• Asian Access: Faith-based nonprofit focused on leadership development and church multiplication across Asia-Pacific, sharing Will Go's pastor-training and donor-supported ministry model but with a different geographic focus.

Broad incumbents

• Samaritan's Purse: Large evangelical humanitarian organization with international relief, church partners, and donation funding—overlapping Will Go's faith-based humanitarian and evangelism focus but operating at vastly greater scale.

Emerging players

• Frontiers: Faith-based mission agency focused on church planting among unreached people groups, with a comparable small-team, partnership-led field structure and donor-supported model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@willGoCanada
• Facebookfacebook.com/willgoinc.org

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Will Go