What RAW Entertainment does

RAW Entertainment is a Cairo-headquartered, founder-owned film and entertainment production company established in 1989 by film director Tarek Alarian (co-founded with Mousa Essa). The company operates a full-service production model spanning four primary lines of business: feature film production, television and advertising campaign production, music video production, and production services (location scouting, budgeting, crew management, casting, line production, and equipment rental). Its feature film IP includes the Welad Rizk franchise (with Welad Rizk 2 named one of the highest-grossing Egyptian films in 2018), El Khaleya (Best Film, Arab Cinema Festival 2018), and pipeline project 'Lullaby'.

The business derives revenue predominantly through project-based, one-time engagements rather than recurring or subscription contracts. Advertising campaign work for global brands (Pepsi, Coca-Cola, Samsung, Oppo, Vodafone, Citroen, Chipsy, Lactel, Nestle Dairy Egypt, Egypt Post) constitutes the highest-volume, project-cadence revenue line, with the company claiming over 350 campaigns produced over 30 years. Music video production serves top Arabic-language artists (Amr Diab, Amal Maher, Asala Nasri, Ramy Sabry, Sharmoofers, the late Amer Mounib) with a stated portfolio of 150+ clips. Feature films, while lower in volume, are the highest-ticket line, with theatrical distribution through Egyptian and Arab cinema chains. The company also operates a line-production and equipment-rental service offering for external producers.

RAW Entertainment operates with 11–50 employees, primarily in Egypt, with markets served spanning the Middle East and North Africa. Its competitive positioning rests on three decades of brand reputation, established relationships with top Arabic entertainment talent, the Welad Rizk proprietary film IP, and an early-mover position in digital production technology adoption within the Egyptian market. The company is privately held with no institutional investors, no publicly disclosed revenue, and limited public information on equity structure. Co-production partnerships with Al Remas Film Production, New Century, Taher Media Production, Film Clinic, and Desert Highway Pictures suggest a willingness to collaborate on larger slate projects rather than shoulder risk in isolation.

Name

RAW Entertainment

Legal name

RAW Entertainment

Website

https://raw-entertainment.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

RAW Entertainment is a Cairo-based, founder-owned film production company founded in 1989 by director Tarek Alarian, producing Arabic-language feature films (including the Welad Rizk franchise), music videos for top Arab artists, and advertising campaigns for global brands like Pepsi, Coca-Cola, Samsung, and Vodafone.

Ownership category

akta.pro rank

Product category

Film Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Distribution (51212), Sound Recording Industries (5122)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Development & Packaging (IP Sourcing, Script, Attachments) (MPADAAAA)

akta.pro secondary industries

Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF), Audio Engineering Services (Tracking, Mixing, Mastering) (MPAIAHAD)

Keywords

• Film production services
• Arabic feature films
• Music video production
• Advertising campaign production
• Line production services

Headquarters

HQ city

Ad Duqqi

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Feature Film Production: Production of Arabic-language feature films for theatrical distribution in Egypt and the broader Arab world, including proprietary film IP such as the Welad Rizk franchise.
2. Advertising Campaigns: Production of television and digital advertising campaigns for international and regional brands, with over 350 campaigns produced.
3. Music Video Production: Production of music videos for mega celebrities including Amr Diab, Amal Maher, Asala Nasri, and Ramy Sabry among others.
4. Production Services: Comprehensive production services including location scouting, budgeting, crew management, casting, line production from pre to post, and equipment rental.

Distribution channels3 records

Marketing channels3 records

Core offering

RAW Entertainment is a full-service Arabic-language entertainment production company that produces theatrical feature films (including proprietary IP such as the Welad Rizk franchise and El Khaleya), television programs, advertising campaigns for international brands, and music videos for mega Arabic celebrities. Beyond finished content, the company also provides comprehensive production services including location scouting, casting, crew management, line producing, and filming equipment rental to other producers.

Product overview

RAW Entertainment is a full-service entertainment production company offering integrated content production across multiple formats: feature films, television programs, advertising/commercials, and music videos. The company operates as a unified production house where its core film productions (such as 'Welad Rizk 2', 'El Khaleya', and 'Bank El Hazz') coexist alongside its advertising production services for major brands (Pepsi, Coca-Cola, Samsung, Vodafone, Oppo) and music video production for leading artists. The company was founded in 1989 by film director Tarek Alarian and has pioneered cutting-edge cinematography in Egypt for over 30 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Feature Films Production Full-service production of Arabic-language theatrical feature films including production, direction, and distribution support. Portfolio includes titles such as 'Welad Rizk 2' (Sons of Rizk 2), 'El Khaleya' (The Cell), 'Bank El Hazz', 'Welad Rizk' (Sons of Rizk), and classic films 'Al Embrator' (The Emperor), 'Al Basha' (The Pasha), 'El Selem Wel Te'ban' (Snakes and Ladders), and 'Tito'. Targeted at theatrical distributors and cinema audiences in Egypt and the Arab world.
• TV Programs Production Production of television programs and shows, including promotional content such as 'Al Mohaysoon Promo' and 'Soula Promo'. Targeted at television broadcasters and program distributors in the Egyptian and Arab market.
• Commercial and Advertising Production Production of television and digital advertising campaigns for international and regional brands, including Pepsi, Coca-Cola, Samsung, Oppo, Chipsy, Vodafone, Citroën, Lactel, Nestlé Dairy Egypt, and Egypt Post. Targeted at consumer brand marketing teams and advertising agencies seeking Arabic-market content production.
• Music Video Production Production of music videos for mega Arabic celebrity artists including Amr Diab, Amal Maher, Amer Mounib, Asala Nasri, Ramy Sabry, and Sharmoofers. The company has produced over 150 music video clips. Targeted at music artists, their management teams, and record labels.
• Production Services Comprehensive line production services for other film and content producers, including location scouting and provision, budgeting, crew management, casting, line producing from pre-production through post-production, and filming equipment rental. Targeted at film and content producers seeking production infrastructure in Egypt.

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Al Remas Film ProductioncoreStrategic or Co-development PartnerCo-production partner for El Khaleya (The Cell) film alongside RAW Entertainment and Al Remas Film Production
• New CenturycoreStrategic or Co-development PartnerCo-production partner for Bank El Hazz film alongside RAW Entertainment and New Century
• Taher Media ProductioncoreStrategic or Co-development PartnerCo-production partner for Bank El Hazz film alongside RAW Entertainment and Taher Media Production
• Film CliniccoreStrategic or Co-development PartnerProduction partner for Yomeddine film, with RAW Entertainment handling PR
• Desert Highway PicturescoreStrategic or Co-development PartnerProduction partner for Yomeddine film, with RAW Entertainment handling PR
• Yomeddine (PR Project)minorStrategic or Co-development PartnerRAW Entertainment served as PR partner for Yomeddine film directed by Abu Bakr Shawky, starring Rady Gamal and Ahmed Abdelhafiz
• RACCOON DIGITAL AGENCYminorOthersThird-party digital agency responsible for designing and developing RAW Entertainment's official website

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Telfaz11: Saudi Arabia-based Arabic content studio with strong digital and short-form video presence; competes for Arabic celebrity talent and brand campaign budgets, particularly with younger audiences.

Direct peers

• Film Clinic: Cairo-based film production company co-producing projects (e.g. Yomeddine) with RAW and pursuing the same Egyptian theatrical and festival circuit.
• Synergy Films: Egyptian film production and distribution company producing Arabic-language theatrical films — the closest domestic head-to-head competitor to RAW's feature-film business.
• Desert Highway Pictures: Egyptian production house also involved in Yomeddine and other regional productions; overlaps with RAW on independent and festival-track Arabic features.

Broad incumbents

• Image Nation Abu Dhabi: UAE-backed film and content producer with regional Arabic and international projects; well-capitalized competitor for top-tier Arabic film talent and brand-funded productions.
• Rotana Studios: Saudi-owned Arabic film production and distribution conglomerate with deep ties to Arab music and cinema talent; competes for celebrity-driven feature and music-video productions.
• MBC Studios: Saudi/Gulf-based mega-studio producing Arabic feature films and series across theatrical and streaming; competes for the same Arabic-language content talent and brand budgets.

Regional players

• Front Row Filmed Entertainment: Dubai-based distributor and content producer focused on Arab and international theatrical releases; comparable commercial positioning across MENA box-office economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/rawegypt
• Facebookfacebook.com/rawegypt
• LinkedInlinkedin.com/company/raw-entertainment-egypt

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAW Entertainment