Keep Northern Ireland Beautiful

What Keep Northern Ireland Beautiful does

Keep Northern Ireland Beautiful, now trading as Live Here Love Here following a 2026 corporate rebrand, is an independent registered charity (NIC102973) headquartered in Belfast that has operated since 1954 to connect people and nature across Northern Ireland. The organisation's portfolio centres on three programmes: the Live Here Love Here community engagement platform, the Eco-Schools NI environmental education programme accredited by the Foundation for Environmental Education, and the Data Hub environmental monitoring platform. The charity addresses environmental degradation, biodiversity loss, and community disconnection from nature through community events, educational initiatives, and ecosystem restoration projects.

The business model is that of a grant-funded non-profit rather than a commercial enterprise. Revenue is generated primarily through government grants — most notably from the Department of Agriculture, Environment and Rural Affairs (DAERA), which allocated over £3.2 million in 2025 and an additional £915,000 in December 2025 — supplemented by foundation grants (Garfield Weston Foundation, The Ireland Funds, Wrigley Company Foundation), corporate sponsorship (Danske Bank, Belfast Harbour, Translink), and individual donations via the Crowdfunder platform. Programme delivery is distributed through a partner ecosystem of 28+ organisations, notably all 11 Northern Ireland local authorities, which together provide regionally exclusive channels for community environmental work.

The organisation serves a horizontal customer base of Northern Ireland communities, schools, and individuals interested in environmental action. Geographic scope is intentionally regional, with operating markets limited to Northern Ireland. The 2026 rebrand consolidated the charity's identity under its flagship community campaign name and coincided with the publication of a 2026-30 strategy, indicating an intent to scale programme impact while maintaining the charity's non-profit structure and grant-funded revenue model.

Name

Keep Northern Ireland Beautiful

Legal name

Keep Northern Ireland Beautiful

Website

https://keepnorthernirelandbeautiful.org

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Keep Northern Ireland Beautiful, trading as Live Here Love Here since 2026, is an independent Northern Ireland environmental charity connecting people and nature through community engagement programmes, the Eco-Schools NI education initiative, and an environmental Data Hub, funded primarily by government grants, foundations, and corporate sponsors.

Ownership category

akta.pro rank

Product category

Environmental charity services

NAICS

Support Activities for Forestry (1153)

SIC

Forestry (800)

akta.pro primary industry

Land Trusts & Protected Areas (BPAGAGAC)

Keywords

• Environmental charity programmes
• Community engagement
• Environmental education
• Nature recovery projects
• Biodiversity restoration

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels2 records

Marketing channels4 records

Core offering

Keep Northern Ireland Beautiful (trading as Live Here Love Here) is an independent environmental charity that delivers community environmental engagement programmes, environmental education (including the Eco-Schools NI programme), and ecosystem restoration/nature recovery projects across Northern Ireland. It also operates a Data Hub for environmental monitoring and tracking.

Product overview

Keep Northern Ireland Beautiful operates as an environmental charity (trading as Live Here Love Here since 2026) offering community engagement programmes connecting people and nature. The portfolio consists of the core Live Here Love Here community platform, the Eco-Schools NI education programme, and a Data Hub for environmental monitoring. The rebranding from Keep Northern Ireland Beautiful to Live Here Love Here aligns the organization's name with its flagship community campaign.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Here Love Here community campaign

Quantifiable outcome

• 13 nature recovery projects supported with £915,000 funding

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Action RenewablescoreStrategic or Co-development PartnerRenewable energy organization partnering with the charity on environmental initiatives related to sustainable energy and environmental education.
• All 11 Northern Ireland Local AuthoritiescoreStrategic or Co-development PartnerPartnership with Antrim Newtownabbey, Ards & North Down, Armagh Banbridge Craigavon, Belfast City, Causeway Coast & Glens, Derry & Strabane, Fermanagh and Omagh, Lisburn & Castlereagh, Mid and East Antrim, Mid Ulster, and Newry Mourne and Down local authorities for regional environmental programme delivery.
• Belfast HarbourcoreStrategic or Co-development PartnerMajor port operator in Belfast partnering on environmental initiatives and sustainability programmes in the Belfast area.
• Foundation for Environmental Education (FEE)coreStrategic or Co-development PartnerInternational foundation providing the operational framework and accreditation for environmental education programmes, including Eco-Schools NI.
• Housing ExecutivecoreStrategic or Co-development PartnerNorthern Ireland Housing Executive partnering on environmental and community initiatives in housing areas across the region.
• Radius HousingminorStrategic or Co-development PartnerHousing association partner supporting environmental initiatives in residential communities.
• TranslinkminorStrategic or Co-development PartnerPublic transport operator in Northern Ireland partnering on sustainable transport and environmental initiatives.
• TrocaireminorStrategic or Co-development PartnerInternational development organization partnering on environmental justice and sustainability programmes.
• Ulster Garden VillagesminorStrategic or Co-development PartnerOrganisation promoting sustainable garden and green space initiatives across Northern Ireland.
• Cookstown Textile RecyclersminorStrategic or Co-development PartnerTextile recycling organization partnering on waste reduction and circular economy initiatives.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KeepNorthernIrelandBeautiful
• Xx.com/keepnibeautiful

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keep Northern Ireland Beautiful