MyVelo TV

What MyVelo TV does

MyVelo TV is an Atlanta-based, privately held consumer electronics and entertainment platform company (operating under parent Shift2Stream, Inc.) that sells the MyVelo TV Premiere, a hybrid connected TV device which unifies over-the-air broadcast television — including the ATSC 3.0 (NEXTGEN TV) standard — with OTT streaming applications in a single interface governed by one remote. The device is powered by Android TV 14, is Netflix Certified, and supports HDR+, Dolby Vision, Technicolor Advanced HDR, and Dolby Atmos; it is also part of the A3SA ecosystem and certified by Resillion, enabling secure decryption of protected OTA content. The platform targets US cord-cutters, sports enthusiasts, budget-conscious families, and households seeking a simplified TV experience by replacing multiple set-top boxes and inputs with a single antenna-plus-streaming box.

The company's technology architecture centers on a broadcast-first hybrid model that integrates an ATSC 1.0/3.0 tuner with the Android TV 14 application stack, Widevine DRM, and partner streaming apps (Netflix, Disney+, Prime Video, Apple TV+, YouTube, Paramount+, Peacock, Max, plus free services such as Freeplay, Plex, Pluto TV, and Tubi). Distribution is exclusively direct-to-consumer via the company-owned e-commerce storefront myvelotv.com, with marketing supported by email newsletters, the NAB Show (April 2026), and earned media; current operating geography is domestic, focused on the Southeast United States.

The business model is described across three streams: (1) hardware sales of the MyVelo TV Premiere device via pre-order, (2) advertising revenue leveraging 1st-party data and performance-based measurement on behalf of broadcasters and broadband providers, and (3) recurring platform services for intelligent cloud-based hybrid CTV experiences. The company is privately held, incorporated in Georgia, has between 11 and 50 employees, and discloses no venture funding, revenue, or unit-shipment figures; pricing is not publicly disclosed and the product appears to be in pre-launch or early commercialization phase.

Name

MyVelo TV

Legal name

Shift2Stream, Inc.

Website

https://myvelotv.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

MyVelo TV is an Atlanta-based consumer electronics company that sells a hybrid connected TV device unifying free ATSC 3.0 broadcast television with streaming apps on Android TV 14, targeting US cord-cutters, sports fans, and budget-conscious families via direct e-commerce pre-orders.

Ownership category

akta.pro rank

Product category

Connected TV Devices

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Household Audio & Video Equipment (3651), Wholesale-Electrical Appliances, Tv & Radio Sets (5064)

akta.pro primary industry

Smart Entertainment & Media Devices (Connected TVs, Streaming, Multiroom Audio) (HSAPAQAI)

akta.pro secondary industries

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD), Device & App Lifecycle Management (Build, QA, Release, A/B Testing) (MPAHAJAE)

Keywords

• Hybrid connected TV
• ATSC 3.0 receivers
• Streaming media devices
• Over-the-air television
• Smart TV set-top boxes

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Hardware Sales: Sale of MyVelo TV Premiere streaming device - a next-generation broadcast-first platform device that enables NEXTGEN TV, streaming apps, and premium picture performance
2. Advertising Revenue: Empower broadcasters and broadband providers to generate revenue through advertising on broadcast TV and Free TV, utilizing 1st-party data and performance-based measurement
3. Platform Services: Intelligent cloud-based technologies and hybrid connected TV services providing interactive media experiences to consumers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

MyVelo TV sells the MyVelo TV Premiere, a hybrid connected TV set-top device that combines free over-the-air ATSC 1.0 and ATSC 3.0 (NEXTGEN TV) broadcast reception with Android TV 14 streaming apps in one Netflix-certified box. The device is aimed at cord-cutters who want local channels, live sports, news, and major streaming services (Netflix, Disney+, Prime Video, YouTube, Peacock, Max, Paramount+) on a single remote and unified interface, with HDR picture quality and Dolby Atmos sound.

Product overview

MyVelo TV is a unified entertainment platform that combines over-the-air broadcast TV (including NextGen TV/ATSC 3.0) with popular streaming services into a single hybrid connected TV experience. The flagship product is the MyVelo TV Premiere hardware device, powered by Android TV 14 and Netflix Certified, which delivers free local channels, live sports, and streaming apps (Netflix, Disney+, Prime Video, YouTube, Paramount+, and more) with HDR picture quality and Dolby Atmos sound through one device and remote. The platform targets cord-cutters seeking to consolidate their entertainment without replacing their existing television.

Differentiator

Problem solved

Functional benefit

Products and services

• MyVelo TV Premiere A hybrid connected TV set-top device that unifies free over-the-air ATSC 1.0 and ATSC 3.0 (NEXTGEN TV) broadcast reception with Android TV 14 streaming apps. Sold direct to U.S. consumers via pre-order on myvelotv.com as an all-in-one upgrade for existing televisions, delivering Netflix, Disney+, Prime Video, YouTube, Peacock, Max, Paramount+, free local channels and live sports on a single remote with HDR picture and Dolby Atmos sound.
• MyVelo TV Hybrid Connected TV Platform Services Cloud-based platform services that enable broadcasters and broadband providers to deliver interactive media experiences to consumers and monetize broadcast TV and Free TV through advertising with 1st-party data and performance-based measurement. Targets U.S. broadcasters and broadband operators rather than end consumers.

Quantifiable outcome

• Multi-billion dollar revenue losses from content piracy addressed through secure ATSC 3.0 content distribution

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core, secondary and minor.

• A3SA (ATSC 3.0 Security Authority)coreTechnology or IntegrationMyVelo TV is part of the A3SA ecosystem showcasing ATSC 3.0 receiver innovations at NAB Show. The partnership enables secure delivery of premium broadcast content with in-home distribution capabilities through A3SA's content protection standards.
• Android TV / GooglecoreTechnology or IntegrationMyVelo TV Premiere is powered by Android TV 14, Netflix Certified. The platform provides access to thousands of apps from Google Play with regular updates.
• Dolby LaboratoriescoreTechnology or IntegrationLicensed integration of Dolby Vision HDR and Dolby Atmos immersive audio technologies enabling cinema-quality visuals and 3D surround sound.
• Technicolor / SamsungsecondaryTechnology or IntegrationSupports Technicolor Advanced HDR format for enhanced picture quality with wider color gamut.
• Widevine (Google)coreTechnology or IntegrationContent protection technology enabling secure playback of encrypted over-the-air and streaming content, including protected channels and programs even when offline.
• NetflixcoreTechnology or IntegrationNetflix Certified device ensuring highest quality streaming experience with full platform support. MyVelo TV Premiere provides dedicated Netflix button on remote.
• ResillionsecondaryTechnology or IntegrationIndependent certification body that certified MyVelo TV Premiere as a NEXTGEN TV device meeting broadcast standards.
• Streaming Content PartnerscoreTechnology or IntegrationIntegration with major streaming platforms: Netflix, Disney+, Prime Video, Apple TV+, YouTube, Paramount+, Peacock, Max, and free streaming services including Freeplay, Plex, Pluto TV, Tubi.
• Airwavz and ZapperboxminorStrategic or Co-development PartnerCo-showcased at NAB Show as fellow ATSC 3.0 receiver innovators demonstrating secure delivery of premium broadcast content.
• TV Manufacturers (Hisense, Panasonic, Samsung, Sony, TCL)secondaryTechnology or IntegrationPart of broader A3SA ecosystem. Nearly 40 NEXTGEN TV models from these manufacturers representing 18.5 million A3SA-enabled televisions are capable of decrypting protected content.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Roku: Roku is the dominant U.S. streaming device/CTV platform with Roku OS powering its own players plus licensed smart TVs. Directly comparable to MyVelo as a streaming hardware + aggregator, though Roku lacks ATSC 3.0 OTA broadcast integration.
• Apple TV 4K: Apple TV 4K is a premium streaming device competing on picture/audio quality and ecosystem — directly overlapping MyVelo's positioning around Dolby Vision, Dolby Atmos, and HDR picture performance. Lacks OTA/ATSC 3.0 broadcast functionality.
• Google TV / Chromecast (Android TV): Google's Android TV OS is the software foundation of MyVelo TV Premiere; Chromecast with Google TV competes directly in the same streaming-stick category. Strongest comparable as the underlying platform partner and primary competitor.
• Amazon Fire TV: Amazon's Fire TV streaming sticks and Smart TVs compete directly for the same cord-cutter consumer with a similar streaming-aggregator proposition. Comparable as an incumbent streaming device + content ecosystem player, but without hybrid OTA broadcast reception.

Direct peers

• NVIDIA Shield TV: Android TV-based premium streaming device targeting power users with 4K HDR, Dolby Vision/Atmos, and gaming features. Most direct comparable to MyVelo Premiere as a high-spec Android TV streaming box with broadcast-streaming ambitions.
• Zapperbox: Zapperbox is an ATSC 3.0 / NEXTGEN TV receiver that co-showcased with MyVelo at NAB Show under the A3SA ecosystem. Directly comparable as a fellow ATSC 3.0 receiver innovator targeting cord-cutters seeking free broadcast TV.
• SiliconDust HDHomeRun: HDHomeRun is a network-attached OTA TV tuner that brings broadcast channels into streaming apps across the home. Directly comparable as an OTA-to-streaming bridge device for cord-cutters, though it's a tuner/network device rather than a TV box.
• Tablo: Tablo makes OTA DVR devices that record free broadcast TV and stream to consumer devices. Comparable as an OTA-broadcast-to-modern-streaming consumer product targeting the same cord-cutter segment.
• TiVo Stream 4K: TiVo Stream 4K is an Android TV streaming device aggregating streaming services. Comparable as an aggregator device on Android TV targeting consumers seeking consolidated streaming; TiVo's DVR heritage gives overlap with MyVelo's broadcast ambitions.
• Airwavz.tv: Airwavz is another ATSC 3.0 receiver co-exhibitor with MyVelo and Zapperbox at NAB Show under the A3SA ecosystem. Direct peer in ATSC 3.0 broadcast-streaming receiver innovation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MyVeloTV
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/myvelo-tv

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyVelo TV