208

What 208 does

Beckett's Inc. is a publicly traded non-alcoholic beverage company (Canadian Securities Exchange: BKTS) operating from Toronto, Canada, with U.S. operations run through Beckett's Tonics California Inc. (Santa Monica). The company manufactures and sells two complementary product lines: Beckett's Tonics, a range of ready-to-drink non-alcoholic sparkling cocktails (Flying Mule/Moscow Mule, Mystic Dove/Paloma, Stone Daisy/Lime Margarita, Juniper Fly/Gin & Tonic, plus a margarita variety 8-pack) sold in 4-packs and 8-packs of 12 oz cans at $14.99 and $26.99 respectively, with 35 calories per can; and Beckett's '27, a line of non-alcoholic spirits and liqueurs (Coconut Rum, Cinnamon Whiskey, Amaretto, Coffee Liqueur) sold in 375ml bottles at $14.99, with approximately 5 calories per 1.5 oz serving. Both lines are formulated with distilled botanicals, natural flavors, and premium aromatics to replicate the taste and complexity of classic spirit-based cocktails without alcohol.

The company generates revenue through three primary channels: direct-to-consumer e-commerce via its Shopify-powered drinkbecketts.com store (free shipping over $60), wholesale/B2B sales to bars, restaurants, and independent retailers through an approved wholesale portal (case pricing of $60 RTD / $120 spirits), and retail distribution through Total Wine & More, Walmart.com, Amazon.com, and BevMo! (California). A subscription partnership with Raising the Bar adds a recurring-revenue layer, and seasonal Dry January campaigns coordinate multi-channel activation across retail, e-commerce, subscription, and influencer marketing.

Operationally, Beckett's is a small company (11–50 employees) that completed a US$500,000 secured convertible debenture financing in May 2026 (5-year, 8%, potential up to US$1M) to fund inventory and marketing for distribution expansion. In June 2026, CEO Larry Weintraub resigned and CFO Manish Z. Kshatriya was appointed Interim CEO while retaining CFO responsibilities, with Weintraub moving to an advisory role. The company serves mindful and health-conscious consumers seeking premium non-alcoholic cocktail alternatives, and its customers in the B2B sense are diversified across retail chains, marketplaces, wholesale accounts, and individual DTC buyers.

Name

208

Legal name

Beckett's Tonics California Inc.

Website

https://drinkbecketts.com

Company type

Public

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Beckett's Inc. is a publicly traded (CSE: BKTS) non-alcoholic beverage company that sells ready-to-drink sparkling cocktails (Beckett's Tonics) and non-alcoholic spirits (Beckett's '27) via DTC e-commerce, wholesale, and retail partners like Total Wine & More, Walmart.com, Amazon.com, and BevMo!, targeting mindful, health-conscious consumers.

Ownership category

akta.pro rank

Product category

Non-Alcoholic Beverages

NAICS

Distilleries (312140)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)

Keywords

• Non-alcoholic cocktails
• Non-alcoholic spirits
• Distilled botanical beverages
• Ready to drink mixers
• Low calorie beverages

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct-to-Consumer E-commerce: Online retail sales through drinkbecketts.com Shopify store. Consumers purchase individual products (4-packs at $14.99, 8-packs at $26.99, spirits at $14.99) with free shipping on orders over $60.
2. Wholesale/B2B Sales: Bulk sales to retail partners and bars/restaurants. Wholesale pricing offered through approved wholesale portal: RTD cocktails at $60/case, spirits at $120/case.
3. Retail Distribution Revenue: Revenue from placement in retail chains including Total Wine & More, BevMo!, Walmart.com, and Amazon.com. Company indicated financing would support inventory production and marketing to support sales and distribution expansion.
4. Convertible Debenture Financing: Secured US$500,000 through 5-year, 8% secured convertible debenture financing (May 2026) for general working capital including inventory production and marketing, with potential for additional tranches up to US$1 million.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Beckett's manufactures and sells premium non-alcoholic ready-to-drink sparkling cocktails and non-alcoholic spirits/liqueurs. The Beckett's Tonics line includes four RTD cocktails inspired by classic bar favorites (Moscow Mule, Paloma, Lime Margarita, Gin & Tonic), while the Beckett's '27 line features four distilled non-alcoholic spirits (Coconut Rum, Cinnamon Whiskey, Amaretto, Coffee Liqueur). Both lines are formulated with botanicals, aromatics, extracts, and natural flavors and contain 5-35 calories per serving.

Product overview

Beckett's is a non-alcoholic beverage company offering two complementary product lines: Beckett's Tonics (ready-to-drink non-alcoholic sparkling cocktails) and Beckett's '27 (non-alcoholic spirits and liqueurs). The Tonics line includes four flavored sparkling cocktails (Flying Mule/Moscow Mule, Mystic Dove/Paloma, Stone Daisy/Lime Margarita, Juniper Fly/Gin & Tonic) sold as 4-packs for $14.99 or as a Margarita variety pack (8-pack for $26.99), all containing 35 calories per 12 oz can. The '27 spirits line features four distilled non-alcoholic spirits (Coconut Rum, Cinnamon Whiskey, Amaretto, Coffee Liqueur) sold in 375ml bottles for $14.99 each, with approximately 5 calories per 1.5 oz serving. Both product lines are crafted with natural flavors and distilled botanicals, targeting health-conscious consumers seeking mindful drinking alternatives.

Differentiator

Problem solved

Functional benefit

Brands

• Beckett's Tonics®: Ready-to-drink non-alcoholic sparkling cocktails including Flying Mule (Moscow Mule), Mystic Dove (Paloma), Stone Daisy (Lime Margarita), and Juniper Fly (Gin & Tonic) flavors. 35 calories per can.
• Beckett's '27®

Products and services

• Beckett's Flying Mule® Moscow Mule Sparkling Cocktail Ready-to-drink non-alcoholic sparkling cocktail inspired by the classic Moscow Mule, crafted with ginger extract, natural flavors, and distilled botanicals. Sold as a 4-pack of 12 oz cans for $14.99.
• Beckett's Mystic Dove® Paloma Sparkling Cocktail Ready-to-drink non-alcoholic sparkling cocktail inspired by the classic grapefruit-agave Paloma, crafted with natural flavors and distilled botanicals. Sold as a 4-pack of 12 oz cans for $14.99.
• Beckett's Stone Daisy® Lime Margarita Sparkling Cocktail Ready-to-drink non-alcoholic sparkling cocktail inspired by the classic lime-agave Mexican Margarita, crafted with natural flavors and distilled botanicals. Sold as a 4-pack of 12 oz cans for $14.99.
• Beckett's Juniper Fly® Gin & Tonic Sparkling Cocktail Ready-to-drink non-alcoholic sparkling cocktail inspired by the classic British Gin & Tonic, crafted with natural flavors and distilled botanicals. Sold as a 4-pack of 12 oz cans for $14.99.
• Beckett's Stone Daisy® Margarita Sparkling Cocktails Variety Pack Ready-to-drink non-alcoholic sparkling margarita variety pack featuring four flavors (Strawberry, Mango, Lime, Pineapple), crafted using natural flavors. Sold as an 8-pack of 12 oz cans for $26.99 with 35 calories per can.
• Beckett's '27® Coconut Rum Caribbean-inspired non-alcoholic spirit crafted using natural flavors and distilled botanicals. Contains 5 calories and 2 grams sugar per 1.5 oz serving. Gluten-free and vegan. Sold in 12.7 fl oz (375ml) bottles for $14.99.
• Beckett's '27® Cinnamon Whiskey Spicy and warm non-alcoholic cinnamon whiskey crafted using natural flavors and distilled botanicals. Contains 5 calories and 1 gram sugar per 1.5 oz serving. Sold in 12.7 fl oz (375ml) bottles for $14.99.
• Beckett's '27® Amaretto Classic Italian-inspired non-alcoholic amaretto crafted using natural flavors and distilled botanicals. Contains 5 calories and 2 grams sugar per 1.5 oz serving. Sold in 12.7 fl oz (375ml) bottles for $14.99.
• Beckett's '27® Coffee Liqueur Sophisticated non-alcoholic coffee liqueur crafted using Arabica bean extract, natural flavors, and distilled botanicals. Contains 5 calories and 2 grams sugar per 1.5 oz serving. Sold in 12.7 fl oz (375ml) bottles for $14.99.

Quantifiable outcome

• 35 calories per 12 oz RTD can
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• BevMo!coreChannel Partner/ Reseller/ Distributor · 10 February 2026California-based beverage retailer partnership for retail distribution of Beckett's ready-to-drink non-alcoholic cocktails. Initial launch included Gin & Tonic and Moscow Mule SKUs, representing a significant milestone in the company's California retail strategy.
• Total Wine & MorecoreChannel Partner/ Reseller/ Distributor · 6 January 2026Major US superstore chain partnership for national Dry January campaign. Key retail partner providing wide physical store presence for Beckett's products across the country.
• Walmart.comminorChannel Partner/ Reseller/ Distributor · 6 January 2026Online marketplace partnership for product distribution. Included in national Dry January multi-channel campaign.
• Amazon.comminorChannel Partner/ Reseller/ Distributor · 6 January 2026Online marketplace partnership for product distribution. Included in national Dry January multi-channel campaign.
• Raising the BarcoreChannel Partner/ Reseller/ Distributor · 6 January 2026Subscription service partnership for non-alcoholic beverages. Products distributed through Raising the Bar's subscription service as part of Dry January campaign, providing recurring revenue opportunity.
• Julia Halina HadasminorGTM or Marketing Partner · 6 January 2026Influencer collaboration with author Julia Halina Hadas for her 'Mystical Mocktails' book launch. Partnership includes recipe content and mindful drinking lifestyle promotion as part of Dry January campaign.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/drinkbecketts
• Xx.com/drinkbecketts
• Facebookfacebook.com/drinkbecketts
• LinkedInlinkedin.com/company/drinkbecketts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 208