AdRock Marketing
AdRock Marketing GmbH is a German performance-marketing agency that designs and manages Google Ads campaigns for SMB software, e-commerce, and service companies in the DACH region, delivering services through its proprietary MOS-Methode framework.
- Company typePrivate
- Founded2018
- HeadquartersPfronten, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AdRock Marketing does
AdRock Marketing GmbH is a German performance-marketing agency founded around 2017–2018 and headquartered in Pfronten, Germany, with operations concentrated in the DACH region. The firm designs and manages paid Google Ads campaigns — including Search, Shopping, and broader search-engine advertising — for software companies, e-commerce businesses, and service companies, working with more than 100 clients and managing over €26 million in cumulative Google Ads budgets across seven years. The agency operates under a sales-led, consultation-driven go-to-market model, with all engagements built around its proprietary MOS-Methode, a five-step customer acquisition methodology positioned to deliver up to four times more conversions at the same budget.
The underlying service offering is human-expert campaign management rather than a software product: keyword research, campaign creation, ongoing optimization, branch and competitor analysis, and dedicated account management, supported by content assets including a YouTube channel, the Der Google Ads Podcast, an article knowledge base, and case studies. Technical differentiators center on the Google Premier Partner certification, a Microsoft Elite Partner Badge (2025), and the Performance-Marketing-Siegel 2025 from TAGESSPIEGEL; no proprietary AI/ML systems, APIs, or software platforms are disclosed.
The business model is professional-services fees on top of managed media spend, with pricing not publicly disclosed and engagement on a quote basis. Customer mix is concentrated in SMB e-commerce with selected software and service accounts, and ownership rests with two co-founders and managing directors (Geschäftsführer): Dennis Berse (operational lead, trained psychologist) and Moritz Krause (contracts and backoffice). The firm is privately held with no external funding, no parent company, and no subsidiary structure.
AdRock Marketing firmographics
Firmographics- Name
- AdRock Marketing
- Legal name
- AdRock Marketing GmbH
- Website
- https://adrock-marketing.de
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AdRock Marketing GmbH is a German performance-marketing agency that designs and manages Google Ads campaigns for SMB software, e-commerce, and service companies in the DACH region, delivering services through its proprietary MOS-Methode framework.
- Ownership category
- akta.pro rank
AdRock Marketing industry classification
Industry- Product category
- Performance Marketing / Paid Search Advertising Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industry
- Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL)
Keywords
Where AdRock Marketing is headquartered
LocationHeadquarters
- HQ city
- Pfronten
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
AdRock Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Google Ads Management Services: Managed Google Ads campaign services where the agency implements and optimizes paid search campaigns on behalf of clients, providing ongoing strategy, keyword research, campaign creation, and continuous optimization.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
AdRock Marketing product offering
Product offeringCore offering
AdRock Marketing is a German Google Ads agency that designs and manages performance-focused paid search campaigns for software, e-commerce, and service companies across the DACH region. The agency implements, optimizes, and continuously manages Google Ads campaigns on behalf of its clients using its proprietary MOS-Methode framework, which is designed to deliver up to 4x more conversions at the same budget. Services include full campaign management, keyword research, ongoing optimization, and Google Shopping advertising with a dedicated account manager model.
Product overview
AdRock Marketing is a German digital marketing agency that provides a unified service offering centered on the MOS-Methode (MOS Method), a proprietary customer acquisition methodology developed through seven years of experience and over 26 million euros in Google Ads investment. The agency's services include Google Ads management, SEA agency services, ongoing account management (Google Ads Betreuung), and Google Shopping advertising. All services are designed to work together as part of their systematic approach to deliver up to 4x more conversions for software, e-commerce, and service companies. The offering is structured as a service-based agency model rather than a software product platform, with the MOS-Methode serving as the core framework that underpins all client engagements.
Differentiator
Problem solved
Functional benefit
Brands
- MOS-Methode: Proprietary customer acquisition strategy developed by AdRock Marketing that reportedly achieves up to 4x more conversions at the same budget for software, e-commerce, and service companies.
Products and services
- Google Ads Management Full-service Google Ads campaign management service including keyword research, campaign creation, ongoing optimization, and performance reporting for software, e-commerce, and service companies in the DACH region.
- MOS-Methode (Customer Acquisition Methodology) Proprietary five-step customer acquisition methodology developed over seven years of Google Ads management, designed to generate up to 4x more conversions at the same budget for software, e-commerce, and service companies. The MOS-Methode is the core framework underpinning all client engagements.
- SEA Agency Services (Search Engine Advertising) Search engine advertising agency services for software, e-commerce, and service companies seeking to acquire new customers through paid search campaigns.
- Google Ads Betreuung (Account Management) Ongoing Google Ads account management and support service with a dedicated account manager assigned to each client, providing proactive optimization and client education.
- Google Shopping Agency Services Specialized Google Shopping advertising agency services for e-commerce product campaigns, helping online retailers scale product sales through Shopping ads.
Quantifiable outcome
- Up to 4x more conversions at the same budget for clients
- +1 more outcomes
Companies that use AdRock Marketing
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
AdRock Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
AdRock Marketing partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- GooglecoreGoogle Premier Partner status with certified Google Ads expertise. Displayed partner badges and certifications including Premier Partner designation through Google's partners directory. The core platform of their service delivery.
- TAGESSPIEGEL (Performance Marketing Award)minorPerformance-Marketing-Siegel (Performance Marketing Seal) 2025 awarded by TAGESSPIEGEL, indicating recognized excellence in performance marketing.
- Proven ExpertminorRated and reviewed on Proven Expert platform, a verified customer review service for professional service providers.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
AdRock Marketing competitors and assessment
Company assessmentBroad incumbents
- Performics: Performics is a global performance marketing agency network with a significant German operation. Overlaps with AdRock in paid search and performance marketing services, but operates at much larger scale and across multiple channels beyond Google Ads.
- TWT Digital Group: TWT Digital Group is a German full-service digital agency offering SEA, SEO, content, and performance marketing. Comparable in Google Ads management service line, but with broader digital service portfolio and larger headcount.
- GroupM Germany: GroupM is a global media investment group (WPP) with substantial German operations covering paid search, programmatic, and full-funnel media buying. Operates broadly in the same performance marketing space but at enterprise scale rather than SMB focus.
Direct peers
- Lunapark: Lunapark is a Cologne-based digital agency specializing in Google Ads, Microsoft Ads, and performance marketing for German SMB and mid-market clients. Direct peer in services, geography, and vertical focus.
- Quisma (GroupM): Quisma is a German performance marketing agency (now part of GroupM/Jellyfish) specializing in paid search and programmatic. Direct peer in performance marketing services with broader scale and incumbency advantage in the German market.
- Aufgesang: Aufgesang is a German SEA/Google Ads agency headquartered in Hanover serving B2B and e-commerce clients. Directly comparable in service mix (paid search management), German market focus, and SMB/mid-market client profile.
- Kolibri Online Marketing: Kolibri Online Marketing is a Cologne-based Google Ads/SEA agency serving SMB and mid-market German clients. Direct peer in terms of Google Ads management services, German geography, and e-commerce/SaaS vertical orientation.
- .klartext (Klartext GmbH): .klartext is a Hamburg-based German SEA agency offering Google Ads and Microsoft Ads management. Directly comparable as a DACH-focused, paid-search-only performance agency competing for the same SMB and mid-market clients.
- Projecter: Projecter is a Hamburg-based German digital agency offering Google Ads, SEO, and performance marketing. Comparable in full-service digital marketing delivery for German SMB/mid-market accounts with similar service-line breadth.
- Smarketer: Smarketer is a Berlin-based Google Premier Partner agency specializing in Google Ads management for SMB and mid-market clients across the DACH region. Direct competitor to AdRock with a similar focus on performance-driven paid search and similar target verticals (e-commerce, SaaS, services).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
AdRock Marketing social profiles
Digital presenceAdRock Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdRock Marketing leadership team
Management profileNumber of profiles
Profiles2 records
AdRock Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdRock Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdRock Marketing
What does AdRock Marketing do?
AdRock Marketing is a German Google Ads agency that designs and manages performance-focused paid search campaigns for software, e-commerce, and service companies across the DACH region. The agency implements, optimizes, and continuously manages Google Ads campaigns on behalf of its clients using its proprietary MOS-Methode framework, which is designed to deliver up to 4x more conversions at the same budget. Services include full campaign management, keyword research, ongoing optimization, and Google Shopping advertising with a dedicated account manager model.
Is AdRock Marketing a public or private company?
AdRock Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AdRock Marketing founded?
AdRock Marketing was founded in 2018. It employs 11 to 50 people.
Where is AdRock Marketing based?
AdRock Marketing is headquartered in Pfronten, Germany, in the Europe region.
How does AdRock Marketing make money?
One revenue line is on record: google Ads Management Services.
Who are AdRock Marketing's main competitors?
Broad incumbents on record are Performics, TWT Digital Group and GroupM Germany. Direct peers are Lunapark, Quisma (GroupM), Aufgesang, Kolibri Online Marketing, .klartext (Klartext GmbH), Projecter and Smarketer.
Does AdRock Marketing have an API?
No public API is recorded for AdRock Marketing.
What industry is AdRock Marketing in?
AdRock Marketing's product category is Performance Marketing / Paid Search Advertising Services. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of MPAAACAL, Feed Management & Shopping Ads (PLA/Product Ads). Its NAICS code is 541810 and its SIC code is 7311.