The Luxurist

What The Luxurist does

The Luxurist (legally Luxurist Booking SAS, headquartered in Paris, France) is a B2B luxury travel platform launched in January 2025 as a joint venture with HBX Group, the parent of Hotelbeds, Bedsonline, and Roiback. The platform connects professional travel advisors with a curated portfolio of over 110,000 hotels across 141 countries, including 3,000+ properties in the flagship sub-brand "La Collection" that undergo a triple-vetting process involving travel blogger reviews, concierge team assessment, and direct hotel management verification. Travel advisors search, book, and manage luxury itineraries encompassing flights, accommodation, experiences, and insurance through a cloud-based interface, supported by AI-powered features including an itinerary builder, Smart Search, and Quick-Quote technology that the company claims produces luxury booking proposals approximately 70% faster than traditional methods.

The platform is built around four pillars: curated content (La Collection), precision service (24/7 human concierge support included with the platform), personalization (exclusive privileges such as late check-out at 2:00 PM and welcome amenities), and recognition (targeted exposure for partner properties). A dedicated concierge team assists both advisors during booking and travelers during trips, handling recommendations, reservations, activities, and exclusive access requests. The platform is distributed directly to travel advisors and through its June 2025 integration into Bedsonline's retail platform, which extends reach into HBX Group's global network of advisors.

The Luxurist generates revenue through transaction-based commissions on bookings, with advisors earning commission on all trip elements (including flights with airport taxes, accommodation, experiences, and insurance) paid one week after booking departure. Both net and commissionable pricing options are offered based on Recommended Retail Prices. The company employs language-specific webinar programs (English, French, Spanish) and personalized demo sessions to onboard travel advisors. Geographic rollout has progressed from initial US and European markets (January 2025) to Canada (February 2025), with further expansion into Mexico, Spain, and Australia by June 2025, all executed under the strategic and financial backing of HBX Group. The company is led by CEO David Amsellem.

Name

The Luxurist

Legal name

Luxurist Booking SAS

Website

https://www.theluxurist.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The Luxurist is a B2B luxury travel platform that connects professional travel advisors with a curated portfolio of 110,000+ hotels across 141 countries, including 3,000+ triple-vetted La Collection properties. Operated as a joint venture with HBX Group and integrated into Bedsonline, it offers AI-powered itinerary building, 24/7 concierge support, and transaction-based commissions on luxury bookings.

Ownership category

akta.pro rank

Product category

Luxury Travel Technology

NAICS

Travel Agencies (561510), Travel Agencies (56151), All Other Travel Arrangement and Reservation Services (561599), Other Travel Arrangement and Reservation Services (56159)

akta.pro primary industry

Luxury Travel Agencies (THAKAFAA)

akta.pro secondary industries

Luxury & Premium Leisure Travel Agencies (THAKABAC), Luxury & VIP Destination Services (Concierge/Chauffeur) (THAKAEAG), Luxury Vacation Rental Marketplaces (Curated/Verified Villas) (THAMALAH)

Keywords

• B2B travel platform
• Luxury hotel booking
• Travel advisor tools
• Luxury travel ecosystem
• Concierge booking software

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Booking Commissions: Travel advisors earn commission on all elements of the trip including flights (including airport taxes), accommodation, experiences, and insurance. Commission is paid one week after booking departure. Both net and commissionable pricing options are available.
2. Premium Experience Upsells: Travel advisors can earn additional commissions through premium experience packages and upsells facilitated by the platform's itinerary planner.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Luxurist is a B2B digital booking platform that connects professional luxury travel advisors with a curated portfolio of 110,000+ hotels across 141 countries, including 3,000+ triple-vetted luxury properties in La Collection. The platform integrates flights, accommodation, experiences, and insurance booking, supported by an AI-powered itinerary builder, quick-quote technology, and a 24/7 dedicated concierge team serving both advisors and travelers.

Product overview

The Luxurist operates as a unified B2B luxury travel ecosystem comprising a core booking platform supported by several integrated components. The main platform (theuxurist.com) serves as the central booking engine for travel advisors, offering hotels, flights, experiences, and insurance in one place. The platform's flagship curated sub-brand, La Collection, provides a triple-vetted selection of over 3,000 premium properties distinguished by exclusive client privileges. A 24/7 Concierge Service (human-led, no additional fees) handles complex requests and on-the-ground support for both advisors and travelers. Quick-Quote Technology and the Smart Search feature power the platform's AI-enabled itinerary planning capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• La Collection: A curated selection of over 3,000 exceptional luxury properties that undergo a rigorous triple-vetting process: validation through travel blogger reviews, assessment by the concierge team, and direct verification with hotel management. These properties offer exclusive client privileges such as 24/7 in-destination concierge service, welcome amenities, and late check-out at 2:00 PM.

Products and services

• The Luxurist Platform A premier B2B digital booking platform connecting luxury travel advisors with curated hotel properties, flights, and experiences worldwide. The platform serves as the central hub enabling advisors to search, book, and manage luxury travel arrangements, augmented by a 24/7 concierge service.
• La Collection A curated subset of over 3,000 exceptional luxury properties within the platform, vetted through a triple validation process (travel blogger reviews, concierge team assessment, and direct hotel management verification). Properties in La Collection offer exclusive client privileges such as 24/7 in-destination concierge, welcome amenities, and late check-out at 2:00 PM.
• 24/7 Concierge Service A human-led concierge team available around the clock, providing personalized itinerary planning, last-minute booking changes, restaurant reservations, special occasion arrangements, and emergency assistance for both travel advisors and their clients. Included as part of the platform offering with no additional fees.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• BedsonlinecoreChannel Partner/ Reseller/ Distributor · 27 June 2025Bedsonline is the retail branch of HBX Group. The Luxurist has been integrated into the Bedsonline platform, giving travel advisors worldwide access to its curated portfolio of over 5,000 high-end properties. This integration represents a key distribution channel expansion for The Luxurist.
• WorldiaminorStrategic or Co-development Partner · 27 January 2025Worldia, a French travel operator, partnered with Hotelbeds (HBX) to launch The Luxurist B2B luxury travel platform. The project was unveiled at the Fitur trade show in Spain. This partnership provided initial go-to-market support for The Luxurist's launch.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Virtuoso: The largest luxury travel advisor network globally, offering curated luxury hotel inventory, exclusive amenities, and supplier relationships to its member advisors. Most directly comparable to The Luxurist's B2B luxury advisor ecosystem model.
• Signature Travel Network: A cooperative luxury travel consortium of independent advisors with negotiated supplier rates, exclusive amenities, and a central booking platform. Directly competes with The Luxurist for the same luxury travel advisor base.
• Traveller Made: A global network of luxury travel designers specializing in bespoke, high-end itineraries. Comparable to The Luxurist in its B2B luxury niche, curated supplier relationships, and advisor-facing technology.

Broad incumbents

• Internova Travel Group: A large, diversified travel services company with significant luxury and premium leisure exposure through brands like Protravel International and Tzell. Competes with The Luxurist across the luxury advisor segment but at much broader scale.
• Booking.com: The world's largest OTA with a large luxury hotel inventory and a partner program for travel agents. Competes with The Luxurist on breadth of hotel inventory and price, though lacks the dedicated curated luxury positioning and concierge service.
• Travel Leaders Group: A large US-based travel agency franchise network serving luxury, leisure, and corporate clients. Provides agents with booking tools and supplier access — a broader incumbent comparable to The Luxurist's B2B advisor platform.

Others

• Hotelbeds: Sister brand of The Luxurist within HBX Group — a B2B bedbank distributing hotel inventory to travel sellers globally. Closely comparable technology and supplier relationships, though Hotelbeds is not luxury-specialized.
• Sabre Corporation: A major travel technology infrastructure provider powering GDS, booking, and agency operations globally. Comparable to The Luxurist on the technology-platform layer, though at a much broader, non-luxury-specialized scale.

Emerging players

• Fora Travel: A venture-backed B2B platform providing modern booking, marketing, and operational tools to independent travel advisors. Emerging direct competitor to The Luxurist in the modernized luxury/advisor platform space.
• Zicasso: A curated luxury travel marketplace connecting high-net-worth travelers with vetted travel specialists. Comparable luxury-niche focus and curated advisor/supplier model, though consumer-facing rather than B2B.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheLuxurist1
• LinkedInlinkedin.com/company/theluxurist
• Instagraminstagram.com/the_luxurist_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Luxurist