Wildlife
Wildlife Inc. is a 501(c)(3) nonprofit wildlife rehabilitation center in Bradenton Beach, Florida, providing rescue, rehabilitation, and release services for injured native Florida wildlife across 893 square miles in Manatee County, with supplemental educational programs and donor-supported bird adoptions.
- Company typePrivate
- Founded1988
- HeadquartersAnna Maria, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Wildlife does
Wildlife Inc. Education & Rehabilitation Center is a 501(c)(3) nonprofit founded in 1988 and headquartered in Bradenton Beach, Florida, with a mailing address in Anna Maria, FL. It operates as the sole licensed wildlife rehabilitation facility in Manatee County, providing rescue, medical care, rehabilitation, and release services for injured and orphaned native Florida wildlife across birds, mammals, and reptiles. The organization fields more than 4,000 calls per year, rehabilitates over 3,000 animals annually, and serves a catchment area of 893 square miles covering a population of more than 403,000 residents. Operations are run by co-founders Ed and Gail Straight alongside Vice President Damen Hurd (a licensed venomous reptile handler), Secretary Linda S. Hamilton, and a volunteer base of up to 15 individuals during baby season; the organization has no paid staff.
The underlying operation is a physical veterinary-style clinic equipped with incubators, cages, and feeding/rehabilitation infrastructure, supplemented by educational programming delivered to K-12 schools and civic groups, a speakers bureau, and information booths at craft shows across Sarasota and Manatee counties. Wildlife Inc. holds federal, state, USDA, and Florida Department of Agriculture permits, and operates under specialized credentials including FWC VRC, ESA, and ESC state licenses for venomous species handling.
Revenue is generated entirely outside government funding through four streams: individual donations (PayPal, Venmo, Facebook, check), passive fundraising via charitable shopping platforms (iGive, eBay for Charity, Goodshop, ShoppingGives, Humble Bundle, Charitable Magpie Etsy), paid educational presentations tiered at $100-$325 per session, and a permanent bird adoption subscription program priced at $40-$200 per month. Total annual budget approaches $200,000. Go-to-market is community-led: educational outreach, craft show presence, social media, newsletter, and word-of-mouth, with no paid advertising. Recent strategic priorities include a search for a 5-10 acre property to replace the current home-based facility, recovery fundraising following 2024 hurricane damage, and participation in the 2026 regional Giving Challenge.
Wildlife firmographics
Firmographics- Name
- Wildlife
- Legal name
- Wildlife Inc. Education & Rehabilitation Center
- Website
- https://wildlifeinc.org
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wildlife Inc. is a 501(c)(3) nonprofit wildlife rehabilitation center in Bradenton Beach, Florida, providing rescue, rehabilitation, and release services for injured native Florida wildlife across 893 square miles in Manatee County, with supplemental educational programs and donor-supported bird adoptions.
- Ownership category
- akta.pro rank
Wildlife industry classification
Industry- Product category
- Wildlife Rehabilitation Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- akta.pro primary industry
- Wildlife Rescue, Rehabilitation & Release (BPAGAIAC)
- akta.pro secondary industries
- Wildlife Conservation & Species Protection (BPAGAGAB), Veterinary Charity Clinics & Medical Aid (BPAGAIAD), Wildlife Rehabilitation & Release Centers (Public Viewing/Education) (THAAAFAC)
Keywords
Where Wildlife is headquartered
LocationHeadquarters
- HQ city
- Anna Maria
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Wildlife business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Marketing or Sales
Revenue model
- Individual Donations: Primary funding source. Accepts donations via PayPal, Venmo, Facebook/Instagram, check, and mail. No government funding; relies solely on individual generosity and private grants.
- Charitable Shopping Programs: Percentage of purchases donated through platforms including iGive.com, eBay for Charity, Goodshop, ShoppingGives, and Humble Bundle. Also benefits from Etsy shop Charitable Magpie (20% of sales donated).
- Educational Programs: Paid educational presentations to schools (K-12), civic groups, and organizations. Pricing tiers based on duration and per-participant fees. Covers expenses without taking away from rehabilitation funding.
- Permanent Bird Adoptions: Symbolic adoption program for permanent (non-releasable) birds. Individuals can adopt birds like Kaya ($40/month), ET ($50/month), Barnaby ($60/month), Barnibus ($60/month), and Athena ($80/month). Business adoptions also available at higher price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Per session | Educational Presentations (1 hour or less) |
| Unit Pricing | Per session | Educational Presentations (1-4 hours) |
| Unit Pricing | Per session | Educational Presentations (full day) |
| Subscription | Monthly | Permanent Bird Adoption (Individual) |
| Subscription | Monthly | Permanent Bird Adoption (Business) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Wildlife product offering
Product offeringCore offering
Wildlife Inc. is a 501(c)(3) nonprofit wildlife rehabilitation center that rescues, rehabilitates, and releases injured, orphaned, and sick native wildlife in Manatee County, Florida. The organization also provides educational outreach to schools and civic groups and operates a Permanent Bird Adoption Program for non-releasable birds.
Product overview
Wildlife Inc. Education and Rehabilitation Center is a 501(c)(3) nonprofit organization operating since 1988 that provides wildlife rescue, rehabilitation, and education services in Manatee County, Florida. The organization offers a unified set of services centered on wildlife rehabilitation (the core activity), complemented by educational programs for schools and civic groups, a permanent bird adoption program for donors, and volunteer engagement opportunities. Funded entirely through private donations and grants with no government support, the organization maintains its headquarters and wildlife rehabilitation clinic in Bradenton Beach.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Rehabilitates over 3,000 wild animals each year
- +3 more outcomes
Companies that use Wildlife
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles3 records
Wildlife technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wildlife partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights2 records
Wildlife competitors and assessment
Company assessmentBroad incumbents
- Audubon Society (National Audubon Society): Large national conservation nonprofit with overlapping bird conservation, education, and habitat protection missions. Operates at much greater scale and as a broader portfolio player rather than a single rehab center.
- Florida Wildlife Rehabilitators Association (FWRA): Statewide industry body for Florida wildlife rehabilitators, where Wildlife Inc.'s co-founder Gail Straight served 22+ years on the board. Not a direct competitor but the governing/coordination body for the entire Florida wildlife rehab sector and a natural systems-level partner.
- Humane Society of the United States — Wildlife Division: National animal welfare organization with a wildlife program including rehabilitation standards, policy advocacy, and grant-making; overlaps with Wildlife Inc.'s mission but at a portfolio/advocacy level rather than as a direct clinical operator.
Direct peers
- Clinic for the Rehabilitation of Wildlife (CROW): Southwest Florida nonprofit wildlife hospital and education center on Sanibel Island; closest direct peer given shared Florida geography, similar mission (rescue, rehab, release, educate), and overlapping native species. Comparable intake scale and education program model.
- South Florida Wildlife Center: One of the largest wildlife hospitals in the US, operated by the Humane Society; comparable in mission and species mix to Wildlife Inc., with a significantly larger intake. Useful benchmark for scaling wildlife rehab operations.
- Pelican Harbor Seabird Station (Pelican Man's Bird Sanctuary): Florida-based nonprofit wildlife rehabilitation hospital on the east coast; directly comparable as a regional wildlife rehab facility with similar intake volumes, education programs, and volunteer-driven operations. Damen Hurd, Wildlife Inc.'s VP, previously served as Wildlife Rehabilitator/Director of Wildlife Rescue there.
Others
- Center for Biological Diversity: Wildlife and habitat advocacy organization with overlapping species-protection mission; not a direct service peer but a relevant ecosystem player for conservation funding, policy alignment, and partnership opportunities.
Emerging players
- The Raptor Center (University of Minnesota): Veterinary-school-affiliated raptor rehabilitation and education center; comparable clinical and educational model to Wildlife Inc.'s raptor work (Athena, Barnaby, ET), but university-anchored rather than community-driven.
- Born Free USA: Wildlife advocacy and conservation nonprofit with a focus on captive wildlife and policy; complementary mission to Wildlife Inc.'s rehabilitation work, useful as a thematic peer in the wildlife-protection funding and awareness space.
Regional players
- Tampa Bay Raptor Rescue: Florida-based raptor-focused wildlife rehabilitation and education nonprofit in the Tampa Bay region; directly comparable services (rehab, education, adoption-style support) but geographically adjacent rather than overlapping with Wildlife Inc.'s Manatee County footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wildlife social profiles
Digital presenceWildlife financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wildlife leadership team
Management profileNumber of profiles
Profiles5 records
Wildlife funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wildlife M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wildlife
What does Wildlife do?
Wildlife Inc. is a 501(c)(3) nonprofit wildlife rehabilitation center that rescues, rehabilitates, and releases injured, orphaned, and sick native wildlife in Manatee County, Florida. The organization also provides educational outreach to schools and civic groups and operates a Permanent Bird Adoption Program for non-releasable birds.
Is Wildlife a public or private company?
Wildlife is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Wildlife founded?
Wildlife was founded in 1988. It employs 11 to 50 people.
Where is Wildlife based?
Wildlife is headquartered in Anna Maria, United States, in the North America region.
How does Wildlife make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are charitable Shopping Programs, educational Programs and permanent Bird Adoptions.
Who are Wildlife's main competitors?
Broad incumbents on record are Audubon Society (National Audubon Society), Florida Wildlife Rehabilitators Association (FWRA) and Humane Society of the United States — Wildlife Division. Direct peers are Clinic for the Rehabilitation of Wildlife (CROW), South Florida Wildlife Center and Pelican Harbor Seabird Station (Pelican Man's Bird Sanctuary). Center for Biological Diversity is listed as an others. Emerging players are The Raptor Center (University of Minnesota) and Born Free USA. Tampa Bay Raptor Rescue is listed as a regional player.
Does Wildlife have an API?
No public API is recorded for Wildlife.
What industry is Wildlife in?
Wildlife's product category is Wildlife Rehabilitation Services. Its primary akta.pro industry code is BPAGAIAC, Wildlife Rescue, Rehabilitation & Release, with a secondary code of BPAGAGAB, Wildlife Conservation & Species Protection. Its NAICS code is 813312.