Wildlife

Wildlife Rehabilitation Serviceswildlifeinc.org

Wildlife Inc. is a 501(c)(3) nonprofit wildlife rehabilitation center in Bradenton Beach, Florida, providing rescue, rehabilitation, and release services for injured native Florida wildlife across 893 square miles in Manatee County, with supplemental educational programs and donor-supported bird adoptions.

Company typePrivate
Founded1988
HeadquartersSchlater, United States
Headcount1–10
GTM typeB2C
OfferingServices

What Wildlife does

Wildlife Inc. Education & Rehabilitation Center is a 501(c)(3) nonprofit founded in 1988 and headquartered in Bradenton Beach, Florida, with a mailing address in Anna Maria, FL. It operates as the sole licensed wildlife rehabilitation facility in Manatee County, providing rescue, medical care, rehabilitation, and release services for injured and orphaned native Florida wildlife across birds, mammals, and reptiles. The organization fields more than 4,000 calls per year, rehabilitates over 3,000 animals annually, and serves a catchment area of 893 square miles covering a population of more than 403,000 residents. Operations are run by co-founders Ed and Gail Straight alongside Vice President Damen Hurd (a licensed venomous reptile handler), Secretary Linda S. Hamilton, and a volunteer base of up to 15 individuals during baby season; the organization has no paid staff.

The underlying operation is a physical veterinary-style clinic equipped with incubators, cages, and feeding/rehabilitation infrastructure, supplemented by educational programming delivered to K-12 schools and civic groups, a speakers bureau, and information booths at craft shows across Sarasota and Manatee counties. Wildlife Inc. holds federal, state, USDA, and Florida Department of Agriculture permits, and operates under specialized credentials including FWC VRC, ESA, and ESC state licenses for venomous species handling.

Revenue is generated entirely outside government funding through four streams: individual donations (PayPal, Venmo, Facebook, check), passive fundraising via charitable shopping platforms (iGive, eBay for Charity, Goodshop, ShoppingGives, Humble Bundle, Charitable Magpie Etsy), paid educational presentations tiered at $100-$325 per session, and a permanent bird adoption subscription program priced at $40-$200 per month. Total annual budget approaches $200,000. Go-to-market is community-led: educational outreach, craft show presence, social media, newsletter, and word-of-mouth, with no paid advertising. Recent strategic priorities include a search for a 5-10 acre property to replace the current home-based facility, recovery fundraising following 2024 hurricane damage, and participation in the 2026 regional Giving Challenge.

Wildlife firmographics

Firmographics

Name: Wildlife
Legal name: Wildlife Inc. Education & Rehabilitation Center
Website: https://wildlifeinc.org
Company type: Private
Founded year: 1988
Operating status: Operating
Headcount range: 1–10 employees
Short description: Wildlife Inc. is a 501(c)(3) nonprofit wildlife rehabilitation center in Bradenton Beach, Florida, providing rescue, rehabilitation, and release services for injured native Florida wildlife across 893 square miles in Manatee County, with supplemental educational programs and donor-supported bird adoptions.
Ownership category
akta.pro rank

Wildlife industry classification

Industry

Product category: Wildlife Rehabilitation Services
NAICS: Environment, Conservation and Wildlife Organizations (813312)
akta.pro industry: PRIMARYBPAGAIAC
Wildlife Rescue, Rehabilitation & Release
Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue
SECONDARYBPAGAGAB
Wildlife Conservation & Species Protection
Business & Public Services/Nonprofit, NGO & Social Services/Environmental & Conservation Organizations
SECONDARYBPAGAIAD
Veterinary Charity Clinics & Medical Aid
Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue
SECONDARYTHAAAFAC
Wildlife Rehabilitation & Release Centers (Public Viewing/Education)
Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Wildlife Sanctuaries, Conservation Parks & Reserves (Visitor Operations)

Keywords

Wildlife rehabilitation services
Wildlife rescue operations
Environmental education programs
Nonprofit wildlife care
Animal rehabilitation center

Where Wildlife is headquartered

Location

Headquarters

HQ city: Schlater
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Wildlife business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Others, Marketing or Sales

Revenue model

Individual Donations: Primary funding source. Accepts donations via PayPal, Venmo, Facebook/Instagram, check, and mail. No government funding; relies solely on individual generosity and private grants.
Charitable Shopping Programs: Percentage of purchases donated through platforms including iGive.com, eBay for Charity, Goodshop, ShoppingGives, and Humble Bundle. Also benefits from Etsy shop Charitable Magpie (20% of sales donated).
Educational Programs: Paid educational presentations to schools (K-12), civic groups, and organizations. Pricing tiers based on duration and per-participant fees. Covers expenses without taking away from rehabilitation funding.
Permanent Bird Adoptions: Symbolic adoption program for permanent (non-releasable) birds. Individuals can adopt birds like Kaya ($40/month), ET ($50/month), Barnaby ($60/month), Barnibus ($60/month), and Athena ($80/month). Business adoptions also available at higher price points.

Pricing tiers

Model	Billing	Price
Unit Pricing	Per session	Educational Presentations (1 hour or less)
Unit Pricing	Per session	Educational Presentations (1-4 hours)
Unit Pricing	Per session	Educational Presentations (full day)
Subscription	Monthly	Permanent Bird Adoption (Individual)
Subscription	Monthly	Permanent Bird Adoption (Business)

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Wildlife product offering

Product offering

Core offering

Wildlife Inc. is a 501(c)(3) nonprofit wildlife rehabilitation center that rescues, rehabilitates, and releases injured, orphaned, and sick native wildlife in Manatee County, Florida. The organization also provides educational outreach to schools and civic groups and operates a Permanent Bird Adoption Program for non-releasable birds.

Product overview

Wildlife Inc. Education and Rehabilitation Center is a 501(c)(3) nonprofit organization operating since 1988 that provides wildlife rescue, rehabilitation, and education services in Manatee County, Florida. The organization offers a unified set of services centered on wildlife rehabilitation (the core activity), complemented by educational programs for schools and civic groups, a permanent bird adoption program for donors, and volunteer engagement opportunities. Funded entirely through private donations and grants with no government support, the organization maintains its headquarters and wildlife rehabilitation clinic in Bradenton Beach.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

Rehabilitates over 3,000 wild animals each year
+3 more outcomes

Companies that use Wildlife

Customer profile

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Wildlife technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Wildlife partnerships and signals

Strategic signal

Scale indicators8 records

Recent moves6 records

Expansion highlights2 records

Wildlife competitors and assessment

Company assessment

Broad incumbents

Audubon Society (National Audubon Society): Large national conservation nonprofit with overlapping bird conservation, education, and habitat protection missions. Operates at much greater scale and as a broader portfolio player rather than a single rehab center.
Florida Wildlife Rehabilitators Association (FWRA): Statewide industry body for Florida wildlife rehabilitators, where Wildlife Inc.'s co-founder Gail Straight served 22+ years on the board. Not a direct competitor but the governing/coordination body for the entire Florida wildlife rehab sector and a natural systems-level partner.
Humane Society of the United States — Wildlife Division: National animal welfare organization with a wildlife program including rehabilitation standards, policy advocacy, and grant-making; overlaps with Wildlife Inc.'s mission but at a portfolio/advocacy level rather than as a direct clinical operator.

Direct peers

Clinic for the Rehabilitation of Wildlife (CROW): Southwest Florida nonprofit wildlife hospital and education center on Sanibel Island; closest direct peer given shared Florida geography, similar mission (rescue, rehab, release, educate), and overlapping native species. Comparable intake scale and education program model.
South Florida Wildlife Center: One of the largest wildlife hospitals in the US, operated by the Humane Society; comparable in mission and species mix to Wildlife Inc., with a significantly larger intake. Useful benchmark for scaling wildlife rehab operations.
Pelican Harbor Seabird Station (Pelican Man's Bird Sanctuary): Florida-based nonprofit wildlife rehabilitation hospital on the east coast; directly comparable as a regional wildlife rehab facility with similar intake volumes, education programs, and volunteer-driven operations. Damen Hurd, Wildlife Inc.'s VP, previously served as Wildlife Rehabilitator/Director of Wildlife Rescue there.

Others

Center for Biological Diversity: Wildlife and habitat advocacy organization with overlapping species-protection mission; not a direct service peer but a relevant ecosystem player for conservation funding, policy alignment, and partnership opportunities.

Emerging players

The Raptor Center (University of Minnesota): Veterinary-school-affiliated raptor rehabilitation and education center; comparable clinical and educational model to Wildlife Inc.'s raptor work (Athena, Barnaby, ET), but university-anchored rather than community-driven.
Born Free USA: Wildlife advocacy and conservation nonprofit with a focus on captive wildlife and policy; complementary mission to Wildlife Inc.'s rehabilitation work, useful as a thematic peer in the wildlife-protection funding and awareness space.

Regional players

Tampa Bay Raptor Rescue: Florida-based raptor-focused wildlife rehabilitation and education nonprofit in the Tampa Bay region; directly comparable services (rehab, education, adoption-style support) but geographically adjacent rather than overlapping with Wildlife Inc.'s Manatee County footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Wildlife financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Wildlife leadership team

Management profile

Number of profiles

Profiles5 records

Wildlife funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Wildlife M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildlife

What does Wildlife do?

Is Wildlife a public or private company?

Wildlife is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Wildlife founded?

Wildlife was founded in 1988. It employs 1 to 10 people.

Where is Wildlife based?

Wildlife is headquartered in Schlater, United States, in the North America region.

How does Wildlife make money?

Four revenue lines are on record. Individual Donations are the primary driver. The others are charitable Shopping Programs, educational Programs and permanent Bird Adoptions.

Who are Wildlife's main competitors?

Broad incumbents on record are Audubon Society (National Audubon Society), Florida Wildlife Rehabilitators Association (FWRA) and Humane Society of the United States — Wildlife Division. Direct peers are Clinic for the Rehabilitation of Wildlife (CROW), South Florida Wildlife Center and Pelican Harbor Seabird Station (Pelican Man's Bird Sanctuary). Center for Biological Diversity is listed as an others. Emerging players are The Raptor Center (University of Minnesota) and Born Free USA. Tampa Bay Raptor Rescue is listed as a regional player.

Does Wildlife have an API?

No public API is recorded for Wildlife.

What industry is Wildlife in?

Wildlife's product category is Wildlife Rehabilitation Services. Its primary akta.pro industry code is BPAGAIAC, Wildlife Rescue, Rehabilitation & Release, with a secondary code of BPAGAGAB, Wildlife Conservation & Species Protection. Its NAICS code is 813312.