Samaritan

What Samaritan does

Samaritan, Inc. is a Wisconsin-based 501(c)(3) nonprofit mental health organization headquartered in Menasha, founded in 1970 as the Appleton Pastoral Counseling Center and rebranded to its current name in 2006 to reflect affiliation with what is now the Solihten Institute. The organization delivers outpatient mental health and AODA (alcohol and other drug abuse) counseling services to individuals, couples, families, and children across four physical offices in the Fox Valley region (Menasha, Oshkosh, New London, Kaukauna), supplemented by telehealth and embedded school-based services in 14 K-12 districts spanning Brown, Calumet, Fond du Lac, Manitowoc, Outagamie, Waupaca, and Winnebago counties.

The core product set comprises (1) outpatient counseling delivered by licensed therapists using evidence-based approaches including art therapy, play therapy, and EMDR; (2) the Wellness Screen program — a school-based universal mental wellness screening instrument built on the PSC-Y PLUS tool, co-developed with Massachusetts General Hospital and annually analyzed by the CARE lab at Lawrence University, in operation since 2012; (3) the CANDID product, which licenses the screening methodology to schools, nonprofits, and community organizations nationwide; (4) THRIVE Calumet, a school-based mental wellness collective serving five Calumet County districts; (5) the Mental Health Ministry Initiative, a tiered training program for faith leaders; and (6) the AODA outpatient program. Services are delivered in English and Spanish by a team of approximately 11-50 employees including licensed professional counselors, marriage and family therapists, and clinical specialists.

Samaritan operates a hybrid revenue model combining insurance reimbursement (in-network with most major commercial carriers plus Medicaid/Medicare), self-pay fees (including clergy coaching, premarital counseling, and spiritual direction), and donations plus grants from a broad base of foundations and corporate sponsors (United Way Fox Cities, JJ Keller, Oshkosh Area Community Foundation, Otto Bremer Trust, JEK Foundation, Kimberly-Clark Cares, Capital Credit Union, Community First Credit Union). The organization is state-licensed as an outpatient mental health and AODA clinic in Wisconsin, holds continuous national accreditation from the Solihten Institute since 1996 (renewed 2023), and is HIPAA-certified.

Name

Samaritan

Legal name

Samaritan, Inc.

Website

https://samaritanfoxvalley.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Samaritan is a Wisconsin-based nonprofit mental health organization providing outpatient counseling, AODA treatment, school-based mental wellness screening, and faith-integrated therapy services to individuals, families, and K-12 school districts across the Fox Valley region.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Child and Youth Services (62411)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Mental Health Counseling & Psychotherapy Services (EDALAFAB)

akta.pro secondary industries

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Mental Health & Crisis Support Services (BPAGACAD), Substance Use Prevention & Student Assistance Programs (School-Based) (EDAKAMAJ)

Keywords

• Outpatient mental health counseling
• School-based mental wellness screening
• Substance abuse treatment
• Spirituality-integrated psychotherapy
• Faith community mental health

Headquarters

HQ city

Menasha

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Reimbursement: Samaritan contracts with most major health insurers and is an approved mental-health provider for Medicaid and Medicare plans. Services are billed to insurance carriers.
2. Self-Pay Services: Self-pay clients pay for services including clergy coaching, premarital counseling, spiritual direction, and other professional services. Payment plans and fee adjustments are available for uninsured/underinsured clients.
3. Donations and Grants: As a 501(c)(3) nonprofit organization, Samaritan receives donations from individuals, grants from foundations, and corporate partnerships to support operations and subsidize care for those who cannot pay.
4. Mental Health Ministry Services: Self-pay services for clergy including clergy coaching, clergy support groups, premarital counseling, and spiritual direction.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Samaritan is a nonprofit mental health organization that delivers outpatient counseling, therapy, and mental wellness screening services to individuals, couples, families, and children in Wisconsin's Fox Valley region. Its offerings include outpatient mental health and substance abuse (AODA) treatment, the school-based Wellness Screen and CANDID screening programs, the THRIVE Calumet school-based mental wellness initiative, and the Mental Health Ministry Initiative for faith leaders. Services integrate spirituality with evidence-based psychotherapy and are provided in English and Spanish across four offices, via telehealth, and on-site at partner schools.

Product overview

Samaritan is a nonprofit mental health organization offering a unified platform of counseling and mental wellness services centered on integrating mind, body, and spirit. The core offerings include outpatient counseling programs serving individuals, couples, families, and children; the Wellness Screen school-based mental health screening program; the CANDID product for licensing to other organizations; the THRIVE Calumet school-based mental wellness initiative; and the Mental Health Ministry Initiative providing faith community training. Services are provided in English and Spanish across four physical locations, supplemented by telehealth options, targeting youth through school partnerships and adults through outpatient clinics.

Differentiator

Problem solved

Functional benefit

Brands

• THRIVE Calumet: School-based mental wellness program serving Calumet County school districts
• Wellness Screen
• CANDID
• Mental Health Ministry Initiative

Products and services

• Outpatient Counseling Programs
• Wellness Screen Program
• CANDID Mental Wellness Screening Systems
• THRIVE Calumet
• Mental Health Ministry Initiative (MHMI)
• Drug & Alcohol Treatment Program
• School-Based Mental Health Counseling

Quantifiable outcome

• 45% of Samaritan's clients qualify as low income, underinsured, or uninsured, demonstrating commitment to underserved populations
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Solihten InstitutecoreStrategic or Co-development Partner · 1 January 1996Samaritan has held national accreditation from Solihten Institute since 1996, renewed in 2023. The Institute trains, assists, and inspires 50+ centers and 300+ locations providing over 600,000 clinical hours annually. As an accredited member, Samaritan benefits from organizational framework, best practices, and network support.
• United Way Fox CitiescoreStrategic or Co-development PartnerFounding partner and ongoing supporter. United Way Fox Cities is a Mental Health Partner and has supported Samaritan through grants and community fundraising campaigns.
• Community Health Action TeamcoreStrategic or Co-development PartnerFounding partner focused on improving community health through collaboration with Samaritan.
• THRIVE Calumet School DistrictscoreStrategic or Co-development PartnerPartnership with Brillion, Chilton, Hilbert, New Holstein, and Stockbridge school districts to provide on-site mental health services and wellness screening to students through THRIVE Calumet program.
• Menasha Joint School DistrictmajorStrategic or Co-development PartnerPartner school district for school-based mental health services and wellness screening.
• Oshkosh Area School DistrictmajorStrategic or Co-development PartnerPartner for Rise Up school-based comprehensive mental health framework program.
• Centro EsperanzaminorStrategic or Co-development PartnerPartnership providing Spanish-language services and support for Hispanic community members accessing mental health care at Samaritan.

Scale indicators6 records

Recent moves12 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC59dcqEkUb-hw1ihxBKCfyg
• Facebookfacebook.com/SCCFV
• LinkedInlinkedin.com/company/samaritan-counseling-center-of-the-fox-valley

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samaritan