Shanghai International Hospitality Design & Supplies Expo

What Shanghai International Hospitality Design & Supplies Expo does

Shanghai International Hospitality Design & Supplies Expo (HDE), operating under Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd., is a privately-held B2B trade exhibition organizer founded in 1993 and headquartered in Shanghai. The company runs the flagship HDE / Hotel & Shop Plus exhibition at Shanghai New International Expo Center (next edition March 30 – April 2, 2027), which spans 210,000+ square meters and hosts 2,000+ exhibitors across hotel supplies, building materials, sanitary ware, smart hotel technology, lighting, office space, sunshade/energy conservation, and public landscape categories. The 2026 Shanghai edition attracted 135,682 professional visitors including 10,886 overseas visitors from 176 countries, with the platform operating as a two-sided marketplace connecting manufacturers and solution providers (exhibitors) with hotel owners, developers, designers, and procurement managers (visitors).

The business model is primarily event-driven: revenue is generated through one-time booth space sales across multiple exhibition halls (E1–E7, W2–W5, N5), sponsorship and advertising packages (catalog, website, on-site branding), visitor registration (largely free for pre-registered professionals), and professional services including a precision business-matching program that delivered 690+ meetings between 350+ buyers and 400+ exhibitors in the 2026 cycle. The company serves five core customer segments: hotel management companies and brands (InterContinental, Hilton, Wyndham, HUAZHU, Atour, Wanda), hotel property owners and developers, design firms and architects, hotel procurement managers, and hotel supply manufacturers. Customer acquisition leverages WeChat official accounts, email newsletters, online pre-registration, and an industry media network of 200+ outlets, while the foundation is four co-organizing national associations — China Tourism Hotel Association, China Department Store Commerce Association, China Lighting Appliances Association, and China Building Culture Center — plus the ISSA global cleaning industry association for the CCE sub-show.

The platform has expanded beyond Shanghai through a multi-city domestic circuit (Chengdu July 2–4, 2026; Shenzhen October 13–15, 2026) and overseas editions in Indonesia and Thailand, with the JV with Informa Markets (formed 2012) providing international resources, brand backing, and cross-border pipeline. Ten co-located sub-exhibitions (HDE, HIFE, Commercial Lighting, Future Office, Commercial Space, ISSE Sunshade, CCE Cleaning, Public Landscape, Architecture Festival, Hotel Culture Week) and supporting programs including the IDF中外设计师高峰论坛 and CREDAWARD design award create a vertically integrated one-stop platform. The company employs 251–500 people and operates under the leadership of Founder/Chairman Wang Mingliang (王明亮) and Project Director Du Haiyan (杜海燕).

Name

Shanghai International Hospitality Design & Supplies Expo

Legal name

Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd.

Website

https://hdeexpo.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Shanghai International Hospitality Design & Supplies Expo (HDE), operating under the Informa Markets–backed JV Shanghai Sinoexpo Informa Markets, organizes the Hotel & Shop Plus trade exhibition platform — serving hotel groups, developers, designers, procurement managers, and hotel supply manufacturers through flagship Shanghai, regional Chengdu and Shenzhen, and overseas Indonesia and Thailand editions.

Ownership category

akta.pro rank

Product category

Hospitality Trade Exhibition Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

akta.pro secondary industries

General Consumer Expos & Trade Shows (MPAGAFAA), Exhibitions, Trade Shows & Booth Management (HSACADAH)

Keywords

• Hospitality trade exhibitions
• Hotel design expos
• Commercial space exhibitions
• B2B hospitality events
• Hotel supply trade shows

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Exhibition Booth Sales: Primary revenue stream from selling exhibition booth space to hotel用品, building materials, lighting, smart hotel, and commercial space solution providers. Pricing varies by hall location, size, and exhibition area.
2. Sponsorship & Advertising: Sponsorships for special exhibitions, forum sessions, and event branding opportunities. Advertising packages for the exhibition catalog, website, and promotional materials.
3. Visitor Registration & Tickets: Professional visitor registration, though typically free for pre-registered industry professionals. Some premium events or services may have associated fees.
4. Business Matching Services: Precision buyer matching services connecting exhibitors with qualified buyers, including dedicated matchmaking sessions and VIP buyer programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Shanghai International Hospitality Design & Supplies Expo (HDE) organizes and operates a large-scale B2B trade exhibition for the hotel and commercial space industry, functioning as a one-stop sourcing and business matching platform. The exhibition sells booth space to manufacturers and suppliers of building materials, hotel supplies, smart hotel technology, lighting, sanitary ware, and commercial space products, while inviting hotel management companies, property developers, designers, and procurement professionals as free pre-registered visitors. Co-located with multiple specialized exhibitions (hotel investment and franchise, commercial lighting, future office space, smart shading, cleaning technology) and supported by industry forums and design awards, the platform combines physical exhibition space with precision business matching services.

Product overview

Shanghai International Hospitality Design & Supplies Expo (HDE) operates as a comprehensive exhibition platform for the hotel and commercial space industry. The core offering is the HDE exhibition (March 30 - April 2, 2027 at Shanghai New International Expo Center), which serves as a one-stop procurement platform for hotel and commercial space construction and operations. The platform integrates multiple concurrent exhibitions including HIFE (hotel investment and franchise), commercial lighting, future office space, smart shading/building energy, commercial space, public landscape design, cleaning equipment, and architecture festivals. Supporting these are event programs such as Architecture & Interior Design Week, Hotel Culture Week, Lighting Forum series, Mall Commercial Wisdom Show, and the CREDAWARD Design Awards. Regional editions include Chengdu and Shenzhen shows, with overseas editions in Indonesia and Thailand. The exhibition covers categories including building decoration materials, ceramics/bathroom, hotel room amenities, smart hotels, hotel brands, lighting, smart office, sunshade materials, and public landscape engineering.

Differentiator

Problem solved

Functional benefit

Brands

• HDE (Hotel Engineering Design): Hotel Engineering Design and Supplies sector focusing on building materials, ceramic sanitary ware, hotel room supplies, smart hotels, lighting and other hotel construction products
• ISSE (International Smart Sunshade Exhibition)
• Shanghai International Hotel Investment and Franchise Expo (HIFE)
• Shanghai International Commercial and Engineering Lighting Expo
• Shanghai International Commercial Space Expo
• Shanghai International Future Office Space Expo
• Shanghai International Public Space Landscape Engineering Design Expo
• Shanghai International Clean Technology and Equipment Expo (CCE)

Products and services

• Shanghai International Hospitality Design & Supplies Expo (HDE) Flagship exhibition of Hotel & Shop Plus, serving as a one-stop procurement platform for hotel and commercial space construction and operations. Covers building materials, hotel amenities, smart hotels, lighting, and office spaces for hotel and commercial space industry professionals.
• Shanghai International Hotel Investment and Franchise Exhibition (HIFE) Hotel investment and franchise exhibition featuring brand showrooms and investment forums, showcasing hotel brands such as Marriott, Hilton, InterContinental Hotels Group, and domestic chains for prospective franchisees and investors.
• Shanghai International Commercial and Engineering Lighting Exhibition Commercial and engineering lighting exhibition showcasing smart lighting solutions for hotels and commercial spaces, organized in cooperation with the China Lighting Appliances Association.
• Shanghai International Future Office Space Exhibition Future office space exhibition focusing on smart office solutions and workspace design for commercial office professionals and corporate real estate managers.
• ISSE Shanghai International Smart Sunshade and Building Energy Conservation Exhibition Smart shading and building energy conservation exhibition featuring sunshade systems, smart windows and doors, production equipment for building industry and architecture professionals.
• Shanghai International Commercial Space Expo Commercial space expo covering retail design, store decoration, and self-service solutions for commercial space developers, retailers, and brand operators.
• Shanghai International Public Space Landscape Engineering Design Exhibition Public space landscape engineering design exhibition serving landscape architects, urban planners, and public space developers.
• 28th Shanghai International Clean Technology and Equipment Expo (CCE) Cleaning technology and equipment expo held with ISSA global shows partnership, serving facility management, hospitality cleaning, and sanitation industry professionals.
• Shanghai International Architecture Festival Architecture festival featuring sustainable city development, architectural innovation, and design forums for architects, urban planners, and design professionals.
• Chengdu International Hotel and Commercial Space Expo Regional Chengdu edition of the hotel and commercial space expo, held at Chengdu Century City New International Convention Center, serving the Southwest China market.
• Shenzhen International Hotel and Commercial Space Expo Regional Shenzhen edition of the hotel and commercial space expo serving the South China market.
• Asia Hotel and Commercial Space Expo (Indonesia) Overseas Indonesia edition of the Asia Hotel and Commercial Space Expo, serving Southeast Asian hotel industry professionals.
• Thailand Hotel and Commercial Space Exhibition (HSP-Connexion Thailand) Overseas Thailand hotel and commercial space exhibition serving Southeast Asian hotel industry professionals.
• Light Charm · Craftsman Heart Lighting Forum Series (光之韵·匠之心照明系列论坛) Lighting design forum series covering commercial space lighting trends and smart lighting solutions for lighting designers and hospitality industry professionals.
• CREDAWARD International Design Award International design award program recognizing architects and designers globally for hotel and commercial space project design excellence.
• Mall Commercial Wisdom Showcase (Mall里乾坤商业智慧秀) Commercial retail wisdom showcase combined with the China Department Store Retail Annual Conference, serving retail operators and commercial real estate professionals.
• Shanghai Architecture and Interior Design Week Architecture and interior design week featuring designer summit forums, model room showcases, and design awards for architects, interior designers, and design professionals.
• Hotel Culture Week (酒店文化周) Hotel culture week featuring hotel brand innovation summit forums and cultural exchange activities for hotel brand executives and hospitality professionals.
• Hotel & Shop Plus Hotel Brand Investment and Franchise Exhibition Area Specialized exhibition area within Hotel & Shop Plus showcasing hotel brand investment and franchise opportunities for prospective investors and developers.

Quantifiable outcome

• 135,682 professional visitors from hotel, design, real estate, supply chain industries attended 2026 Shanghai exhibition
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and major.

• China Tourism Hotel Association (中国旅游饭店业协会)coreStrategic or Co-development Partner · 30 March 2027Co-organizer of Shanghai International Hospitality Design & Supplies Expo. The association provides access to its extensive member base of hotel management companies and properties for exhibition promotion and professional visitor recruitment. The partnership has been ongoing for over 30 years.
• China Department Store Commerce Association (中国百货商业协会)coreStrategic or Co-development Partner · 30 March 2027Co-organizer providing access to retail and commercial space industry members. The association helps promote the commercial space and retail elements of the exhibition to its member network.
• China Lighting Appliances Association (中国照明电器协会)coreStrategic or Co-development Partner · 30 March 2027Co-organizer supporting the lighting and illumination section of the exhibition. The association connects the exhibition with lighting manufacturers and professionals in the lighting industry.
• China Building Culture Center (中国建筑文化中心)coreStrategic or Co-development Partner · 30 March 2027Co-organizer bringing expertise in building culture and architectural design. Supports the architectural and design elements of the exhibition programming.
• Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd. (上海博华国际展览有限公司)coreStrategic or Co-development Partner · 30 March 2027The exhibition organizer - a joint venture between Sinoexpo and Informa Markets. Manages exhibition operations, venue relations, sales, marketing, and logistics for the event.
• Shanghai Tourism Expo (上海旅游产业博览会)majorChannel Partner/ Reseller/ Distributor · 30 March 2027HDE is part of the Shanghai Tourism Industry Expo cluster, leveraging shared visitor databases and cross-promotion with related tourism and hospitality exhibitions.
• Sichuan Tourism Hotel Industry Association (四川省旅游饭店行业协会)majorStrategic or Co-development Partner · 2 July 2026Co-organizer of Chengdu International Hotel & Commercial Space Expo. Provides local market access and member network in Sichuan and southwest China region.
• Chengdu Catering Enterprise Federation (成都餐饮企业联合会)majorStrategic or Co-development Partner · 2 July 2026Co-organizer of Chengdu International Hotel & Commercial Space Expo, connecting the exhibition with the catering and restaurant industry in southwest China.
• ISSA International Sanitary Supply AssociationmajorStrategic or Co-development Partner · 2 April 2026ISSA global cleaning industry association partnered for the cleaning and hygiene section of the exhibition. ISSA PULIRE Network CEO Toni D'Andrea attended the 2026 opening ceremony.
• China Building Decoration Materials Association Sunshade Materials Branch (中国建筑装饰装修材料协会建筑遮阳材料分会)majorStrategic or Co-development Partner · 31 March 2025Co-organizer of ISSE Shanghai International Smart Sunshade & Building Energy Conservation Exhibition (E7 hall). The association brings sunshade industry expertise and member companies to the exhibition.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Regional players

• HOFEX: Hong Kong-based biennial B2B trade show for hospitality, foodservice, and retail organized by Informa Markets. Comparable as a regional Greater China hospitality exhibition targeting overlapping exhibitor and buyer segments, though serving Hong Kong as primary venue.

Broad incumbents

• GL Events: French-listed global events company operating 300+ B2B trade shows and managing exhibition venues worldwide. Comparable as a multi-vertical exhibitions organizer with similar booth-sale/sponsorship revenue model and venue management expertise.
• Informa Markets: Parent company and global B2B exhibitions organizer with a portfolio of 450+ events including hospitality, travel, and design verticals (e.g., HITEC, Arabian Travel Market, Surfaces). Closest direct competitor in terms of business model and operating geography outside of HDE's own portfolio.
• Messe Frankfurt: One of the world's largest trade fair organizers with strong presence in consumer goods, textiles, and environmental technologies, including events like Ambiente and Heimtextil. Comparable as a diversified global exhibitions organizer with similar business model of booth sales and B2B visitor acquisition.
• Reed Exhibitions (RX Global): RX Global, the exhibitions arm of RELX, operates one of the world's largest portfolios of B2B trade shows across 40+ industry verticals including hospitality, design, and retail. Comparable as a global multi-vertical exhibition organizer with overlapping customer bases of exhibitors and trade buyers.
• Koelnmesse: German trade fair organizer with 80+ annual events covering furniture, interiors, food, and lifestyle verticals (e.g., imm cologne, Anuga). Comparable as a venue-owning, multi-vertical B2B exhibition organizer with strong international exhibitor bases.

Direct peers

• Maison&Objet: Semi-annual Paris-based B2B trade fair for high-end design, hospitality interiors, and lifestyle products. Directly comparable to HDE's commercial space / hotel design vertical with overlapping exhibitor base of luxury hotel FF&E suppliers, interior designers, and procurement decision-makers.
• HD Expo + Conference: Long-running US hospitality design trade show owned by Emerald (now Informa Connect), targeting hotel architects, designers, and procurement professionals. Directly comparable as a vertical-specific hospitality design B2B exhibition serving the same end-customer segments as HDE.
• EquipHotel Paris: Biennial Paris-based B2B trade show dedicated to the hotel and restaurant industry, organized by RX Global. Directly comparable to HDE as a hotel-specific vertical exhibition serving hospitality developers, designers, and procurement professionals across Europe and internationally.
• FHA (Food & Hotel Asia): Informa Markets-organized biennial B2B trade show in Singapore covering hospitality, foodservice, and hotel supplies. The most direct regional peer to HDE — same end-customer verticals (hotel procurement, F&B, design), similar exhibitor base (international hotel brands, FF&E suppliers), and competing Asia-Pacific buyer attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HDE_Event
• YouTubeyoutube.com/channel/UC_F1tQwN8GaCCvczEWXoqrg
• Facebookfacebook.com/HotelPlusHDE
• LinkedInlinkedin.com/company/hde-event

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shanghai International Hospitality Design & Supplies Expo