Anjolee

What Anjolee does

Anjolee is a United States-based for-profit company headquartered in Chula Vista, California, that manufactures and retails diamond jewelry, specifically bracelets, necklaces, rings, and earrings. The firm has operated under its current name since its founding in 1977, placing it among the longer-tenured independent players in the U.S. fine jewelry segment. It is a privately held company with a disclosed headcount band of 51-100 employees, suggesting a small-to-mid-sized operation that combines in-house jewelry production with direct sales to end consumers.

The company's product surface spans the four core fine-jewelry categories (bracelets, necklaces, rings, earrings) with a diamond-focused material profile. No underlying technology platform, proprietary manufacturing process, e-commerce stack, or design tooling is disclosed in the available source data; the technology field is marked as not disclosed. Similarly, no pricing models, distribution channels, certifications, patents, trademarks, or partnership arrangements are documented in the inputs reviewed. The public-facing presence is anchored at anjolee.com, with no disclosed mobile applications, APIs, or third-party integrations.

Anjolee's revenue model is not specified in the source data. The combination of manufacturing and retail implies a vertically integrated structure in which the company both produces finished diamond jewelry and sells it, plausibly through a mix of direct-to-consumer channels and possibly wholesale, but no confirmed GTM motion, pricing structure, or customer segmentation is available. The ownership structure, investor base, and parent-subsidiary relationships are also undisclosed, leaving the capital and control profile of the business unspecified.

Name

Anjolee

Website

https://anjolee.com

Company type

Private

Founded year

1977

Headcount range

51–100 employees

Short description

Anjolee is a Chula Vista, California-based manufacturer and retailer of diamond bracelets, necklaces, rings, and earrings, founded in 1977 and operating with 51-100 employees serving U.S. fine-jewelry consumers.

Ownership category

akta.pro rank

Product category

Fine Jewelry

NAICS

Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Diamond Jewelry (CRAKAAAA)

akta.pro secondary industries

Fine Jewelry Manufacturing & Atelier Production (CRAKAAAK), Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

Keywords

• Diamond jewelry
• Fine jewelry manufacturing
• Diamond bracelets
• Diamond engagement rings
• Fine jewelry retail

Headquarters

HQ city

Chula Vista

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Anjolee is a manufacturer and retailer of fine diamond jewelry, producing and selling diamond bracelets, necklaces, rings, and earrings. The company combines direct manufacturing of finished diamond jewelry with retail distribution under its own brand.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Blue Nile: Online-focused diamond jewelry retailer offering engagement rings, bracelets, necklaces, earrings, and loose diamonds. Directly comparable to Anjolee in core product (diamond jewelry) and end customer (consumer purchasing fine diamond jewelry), though distribution is digital-native rather than manufacturer-retail.
• Brilliant Earth: Online diamond and fine jewelry retailer with both natural and lab-grown diamonds, strong ethical-sourcing positioning. Comparable diamond jewelry offering and direct-to-consumer model, with adjacent lab-grown exposure relevant to Anjolee's natural-diamond focus.
• James Allen: Online diamond jewelry retailer specializing in engagement rings and fine diamond jewelry with 3D visualization. Closely comparable product set (diamond rings, necklaces, earrings) and similar bridal/occasion focus to Anjolee.
• Leibish & Co. Online diamond and colored gemstone jewelry retailer with both direct-to-consumer and wholesale operations. Comparable diamond jewelry line and direct manufacturer/retailer model.
• Ritani: Online diamond jewelry retailer that also operates a manufacturing and designer jewelry platform. Highly comparable to Anjolee given its manufacturer-retailer hybrid model and focus on diamond engagement and bridal jewelry.
• Robbins Brothers: California-based bridal and engagement jewelry retailer with multiple stores in Southern California. Compares to Anjolee on both product focus (engagement/bridal diamond jewelry) and regional US market, though it is a pure retailer rather than a manufacturer.

Broad incumbents

• Zales: National US jewelry retailer (also under Signet) selling diamond fashion and bridal jewelry. Comparable diamond jewelry assortment and consumer target, but with a national chain retail model versus Anjolee's boutique manufacturer-retailer profile.
• Stuller: Large US-based fine jewelry manufacturer and wholesale supplier serving independent jewelers. Compares to Anjolee's manufacturing side and B2B wholesale channel, though at significantly larger scale and broader product breadth.
• Helzberg Diamonds: National US specialty jewelry retailer offering diamond rings, earrings, necklaces, and bracelets. Comparable diamond jewelry assortment and US consumer focus, but with a multi-store chain model and broader portfolio than Anjolee.
• Kay Jewelers: Mass-market US jewelry chain owned by Signet Jewelers, offering diamond engagement rings, bracelets, necklaces, and earrings. Comparable product set but far larger scale and broader retail footprint than Anjolee.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/anjolee_diamond
• Facebookfacebook.com/anjoleediamond
• LinkedInlinkedin.com/company/anjolee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anjolee