Just for Kicks

What Just for Kicks does

Just For Kicks is a privately held custom apparel manufacturer and retailer headquartered in Muskegon, Michigan, operating since approximately 2004. The company designs, decorates, and fulfills customized branded apparel for K-12 schools, youth and adult sports teams, local businesses, and nonprofit organizations across western Michigan. It maintains dedicated branded online storefronts for 12 schools and 5 sports clubs/teams, and operates two physical retail/showroom locations in Muskegon. With 1-10 employees and a founder-operated structure (evidenced by a personal-domain contact email), it is a small, locally embedded specialty business.

The company's core technology is its custom school and team store platform, which allows organizations to have their own branded online storefronts where members browse and order customized merchandise. The Build-a-Store service extends this to any organization wanting a custom branded store, and the Sublimated Uniform Builder provides an online configurator for team uniform design. All decoration and fulfillment are handled in-house, with capabilities spanning embroidery, sublimation, and screen printing, and lead times ranging from 2-3 weeks for customized items to 3-6 weeks for team uniforms. The website and e-commerce functionality are powered by Firespring. The company is an authorized reseller of major athletic and workwear brands including Nike, Adidas, Under Armour, Carhartt, Champion, Sport-Tek, Richardson, Hummel, and Momentec.

Revenue is generated primarily through one-time sales of decorated apparel and professional services for building and managing custom organizational stores. Pricing is quote-based and not publicly disclosed; customers submit item numbers, sizes, colors, quantities, and decoration specifications to receive a quote. The go-to-market is direct-to-consumer via physical retail, e-commerce, and dedicated organizational stores, supported by email marketing and organic social media (Facebook, Instagram). All operations are domestic within the United States, with the geographic footprint limited to Michigan.

Name

Just for Kicks

Legal name

Just For Kicks

Website

https://shopjustforkicks.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Just For Kicks is a Muskegon, Michigan-based custom apparel manufacturer and retailer that decorates and sells branded athletic and school apparel through in-house embroidery and sublimation, dedicated school and team online stores, and two physical retail locations, serving K-12 schools, local sports clubs, businesses, and nonprofits.

Ownership category

akta.pro rank

Product category

Custom Apparel Manufacturing

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

Keywords

• Custom apparel
• School spirit wear
• Team uniforms
• Screen printing services
• Custom embroidery

Headquarters

HQ city

Muskegon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Apparel Sales: Direct sales of custom and branded apparel to schools, sports teams, businesses, and individuals through physical retail locations and online stores. Orders are handled in-house with decoration services included.
2. Custom Store Platform Services: Builds and manages custom branded stores for schools, teams, and organizations. The company manages orders and ships products when ready.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Just For Kicks is a custom apparel manufacturer and supplier that decorates and sells branded sporting apparel and school merchandise. The company operates in-house embroidery, sublimation, and screen printing services, and provides dedicated online storefronts for schools, sports teams, businesses, and organizations to order customized apparel.

Product overview

Just For Kicks operates as a custom apparel company offering a unified platform of online storefront services for schools, sports teams, businesses, and organizations. The core offering consists of white-label e-commerce stores (Custom School Stores, Custom Team Stores, and Custom Retail/Event Stores) built and managed by the company, complemented by a self-service Build-a-Store tool and a Sublimated Uniform Builder for team customization. The portfolio spans 14 branded product lines including Nike, Under Armour, Adidas, Champion, Sport-Tek, Carhartt, Richardson, Hummel, and Momentec, distributed through seasonal catalogs (SM 2026, Nike 2026, Sports Playbook, Richardson, Carhartt, Adidas Collection, Under Armour 2026 Team). All decoration and fulfillment is handled in-house with capabilities for embroidery, sublimation, and custom screen printing, with typical lead times of 1-3 weeks for customized items and 3-6 weeks for team uniforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom School Stores
• Custom Team Stores
• Custom Retail and Event Stores
• Build-a-Store Service
• Sublimated Uniform Builder

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, secondary and minor.

• NikecoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Nike products including apparel and uniforms. Catalog access through 2026 Nike Catalog. Customers can request quotes with item numbers, sizes, colors, and decoration specifications.
• AdidascoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Adidas products and apparel through Adidas Collection catalog.
• Under ArmourcoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Under Armour team apparel and uniforms through Under Armour 2026 Team Catalog. Regular Under Armour team sales and promotions.
• CarharttcoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Carhartt workwear and Sun Defender Apparel through SM 2026 Carhartt Catalog.
• ChampionsecondaryChannel Partner/ Reseller/ DistributorBrand partner offering Champion apparel through the company.
• Sport-TeksecondaryChannel Partner/ Reseller/ DistributorBrand partner offering Sport-Tek athletic apparel and spirit wear.
• RichardsonsecondaryChannel Partner/ Reseller/ DistributorAuthorized reseller of Richardson trucker caps and apparel through 2026 Richardson Catalog.
• HummelsecondaryChannel Partner/ Reseller/ DistributorBrand partner with regular Hummel team sales promotions.
• MomentecminorChannel Partner/ Reseller/ DistributorBrand partner offering Momentec brand catalog and corporate/events catalog.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Custom Ink: National custom apparel platform serving schools, teams, businesses, and groups with online design tools and group ordering. Direct overlap with Just For Kicks' custom apparel + group-store model, but at vastly larger scale.
• SquadLocker: Provides white-label custom team and school online stores with in-house decoration and fulfillment — essentially the same operating model as Just For Kicks' Build-a-Store platform, but at a national scale and with proprietary technology.
• Boombah: Custom team uniforms and apparel manufacturer/retailer serving baseball, softball, soccer, and other youth sports. Comparable product category and customer base (youth/club teams) as Just For Kicks.
• Alleson Athletic: Team uniform and athletic apparel manufacturer selling to schools, leagues, and teams through dealers and direct. Comparable in supplying branded team uniforms to the same K-12 and youth-sports customer base.
• Champro Sports: Manufacturer and distributor of team sports apparel, uniforms, and equipment to schools, leagues, and recreational teams. Overlaps with Just For Kicks on team uniform supply and youth/club sports customers.
• Augusta Sportswear: Team apparel and uniforms manufacturer offering decorated apparel and custom team stores for schools and leagues. Comparable product line and custom-store service to Just For Kicks.
• Holloway Sportswear: Sports apparel manufacturer focused on team uniforms, jackets, and athletic apparel for schools, teams, and organizations. Comparable custom team-uniform and branded apparel offering.

Broad incumbents

• Nike (Team/B2B): Just For Kicks is an authorized reseller of Nike team apparel; Nike also sells directly to schools and teams through its own team-sales channels. Broad incumbent that both supplies and competes with the subject company.
• Under Armour (Team/B2B): Just For Kicks resells Under Armour team apparel; Under Armour also runs direct team-sales programs that compete with resellers on uniform packages for schools and clubs.
• Adidas (Team/B2B): Just For Kicks is an authorized Adidas reseller with catalog access; Adidas operates direct team and school sales channels that overlap with the subject's customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/JustForKicksSports
• Instagraminstagram.com/shopjustforkicks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just for Kicks