What NRT Behavioral Health does

NRT Behavioral Health is a private, for-profit behavioral healthcare company founded in 1996 and headquartered in Broomfield, Colorado, operating a continuum of substance use disorder and co-occurring mental health treatment programs for adults in Colorado and Wyoming. The company delivers care through five integrated programs: Foundry Front Range, a 73-bed flagship medically supervised detoxification and gender-specific residential trauma-integrated care facility in Broomfield; Foundry Treatment Center Steamboat, a men's residential program with detoxification, residential, and partial hospitalization services; an in-person Intensive Outpatient Program (IOP) in Steamboat Springs; a virtual IOP (telehealth) for adults of all genders across Colorado and Wyoming; and the Michael Barnes Family Institute, a telehealth-based two-level program addressing multigenerational addiction cycles through specialized curriculum and coaching. All programs apply the proprietary Trauma-Integrated Care model developed by Dr. Michael Barnes, integrating treatment of substance use disorders, co-occurring mental health conditions, and trauma simultaneously rather than sequentially. The company employs 51-100 staff and operates under a sales-led go-to-market model using a dedicated Director of Business Development, community outreach coordinators, alumni programming via the Team Recovery app, and an in-network insurance and RAE1 Medicaid billing infrastructure; revenue is generated through insurance reimbursement and government healthcare programs rather than direct consumer payment. Recent strategic actions include the 2023 corporate rebranding to NRT Behavioral Health to unify Foundry Front Range, Foundry Steamboat, and the Michael Barnes Family Institute under one identity, the 2023 launch of Union EAP to extend services to union members nationwide, and the addition of a new CEO, Keenan van de Boogard, alongside President and Managing Partner Ben Cort.

Name

NRT Behavioral Health

Legal name

NRT Behavioral Health

Website

https://nrtbh.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

NRT Behavioral Health is a private behavioral healthcare company operating residential, intensive outpatient, telehealth, and family-system addiction treatment programs in Colorado and Wyoming, serving adults with substance use, co-occurring mental health, and trauma conditions through the proprietary Trauma-Integrated Care model.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (62142), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)

akta.pro secondary industries

Behavioral Health & Substance Use Remote Monitoring (HLACAFAD), Behavioral Health-Integrated Chronic Care (SUD comorbidity, collaborative care) (HLALAFAK)

Keywords

• Residential addiction treatment
• Behavioral health services
• Substance use disorder care
• Intensive outpatient programs
• Telehealth family support

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Behavioral Health Treatment Services: NRT Behavioral Health generates revenue through providing behavioral health treatment services including residential, intensive outpatient, telehealth, and early intervention care. Services are billed through insurance acceptance (in-network) and Medicaid (RAE1).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

NRT Behavioral Health operates a continuum of behavioral healthcare programs for adults experiencing substance use disorders, co-occurring mental health conditions, and trauma in Colorado and Wyoming. The portfolio spans residential treatment, medically supervised detoxification, intensive outpatient programs delivered in-person and via telehealth, and specialized family system support, all unified by the proprietary Trauma-Integrated Care model developed by Dr. Michael Barnes. Revenue is generated primarily through in-network insurance reimbursement and RAE1 Medicaid.

Product overview

NRT Behavioral Health operates a unified platform of behavioral healthcare programs delivering need-centered treatment across the continuum of care. The portfolio consists of five distinct programs: Foundry Front Range (73-bed flagship residential facility in Broomfield, Colorado for adults with substance use and co-occurring disorders), Foundry Treatment Center Steamboat (residential trauma-integrated care for men with telehealth services), Foundry Treatment Center Steamboat In-Person IOP (intensive outpatient in Steamboat Springs), Foundry Treatment Center Steamboat Virtual IOP/Telehealth (remote IOP for Colorado and Wyoming), and Michael Barnes Family Institute (virtual family program addressing multigenerational addiction). All programs utilize the Trauma-Integrated Care model developed by Dr. Michael Barnes and serve adults in Colorado and Wyoming through residential, intensive outpatient, outpatient, telehealth, and early intervention levels of care.

Differentiator

Problem solved

Functional benefit

Brands

• Foundry Front Range: 73-bed flagship addiction treatment program in Broomfield, Colorado offering gender-specific adult medically supervised detoxification and comprehensive residential treatment for substance use and co-occurring mental health disorders.
• Foundry Treatment Center Steamboat
• Michael Barnes Family Institute

Products and services

• Foundry Front Range Flagship 73-bed medically supervised detoxification and comprehensive gender-specific residential trauma-integrated care program for adults experiencing substance use, co-occurring disorders, and trauma, located in Broomfield, Colorado.
• Foundry Treatment Center Steamboat
• Foundry Treatment Center Steamboat In-Person IOP
• Foundry Treatment Center Steamboat Virtual IOP (Telehealth)
• Michael Barnes Family Institute

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Valley Hope Association: Nonprofit operator of multiple residential SUD treatment facilities and outpatient services across several states — comparable multi-site residential and continuum model to NRT's Foundry platform.
• Lakeside-Milam Recovery Centers: Regional operator of residential and outpatient SUD treatment with multiple Pacific Northwest locations — comparable size, continuum-of-care structure, and insurance-based revenue model to NRT.
• Bradford Health Services: Privately held regional operator of residential, IOP, and outpatient SUD treatment programs across multiple states — comparable scale and service mix to NRT with similar community-referral-driven GTM.
• Mountainside Treatment Center: Residential and outpatient SUD treatment provider with holistic, individualized programming and family support services — closely comparable in clinical philosophy and mid-market size to NRT.
• Promises Behavioral Health: Residential and outpatient SUD treatment provider offering detox, residential, IOP, and family programs — comparable service architecture to NRT including co-occurring disorder and trauma-informed care.
• Ashley Addiction Treatment: Nonprofit residential and outpatient SUD treatment provider with co-occurring disorder programming and family services — comparable clinical model to NRT's trauma-integrated care and family institute.
• Caron Treatment Centers: Nonprofit operator of residential and outpatient SUD treatment with gender-specific programming, co-occurring disorder care, and family services — closely comparable to NRT's trauma-integrated residential and family program structure.

Broad incumbents

• Hazelden Betty Ford Foundation: Nationally recognized nonprofit operator of residential and outpatient SUD treatment programs with a continuum-of-care model, evidence-based clinical approach, and multiple sites — directly comparable to NRT's integrated trauma-informed SUD offering but at significantly larger scale.
• Summit Behavioral Health: Multi-site operator of residential and outpatient behavioral health and SUD treatment facilities with active acquisition strategy — comparable to NRT's stated 'developing and acquiring' model and integrated care platform.
• American Addiction Centers (AAC): Publicly traded multi-state operator of residential and outpatient SUD treatment facilities, offering detox, residential, IOP, and telehealth services — overlapping service mix with NRT but with broader geographic footprint and capital markets access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NRTbehavioralhealth
• LinkedInlinkedin.com/company/nrt-behavioral-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NRT Behavioral Health