Azusa Police Department

What Azusa Police Department does

The Azusa Police Department (AZPD) is the chartered municipal law enforcement agency for the City of Azusa, California, a community of approximately 48,000 residents located roughly 20 miles northeast of downtown Los Angeles at the base of the San Gabriel Mountains. The department provides the full suite of municipal policing services: 24/7 911 emergency response, non-emergency dispatch, uniformed patrol operations, a detectives division for felony investigations, a traffic bureau, specialty units (SWAT, K-9), animal services, communications/dispatch, and support services. Chief Rocky Wenrick leads the department, which operates from its headquarters at 725 N. Alameda Avenue, Azusa, CA 91702.

The department's technology stack is built on standard off-the-shelf civic and emergency-management platforms rather than proprietary systems. It uses Everbridge for mass emergency notifications (residents subscribe by texting AZUSAPD to 888-777), SeamlessDocs for online non-emergency report filing, Nixle for anonymous tip submission, and a third-party crime mapping dashboard (pd20.communitydashboard.info) for neighborhood-level crime statistics. Distribution reaches residents across nine digital channels (website, Facebook, Twitter/X, Instagram, YouTube, Pinterest, Nextdoor, Nixle, photo gallery) plus in-person lobby services and the (626) 812-3200 non-emergency line.

AZPD has no commercial revenue model. It is funded through the City of Azusa municipal budget with supplemental grant funding (notably from the California Office of Traffic Safety via NHTSA for traffic safety enforcement). The department generates only nominal ancillary income from $10 Pink Patch Project sales (proceeds donated to City of Hope), report copies, and background checks. Strategic inter-agency partnerships span federal (ATF, U.S. Marshals), county (LA County Fire, LA County Public Works, LA County District Attorney), state (California OTS), and local institutions (Azusa Unified School District, Azusa Pacific University).

Name

Azusa Police Department

Legal name

Azusa Police Department

Website

https://www.azusapd.org

Company type

Public

Founded year

1934

Operating status

Operating

Headcount range

51–100 employees

Short description

The Azusa Police Department is the chartered municipal law enforcement agency serving the 48,000 residents of Azusa, California, providing 911 emergency response, patrol, detective, traffic, and specialty unit services from its headquarters 20 miles northeast of downtown Los Angeles.

Ownership category

akta.pro rank

Product category

Municipal Law Enforcement

NAICS

Police Protection (92212)

akta.pro industry

PRIMARYBPAIAGAA

Police Services (Patrol, Response & Community Policing)

Business & Public Services/Public Sector & Government Administration/Law Enforcement & Public Safety (Police, Fire, EMS)

SECONDARYHLAJAGAF

Emergency Communications, Alerting & Public Warning Systems

Healthcare & Life Sciences/Public Health, Government & Regulators/Emergency Preparedness, Disaster Response & EMS Coordination

Keywords

• Law enforcement services
• Municipal policing
• Public safety
• Emergency response
• Crime prevention

Headquarters

HQ city

Azusa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Others

Distribution channels4 records

Marketing channels9 records

Core offering

The Azusa Police Department is a municipal law enforcement agency that delivers comprehensive public safety services to approximately 48,000 residents of Azusa, California. Its core services include 911 emergency response, non-emergency dispatch, uniformed patrol operations, criminal investigations by the Detectives division, traffic enforcement, specialty units (SWAT, K-9), animal control, and 24/7 communications and dispatch support. It also operates community-facing technology such as online non-emergency reporting (via SeamlessDocs), an interactive crime mapping dashboard, and an Everbridge-powered emergency notification subscription service, alongside community engagement programs like Neighborhood Watch, Vacation House Checks, and the Pink Patch Project.

Product overview

The Azusa Police Department operates as a municipal law enforcement agency providing comprehensive public safety services to approximately 48,000 residents in the city of Azusa, California. The department offers a unified platform of core services including 911 emergency response, non-emergency dispatch, patrol operations, detectives division, specialty units, traffic enforcement, and animal services. Technology-enabled services include an online reporting system via SeamlessDocs, crime mapping tools, and Everbridge-powered emergency notifications. Community engagement programs include Neighborhood Watch, Vacation House Checks, and the Pink Patch Project for breast cancer awareness. The department also conducts specialized enforcement operations including DUI checkpoints, pedestrian safety details, and proactive policing initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Pink Patch Project: Breast cancer awareness campaign during October where officers wear pink versions of the department patch. Patches are sold for $10 with proceeds donated to City of Hope cancer treatment center.

Products and services

• 911 Emergency Response Emergency telephone service for immediate police, fire, and medical emergencies requiring urgent response within Azusa city limits.
• Non-Emergency Phone Line Non-emergency police assistance line at (626) 812-3200 for reporting non-urgent incidents and requesting routine services.
• Online Reporting System Web-based system via SeamlessDocs allowing residents 18+ to file non-emergency reports (theft, lost property, vandalism) online when no evidence collection or suspect identification is needed.
• Crime Mapping Dashboard Interactive crime statistics mapping tool (pd20.communitydashboard.info) providing neighborhood-level crime data visualization for Azusa residents.
• Emergency Notification Service Everbridge-powered mass alert system enabling residents to subscribe by texting AZUSAPD to 888-777 to receive text, email, and voice notifications during critical incidents.
• Animal Services Animal control and welfare services provided to the residents of Azusa.
• Communications and Dispatch 24/7 police dispatch services for coordinating emergency response and call handling throughout the city.
• Detectives Division Criminal investigation unit handling felony cases, forensic evidence collection, and specialized follow-up investigations.
• Patrol Operations Uniformed patrol services providing neighborhood safety, rapid response, and proactive presence throughout the city.
• Specialty Units Specialized tactical and investigative units including SWAT, K-9, and gang enforcement operating within the city.
• Traffic Bureau Traffic enforcement, DUI checkpoints, collision investigation, and pedestrian and bicycle safety operations.
• Support Services Administrative and support functions including records management and evidence handling supporting front-line operations.
• Neighborhood Watch Program Community policing initiative partnering with residents to prevent property crimes through coordinated surveillance and reporting.
• Vacation House Checks Free service allowing residents to request periodic patrol checks of their homes while traveling.
• Pink Patch Project Annual breast cancer awareness initiative during October where officers wear pink patches; patches sold to the public for $10 with proceeds donated to City of Hope.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• NextdoorminorStrategic or Co-development PartnerAZPD partners with Nextdoor as an online virtual neighborhood watch platform for real-time community communication and crime prevention information sharing.
• California Office of Traffic Safety (OTS)coreStrategic or Co-development PartnerAZPD receives grant funding from OTS for traffic safety enforcement operations including DUI checkpoints, distracted driving enforcement, pedestrian/bicycle safety details, and Click It or Ticket campaigns. Operations funded through National Highway Traffic Safety Administration grants.
• Los Angeles County Fire DepartmentcoreStrategic or Co-development PartnerJoint response to emergencies including fires, medical emergencies, and natural disasters. LA County Fire provides fire suppression, emergency medical services, and arson investigation support. The two agencies coordinate during storm events and emergency operations.
• Los Angeles County Public Works DepartmentcoreStrategic or Co-development PartnerCoordinates on flood control, storm management, and infrastructure issues. Issues mudflow alerts and coordinates evacuations in burn scar areas during severe weather events.
• U.S. Marshals/California Department of Corrections Fugitive Apprehension TeamcoreStrategic or Co-development PartnerJoint operations for locating and apprehending fugitives. Assisted in arrest of third suspect in attempted murder case.
• Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF)coreStrategic or Co-development PartnerJoint investigation of armed robbery cases. ATF increases reward offers for identification of suspects in Azusa armed robbery cases.
• Los Angeles County District Attorney's OfficecoreStrategic or Co-development PartnerProsecution partner for criminal cases investigated by AZPD. Reviews cases for filing charges and prosecutes defendants through the court system.
• City of HopeminorStrategic or Co-development PartnerBreast cancer research and treatment center in Duarte, CA. AZPD's Pink Patch Project donates proceeds from pink patch sales to City of Hope.
• Max's RestaurantminorStrategic or Co-development PartnerLocal restaurant partnering for charity events. Donates 20% of customer bills during AZPD fundraising events to City of Hope cancer research.
• Azusa Unified School DistrictcoreStrategic or Co-development PartnerJoint programs including National Walk to School Day, School Resource Officers, and coordination on school safety. Collaboration on traffic safety around schools.
• Azusa Pacific UniversitycoreStrategic or Co-development PartnerPartnership for campus safety, response to incidents at APU, and support for safe-ride services. Collaboration on various community safety initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pasadena Police Department: Municipal police department serving a similarly sized Los Angeles County foothill community. Provides full-spectrum patrol, detective, traffic, and community-policing services comparable in scope to Azusa PD, with a comparable tech-enabled community engagement model.
• Monrovia Police Department: Small municipal police department in the San Gabriel Valley immediately adjacent to Azusa. Operates patrol, detective, and community programs at a comparable city scale, making it one of the closest structural peers in size and operating model.
• Arcadia Police Department: Municipal police agency serving a similarly sized Los Angeles County community in the San Gabriel Valley. Provides overlapping patrol, K-9, traffic, and community engagement services with a comparable sworn-staff footprint.
• Glendale Police Department: Mid-sized municipal police department in Los Angeles County providing the same comprehensive patrol, detective, traffic, and specialty-unit services as Azusa PD, with a larger but structurally similar operating model.
• Covina Police Department: Small San Gabriel Valley municipal police department serving a community of comparable scale to Azusa. Overlapping patrol, traffic, detective, and community-policing service structure.
• West Covina Police Department: Municipal police department serving a similar mid-sized Los Angeles County community in the San Gabriel Valley. Comparable full-service municipal law enforcement model with patrol, detective, traffic, and community programs.
• Duarte Police Department: Small foothill municipal police department directly adjacent to Azusa; notably the hometown of Azusa PD's Chief of Police. Operates an essentially identical service mix for a comparably sized community.
• El Monte Police Department: Municipal police agency in the San Gabriel Valley providing comparable patrol, detective, traffic, and community-policing services for a similarly scaled Los Angeles County community.

Broad incumbents

• Los Angeles County Sheriff's Department: Regional law enforcement agency providing contract policing to many unincorporated LA County communities and running the countywide communications center that dispatches Azusa PD calls. Operates at significantly greater scale across a broader geographic mandate.
• California Highway Patrol: State-level law enforcement agency with overlapping traffic-enforcement jurisdiction across California, including Azusa. Co-funds joint traffic safety operations with Azusa PD via the California OTS grant pipeline.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AzusaPD
• YouTubeyoutube.com/AzusaPD
• Facebookfacebook.com/AzusaPD
• Instagraminstagram.com/AzusaPD
• Pinterestpinterest.com/AzusaPD
• LinkedInlinkedin.com/company/azusa-police-department

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azusa Police Department