Padel Social Club

What Padel Social Club does

Padel Social Club (PSC) is a UK-based premium padel club operator founded in 2021 and headquartered in Eastbourne, with all commercial operations concentrated in London. The company runs a multi-venue network of padel facilities — currently anchored by a 6-court flagship at Earls Court — bundled with hospitality, wellness and programming layers. As of late 2024 / early 2025, one flagship venue is fully operational, two outdoor courts are live at The O2 (with a five-court full club to follow), and three additional London venues (Paddington, Kentish Town, Wandsworth) are in pre-opening, lifting planned total capacity to ~23 courts across 4-5 sites.

The core product is pay-and-play and membership-based padel court access, supported by an integrated platform-plus-modules architecture: court rental, a Recovery Room (sauna + dual cold plunges), expert coaching led by Padel Director Dani Dios (former Swedish National Team coach and founder of Padel Trainer), private and group lessons at £90-100/hour, an on-site bar and restaurant, a Wilson-branded pro shop, a ticketed events calendar (Supper Sessions, Run & Rally, Padel & Pilates, Padel Play Dates, Wilson Master Series, Eight Sleep Padel Series), and corporate padel days. Technology stack is built on third-party SaaS — Playtomic for booking, tournaments and league management, Mindbody for wellness facility bookings, and Eventbrite for event ticketing — rather than proprietary systems.

PSC operates a hybrid B2C / B2B monetisation model: annual membership at £675 plus a £50 joining fee grants a 12-day advance booking window, 10% player discount, complimentary sauna/cold plunge access and priority event access, with monthly membership at £60 (min. 3-month contract). Non-members book via Playtomic up to 3 days ahead. Customer segments are urban affluent London active adults (primary), corporate and brand clients (secondary), padel beginners and competitive players (tertiary). A 'For Landlords' venue partnership programme signals an asset-light nationwide expansion thesis targeting London, Oxford, Bristol, Brighton, Birmingham, Manchester, Leeds and Edinburgh. The company is privately held (Padel Social Club Limited, Companies House no. 13136475), with disclosed angel investment from multi-platinum artist Stormzy in December 2024 and a leadership team that includes CEO & Co-Founder Kristian Hunter and CFO Joanna Barrett.

Name

Padel Social Club

Legal name

Padel Social Club Limited

Website

https://padelsocial.club

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Padel Social Club is a UK-based premium padel club operator founded in 2021, running a multi-venue London network of panoramic padel courts bundled with coaching, wellness (sauna/cold plunge), hospitality and curated events, serving urban affluent active adults, corporate clients, and both beginner and competitive padel players.

Ownership category

akta.pro rank

Product category

Premium Sports & Social Club

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

akta.pro secondary industry

Premium/Upmarket Membership Clubs (CRAEADAG)

Keywords

• Premium padel clubs
• Padel court access
• Sports membership services
• Padel coaching lessons
• Wellness recovery facilities

Headquarters

HQ city

Eastbourne

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Annual membership at £675 (plus £50 joining fee) with 12-day advance booking window, 10% player discount, complimentary sauna and cold plunge access, and priority access to social events. Monthly membership at £60/month (plus £50 joining fee, minimum 3-month contract) with 7-day advance booking window. Both tiers offer exclusive member benefits including tournaments, leaderboard access, and birthday gifts.
2. Court Booking (Pay-and-Play): Non-members can book courts up to 3 days in advance via the Playtomic app. Members receive extended booking windows (7-12 days). Earls Court courts open 06:00-23:00 on weekdays, 07:00-23:00 on weekends. The O2 courts open 08:00-23:00 daily. Racket rental included free for students.
3. Coaching Services: Private coaching at £90-100/hour (off-peak/peak) at Earls Court; £80/hour at general sites. 1-on-1 and group sessions up to 4 people. Rackets and balls provided. Playtomic rating sessions also offered. Group clinics bookable via Playtomic app.
4. Wellness and Recovery: Recovery Room access including sauna and cold plunge sessions. Introductory sessions at £20. Exclusive whole Recovery Room booking available via Mindbody. Members receive 20% discount on wellness facilities.
5. Food, Beverage and Bar: On-site bar and restaurant at Earls Court with rooftop terrace. Food truck at Paddington. Premium bar offerings including Crodino Spritz 0.0%, Mahou beer, and The Botanist Gin cocktails. Post-match dining and social gatherings are a key part of the experience.
6. Events and Corporate Experiences: Corporate padel days for team building and client entertainment. Ticketed community events including Supper Sessions (£75-85), Wimbledon Social (£60-65), Wilson Master Series (£55-60), Run & Rally (£25), Padel Play Dates (£35), Padel & Pilates (£40). Brand partnerships integrated into events.
7. Equipment and Pro Shop Sales: On-site pro shops at both Earls Court and The O2 sell padel rackets (Wilson brand), balls, bags, and sports kit. Racket rental available at £4/hour. Wilson balls sold at £6.50. Members receive discounts on equipment purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Padel Social Club operates premium, design-led padel clubs in London offering pay-and-play and member access to panoramic indoor and outdoor courts across four venues (Earls Court, The O2, Paddington, Kentish Town). The clubs bundle court access with private and group coaching, a Recovery Room with sauna and cold plunge, an on-site bar and restaurant, a Wilson-equipped pro shop, and a curated calendar of social events, tournaments and corporate experiences. Membership is sold on annual (£675) and monthly (£60) subscription tiers with priority booking, member discounts and event access.

Product overview

Padel Social Club is a multi-location premium padel club operator in London operating on a platform-plus-modules architecture. The core product is padel court access (pay-and-play or membership) across four locations (Earls Court, The O2, Paddington, Kentish Town), supplemented by wellness modules (Recovery Room with sauna/cold plunge), coaching programs (private lessons and group clinics), social events (tournaments, Supper Sessions, Run & Rally), corporate events, and a pro shop. The membership tiers (Annual at £675/year and Monthly at £60/month) unlock priority booking and discounts across all modules. The company also publishes The Serve journal featuring content interviews and padel advice.

Differentiator

Problem solved

Functional benefit

Products and services

• Padel Court Access Pay-and-play and member access to panoramic indoor and outdoor padel courts across Padel Social Club's London venues (Earls Court, The O2, Paddington, Kentish Town), open daily with extended booking windows for members. Designed for individual players of all skill levels, from first-time beginners to advanced competitors.
• Padel Social Club Membership Recurring paid membership program with Annual (£675/year + £50 joining fee) and Monthly (£60/month + £50 joining fee, minimum 3-month contract) tiers. Members receive priority court booking (12-day or 7-day advance window), 10% player discount, complimentary sauna and cold plunge sessions, 20% wellness discount, priority access to social events and tournaments, exclusive birthday gifts, and member leaderboard access.
• Private and Group Padel Coaching Personalised 1-on-1 and group padel coaching (up to 4 people) at £80–£100/hour off-peak or peak, plus beginner clinics and Playtomic rating sessions. Delivered by expert coaches including Padel Director Dani Dios (former Swedish National Team coach) and delivered across all Padel Social Club venues via the Padel Trainer platform. Rackets and balls are provided.
• Recovery Room (Sauna and Cold Plunge) Wellness facility at Earls Court featuring a state-of-the-art sauna and dual cold plunges for post-game recovery. Available via introductory single sessions (£20), exclusive whole-room booking through Mindbody, or with a 20% member discount and complimentary access for annual members during 5–9pm and monthly members for one session per month.
• Social Events and Tournaments Curated ticketed calendar of social and competitive experiences including Wilson Master Series (£55–£60), Eight Sleep Padel Series (with £888 cash and Eight Sleep Pod 5 Ultra prizes), Supper Sessions with celebrity chefs (£75–£85), Wimbledon Social (£60–£65), Run & Rally (£25), Padel & Pilates (£40) and Padel Play Dates (£35). Designed for individual members and casual visitors seeking community, dining and competitive padel experiences.
• Corporate Events and Team Building Bespoke corporate padel days for team building, client entertainment and brand activations, including inter-corporate tournaments and private corporate padel classes. Enquiries handled by a dedicated sales team via [email protected] / [email protected], with hospitality and on-site bar and restaurant integration.
• Pro Shop (Padel Equipment Retail) On-site retail at Earls Court and The O2 selling Wilson padel rackets, balls, bags and sports kit, plus Pulco Studios apparel. Includes racket rental from £4/hour (free with valid Student ID), Wilson balls at £6.50, and member discounts on equipment purchases.

Quantifiable outcome

• 17 new courts across 3 additional London locations (Paddington, The O2, Kentish Town)
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, secondary and minor.

• Wilson PadelcoreGTM or Marketing PartnerWilson Padel is the Hard Goods Partner, providing premium rackets, balls, and accessories sold through PSC's pro shops. Wilson is one of the most respected names in racket sports, combining decades of expertise with cutting-edge design. PSC's Wilson Master Series tournament is named after the brand.
• Pulco StudioscoreGTM or Marketing PartnerPulco Studios is the Apparel Partner, providing technically cutting-edge sportswear crafted with Italian technical fabrics. A curated selection is available at PSC's on-site shop and through Pulco's online store. The partnership extends PSC's lifestyle brand beyond the court.
• Padel TrainercoreStrategic or Co-development PartnerFounded by PSC's Padel Director Dani Dios, Padel Trainer is an online and offline international padel platform providing coaching, educational content, clinics, and events. Padel Trainer delivers the coaching offering across all PSC venues, raising standards of padel teaching and training in the UK and Europe.
• Crodino Spritz 0.0%secondaryGTM or Marketing PartnerCrodino Spritz 0.0% is the Spritz Partner, providing alcohol-free Italian spritz for the PSC bar. Featured at the Wilson Master Series I event (presented by Crodino Spritz 0.0%). Offers sophisticated, alcohol-free refreshment complementary to the post-match social experience.
• MahousecondaryGTM or Marketing PartnerMahou is the Official Beer Partner, bringing over 130 years of Spanish brewing tradition to Earls Court. Premium beer available at the bar, pairing with the energy of padel and social atmosphere. Featured at the Summer Showdown tournament (presented by Mahou).
• The Botanist GinsecondaryGTM or Marketing PartnerFeatured as cocktail partner at multiple Supper Sessions events and the Wimbledon Social. Provides curated cocktail pairings for seated supper events. Contributes to the premium bar experience and food-and-beverage event programming.
• Eight SleepsecondaryGTM or Marketing PartnerEight Sleep sponsors the Eight Sleep Padel Series — a three-event competitive tournament with qualifying events and a finals day. Prizes include £888 cash and two Eight Sleep Pod 5 Ultras for the winning pair. The partnership connects sleep technology with the athletic and recovery focus of PSC members.
• The Lost Explorer TequilaminorGTM or Marketing PartnerSpirits partner for Supper Sessions with Flavour Fellas event. Provides cocktail pairings for the Asian-inspired three-course supper event.
• VOSSminorGTM or Marketing PartnerPremium water partner featured at Supper Sessions with Sophie Gastman and in partnership with The Greedy Model event. Provides drink pairings for curated supper events.
• Give-it-Your-MaxminorOthersCharity Partner. PSC offers introductory padel sessions for local schools and underprivileged community groups in partnership with Give-it-Your-Max, supporting the community mission of the business.
• PlaytomiccoreTechnology or IntegrationPlaytomic is the booking and tournament management platform used for all court bookings, coaching sessions, league management, and tournament registration across PSC venues. PSC is integrated into the Playtomic platform, reaching its existing padel community of players.
• MindbodysecondaryTechnology or IntegrationWellness booking platform used for exclusive Recovery Room bookings (sauna and cold plunge). Members and guests can book the entire Recovery Room for private use through the Mindbody platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Soho House: Soho House operates a global network of premium members-only clubs with dining, social spaces, and curated programming. While not a sports operator, Soho House is a relevant analog for PSC's premium membership positioning, social ecosystem, and lifestyle-led community model.
• David Lloyd Leisure: David Lloyd Leisure operates 100+ premium UK health and racquet clubs with tennis, badminton, squash, and increasingly padel, plus family amenities and F&B. As a broad incumbent with national scale, it is a relevant comparable for premium UK racquet club economics even though padel is not its primary focus.
• Third Space London: Third Space is a chain of premium London health clubs combining fitness, wellness (spa, sauna), and social amenities. As a premium London operator with a layered F&B, wellness, and programming model, it is structurally comparable to PSC's premium venue economics.

Regional players

• Padel MCR: Padel MCR is a leading padel club operator in Manchester, offering courts, coaching, and social events. It represents the regional padel market PSC has identified for expansion and competes for the same brand-positioning playbook outside London.

Others

• Playtomic: Playtomic is the dominant padel and tennis booking and tournament management platform used by PSC for all court bookings, coaching, and league operations. As the technology ecosystem provider and a potential acquirer or competitor in club operations, it is a strategically relevant peer.

Direct peers

• Game4Padel: Game4Padel is a UK padel club chain operating multiple venues with pay-and-play and membership models, coaching, and social programming. It competes directly with PSC for both casual players and members in the UK padel market.
• Padel Inn: Padel Inn is a UK-based padel club operator offering court bookings, coaching, leagues, and tournaments through the Playtomic platform. It is a direct competitor for pay-and-play players and members in the UK padel market.
• Urban Padel: Urban Padel operates padel venues in UK urban locations with a focus on community events, coaching, and membership. It targets a similar urban professional demographic and offers comparable court access and social programming to PSC.
• Rocket Padel: Rocket Padel operates premium padel clubs across the UK with a similar lifestyle-focused positioning, offering courts, coaching, social events, and F&B. It is the most direct head-to-head competitor to PSC in the London premium padel market.
• Padel Haus London: Padel Haus operates premium padel clubs in London with a community and lifestyle focus, offering courts, coaching, social events, and F&B. It competes directly with PSC for the same London-based urban professional segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/padelsocialclub
• Facebookfacebook.com/Padel-Social-Club-61558371086931
• LinkedInlinkedin.com/company/padel-social-club

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Padel Social Club