Sinchii Software

What Sinchii Software does

Sinchii Software (legally Hustle Baby Pty Ltd) is an Australian private software company that provides cloud-based financial forecasting and cash-flow planning tools targeting small business owners. The platform, developed by founder Kim Kelly over a 10+ year period and commercially launched in 2024, combines actual year-to-date financial data with user-defined forecasts to project annual profit and cash. Its core product modules include Profit & Loss forecasting, up to three Income Drivers and three Expense Drivers, a Cash Summary (which tracks personal spending alongside business obligations), and a 'What If' scenario testing feature that allows up to three simultaneous strategy comparisons. The platform integrates natively with Xero to import Profit/Loss data, bank balances and Chart of Accounts; MYOB and QuickBooks users must enter data manually. Geographic scope is currently restricted to Australian Xero organisations.

The company monetises through a three-tier subscription model priced in Australian dollars: Standard at $99/month or $1,069/year, Premium at $149/month or $1,610/year (including planned AI integration), and an Enterprise tier requiring a minimum of 10 accounts with custom pricing. Distribution is primarily product-led via a 60-day free trial through a self-serve web application (app.sinchii.com), supplemented by community-led education including monthly Director Meetings hosted by the founder, self-paced courses delivered via Thinkific, and a listing in Xero's Australian app marketplace. Approximately a dozen named small business customers span trade, hospitality, healthcare, architecture, retail, and personal services verticals. The company is bootstrapped with no external funding and operates with 1-10 employees, with the founder serving as both developer and primary brand spokesperson.

The 2026 product roadmap includes three planned releases: income and expense driver upgrades in early 2026, an AI integration ('Sid') in mid-2026, and mobile optimisation in late 2026. Customer concentration is low given the SMB-only focus and low-ticket pricing, and the company's main structural constraints are single-founder execution capacity and Australia-only geographic scope tied to the Xero integration.

Name

Sinchii Software

Legal name

Hustle Baby Pty Ltd

Website

https://sinchii.com.au

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Sinchii Software is an Australian cloud-based financial forecasting and cash-flow planning platform for small business owners, offering P&L projections, scenario testing, and native Xero integration via a three-tier subscription model.

Ownership category

akta.pro rank

Product category

Financial Forecasting Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYFSABABAE

SME Treasury & Liquidity Management (FX, Hedging, Sweep/Investment)

Financial & Insurance/Banking (Commerical, Retail & Consumer)/Commercial Banking (SME & Middle Market)

Keywords

• Financial forecasting software
• Cash flow management
• Small business budgeting
• SMB financial planning
• Business accounting software

Headquarters

HQ city

Cairns

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription - Standard: Monthly or annual subscription providing access to Profit & Loss, Income Drivers, and Cash Summary features. Includes Xero integration and single organisation support.
2. Software Subscription - Premium: Higher-tier monthly or annual subscription including all Standard features plus multi-organisation support. Pricing at $149/month or $1,610/year.
3. Software Subscription - Enterprise: Enterprise tier with minimum 10 accounts, full feature access, and custom enquiry-based pricing for larger organisations.
4. Education Courses: Self-driven online courses via Thinkific platform covering Lifestyle Number, Profit Strategy, and Sinchii system setup. Courses are complimentary as part of the community Q&A sessions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Sinchii Software provides a cloud-based financial forecasting and cash flow management SaaS platform built specifically for small business owners. The product enables SMB operators to model revenue, expenses, and budgets without requiring formal accounting expertise. It offers tiered access, including a Standard tier for solo proprietors and an Enterprise tier requiring a minimum of 10 accounts.

Product overview

Sinchii is a financial forecasting software platform for small business owners built by Hustle Baby Pty Ltd. The core platform consists of a web-based application offering Profit & Loss forecasting, Income Drivers (up to 3), Expense Drivers, Cash Summary, and a 'What If' scenario testing feature. It integrates natively with Xero accounting software for data sync, and supports manual entry for MYOB and QuickBooks users. The platform is delivered across three pricing tiers: Standard ($99/month), Premium ($149/month with AI features), and Enterprise (min 10 accounts). Educational resources include self-paced courses and live Monthly Director Meetings. Planned features include AI integration with 'Sid' assistant and mobile optimization in 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Sinchii Financial Forecasting Platform
• Sinchii Enterprise Tier

Quantifiable outcome

• Users can test up to 3 business scenarios simultaneously using the 'What If' feature
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• XerocoreTechnology or IntegrationStrategic technology partnership where Sinchii integrates seamlessly with Xero accounting software. Xero handles accounting tasks while Sinchii focuses on entrepreneurial financial planning. The integration pulls Profit/Loss data (historic and YTD), bank balances, and syncs Chart of Accounts. Sinchii is listed in Xero's Australian app marketplace. The partnership is essential to Sinchii's value proposition as it minimises manual data entry for users.
• Hustle Baby Pty LtdcoreOthersParent legal entity (A.C.N 680 965 593) trading as Sinchii. The privacy policy and terms of service are issued by Hustle Baby Pty Ltd operating under the Sinchii brand.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LivePlan: Business planning and financial forecasting SaaS for small businesses, with scenario testing and pitch/plan outputs. Comparable to Sinchii on SMB target, SaaS subscription model and forecasting/scenario functionality.
• Calxa: Budgeting, cash flow forecasting and reporting software for SMBs, nonprofits and accountants, with Xero integration. Comparable to Sinchii on SMB cash flow forecasting, accounting-software integration and subscription model.
• Fathom: Financial analysis, reporting and forecasting tool deeply integrated with Xero, used by SMBs and accountants. Closely comparable on Xero-native architecture, SMB/ accountant customer base and forecasting-driven value proposition.
• Spotlight Reporting: Reporting, forecasting and dashboarding tool for accountants and the SMBs they serve, with deep Xero/QB integration. Comparable to Sinchii on accountant-channel distribution, Xero integration and SMB financial planning focus.
• Float: Cash flow forecasting software built natively for Xero, serving SMBs and accountants with scenario planning. Directly comparable to Sinchii on target customer (Australian SMBs), core function (cash flow forecasting) and Xero integration model.
• Jirav: Financial planning, budgeting and forecasting platform for SMBs and accounting firms, with scenario modelling. Comparable to Sinchii on SMB financial planning, scenario/'what if' functionality and subscription SaaS model.
• PlanGuru: Budgeting, forecasting and reporting software for SMBs and accountants, with scenario analysis. Comparable to Sinchii on SMB forecasting, scenario planning and accounting-channel distribution.
• Pulse Cash Flow: Cash flow forecasting platform for SMBs, often used by Xero and QuickBooks customers. Directly comparable on cash flow forecasting core feature, subscription pricing and SMB target segment.

Emerging players

• Finmark: Financial planning and forecasting SaaS targeted at startups and SMBs, with model-based projections. Comparable to Sinchii on SMB financial planning and subscription SaaS, with overlap on the pre-business/startup testing use case.
• Causal: Modern business forecasting and scenario modelling tool aimed at SMBs and finance teams. Comparable to Sinchii on scenario-driven forecasting UX and SMB targeting, though broader in scope than Xero-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sinchiisoftware
• Facebookfacebook.com/sinchii.software
• LinkedInlinkedin.com/company/sinchii-software

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sinchii Software