Novacret

What Novacret does

Novacret, operating under the legal entity Ecostrata Infra Private Limited, is an early-stage Indian construction technology company headquartered in Bengaluru that has developed a proprietary cement-free binder marketed as 'Novacret Green Cement' as an alternative to traditional Ordinary Portland Cement (OPC). The core technology uses Ground Granulated Blast Furnace Slag (GGBS) as its principal feedstock, was developed in collaboration with the Indian Institute of Science (IISC), and is claimed to be virtually carbon-neutral in production versus approximately 0.8 kg of CO2 per kg for OPC. The company also markets 'WaterWise Technology,' which eliminates the water-curing step required by conventional concrete.

Name

Novacret

Legal name

Ecostrata Infra Private Limited

Website

https://novacret.in

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Novacret (Ecostrata Infra Private Limited) is an Indian construction technology startup that produces a proprietary cement-free GGBS-based binder and NOVA precast products, supplying concrete manufacturers and urban/residential developers with low-carbon, water-saving sustainable building materials validated by the Indian Institute of Science.

Ownership category

akta.pro rank

Product category

Sustainable Construction Materials

NAICS

Cement Manufacturing (32731), Other Concrete Product Manufacturing (327390), Concrete Block and Brick Manufacturing (327331), Cement and Concrete Product Manufacturing (3273)

SIC

Cement, Hydraulic (3241), Concrete, Gypsum & Plaster Products (3270), Concrete Products, Except Block & Brick (3272)

akta.pro primary industry

Cementitious Binders & Additives (Fly Ash, Slag, Silica Fume, Lime) (IMADAAAH)

akta.pro secondary industries

Cement Manufacturing (Portland, Blended & Specialty) (IMADAAAG), Ready-Mix Concrete Production & Delivery (IMADAAAA), Mortar, Grout & Masonry Cements (IMADABAL)

Keywords

• Sustainable construction materials
• Cement-free concrete
• Green building products
• Low-carbon cement
• Precast concrete products

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Green Cement Binder Sales: Direct supply of proprietary 'Novacret Green Cement' binder to established partners in the concrete manufacturing sector in India. This is a B2B revenue stream targeting industrial customers.
2. Finished Products (NOVA): Production and sale of finished construction products made with Nova Green Cement including precast items such as pavers, kerbstones, tiles, engineering blocks, and solid concrete blocks.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Novacret develops and supplies a proprietary cement-free green cement binder (Novacret Green Cement) made with Ground Granulated Blast Furnace Slag (GGBS), developed in collaboration with the Indian Institute of Science. It sells this binder directly to concrete manufacturers in India and also markets a line of finished precast construction products under the NOVA brand, including pavers, kerbstones, tiles, engineering blocks, and solid concrete blocks, along with AAC and CLC blocks.

Product overview

Novacret offers a suite of green construction materials anchored by two core products: Novacret Green Cement (a proprietary 100% cement-free, virtually carbon-neutral cement binder) and NOVA Finished Products (a collection of precast construction items including pavers, kerbstones, tiles, engineering blocks, and solid concrete blocks, all produced using Nova Green Cement). The portfolio also includes AAC and CLC blocks, positioning Novacret as a comprehensive sustainable construction solution provider for urban infrastructure, landscaping, and residential developments.

Differentiator

Problem solved

Functional benefit

Brands

• Nova: Finished Products brand encompassing precast items including pavers, kerbstones, tiles, engineering blocks, and solid concrete blocks, produced with Nova Green Cement
• Novacret Green Cement

Products and services

• NOVA Finished Products NOVA Finished Products are precast construction items produced with Novacret's Nova Green Cement, including pavers, kerbstones, tiles, engineering blocks, and solid concrete blocks, plus AAC and CLC blocks. They are sold to construction projects across urban infrastructure, landscaping, and residential developments.
• Novacret Green Cement Proprietary, 100% cement-free, virtually carbon-neutral binder made with Ground Granulated Blast Furnace Slag (GGBS) and developed in collaboration with the Indian Institute of Science (IISC). Supplied directly to established concrete manufacturing sector partners in India for incorporation into their products.

Quantifiable outcome

• Saves 2.04 kg of CO2 emissions per square foot of pavers produced with Novacret instead of OPC
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Indian Institute of Science (IISC)coreStrategic or Co-development PartnerScientific collaboration with IISC for development and validation of Novacret technology. Dr. Nanjunda Rao K S, a co-founder, is associated with IISC's civil engineering department. The partnership provides scientific rigor and credibility to the product development.
• Ecostrata Infra Private LimitedcoreOthersParent company that operates under the Novacret brand. Novacret is the product/brand name while Ecostrata Infra Private Limited is the legal operating entity.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CarbonCure Technologies: Canada-based concrete decarbonization company that injects CO2 into ready-mix concrete during production. Direct comparable to Novacret's mission of replacing/augmenting OPC with lower-carbon concrete chemistry for the same B2B concrete-manufacturer buyer.
• Solidia Technologies: US-based low-carbon cement and concrete producer using a proprietary binder chemistry to reduce CO2. Closely comparable to Novacret on product (alternative binder), target customer (concrete manufacturers), and value proposition (carbon reduction vs OPC).
• Brimstone: California-based startup producing carbon-negative Portland cement from calcium silicate. Same core thesis as Novacret — developing a cement/binder alternative that eliminates the CO2 footprint of conventional cement for the construction value chain.

Emerging players

• Prometheus Materials: US-based startup developing bio-based cement alternatives with comparable strength and CO2 profile to OPC. Comparable emerging player pursuing cement decarbonization through novel binder chemistry.
• CarbonUp: Canada-based startup that upcycles CO2 into supplementary cementitious materials for concrete. Comparable emerging player targeting the same problem — reducing cement's CO2 intensity — but via CO2 sequestration rather than GGBS substitution.
• Terra CO2: US/Canada-based producer of supplementary cementitious materials from industrial byproducts. Similar emerging-stage positioning to Novacret, with comparable focus on replacing OPC with lower-carbon binder alternatives for ready-mix and precast concrete.

Broad incumbents

• ACC Limited: Major Indian cement producer with a broad product portfolio including blended cements. Comparable as an incumbent Novacret must displace in the concrete manufacturer's supply chain, and which is itself exploring low-carbon product lines.
• UltraTech Cement: India's largest cement manufacturer with nationwide distribution and deep specifier relationships. Represents the dominant incumbent whose customer base Novacret is targeting via its B2B binder-supply model and whose pricing power sets the competitive floor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Novacret
• LinkedInlinkedin.com/company/novacret
• Instagraminstagram.com/novacret.in
• Facebookfacebook.com/novacret

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novacret