Badger Brewery

What Badger Brewery does

Badger Brewery, the consumer brand of Hall & Woodhouse Ltd., is a family-owned British brewery founded in 1777 and headquartered in Blandford St. Mary, Dorset, producing and distributing traditional ales under the Badger Beers sub-brand and modern craft styles under the Outland sub-brand. The brewery operates a modern brewhouse installed in 2012 alongside historic infrastructure, drawing on-site water from two wells into Cretaceous chalk-filtered Dorset sources, and applying proprietary yeast strains, precision temperature-controlled mashing, and multi-stage hopping processes. The portfolio spans approximately 25 SKUs across golden ales, ambers, pale ales, IPAs, ruby ales, stouts, lagers, and seasonal limited editions, with a recent extension into alcohol-free lager (Outland Clear Horizon 0%). Multiple recipes have earned World Beer Awards and Great Taste Awards recognition between 2020 and 2025.

The business operates a diversified multi-channel GTM: direct-to-consumer via the on-site Brewery Shop, Brewery Tap restaurant, and paid Brewery Tours; wholesale through five major UK supermarket chains (Tesco, Waitrose, Sainsbury's, Morrisons, ASDA); online through Amazon and Ocado; and on-trade draught distribution through the parent-owned Hall & Woodhouse managed pub estate. Marketing emphasizes 245+ years of heritage, Dorset folklore-driven product storytelling (Tangle Foot, Cranborne Poacher, Blandford Fly, Hopping Hare), and an active Founder's Day limited-release tradition. The company reports 11-50 employees and remains private and family-owned with no disclosed external funding, M&A activity, or public listing.

Name

Badger Brewery

Legal name

Hall & Woodhouse Ltd.

Website

https://badgerbeers.com

Company type

Private

Founded year

1777

Operating status

Operating

Headcount range

11–50 employees

Short description

Badger Brewery is a family-owned British brewery founded in 1777, operating from Dorset under Hall & Woodhouse and producing traditional Badger Beers and craft Outland Beers across ~25 SKUs, distributed via UK supermarkets, online retailers, an owned pub estate, and an on-site brewery shop, tap, and tour.

Ownership category

akta.pro rank

Product category

Craft and Traditional Brewery

NAICS

Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (72241), Beer, Wine, and Liquor Retailers (44532)

SIC

Malt Beverages (2082), Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Regional & National Breweries (THAFALAD), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Traditional ales
• Craft beer
• Brewery products
• Cask ales
• Bottled beer

Headquarters

HQ city

Blandford Forum

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Retail Sales (Brewery Shop): On-site brewery shop sells the full range of Badger and Outland beers, limited edition ales, and Badger merchandise directly to visitors and consumers.
2. Supermarket/Retail Distribution: Wholesale distribution of packaged beers (bottles and cans) through major UK grocery chains including Tesco, Waitrose, Sainsbury's, Morrisons, and ASDA. Products available nationally in selected stores.
3. Online Marketplace Sales: Sales through third-party online platforms including Amazon and Ocado for direct-to-consumer delivery of packaged beers.
4. Brewery Tours: Paid brewery tour experiences offering behind-the-scenes access to the brewhouse, with tickets booked through DesignMyNight platform. Maximum group size of 20.
5. Brewery Tap Restaurant & Bar: On-site pub and restaurant serving food and beers, with meeting room and conference facilities available for hire. Located in the maltings of the old brewery.
6. Pub Estate (Draught Sales): Cask and keg beer sales through Hall & Woodhouse managed pub houses across the UK.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Badger Brewery, the brewing arm of the family-owned Hall & Woodhouse company founded in 1777, brews and sells traditional British ales under the Badger Beers brand and a craft beer range under the Outland brand. Its beer portfolio is distributed through major UK supermarkets, online retailers, the on-trade, and its own pub estate, complemented by direct-to-consumer offerings at the Brewery Tap, Brewery Shop, and Brewery Tours.

Product overview

Badger Brewery operates as a unified brand portfolio comprising two distinct sub-brands: Badger Beers (traditional British ales with over 240 years of heritage dating to 1777) and Outland Beers (modern craft beers designed to be independent and innovative). The portfolio spans multiple beer styles including golden ales, amber ales, pale ales, IPAs, ruby ales, stouts, lagers, and seasonal/limited editions. The company also operates experiential services including brewery tours, the Brewery Tap restaurant, and an on-site brewery shop. All products are brewed at the family-owned Hall & Woodhouse facility in Blandford Forum, Dorset, using locally-sourced ingredients including Dorset water filtered through chalk downs.

Differentiator

Problem solved

Functional benefit

Brands

• Outland: Craft beer brand launched to celebrate the company's past while innovating for the future. Independent by nature with distinct styles and clear communication. Features bold new craft beers including IPAs, lagers, stouts, and alcohol-free options.

Products and services

• Badger Beers The traditional ale brand portfolio of Hall & Woodhouse, offering cask and bottled ales for the UK on-trade and off-trade markets. Targeted at consumers seeking authentic regional British ales.
• Outland Beers The craft beer sub-brand produced by Badger Brewery, offering modern craft styles alongside the traditional ale range. Targeted at craft-curious beer drinkers and younger consumers.
• Brewery Tours Guided visitor tours of the brewery providing insight into the brewing process and brand heritage. Targeted at consumers, beer enthusiasts, and group visitors.
• Brewery Tap Restaurant and Bar On-site tap restaurant and bar serving Badger and Outland beers alongside food. Targeted at visitors and local consumers seeking a brewery-direct hospitality experience.
• Brewery Shop On-site retail outlet selling Badger and Outland beer products, branded merchandise, and gifts directly to visitors. Targeted at brewery visitors and tourists.

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Hall & WoodhousecoreOthersBadger Brewery is part of Hall & Woodhouse, an independent family-owned brewery and pub company. Hall & Woodhouse was founded in 1777 and owns managed pub houses across the UK where Badger and Outland beers are served on draught.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Marston's PLC: UK brewer and pub operator (founded 1834) producing brands including Marston's Pedigree and Banks's ales. Directly comparable as a regional brewer with national off-trade distribution alongside a large pub estate.
• Timothy Taylor: Family-owned Yorkshire brewer (founded 1858) of Landlord and other traditional ales. Comparable as a heritage-focused, family-controlled regional brewer with selective national distribution and strong pub presence.
• St Austell Brewery: Family-owned Cornish brewery (founded 1851) with a tied pub estate and a portfolio including Tribute and Proper Job. Comparable as a heritage regional brewer blending traditional ales and modern craft, distributing through national retailers and owned pubs.
• Greene King: UK regional brewer and pub operator (founded 1799 in Bury St Edmunds), now part of CK Assets but historically comparable to Badger as a traditional ale brewer with a substantial managed pub estate and national supermarket distribution.
• Wadworth Brewery: Wiltshire-based family brewer (founded 1875) with a tied pub estate and brands including 6X and Horizon. Directly comparable in scale and structure to Badger as a regional family brewer pairing traditional ales with a craft range.
• Shepherd Neame: Britain's oldest brewer (founded 1698), family-owned, operating from Faversham, Kent. Closely comparable as a heritage regional brewery with a managed pub estate and national distribution of traditional British ales, mirroring Badger's Hall & Woodhouse integration model.
• Fuller Smith & Turner: London-based regional brewer (founded 1845) producing London Pride and operating a tied pub estate. Comparable mid-sized heritage brewer with national on-trade and off-trade presence and a focus on traditional cask ales.
• Theakston Brewery: Yorkshire family-owned regional brewer (founded 1827) producing Old Peculier and other traditional ales. Comparable heritage brewer competing for traditional ale on-trade listings and regional pub presence.
• Adnams Brewery: Suffolk-based family brewer, hotel operator, and retailer (founded 1872). Comparable as a heritage regional brewery operating its own pubs, shops, and tourism experiences alongside national distribution of traditional and contemporary beer styles.

Emerging players

• Camden Town Brewery: London craft brewer (founded 2010, now part of AB InBev) specializing in modern lagers, pale ales, and Hells Lager. Comparable as a craft sub-brand competing for the same modern beer drinker segment that Badger's Outland range targets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/badgerbeers
• Xx.com/badgerales
• Facebookfacebook.com/BadgerBeers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Badger Brewery