Care&Co Inc.
Care&Co Inc. is a Busan, South Korea-based digital health company that develops the Fisica platform, combining a proprietary 634-sensor home plantar pressure scale, a mobile app for body balance and pain prediction, and an SDK/API for researchers, healthcare providers, and footwear/FitTech companies.
- Company typePrivate
- Founded2017
- HeadquartersBusan, South Korea
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Care&Co Inc. does
Care&Co Inc. (케어엔코) is a privately held Korean digital health company, incorporated on March 17, 2017 and headquartered in Busan, South Korea, that develops and commercializes the Fisica platform for plantar pressure measurement and body balance analysis. The company's core technology combines a proprietary 634-sensor plantar pressure measurement device (Fisica Scale, a 1.3-inch OLED home-use scale with up to 180 kg capacity and 7-day battery life) with AI-based predictive models, computer vision for postural and structural assessment, and a generative digital-twin / neural avatar that visualizes a user's body balance, pain risk, and longitudinal health metrics through the Fisica mobile application on iOS and Android. Care&Co also offers a SDK/API product that exposes plantar pressure data collection and analysis to third-party researchers, healthcare solution providers, and footwear / FitTech companies.
Care&Co operates a hybrid business model spanning direct-to-consumer hardware sales, a subscription-based Fisica application with auto-renewing in-app purchases and a free Trial Mode tier, and B2B SDK/API licensing. Distribution runs through the company website (carenco.kr), Apple App Store, Google Play Store, and industry exhibitions such as TechCrunch Disrupt 2025, MWC Las Vegas, Japan IT Week, and Metaverse Expo 2023. The company is founder-led by CEO Jo Byung-woo (조병우), who also serves as Chief Privacy Officer, and is privately held with no disclosed institutional investors, funding rounds, or parent company. Operationally, the second-generation product moved from validation in late 2023 through test production in mid-2024, final quality inspection in July 2025, app beta in September 2025, and a Kickstarter campaign in November 2025; ISO 9001:2015 and KC EMC certifications were obtained in May 2022, and EU market entry is in progress via an NDA executed in December 2023 and the appointment of DataRep as EEA/UK Digital Services Act legal representative.
Care&Co Inc. firmographics
Firmographics- Name
- Care&Co Inc.
- Legal name
- 주식회사 케어엔코 (Care&Co. Inc.)
- Website
- https://carenco.kr
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Care&Co Inc. is a Busan, South Korea-based digital health company that develops the Fisica platform, combining a proprietary 634-sensor home plantar pressure scale, a mobile app for body balance and pain prediction, and an SDK/API for researchers, healthcare providers, and footwear/FitTech companies.
- Ownership category
- akta.pro rank
Care&Co Inc. industry classification
Industry- Product category
- Digital Health Monitoring Devices
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers) (HLAHACAL)
- akta.pro secondary industries
- Remote Diagnostics & Point-of-Care (Connected Testing, Home Lab Devices) (HLACAPAK), Chronic Disease Management IoT (Diabetes, CHF, COPD, Hypertension) (HLACAPAD)
Keywords
Where Care&Co Inc. is headquartered
LocationHeadquarters
- HQ city
- Busan
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Care&Co Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Sales (Fisica Scale): Sale of the Fisica Scale physical device - a home-use body balance analysis device. Customers purchase the device once and register it to access app features.
- App Subscription (Fisica Application): Subscription-based service providing access to full application features including detailed plantar pressure reports, measurement history, and analysis tools. Auto-renews at end of billing cycle unless cancelled 24 hours prior.
- SDK/API Licensing: Provides SDK/API for researchers and developers to integrate plantar pressure measurement and analysis capabilities into their own products and services. Used for research, healthcare solutions, and footwear/FitTech applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Trial Mode - Free limited access |
| Subscription | Monthly | Subscription Service (Full Access) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Care&Co Inc. product offering
Product offeringCore offering
Care&Co Inc. develops and sells the Fisica digital healthcare platform, which pairs the proprietary Fisica Scale home-use body balance analysis device (with 634 plantar pressure sensors) with a mobile application that delivers AI-powered body balance analysis, footprint heatmaps, pain area prediction, and a digital twin neural avatar for preventive musculoskeletal health monitoring.
Product overview
Care&Co Inc. offers a digital healthcare ecosystem centered on body balance analysis through plantar pressure measurement. The core offering consists of the Fisica mobile application (platform) paired with the Fisica Scale hardware device (sensor), which work together to capture foot pressure data and generate health insights including body balance analysis, pain prediction, and digital twin neural avatars. A separate SDK/API product enables researchers and commercial partners to integrate plantar pressure data collection into custom applications for academic research, healthcare solutions, and footwear design use cases.
Differentiator
Problem solved
Functional benefit
Brands
- Fisica: Healthcare platform that provides plantar pressure measurement and body balance analysis through proprietary devices and applications, enabling users to monitor and manage their musculoskeletal health.
- Fisica Scale
Products and services
- Fisica Scale Home-use body balance analysis device with proprietary plantar pressure sensors (634 sensors), supporting up to 180kg weight capacity, a 1.3-inch OLED display, and approximately 7-day battery life; transmits pressure and weight data via Bluetooth to the Fisica app for analysis.
- Fisica Application Mobile digital healthcare application for iOS and Android that analyzes plantar pressure data to generate pressure distribution heatmaps, pain area predictions, and a digital twin neural avatar for intuitive health status visualization; offers subscription-based access with auto-renewal.
- Fisica SDK/API Software development kit and API for plantar pressure data collection and body balance analysis; provides real-time sensor pixel output, foot length/width measurements, and weight data for integration into research, healthcare, and FitTech applications.
Quantifiable outcome
- 634 sensors in a compact home-use device
- +2 more outcomes
Companies that use Care&Co Inc.
Customer profileSegments8 records
Ideal customer profiles3 records
Care&Co Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature5 records
Care&Co Inc. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- EU Market Entry PartnersminorExecuted NDA related to EU market entry in December 2023, indicating preparation for European market expansion but specific partnership details are not disclosed
- DataRepminorDesignated as legal representative in the European Economic Area (EEA) and United Kingdom for Digital Services Act (DSA) compliance purposes. Located at The Cube, Monahan Road, Cork, T12 H1XY, Republic of Ireland
- Busan Eco Delta CityminorConducted a digital twin smart city convergence innovation service pilot project in Busan Eco Delta City in October 2022
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Care&Co Inc. competitors and assessment
Company assessmentDirect peers
- Moticon: Maker of sensor insoles for gait, balance, and load analysis used in sports, research, and clinical rehab. Closely comparable to Fisica in combining plantar pressure sensors with software analytics for body balance and gait insights.
- Novel (novel.de / Novel GmbH): Manufacturer of pedar and emed pressure measurement platforms widely used in research, biomechanics, and footwear design. Direct peer in plantar pressure instrumentation for professional and clinical end markets.
- Digitsole: Smart insole and connected footwear products that combine pressure sensors with mobile apps for gait, comfort, and activity tracking. Comparable as a consumer-grade smart insole/footwear analytics product.
- Tekscan: Long-standing provider of clinical and research-grade plantar pressure mapping systems (e.g., MatScan, F-Scan). Highly comparable as a direct competitor in plantar pressure measurement for research, footwear, and clinical applications.
- Orpyx Medical Technologies: Sensor insole platform focused on diabetic foot ulcer prevention and remote patient monitoring. Direct peer in pressure-monitoring hardware aimed at chronic disease management and remote patient care.
- FeetMe: Connected insoles and pressure platforms for gait analysis, rehabilitation, and fall-risk assessment. Direct peer in consumer/research-grade plantar pressure sensing with a digital health platform overlay.
Broad incumbents
- Withings: Established consumer health hardware brand (smart scales, watches, sleep mats) with a connected app ecosystem. Comparable as a broader incumbent offering connected home health devices plus subscription analytics.
- Garmin: Global wearable giant with health, fitness, and gait-related metrics in its watches and cycling/pedal pods. Broad incumbent for connected health tracking devices and analytics platforms.
- Bertec: Manufacturer of clinical balance assessment and posturography systems used in rehabilitation and research. Comparable to Fisica's body-balance analysis use case from a clinical/research incumbent angle.
Emerging players
- HUR (HUR Labs / HUR Finland): Provider of smart strength and rehabilitation equipment with digital assessments for balance and functional performance. Adjacent peer in digital rehab and balance-tracking for elderly and rehabilitation populations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Care&Co Inc. social profiles
Digital presenceCare&Co Inc. compliance and trust
Trust signalCompliance2 records
Care&Co Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Care&Co Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Care&Co Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Care&Co Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Care&Co Inc.
What does Care&Co Inc. do?
Care&Co Inc. develops and sells the Fisica digital healthcare platform, which pairs the proprietary Fisica Scale home-use body balance analysis device (with 634 plantar pressure sensors) with a mobile application that delivers AI-powered body balance analysis, footprint heatmaps, pain area prediction, and a digital twin neural avatar for preventive musculoskeletal health monitoring.
Is Care&Co Inc. a public or private company?
Care&Co Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Care&Co Inc. founded?
Care&Co Inc. was founded in 2017. It employs 1 to 10 people.
Where is Care&Co Inc. based?
Care&Co Inc. is headquartered in Busan, South Korea, in the Asia region.
How does Care&Co Inc. make money?
Three revenue lines are on record. Hardware Sales (Fisica Scale) is the primary driver. The others are app Subscription (Fisica Application) and SDK/API Licensing.
Who are Care&Co Inc.'s main competitors?
Direct peers on record are Moticon, Novel (novel.de / Novel GmbH), Digitsole, Tekscan, Orpyx Medical Technologies and FeetMe. Broad incumbents are Withings, Garmin and Bertec. HUR (HUR Labs / HUR Finland) is listed as an emerging player.
Does Care&Co Inc. have an API?
Yes. Provides SDK/API for plantar pressure data collection and body balance analysis. Supports two integration methods: (1) Program Integration - a program for visualization and data storage without complex settings; (2) SDK/API - real-time foot pressure measurement with sensor pixel output, foot length/width measurements, and weight data. Data includes left/right foot length (mm), left/right foot width (mm), and weight (kg). Developer documentation is at carenco.kr/en/service/sdk-api.
What industry is Care&Co Inc. in?
Care&Co Inc.'s product category is Digital Health Monitoring Devices. Its primary akta.pro industry code is HLAHACAL, Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers), with a secondary code of HLACAPAK, Remote Diagnostics & Point-of-Care (Connected Testing, Home Lab Devices). Its SIC code is 3841.