What Atlas Free does

Atlas Free is a 501(c)(3) nonprofit organization, founded in 2012 under the name Rescue:Freedom and rebranded to Atlas Free in July 2022, headquartered in Kirkland, Washington. Its core function is to resource and coordinate a global anti-sex trafficking movement, channeling individual donations, corporate matching gifts, and merchandise revenue into a network of vetted frontline organizations operating prevention, intervention, aftercare, and policy programs. The Atlas Free Network comprises over 140 vetted member organizations across 67 countries running more than 500 programs, and the organization reports cumulative impact of 1,658,126 people served since 2012, with 473,612 survivors and at-risk individuals impacted in 2024 alone.

The organization generates revenue through multiple streams: recurring monthly donations via its Team Freedom program (where $20/month is cited as freeing an average of 8 lives every 24 hours), one-time donations, corporate matching gift programs facilitated through Double the Donation, and an e-commerce storefront (shop.atlasfree.org) plus Amazon that sells branded merchandise including books, apparel, accessories, and bundles. Newer product extensions include 'The Knight' children's book (2025) and the upcoming Wayplace mobile app (2026), an upgrade to the Alliance Referral System that connects U.S. survivors to services. Atlas Free is accredited by ECFA, BBB (give.org), Candid (GuideStar Platinum), and Charity Navigator, and is led by CEO & President Jeremy Vallerand, COO Callie Tybur, and Chief Impact Officer John Richmond, a former U.S. Ambassador-at-Large to Monitor and Combat Trafficking in Persons.

Name

Atlas Free

Legal name

Atlas Free

Website

https://atlasfree.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlas Free is a 501(c)(3) nonprofit that funds and coordinates a global network of 140+ vetted anti-sex trafficking organizations across 67 countries, channeling individual donations, corporate matching gifts, and merchandise sales into prevention, intervention, aftercare, and survivor-referral programs.

Ownership category

akta.pro rank

Product category

Anti-Human Trafficking Nonprofit Services

NAICS

Emergency and Other Relief Services (624230), Civic and Social Organizations (813410), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Management Services (8741), Services-Educational Services (8200)

akta.pro primary industry

Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC)

akta.pro secondary industry

Official Development Assistance (ODA) Program Management (BPADAOAC)

Keywords

• Anti-trafficking nonprofit
• Human trafficking prevention
• Survivor aftercare services
• Global anti-trafficking network
• Sex trafficking intervention

Headquarters

HQ city

Kirkland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: Atlas Free generates revenue primarily through individual donations, both one-time and recurring monthly donations via its Team Freedom monthly donor program. Donors contribute to support the global anti-trafficking network.
2. E-commerce Merchandise Sales: The organization sells branded merchandise including books, apparel, accessories, and bundles through its e-commerce store (shop.atlasfree.org) and Amazon. Proceeds support the Atlas Free Network and anti-trafficking programs.
3. Corporate Matching Gifts: Atlas Free promotes corporate matching gift programs to amplify donor contributions, leveraging employer-sponsored matching programs to double individual donations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Atlas Free is a nonprofit organization that builds and resources a global network of 140+ vetted frontline organizations across 67 countries working to combat sex trafficking. The organization funds anti-trafficking programs through individual donations (one-time and monthly Team Freedom giving), corporate partnerships, and branded merchandise sales, while also delivering survivor aftercare, prevention, intervention, and policy advocacy through its Network Members.

Product overview

Atlas Free is an anti-sex trafficking nonprofit operating primarily as a giving/fundraising platform with a global network model. The organization offers a donation platform (including monthly giving program Team Freedom), the Atlas Free Network (a global coalition of 140+ vetted anti-trafficking organizations), and the Alliance Referral System/Wayplace for connecting survivors to services. The Knight children's book and merchandise shop represent consumer products that raise awareness and funds. The network provides funding, training, and resources to member organizations while the donation platform channels supporter contributions to the global anti-trafficking effort.

Differentiator

Problem solved

Functional benefit

Brands

• Atlas Free Network: A community of organizations and leaders fighting sex trafficking around the globe, united around a strategic framework to stop traffickers, care for survivors, and put sex trafficking out of business.
• Wayplace
• Team Freedom
• Equiano Award
• Wilberforce Award
• Wedgwood Award
• Clarkson Award
• The Knight

Products and services

• The Knight Children's Book A hardcover children's book using the metaphor of a knight facing a dragon to help families begin conversations about the injustice of exploitation and the global fight against human trafficking. Sold to consumers; all proceeds support Atlas Free's mission.
• The Knight Adventure Box Limited-edition bundle containing the Knight hardcover book plus a sticker pack, coloring page, flashlight, bookmark, and cardboard sword and shield for children to explore themes of courage through interactive activities. Sold to consumers; proceeds support Atlas Free's mission.
• Atlas Free Shop Merchandise

Quantifiable outcome

• 473,612 survivors, victims, and at-risk individuals impacted in 2024 through aftercare, intervention, and policy efforts
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• United Nations Office on Drugs and Crime (UNODC)coreStrategic or Co-development Partner · 19 March 2026Atlas Free collaborated with the UNODC to hold an anti-trafficking summit in Mombasa, Kenya, involving leaders from seven countries and the United States. The event focused on enhancing cross-border cooperation, victim identification, and addressing emerging trafficking threats like cyber scams and digital recruitment.
• Love Justice InternationalminorOthersOne of four nonprofit partners receiving funding through The N2 Company's N2GIVES program.
• International Justice MissionminorOthersOne of four nonprofit partners receiving funding through The N2 Company's N2GIVES program.
• The Exodus RoadminorOthersOne of four nonprofit partners receiving funding through The N2 Company's N2GIVES program.
• Caffe LussominorGTM or Marketing PartnerCaffe Lusso is a corporate partner creating a custom Atlas Free blend coffee blend. For every bag sold, Lusso donates 10% of sales to support Atlas Free.
• Purpose BoutiqueminorGTM or Marketing PartnerPurpose Boutique donates 10% of every sale to Atlas Free to fight human trafficking.
• Ciderpress LaneminorGTM or Marketing PartnerCiderpress Lane hosts Freedom Dinners and has donated over $70,000 to Atlas Free, with 10% of every sale donated.
• The Beauty of HopeminorGTM or Marketing PartnerThe Beauty of Hope creates hand-crafted soy candles and donates 10% of revenue to non-profits including Atlas Free.
• Boaz CoffeeminorGTM or Marketing PartnerBoaz Coffee obtains high-quality coffee beans through direct relationships with producers, using the platform to bless people globally. Partnership details for Atlas Free not fully specified.
• Carly Jean Los AngelesminorGTM or Marketing PartnerCarly Jean Los Angeles (Carly Jean) partnered with Atlas Free through her 'Freedom' Sweatshirts, where a portion of each purchase is donated to Atlas Free. Owner Carly Brannon received the Wedgwood Award in 2021.
• Known SupplyminorStrategic or Co-development PartnerKnown Supply is a fair trade company that produces Atlas Free apparel (t-shirts, crewnecks, etc.). It provides job training and employment to women around the world.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• A21 (Abolitionists): Global anti-human trafficking organization with a four-pillar model (prevent, protect, support, restore) operating across multiple continents. Closely aligned with Atlas Free's holistic intervention strategy and global network approach.
• Shared Hope International: Focuses on combating sex trafficking through the Demand Abolition model, survivor care, and policy advocacy, with strong U.S. state-level legislative work. Comparable to Atlas Free's perpetrator accountability and policy pillars.
• Love Justice International: Anti-trafficking nonprofit focused on prevention and interception at transit stations, with operations across multiple countries. Co-recipient of N2GIVES funding alongside Atlas Free, making it a direct peer in funding, donor base, and intervention methodology.
• GEMS (Girls Educational & Mentoring Services): U.S.-based nonprofit serving commercially sexually exploited and trafficked girls and young women with survivor-led programming. Comparable to Atlas Free's U.S. survivor aftercare and Wayplace referral services.
• The Exodus Road: Operates covert investigative teams that work with law enforcement to identify and disrupt sex trafficking networks, with survivor aftercare programs. Also a N2GIVES partner; comparable to Atlas Free's intervention and aftercare programming.
• Not For Sale: Anti-trafficking nonprofit running social enterprises and survivor employment programs globally. Comparable to Atlas Free's emphasis on survivor restoration and the Known Supply fair-trade merchandise partnership model.

Broad incumbents

• Polaris Project: Operates the U.S. National Human Trafficking Hotline and runs data-driven anti-trafficking programs with strong policy and advocacy focus. Comparable to Atlas Free's referral system (Wayplace) and policy work, and a major U.S. incumbent in the space.
• International Justice Mission: One of the largest anti-trafficking and modern-slavery NGOs globally, operating direct rescue, aftercare, and perpetrator accountability programs. Directly comparable to Atlas Free's mission and network-based intervention model, but with a much larger operating budget and longer operating history.
• ECPAT International: Global network of organizations working to end child sexual exploitation and trafficking, with national member organizations in many countries. Conceptually similar to Atlas Free's network-of-networks model, though ECPAT's scope is broader (all forms of child sexual exploitation).

Emerging players

• Thorn: Builds technology to fight child sexual exploitation, including tools to identify victims and disrupt traffickers online. Comparable to Atlas Free's Wayplace tech platform and overall focus on tech-enabled anti-trafficking solutions.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/atlasfreeorg
• YouTubeyoutube.com/c/AtlasFree
• Facebookfacebook.com/atlasfreeorg
• LinkedInlinkedin.com/company/atlasfree
• Instagraminstagram.com/atlasfree

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlas Free