Side Out Pickleball Centers

Name

Side Out Pickleball Centers

Legal name

NW Recreation LLC

Website

https://sideoutpickleballcenters.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Everett

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Premium Plus Membership: Monthly subscription at $120/month with $100 one-time initiation fee. Includes unlimited open play, up to 4 reservation hours/week, 7-day booking window, 25% league discount, 15% training discount, 5% pro shop discount, and ball machine discounts. Targeted at players who play 3+ times per week.
2. Open Play Plus Membership: Monthly subscription at $80/month with $100 one-time initiation fee. Includes unlimited daily open play, 2 hours weekly court reservations, 48-hour booking window, league and training discounts, and 5% pro shop discount. Targeted at players who enjoy weekly open play.
3. Court Booking (Non-Members): Pay-per-use court rental at $50/hour. No membership required. Perfect for visitors, friends, out-of-town guests, and casual play. Allows up to 6 players per booking.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pickleteo operates a purpose-built indoor pickleball facility in Everett, Washington, featuring eight dedicated courts with championship LED lighting, 30-foot ceilings, and a professional-grade cushioned sports surface. The club sells tiered monthly memberships (Premium Plus at $120/month and Open Play Plus at $80/month) plus usage-based court rentals at $50/hour for non-members, with all scheduling and membership management handled through the CourtReserve online booking platform. Smart court technology integrated with Statslane provides automatic match recording and AI-powered performance analytics.

Product overview

Pickleteo is a single-brand indoor pickleball facility operated by NW Recreation LLC. The core offering is the Pickleteo Indoor Pickleball Club featuring eight purpose-built courts with championship lighting and smart court technology. The product portfolio includes three membership tiers (Premium Plus, Open Play Plus, and Court Booking) and a Game Film & Stats analytics add-on powered by Statslane. The smart courts provide integrated camera recording for match review, while the membership tiers provide tiered access to open play, court reservations, leagues, training, and discounts. The CourtReserve platform powers all scheduling and membership management.

Differentiator

Problem solved

Functional benefit

Products and services

• Pickleteo Indoor Pickleball Club Washington's locally owned indoor pickleball facility in Everett, WA featuring eight dedicated courts, championship LED lighting, 30-foot ceilings, a professional-grade cushioned sports surface, smart court technology, leagues, tournaments, and open play sessions. Open daily 5:00 AM to 11:00 PM for members and walk-in court rentals.
• Premium Plus Membership Monthly subscription at $120/month plus a one-time $100 initiation fee. Includes unlimited open play, up to 4 reservation hours per week, a 7-day booking window, 25% league discount, 15% training discount, 5% pro shop discount, ball machine discounts, and family add-ons. Targeted at players who play 3+ times per week.
• Open Play Plus Membership Monthly subscription at $80/month plus a one-time $100 initiation fee. Includes unlimited daily open play, 2 hours of weekly court reservations, a 48-hour booking window, league discounts, training discounts, and 5% pro shop discount. Targeted at players who enjoy weekly open play.
• Court Booking Non-membership pay-as-you-go court rental at $50/hour. Allows reservation of a dedicated court for up to 6 players with daily availability. Designed for first-time visitors, families, out-of-town guests, and casual play.
• Game Film & Stats AI-powered game recording and performance analytics service delivered through the Statslane partnership. Includes full game film available after each match, automatic highlight clips and rally reels, player and doubles team statistics, match history and performance tracking, easy social media sharing, and coach-friendly match review and player development tools.

Quantifiable outcome

• 30-foot ceiling height provides unrestricted lobs, overheads, and ATPs
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature2 records

Partnerships

One partnership is on record.

• StatslanecoreTechnology or IntegrationStrategic partnership to bring AI-powered game film and performance analytics to the pickleball community. Statslane provides automatic match recording, full game film, highlight clips, player and doubles team statistics, match history, and performance tracking. The partnership enables players to review games, track progress, and share highlights with friends and social media. Coach-friendly match review tools support player development. Statslane app is available on the App Store.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Topgolf: Sports entertainment venue operator with a hospitality-led, technology-enabled model for golf. Relevant as a comparable sports-entertainment playbook (premium venues, social programming, integrated tech) even though the core sport is golf rather than pickleball.
• Life Time: Large national fitness club chain that has added dedicated pickleball courts and programming across many of its locations. Represents the broad-incumbent approach to pickleball: offering it as one of many amenities, rather than as a pickleball-only venue.

Others

• Statslane: AI-powered pickleball game film and analytics platform integrated into Pickleteo's smart courts. Acts as a technology supplier rather than competitor; relevant because Statslane's product roadmap directly affects Pickleteo's most differentiated technology feature.
• Selkirk Sport: Leading pickleball equipment and apparel brand. Not a facility operator, but a central ecosystem player that shapes consumer preferences, sponsorship flows, and the broader pickleball brand universe Pickleteo participates in.

Direct peers

• City Pickle: Premium urban indoor pickleball club concept built around hospitality, leagues, and curated playing experiences. Highly comparable to Pickleteo's premium-tier membership and community-led positioning in dense metropolitan markets.
• Chicken N Pickle: Multi-location indoor pickleball-focused entertainment concept combining dedicated courts with restaurants and bars. Operates the same pickleball-first, purpose-built indoor venue model as Pickleteo and is the most prominent national example of this format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Side-Out-Pickleball-Centers-61559033286696
• LinkedInlinkedin.com/company/side-out-pickleball-centers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Side Out Pickleball Centers