The Swansons Music

What The Swansons Music does

The Swansons Music is an independent husband-and-wife musical duo (Joe and Angie Finley) that records, releases, and performs original multi-genre music with faith-based messaging. The duo is operated through TSM Group LLC, a California LLC headquartered at 4201 East Santa Ana Street, Suite A, Ontario, CA, with 1–10 personnel. The product portfolio comprises seven independently released albums (latest: 'Seven', November 7, 2025), singles such as 'Forever', 'America', and 'Anybody Better', and accompanying music videos. Music is offered in physical CD, 12" vinyl, and MP3 download formats ($15–$25 CD pricing; ~$14.99 MP3 downloads), and merchandise spans apparel (t-shirts $25–$45, hoodies $60, tank tops, baby onesies), accessories (hats, beanies, bandanas, koozies, coffee mugs), and lifestyle goods (beach towels, beach balls, tote bags, rally towels, stickers).

Monetization runs through three channels: a direct-to-consumer e-commerce storefront powered by Shopify shipping to all 50 US states and ~27 international countries; digital distribution on Spotify, Apple Music, Amazon Music, and YouTube; and live performance revenue from weekly Friday 6pm PST streams on YouTube, Facebook, Twitch, and Rumble alongside booked tours at venues including Whisky a Go Go, the MASL Empire Strykers arena, the Commodore Grill Nashville, and the City of Ontario 250th Celebration. The core technology stack is Shopify for commerce; no proprietary software, app, API, or AI/ML capability is disclosed.

The customer base is a horizontal segment of music fans seeking uplifting, faith-centered entertainment across pop rock, country, and alternative genres. Recognition includes the 2025 Josie Music Awards Pop Rock Song of the Year ('Forever'), 2024 Josie Music Awards Multi-Genre Duo of the Year, 2019 Las Vegas Producers Choice Honors Outstanding Country Artist, and 2018 Las Vegas FAME Awards Outstanding Country Album. The business is self-funded and family-owned with no external investors, no disclosed revenue, and no headcount expansion signals.

Name

The Swansons Music

Legal name

TSM GROUP LLC

Website

https://theswansonsmusic.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Swansons Music is an independent husband-and-wife musical duo (Joe and Angie Finley) that records and performs multi-genre, faith-based original music, distributes albums, singles, and merchandise through a Shopify direct-to-consumer store and major streaming platforms, and reaches audiences via weekly live streams and booked live tours.

Ownership category

akta.pro rank

Headquarters

HQ city

Ontario

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Album and Single Sales: Sales of physical CDs and digital music downloads. The duo has released multiple independent albums including their seventh album 'Seven' released November 7th, 2025, as well as singles like 'America', 'Forever', 'Flush On The River', 'One-Sided', and 'Anybody Better'.
2. Merchandise Sales: Sales of branded merchandise including t-shirts, hoodies, tank tops, onesies, hats, beanies, bandanas, beach towels, beach balls, coffee mugs, koozies, stickers, drawstring bags, rally towels, and tote bags. Products range from $5 to $60.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

The Swansons Music is an independent husband-wife musical duo that records, produces, and sells original music albums and singles across multiple formats (CD, vinyl, MP3 download, streaming). They also sell branded merchandise including apparel and lifestyle accessories, and perform live concerts and weekly live-streamed shows for fans worldwide. Their music spans pop rock, country, and alternative genres with faith-based, inspirational messaging.

Product overview

The Swansons Music is a husband-wife musical duo (Joe & Angie Finley) offering music and merchandise. Their core products include albums and singles across multiple formats (CD, vinyl, MP3 download, streaming), including albums: "Seven" (2025, their seventh independent album featuring award-winning single "Forever"), "Wake Up!" (2024), "Amazing Love" (2022/2023), "Bam" (2020), "Country This Remastered" (2018), and singles such as "America", "Forever", "Anybody Better", "One-Sided", and "Pushed To The Edge". Merchandise includes branded apparel (T-shirts, hoodies, tank tops, toddler and youth sizes, baby onesies), accessories (hats, beanies, bandanas, koozies, coffee mugs), and lifestyle items (beach towels, beach balls, tote bags, drawstring bags, rally towels, stickers). They perform live shows including parades, venue performances, and charity concerts. Their music is available for purchase on their Shopify-powered store and distributed through platforms like Spotify, Apple Music, and Amazon Music. Record Label: TSM Group LLC.

Differentiator

Problem solved

Functional benefit

Products and services

• Seven (Album) Seventh independent album released November 7, 2025, featuring the award-winning single 'Forever' (Pop Rock Song of the Year 2025 Josie Music Awards). Distributed via digital platforms and physical formats.
• Forever (Single) Award-winning single that won Pop Rock Song of the Year at the 2025 Josie Music Awards. Featured on the album 'Seven'.
• Wake Up! (Album) Album featuring singles 'Anybody Better' and 'One-Sided', reviewed by Highwire Daze as capturing 'the hearts and minds of America with their vibrant sonic tapestries.'
• America (Single) New single released in 2025, available on digital platforms.
• Amazing Love (Album) Album featuring 12 tracks including 'We All Fall Down', 'Take My Chances', 'Don't Lead Me On', 'Rescued Me', and the title track 'Amazing Love'. Available as CD and MP3 download. Produced by Bill Watson at Nashville Trax; published by Golden Goose Entertainment.
• Bam (Album) Album released in 2020 featuring 13 tracks including 'Bam', 'Helping Hand', 'The Outsider', 'No Pain', 'Let It Go', and 'Thank God'. Available on CD and 12-inch vinyl.
• Country This Remastered (Album) Remastered album released in 2018 with 15 tracks including 'Country This', 'Move Forward', 'I Can't Wait', and 'Valentine'. Won 2018 Las Vegas FAME Awards Outstanding Country Album.
• Live Concert Tickets Tickets to live performances including events at venues such as Whisky a Go Go in Los Angeles, City of Ontario 250th Celebration, Commodore Grill in Nashville, and MASL Empire Strykers halftime show.
• Branded Merchandise (Apparel & Accessories) Branded merchandise including t-shirts, hoodies, tank tops, baby onesies, hats, beanies, bandanas, coffee mugs, koozies, beach towels, beach balls, tote bags, drawstring bags, rally towels, and stickers. Prices range from $5 to $60 across the catalog.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationThe Swansons Music is powered by Shopify, which provides the e-commerce platform enabling their online store, product listings, shopping cart, checkout, payment processing, and order management. Shopify handles the technical infrastructure for all online sales and customer transactions.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• For KING & COUNTRY: Christian music duo with family/duo identity, faith-based messaging, and multi-genre pop-rock appeal — highly comparable in positioning even though they operate at a larger scale.
• The Shook Twins: Independent sibling duo with self-released albums, festival touring, and direct merch sales. Comparable in indie scale and self-distribution model.
• Switchfoot: Long-running independent rock band with faith-based messaging, multi-genre catalog, and direct artist-owned merch operations. Comparable creative positioning and self-distribution model.
• Big Daddy Weave: Independent Christian music group with multi-album catalog, touring, and branded merch. Comparable in faith-based positioning and D2C retail approach.
• NEEDTOBREATHE: Independent rock band with faith-influenced roots, multi-genre catalog, and strong D2C/merch business. Comparable commercial model at a larger operating scale.
• Matthew West: Independent Christian contemporary artist with self-branded tours, merch line, and family-influenced brand. Comparable in faith-based messaging and D2C monetization.
• The War and Treaty: Husband-wife duo operating independently with a similar genre-blending (soul, country, Americana) approach and D2C merch/music sales. Closest scale and structural analog to The Swansons.
• Johnnyswim: Husband-wife duo with self-released catalog, multi-genre appeal, and a similar live-touring-plus-D2C Shopify model. Directly comparable in operating structure and audience size.

Broad incumbents

• MercyMe: Established Christian music act with touring and merch operations at scale. Comparable in faith-based positioning but operates as a major-label tier artist.
• Casting Crowns: Established Christian music band with touring, merch, and albums at mainstream scale. Comparable genre and audience but operates at a much larger, label-supported level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/live/aAhu1DUEoq0
• Xx.com/SwansonsJoe
• Facebookfacebook.com/theswansonsmusic

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Swansons Music