Flyby
Flyby is a direct-to-consumer wellness supplement brand selling science-backed alcohol recovery capsules and electrolyte products through its website, serving social drinkers, athletes, and chronic illness patients with one-time and subscription purchases.
- Company typePrivate
- Founded2016
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Flyby does
Flyby is a science-backed wellness supplement brand operating as a direct-to-consumer e-commerce company. Founded in 2016 and operating under parent entity Boosted Ecommerce, Inc., the company manufactures its products in a cGMP-certified facility in California and sells exclusively through its owned website (flyby.co). The product portfolio is organized into two sub-brands: Recovery (post-alcohol recovery capsules featuring DHM extracted via a proprietary method, milk thistle, and prickly pear) and Fuel (electrolyte capsules and powder targeting hydration for athletic and fitness use cases). The company has additional resonance with chronic illness communities (Long COVID, POTS, Dysautonomia) using its electrolyte line for symptom management.
The business model is DTC with two primary revenue streams: one-time purchases at unit prices around $18.99-$19.99, and recurring subscriptions managed through ReCharge at 10-15% discounts with 30/45/60/90-day cadences. A wholesale/bulk channel exists for mid-market buyers contacting [email protected]. Customer acquisition leverages content marketing (blog), email newsletter (10% first-order discount), influencer marketing via Dovetale, and organic social (Facebook, Instagram). Trust signals include a 100% satisfaction guarantee, 1-year manufacturer warranty, 10,000,000+ doses sold, 300,000+ refreshed mornings reported, and 14,077+ verified reviews with 79% five-star ratings.
The company is privately held with 1-10 employees, no disclosed venture funding, no disclosed M&A, and no public listings. Geographic reach is primarily the United States with international shipping available. No patents, trademarks, or strategic partnerships beyond platform integrations (ReCharge, Judge.me, Dovetale) are disclosed. The company does not have a mobile app, API, or proprietary AI capabilities, and its competitive position rests on brand equity, ingredient formulation, and DTC operational efficiency rather than technology moats.
Flyby firmographics
Firmographics- Name
- Flyby
- Legal name
- Boosted Ecommerce, Inc.
- Website
- https://www.flyby.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Flyby is a direct-to-consumer wellness supplement brand selling science-backed alcohol recovery capsules and electrolyte products through its website, serving social drinkers, athletes, and chronic illness patients with one-time and subscription purchases.
- Ownership category
- akta.pro rank
Flyby industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Sports Drinks & Hydration Beverages (CRADAHAK)
- akta.pro secondary industry
- Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC)
Keywords
Flyby business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct Product Sales (One-time Purchase): Customers purchase individual products at full retail price on a one-time basis. Products include Recovery Capsules ($19.97), Electrolyte Capsules ($19.99), and Electrolyte Powder ($18.99).
- Subscription / Recurring Revenue: Customers subscribe for recurring deliveries every 30, 45, 60, or 90 days. Subscriptions offer approximately 10–15% discount off one-time prices. Autorenewal with no additional subscription fee. This drives predictable recurring revenue.
- Wholesale / Bulk Purchase: Flyby offers wholesale bulk purchase options for large orders. Interested parties contact [email protected] to inquire about placing bulk orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Recovery Capsules — one-time purchase |
| Subscription | Monthly | Recovery Capsules — subscription |
| Unit Pricing | Pay-as-you-go | Electrolyte Capsules — one-time purchase |
| Unit Pricing | Pay-as-you-go | Electrolyte Powder — one-time purchase |
| Subscription | Monthly | Electrolyte Powder — subscription |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Flyby product offering
Product offeringCore offering
Flyby formulates and sells science-backed dietary supplements for post-alcohol recovery and hydration. Its Recovery Capsules combine proprietary-extraction DHM, milk thistle (silymarin), prickly pear, electrolytes, B-vitamins, and amino acids to support hangover relief and liver function. The Fuel line of Electrolyte Capsules and Electrolyte Powder targets hydration, endurance, and muscle recovery for athletes and fitness users. Products are sold directly to U.S. consumers via flyby.co as one-time purchases or recurring subscriptions.
Product overview
Flyby is a science-backed wellness supplement company offering alcohol recovery and hydration products. The core product portfolio consists of Recovery Capsules (hangover relief supplement with DHM, milk thistle, and prickly pear), and a Fuel line of electrolyte products available in both capsule (Electrolyte Capsules) and powder (Electrolyte Powder) formats. Recovery Capsules are designed for post-alcohol consumption use to reduce hangovers and support liver function, while the Electrolyte products target hydration needs for workouts and physical performance. All products are manufactured in a GMP-certified facility in California, are gluten-free, non-GMO, and contain no synthetic fillers or colorants.
Differentiator
Problem solved
Functional benefit
Brands
- Recovery: Post-party recovery capsules and solutions to help bounce back after drinking, mitigate hangovers, hangxiety, and Sunday Scaries.
- Fuel
Products and services
- Recovery Capsules
- Electrolyte Capsules
- Electrolyte Powder
Quantifiable outcome
- 10,000,000+ doses sold
- +4 more outcomes
Companies that use Flyby
Customer profileSegments3 records
Ideal customer profiles3 records
Flyby technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Flyby partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Flyby competitors and assessment
Company assessmentDirect peers
- Liquid I.V. Direct-to-consumer hydration/electrolyte brand (now under Unilever) selling single-serve powder sticks. Highly comparable to Flyby's Fuel electrolyte line — same format (powder), same channel (DTC + retail), and overlapping target use cases around hydration and recovery.
- Cheers: DTC hangover-recovery supplement brand featuring DHM as a flagship ingredient. Closest direct competitor to Flyby's Recovery Capsules — same active ingredient, same use case, and same DTC distribution model.
- Morning Recovery: Hangover-recovery beverage/supplement brand (originally from South Korea) using DHM and herbal extracts. Directly comparable to Flyby's Recovery line in both formulation philosophy and target consumer (post-alcohol social drinkers).
- Cure Hydration: DTC electrolyte/hydration brand with plant-based, low-sugar positioning. Overlaps with Flyby's Fuel electrolyte products in target customer (active, health-conscious adults), product format (powder sticks/packets), and distribution approach.
- Blowfish: OTC hangover remedy sold as effervescent tablets. Direct competitor to Flyby's Recovery Capsules for the post-drinking recovery use case, with similar mass-retail availability and FDA-registered drug positioning.
Broad incumbents
- Pedialyte (Abbott): Mass-market rehydration brand owned by Abbott, originally for pediatric use now marketed to adults for hangover/hydration. Comparable to Flyby's Fuel line on hydration science and consumer use case but operates at much larger scale and broader distribution.
- Gatorade (PepsiCo): Dominant sports hydration brand within PepsiCo's portfolio. Comparable to Flyby's Fuel electrolyte positioning in athlete/endurance use cases but vastly larger scale, broader SKU range, and full omnichannel distribution including foodservice.
- Ritual: DTC multivitamin and supplement brand with strong reviews, subscription model, and clinically-backed positioning. Comparable to Flyby on DTC-first supplement distribution, subscription mechanics, and clinically-researched ingredient messaging — though Ritual focuses on daily vitamins rather than occasion-based recovery.
- AG1 (Athletic Greens): Premium daily greens and nutrition supplement brand sold primarily via subscription. Comparable to Flyby on high-LTV DTC subscription model, doctor-formulated positioning, and influencer-led acquisition — though AG1 targets daily nutrition versus Flyby's occasion-driven recovery.
- Care/of: Personalized vitamin and supplement brand with a strong DTC and subscription model. Comparable to Flyby on direct-to-consumer supplement distribution, subscription infrastructure, and clinically-researched ingredient positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Flyby social profiles
Digital presenceFlyby compliance and trust
Trust signalCompliance1 record
Flyby financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flyby leadership team
Management profileNumber of profiles
Flyby funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flyby M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flyby
What does Flyby do?
Flyby formulates and sells science-backed dietary supplements for post-alcohol recovery and hydration. Its Recovery Capsules combine proprietary-extraction DHM, milk thistle (silymarin), prickly pear, electrolytes, B-vitamins, and amino acids to support hangover relief and liver function. The Fuel line of Electrolyte Capsules and Electrolyte Powder targets hydration, endurance, and muscle recovery for athletes and fitness users. Products are sold directly to U.S. consumers via flyby.co as one-time purchases or recurring subscriptions.
Is Flyby a public or private company?
Flyby is a private company. It is classified as corporate owned and is currently operating.
When was Flyby founded?
Flyby was founded in 2016. It employs 1 to 10 people.
How does Flyby make money?
Three revenue lines are on record. Direct Product Sales (One-time Purchase) is the primary driver. The others are subscription / Recurring Revenue and wholesale / Bulk Purchase.
Who are Flyby's main competitors?
Direct peers on record are Liquid I.V., Cheers, Morning Recovery, Cure Hydration and Blowfish. Broad incumbents are Pedialyte (Abbott), Gatorade (PepsiCo), Ritual, AG1 (Athletic Greens) and Care/of.
Does Flyby have an API?
No public API is recorded for Flyby.
What industry is Flyby in?
Flyby's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAHAK, Sports Drinks & Hydration Beverages, with a secondary code of AFAFAFAC, Vitamin- & Mineral-Fortified Beverage Production. Its NAICS code is 456191 and its SIC code is 2833.