NorthPoint Strategy

What NorthPoint Strategy does

NorthPoint Strategy is an independent political and communications consultancy headquartered in London, founded in 2023 and operating with 11–50 staff. It serves public, private, and third-sector clients across the UK, offering four core service lines: Public Affairs, Stakeholder Engagement, Campaigns, and Corporate Communications. The firm's client base spans highly regulated industries (energy, financial services, crypto/digital assets), disruptive technology companies, corporate/enterprise organisations, public sector bodies, and third-sector advocacy groups. Notable engagements include supporting Allwyn's winning bid for the UK National Lottery licence, representing bidders in the Chelsea Football Club acquisition, resolving the Criminal Bar Association legal aid dispute with government, and securing FCA approval for the UK's first authorised cryptoasset trading venue, custodian, and broker.

The firm differentiates through a leadership bench of former Government Ministers, former MPs, Westminster and Whitehall insiders, and former regulators (including James Wharton as Chairman, Carwyn Jones as Welsh Affairs Advisor, Sam Tarry as Senior Advisor, Simon Jennings as Managing Director, former FCA/ESMA staffer Alex Royle as Web3 Advisor, and former minister James North as Director). Distribution is exclusively direct enterprise consulting: senior-led, bespoke engagements sold through referrals, networks, and event-driven thought leadership rather than paid marketing channels. The firm is registered with the Office of the Registrar of Consultant Lobbying and generates revenue via professional services engagements, billed through project and retainer arrangements on a quote-based, individually negotiated basis. Pricing is not publicly disclosed.

Underlying technology is not material to the business model; NorthPoint is a people-led advisory firm rather than a technology product business. The firm has however built a quasi-platform layer through its industry councils — the UK Cryptoasset Business Council, the Heat and Building Business Council, and APPG secretariats — which double as market-shaping assets and pipeline-generation tools. A developing AI practice is referenced, but no specific AI products, proprietary models, or data assets are disclosed.

Name

NorthPoint Strategy

Legal name

NorthPoint Strategy Ltd.

Website

https://northpointstrategy.co.uk

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

NorthPoint Strategy is a London-based boutique political and communications consultancy founded in 2023, serving public, private, and third-sector clients across regulated, disruptive, and public-sector industries with public affairs, stakeholder engagement, campaigns, and corporate communications advisory.

Ownership category

akta.pro rank

Product category

Political and Communications Consulting

NAICS

Other Management Consulting Services (541618), Public Relations Agencies (54182)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Public Sector & Policy Consulting (BPAHACAN)

akta.pro secondary industry

Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Political consulting
• Public affairs advisory
• Stakeholder engagement
• Corporate communications
• Government relations

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Advisory and Consulting Services: NorthPoint Strategy generates revenue through providing strategic counsel, public affairs, communications consulting, stakeholder engagement, and campaign management services to corporate, government, and third-sector clients. As a consultancy, revenue is derived from professional service engagements, likely billed on project or retainer basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

NorthPoint Strategy is an independent political and communications consultancy that provides strategic advisory and campaign services in public affairs, stakeholder engagement, integrated campaigns, and corporate communications. It works with corporate, government, and third-sector clients in the UK, leveraging firsthand experience in Whitehall and Westminster to help organisations navigate regulatory and reputational challenges.

Product overview

NorthPoint Strategy is an independent political and communications consultancy offering four core service areas: Public Affairs, Stakeholder Engagement, Campaigns, and Corporate Communications. These services work together to help organizations navigate the complexities of Government and the media, build reputation, manage stakeholder relationships, and shape public perception. The firm also maintains a developing AI practice, though no specific AI products are described.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Affairs Strategic counsel and campaign services leveraging firsthand experience in Whitehall, Westminster, and beyond, helping blue-chip organisations, not-for-profits, and startups navigate regulatory challenges and reputational hurdles in the UK political environment.
• Stakeholder Engagement Strategic network-building and engagement services including stakeholder mapping, engagement strategy, and implementation to help clients establish long-term relationships with the stakeholders that matter most to their business.
• Campaigns Integrated campaign development and implementation services that leverage media, policy, communities, networks, and digital channels to shape narratives and drive meaningful change for clients in competitive markets.
• Corporate Communications Corporate communications services including crisis management, media management, and message amplification to build credibility and ensure effective communication with target audiences across multi-channel environments.

Quantifiable outcome

• Successfully helped Allwyn secure the next license to operate the National Lottery
• +4 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• UK Cryptoasset Business Council (UKCBC)coreStrategic or Co-development PartnerNorthPoint Strategy serves as secretariat for the UK Cryptoasset Business Council, providing policy advocacy and regulatory guidance for cryptoasset businesses. Managing Director Simon Jennings founded the UKCBC in 2022 and serves as Executive Director. This relationship positions the firm as a central player in UK crypto regulatory policy discussions.
• All-Party Parliamentary Jazz GroupminorStrategic or Co-development PartnerNorthPoint Strategy provides pro bono support as secretariat for the All-Party Parliamentary Jazz Group, ensuring the voice of jazz is heard in parliamentary corridors. This demonstrates the firm's commitment to cultural advocacy alongside commercial work.
• Heat and Building Business CouncilcoreStrategic or Co-development PartnerDirector James North co-founded the Heat and Building Business Council in 2022, representing clients in the clean heat sector to navigate complex policy challenges. The firm runs this council as part of its energy practice, positioning it as a key industry advocacy body.
• All-Party Parliamentary Sustainable Energy Group (PRASEG)minorStrategic or Co-development PartnerEnergy Advisor David Green OBE chairs the Board of PRASEG, a cross-party group of MPs and Lords committed to advancing sustainable energy transition debate. This connection provides NorthPoint Strategy with parliamentary access in the energy sector.
• Policy ExchangeminorStrategic or Co-development PartnerChairman James Wharton is a Senior Fellow at Policy Exchange, one of the UK's leading think tanks. This relationship provides access to policy research and thought leadership networks relevant to the firm's advisory work.
• Conservative Friends of AmericaminorStrategic or Co-development PartnerChairman James Wharton sits on the Board of Conservative Friends of America, indicating transatlantic political connections and advisory capabilities.
• Council of EuropeminorStrategic or Co-development PartnerChairman James Wharton represents the UK on the Council of Europe, providing the firm with access to European policy discussions and international governmental networks.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• SEC Newgate: Strategic communications group with UK public affairs and policy advocacy capabilities, serving corporate and public-sector clients. Comparable to NorthPoint in combining public affairs with corporate communications across regulated sectors.
• Portland Communications: Strategic communications and public affairs consultancy with strong political access in the UK and globally. Comparable to NorthPoint in serving enterprises and governments navigating policy, media and reputational issues.
• Hanover Communications: UK-headquartered public affairs and communications consultancy advising blue-chip, technology and public-sector clients. Directly comparable to NorthPoint in combining political insight with corporate communications for regulated industries.
• Finsbury Glover Hering: Global strategic communications and public affairs firm advising corporates, governments and NGOs on reputation, regulatory and policy challenges. Directly comparable to NorthPoint in scope of public affairs and stakeholder engagement services for enterprise and government clients.
• Lexington Communications: UK public affairs and strategic communications agency with a strong Westminster heritage. Closely comparable to NorthPoint in serving regulated and disruptive sectors with policy and stakeholder engagement advice in the UK market.
• Hawthorn Advisors: UK public affairs consultancy advising FTSE-listed and high-growth clients on political, regulatory and communications challenges. Directly comparable boutique competitor to NorthPoint in the UK public affairs market.

Broad incumbents

• Brunswick Group: Large global advisory firm focused on critical issues, public affairs, and corporate communications. Comparable to NorthPoint in public affairs and stakeholder engagement, but with materially larger global scale and a wider sector mandate.
• APCO Worldwide: Global public affairs and strategic communications firm with deep government and regulatory expertise. Comparable to NorthPoint's public affairs and stakeholder engagement work, but operating at materially larger global scale.
• Edelman: World's largest PR firm with significant public affairs and policy capabilities. Overlaps with NorthPoint in corporate communications and policy advocacy, particularly for enterprise and technology clients.
• Teneo: Global advisory firm spanning strategic communications, public affairs and management consulting. Overlaps with NorthPoint's public affairs and corporate communications offerings, with broader services and a larger international footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/northpoint-strategy

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NorthPoint Strategy