Family Promise of the Midlands
Family Promise of the Midlands is a Columbia, SC-based 501(c)(3) nonprofit that helps homeless families with children achieve sustainable independence through temporary shelter, case management, and educational pathways, delivered via 27+ partner congregations and a central Opportunity Center.
- Company typePrivate
- Founded2013
- HeadquartersColumbia, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Family Promise of the Midlands does
Family Promise of the Midlands is a 501(c)(3) nonprofit organization based in Columbia, South Carolina, that serves families experiencing homelessness with children. Founded in 2012-2013 as a local affiliate of the national Family Promise network (founded 1986), the organization delivers a 5-Point Star Service Model covering homelessness prevention, temporary shelter, stabilization aftercare, student enrichment, and transitional housing. Services are delivered through a donated 6,000+ square foot facility (the Tomorrow's Promise Opportunity Center at 1333 Omarest Dr) and a rotating network of 27+ partner congregations that provide shelter, meals, and hospitality. The case management team includes an Executive Director, Business Manager, Program Manager (MSW), and Case Manager, with a stated 90-day goal to transition families into permanent housing and a national 80% permanent-housing success rate.
The organization has no proprietary technology product; it is a service-based nonprofit whose core offering is intensive case management, community shelter coordination, and educational pathways (GED, forklift certification, phlebotomist, nursing) delivered in partnership with Midlands Technical College and corporate funders (Aflac, Wells Fargo, Truist, Dominion Energy, Woodforest, Mungo Homes, Southeastern Freight Lines). Revenue is generated entirely through individual donations, corporate and foundation grants, in-kind donations (including a furniture credit arrangement with His House), and special events/galas. The organization markets through social media, a quarterly newsletter, community events, and word-of-mouth via partner congregations, and holds a GuideStar Platinum Seal of Transparency. Customer segments are the families served (free of charge), partner congregations (hosting), individual donors and volunteers, and corporate/foundation funders.
Family Promise of the Midlands firmographics
Firmographics- Name
- Family Promise of the Midlands
- Legal name
- Family Promise of the Midlands
- Website
- https://familypromisemidlands.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Family Promise of the Midlands is a Columbia, SC-based 501(c)(3) nonprofit that helps homeless families with children achieve sustainable independence through temporary shelter, case management, and educational pathways, delivered via 27+ partner congregations and a central Opportunity Center.
- Ownership category
- akta.pro rank
Family Promise of the Midlands industry classification
Industry- Product category
- Homeless and Social Services
- NAICS
- Community Housing Services (62422), Other Individual and Family Services (624190), Other Community Housing Services (624229)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Family & Parenting Support Services (BPAGAEAC)
- akta.pro secondary industries
- Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO), Family Resource Centers & Wraparound Support Services (EDACALAH)
Keywords
Where Family Promise of the Midlands is headquartered
LocationHeadquarters
- HQ city
- Columbia
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Family Promise of the Midlands business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Individual Donations: Individual donors contribute funds at various levels (Angel $25,000+, Sustaining $10,000-$24,999, Premier $5,000-$9,999, Gold $1,000-$2,499, Silver $500-$999, Friend $250-$499, and Family Friends $250-$419).
- Corporate & Foundation Grants: Corporate donors and foundations provide significant funding including grants from Aflac housed at Central Carolina Community Foundation, Wells Fargo Foundation, Truist Financial Corporation, Dominion Energy Charitable Foundation, and others.
- In-Kind Donations: Donations of furniture, household items, bedding, and supplies to assist families moving into permanent housing. Partnership with His House for furniture donations.
- Special Events & Galas: Annual fundraising events including gala celebrations and community events.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Family Promise of the Midlands product offering
Product offeringCore offering
Family Promise of the Midlands is a nonprofit organization that provides a 5-Point Star Service Model to help families experiencing homelessness achieve sustainable independence. Its core offerings include Homelessness Prevention, Temporary Shelter (delivered through host congregations), Stabilization Services (Continuing the Promise), Tomorrow's Promise student enrichment, and Transitional Housing, all coordinated from the Tomorrow's Promise Opportunity Center in Columbia, SC. Services are delivered free of charge to families and are funded through donations, grants, and fundraising events.
Product overview
Family Promise of the Midlands is a nonprofit organization offering a coordinated service model for families experiencing homelessness, rather than a software product company. The organization delivers five interconnected programs: Homelessness Prevention (preventing eviction), Temporary Shelter (through host congregations), Stabilization Services (Continuing the Promise aftercare), Tomorrow's Promise (student enrichment), and Transitional Housing. These programs are supported by the Tomorrow's Promise Opportunity Center, a 6,000+ square foot Day Center facility that serves as the hub for case management and community services. The organization partners with over 25 faith-based congregations to provide shelter, meals, hospitality, and volunteer support.
Differentiator
Problem solved
Functional benefit
Products and services
- Homelessness Prevention Program that stops families from experiencing homelessness by preventing eviction and providing additional services as needed, including financial assistance to families in danger of losing their homes. Intended for families in the Columbia, SC Midlands region facing imminent housing crisis.
- Temporary Shelter Traditional shelter program utilizing Host Congregations, community partnerships, and creative housing solutions to provide temporary shelter and case management services for families experiencing homelessness. Delivered to families with children through the partner congregation network in the Midlands region.
- Stabilization Services (Continuing the Promise) Aftercare program ensuring graduating families remain stable in their housing, reducing recidivism rates back to homelessness through ongoing support. Serves families who have transitioned out of the Temporary Shelter program.
- Tomorrow's Promise Student enrichment program supporting children from families with housing stability issues through activities including athletics, music, and art, along with community engagement events featuring financial literacy and professional development. Designed for school-age children of guest families.
- Transitional Housing Supportive, temporary housing that bridges the gap from homelessness to permanent housing. Serves families stepping down from Temporary Shelter toward long-term stable housing.
Quantifiable outcome
- 80% of Family Promise guests nationally achieve permanent housing
- +3 more outcomes
Companies that use Family Promise of the Midlands
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Family Promise of the Midlands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Family Promise of the Midlands partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- His HousecorePartnership for furniture donations. His House accepts furniture donations (bed frames, dressers, tables, chairs, sofas, kitchen items) on behalf of Family Promise. FPM accrues credits that families use to shop at no cost when moving into permanent housing.
- Richland School District 1minorLocal school district partnership; 750 children in the district are estimated to be homeless.
- Richland School District 2minorLocal school district partnership; 400 children in the district are estimated to be homeless.
- Midlands Technical CollegecoreEducational partner where guests pursue GED training, forklift certification, and college degrees including phlebotomist certification, office administration, and nursing programs.
- Woodforest National BankminorCorporate supporter that visits the Opportunity Center and supports families through donations and community engagement.
Scale indicators9 records
Recent moves11 records
Expansion highlights5 records
Family Promise of the Midlands competitors and assessment
Company assessmentDirect peers
- United Way of the Midlands: Regional funder and convener for human-services nonprofits in the Columbia, SC Midlands. Comparable as a sibling nonprofit operating in the same donor ecosystem and supporting overlapping family-stability causes.
- Family Promise (National Organization): National parent affiliate of Family Promise of the Midlands; operates the same congregational shelter model across 180+ U.S. cities. Directly comparable on service model, mission, and program design, though the national entity operates at scale while the Midlands is a single local affiliate.
- Homeless No More (Columbia, SC): Columbia, SC nonprofit focused on preventing and ending family homelessness through shelter and rapid re-housing. Directly comparable on mission, target population, and Midlands geography, providing a direct local competitor lens.
- Transitions Homeless Center: Columbia, SC-based nonprofit serving individuals and families experiencing homelessness. Directly comparable as a local peer providing shelter and case management in the same Midlands service area; the current Executive Director previously worked here for 5 years.
- The Nurturing Center: Midlands-based nonprofit focused on child and family development services. Comparable on target population and Columbia, SC geography; the current Executive Director spent over 11 years here before leading Family Promise.
- Habitat for Humanity of the Midlands: Local Habitat affiliate focused on affordable homeownership in the Columbia, SC region. Comparable on the housing-stability mission and Midlands geography, though Habitat emphasizes home-building/ownership rather than emergency shelter.
Regional players
- Sisters of Charity Foundation of South Carolina: South Carolina funder and operator of programs addressing family homelessness and poverty. Comparable on family homelessness mission and SC geography, but primarily operates as a foundation/funder rather than direct service provider.
Broad incumbents
- Goodwill Industries of Upstate/Midlands South Carolina: Regional nonprofit combining workforce development, family services, and community programs. Comparable on the workforce-training and family-stability intersection, though substantially larger and broader in scope.
- Salvation Army of the Midlands: Large national nonprofit providing emergency shelter, food, and family services including in the Columbia, SC market. Comparable on shelter and family support services but operates at much larger scale with a broader service portfolio.
- Catholic Charities of South Carolina: Statewide faith-rooted social services organization offering family support, housing assistance, and case management. Comparable on faith-based delivery model and family services focus, with broader geographic reach across South Carolina.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Family Promise of the Midlands social profiles
Digital presenceFamily Promise of the Midlands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Family Promise of the Midlands leadership team
Management profileNumber of profiles
Profiles4 records
Family Promise of the Midlands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Family Promise of the Midlands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Family Promise of the Midlands
What does Family Promise of the Midlands do?
Family Promise of the Midlands is a nonprofit organization that provides a 5-Point Star Service Model to help families experiencing homelessness achieve sustainable independence. Its core offerings include Homelessness Prevention, Temporary Shelter (delivered through host congregations), Stabilization Services (Continuing the Promise), Tomorrow's Promise student enrichment, and Transitional Housing, all coordinated from the Tomorrow's Promise Opportunity Center in Columbia, SC. Services are delivered free of charge to families and are funded through donations, grants, and fundraising events.
Is Family Promise of the Midlands a public or private company?
Family Promise of the Midlands is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Family Promise of the Midlands founded?
Family Promise of the Midlands was founded in 2013. It employs 1 to 10 people.
Where is Family Promise of the Midlands based?
Family Promise of the Midlands is headquartered in Columbia, United States, in the North America region.
How does Family Promise of the Midlands make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are corporate & Foundation Grants, in-Kind Donations and special Events & Galas.
Who are Family Promise of the Midlands's main competitors?
Direct peers on record are United Way of the Midlands, Family Promise (National Organization), Homeless No More (Columbia, SC), Transitions Homeless Center, The Nurturing Center and Habitat for Humanity of the Midlands. Sisters of Charity Foundation of South Carolina is listed as a regional player. Broad incumbents are Goodwill Industries of Upstate/Midlands South Carolina, Salvation Army of the Midlands and Catholic Charities of South Carolina.
Does Family Promise of the Midlands have an API?
No public API is recorded for Family Promise of the Midlands.
What industry is Family Promise of the Midlands in?
Family Promise of the Midlands's product category is Homeless and Social Services. Its primary akta.pro industry code is BPAGAEAC, Family & Parenting Support Services, with a secondary code of BPAGADAO, Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits. Its NAICS code is 62422 and its SIC code is 8300.