CEI Supply Chain

What CEI Supply Chain does

CEI Supply Chain (Pvt.) Limited is a privately held Pakistani freight forwarding and integrated logistics company founded in 1995 and headquartered in Karachi. It serves enterprise customers across six primary verticals — Automotive, Textile and Fashion Retail, Engineering and Industrial, Electronics and Telecommunications, Aero Marine Parts, and Special Projects — offering a full-service portfolio that includes air freight, ocean freight, road transportation, multimodal transport, warehousing (including temperature-controlled and bonded), customs clearance, buyer's consolidation, and project logistics. The company operates through four domestic branch offices (Karachi, Lahore, Islamabad, Sialkot) and extends international reach through long-standing partnerships with global logistics networks covering five continents. Its value proposition is anchored by controlled infrastructure at Pakistan's key trade gateways, including bonded facilities at Jinnah International Airport, CFS facilities at Karachi Port and Port Qasim, and dry port offices at Faisalabad and Sialkot, alongside a rare bonded land transportation permission between Pakistan and Afghanistan.

The company's underlying technology stack is built around an Integrated Cargo Management (ICM) platform supported by EDI (Electronic Data Interchange) integrations with shipping lines, airlines, and customs authorities, complemented by barcode scanning and printing systems and a real-time shipment tracking infrastructure. Supporting digital services include e-HBL (electronic House Bill of Lading) and e-CRW (electronic Consignment Release Workspace), which enable paperless transport and customs documentation. The technology is positioned as integration- and interoperability-led rather than proprietary or AI-driven; there is no disclosed AI/ML capability, research, or patent portfolio.

CEI's business model is transaction-fee based, with revenue generated from freight forwarding fees (on cargo weight, volume, and destination), service and handling fees for warehousing and consolidation, and brokerage fees tied to shipment value and complexity. Pricing is quote-based per shipment rather than standardized, and no rate cards are publicly disclosed. Go-to-market is sales-led via direct B2B engagement through branch offices, with dedicated corporate sales directors managing key accounts at major locations. The company is founder/owner-operated, with no disclosed external investors, funding rounds, parent company, or subsidiaries. Total revenue, headcount, and ownership structure are not publicly disclosed.

Name

CEI Supply Chain

Legal name

CEI Supply Chain (Pvt.) Limited

Website

https://cei.com.pk

Company type

Private

Founded year

1995

Operating status

Operating

Short description

CEI Supply Chain is a privately held Pakistani freight forwarder and integrated logistics provider, founded in 1995, serving automotive, textile, engineering, telecom, aerospace, and project cargo clients through four domestic branches and a global partner network spanning five continents.

Ownership category

akta.pro rank

Product category

Freight Forwarding and Logistics Services

NAICS

Freight Transportation Arrangement (488510), Warehousing and Storage (493), Nonscheduled Chartered Freight Air Transportation (481212), Packing and Crating (488991)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Deep Sea Foreign Transportation Of Freight (4412)

akta.pro primary industry

Industrial & Manufacturing Parts Run / Line-Run Courier (TLAAAEAA)

akta.pro secondary industry

Aviation & Marine Spares / AOG Critical Parts Courier (TLAAAEAH)

Keywords

• Freight forwarding services
• Logistics solutions
• Customs brokerage
• Warehousing services
• Multimodal transport

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Freight Forwarding Services: Air freight and ocean freight forwarding services with established partnerships with major shipping lines and airlines. Revenue generated through transportation fees based on cargo weight, volume, and destination.
2. Logistics and Supply Chain Solutions: Comprehensive logistics services including warehousing, custom clearance, road transportation, multimodal transport, and project logistics. Revenue generated through service fees, storage charges, and handling fees.
3. Custom Brokerage Services: Customs clearance services helping clients navigate import/export regulations. Revenue generated through brokerage fees based on shipment value and complexity.
4. Specialized Services: Buyers consolidation, project cargo handling, garments on hangers (GOH), temperature-controlled storage, and specialized equipment handling (Open Top, Flat Rack, Reefer containers).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

CEI Supply Chain is a Pakistan-based integrated freight forwarding and logistics provider offering air freight, ocean freight, road and multimodal transportation, warehousing, customs brokerage, project cargo handling, buyer's consolidation, and supply chain consulting. The company serves enterprise customers across Automotive, Textile/Fashion Retail, Engineering, Electronics/Telecom, Aero Marine, and Special Projects verticals, leveraging bonded facilities at key transport hubs and a global network of associates to deliver door-to-door international logistics solutions.

Product overview

CEI Supply Chain (Pvt.) Limited is a Pakistan-based freight forwarding and logistics solutions provider offering a comprehensive suite of integrated logistics services. The portfolio consists of nine core service products: Air Freight and Ocean Freight (primary freight forwarding services), Road Transportation and Multimodal Transport (transport solutions), Warehousing and Buyer's Consolidation (storage and consolidation services), Projects (specialized project logistics), Supply Chain Consulting (advisory services), and Custom Clearance (brokerage services). Supporting these are digital e-Services modules including e-HBL (electronic House Bill of Lading) and e-CRW (electronic Consignment Release Workspace). The company operates with a global network of associates and serves industries including Automotive, Textile, Engineering, Telecommunications, and Special Projects across 5 continents.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Freight Specialized air freight services maintaining partnerships with leading airlines for competitive pricing and seamless shipment handling. Includes real-time tracking via barcode scanners and EDI capabilities for enterprise customers moving time-sensitive cargo.
• Ocean Freight Specialized ocean freight services with established partnerships with major shipping lines. Offers CFS facilities at Karachi Port and Port Qasim for buyers' consolidation, with capabilities including GOH containers, Open Top, Flat Rack, and Reefer containers.
• Supply Chain Consulting Advanced consulting services leveraging supply chain visibility, operational delivery, and consultancy approach to identify value opportunities in physical supply chain, cash-to-cash management, stock management, product availability, and lead time management.
• Multimodal Transport Efficient multimodal transport solutions integrating various transport modes for door-to-door delivery, including Sea/Air, Air/Sea, Sea/Land/Rail, and Air/Land/Rail combinations to and from Europe and Asia.
• Road Transportation Comprehensive road transportation services with fleet management, real-time tracking, experienced drivers, and cost-effective solutions for safe and efficient cargo transport across the region.
• Warehousing State-of-the-art warehousing facilities at strategic locations near key transport hubs, featuring inventory management systems, temperature-controlled storage, and flexible scalable space options.
• Custom Clearance Expert customs clearance services ensuring smooth and compliant import and export processes, including expert knowledge of customs regulations, documentation assistance, duties and taxes management, and personalized support.
• Buyer's Consolidation Consolidation and de-consolidation services including bonded and non-bonded CFS, PO management, document checks, carton scanning, bar code labels, AMS compliance, EDI, outer carton picking, shrink wrapping, and Garments on Hangers (GOH) handling.
• Projects (Project Logistics) Project logistics coordination from conception to completion, including chartering, heavy goods transportation, supervision at job site, turnkey project execution, special component packaging, and customs documentation for project cargo.

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Major Shipping LinescoreChannel Partner/ Reseller/ DistributorCEI has established strong partnerships with major shipping lines for ocean freight services, ensuring competitive rates and seamless operations. The company utilizes these relationships to provide dependable, customer-focused solutions.
• Leading AirlinescoreChannel Partner/ Reseller/ DistributorSpecialized air freight team maintains excellent working relationships with leading airlines, ensuring competitive pricing and seamless handling of shipments.
• Global Network AssociatescoreStrategic or Co-development PartnerLong-term relations with worldwide networks with regional hubs. Global network of associates enables shipments to and from any continent and handles complex cross-trade movements with ease.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Kuehne+Nagel: Kuehne+Nagel is one of the world's largest freight forwarders, offering integrated logistics, customs, and supply chain solutions across air, ocean, and road modes with Pakistan operations. It competes with CEI across most service lines but operates at a vastly larger scale and global breadth.
• Agility Logistics: Agility is a Kuwait-headquartered global logistics provider with strong Middle East and South Asia presence offering freight forwarding, customs, and contract logistics. Comparable to CEI across multimodal freight forwarding but operates at much larger scale with broader regional infrastructure.
• DHL Global Forwarding: DHL Global Forwarding is the air and ocean freight forwarding arm of Deutsche Post DHL, operating global freight services with extensive Pakistan presence. It competes with CEI for enterprise freight forwarding contracts in Pakistan but at significantly larger scale and with broader geographic infrastructure.
• DB Schenker: DB Schenker is a Germany-headquartered global logistics provider offering land, air, and ocean freight forwarding with contract logistics capabilities and operations across South Asia. Comparable to CEI in multimodal freight forwarding services but operates at substantially larger scale with proprietary global infrastructure.
• Expeditors International: Expeditors International is a US-headquartered global freight forwarder specializing in air and ocean freight forwarding and customs brokerage. Comparable to CEI in service mix but operates at vastly larger scale with proprietary technology platforms.
• DSV: DSV is a Denmark-headquartered global freight forwarder offering air, sea, and road freight forwarding services across 80+ countries. Comparable to CEI in core freight forwarding offerings but at substantially larger scale and broader geographic infrastructure, including significant Pakistan operations.
• Yusen Logistics: Yusen Logistics is a Japan-headquartered global logistics provider offering freight forwarding, contract logistics, and supply chain solutions with strong Asia-Pacific presence. Comparable to CEI's multimodal and warehousing offerings but at substantially larger scale with global infrastructure.
• Kerry Logistics: Kerry Logistics is a Hong Kong-headquartered integrated logistics provider with strong Asia-Pacific presence and multimodal freight forwarding capabilities. Comparable to CEI's multimodal transport and consolidation offerings, but with substantially larger scale and broader regional footprint.
• Maersk Logistics & Services: Maersk Logistics & Services is the integrated logistics arm of A.P. Moller-Maersk, offering end-to-end supply chain management including ocean freight, customs, and warehousing with significant operations in Pakistan. Comparable to CEI in ocean freight and supply chain services but operates globally at vastly larger scale.

Direct peers

• Gerry's International: Gerry's International is a Pakistan-headquartered freight forwarding and logistics provider offering international freight, customs clearance, and supply chain services across multiple verticals. It is the closest Pakistan-based direct comparable to CEI, operating with a similar product breadth and customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CEI Supply Chain