What Grizzlyware does

Grizzlyware is a UK-based custom software development consultancy founded in 2019 by Josh Bonfield and headquartered in Cornwall. The firm builds bespoke web and mobile applications for small and medium-sized enterprises (SMEs) primarily on the Laravel PHP framework, alongside system integration, ongoing support and maintenance, and technical consultancy. Its publicly visible client roster is concentrated in UK SME segments including retail (Country Cow Designs, AGPM), property/real estate, data centres (Netwise), recruitment, content platforms, and B2B information services (Jinfo, PharmaKey).

The business operates on a project-based, time-and-materials model with engagement values disclosed in a £1,000 to £15,000+ range, alongside ongoing support retainers. In parallel, the company has launched its own product, Muddy Booking, a vertical SaaS booking platform serving dog exercise field operators, representing an early move from pure custom services into productised recurring revenue.

The team comprises three developers based in Cornwall, a lower-cost UK region, and the company is bootstrapped with no external funding to date. Customer acquisition appears to rely on direct SME relationships and content marketing via a published blog. Strategic priorities evident from available signals include broadening productised revenue (Muddy Booking), tightening data-protection compliance (ICO registration), and incrementally expanding delivery capacity through targeted hires such as Nicci Smith and Seb Jones.

Name

Grizzlyware

Legal name

Grizzlyware Ltd

Website

https://grizzlyware.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Grizzlyware is a UK-based bespoke software consultancy that builds custom web and mobile applications for SMEs using Laravel, alongside system integration, support and maintenance, and consultancy services, and operates Muddy Booking, a vertical SaaS booking platform for dog exercise fields.

Ownership category

akta.pro rank

Headquarters

HQ city

Newquay

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bespoke Software Development: Custom software development services for SMEs, building tailored solutions around specific business workflows. Projects range from focused automation tasks to comprehensive business management systems. Charged on time-and-materials basis unless fixed price is agreed.
2. Ongoing Support & Maintenance: Post-launch support services to keep software secure, stable, and performing. Provided as ongoing retainer or per-incident basis.
3. Consultancy Services: Business process audit and consultancy services to help clarify priorities, identify inefficiencies, and map achievable paths to improved software systems. Includes free initial audits.
4. Muddy Booking SaaS: Subscription-based booking platform for dog exercise fields, sold as a productised SaaS solution with recurring monthly/annual fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Grizzlyware designs, builds, and maintains bespoke software for UK small and medium-sized enterprises, including custom web and mobile applications, integrations with third-party and legacy systems, and ongoing support and maintenance. The company also operates its own SaaS product, Muddy Booking, an online booking platform for dog exercise field operators.

Product overview

Grizzlyware is a custom software development company serving SMEs, offering bespoke development, web & mobile apps, system integration, ongoing support & maintenance, and consultancy services. Their portfolio includes their own product called Muddy Booking (a specialist booking system for secure dog fields), alongside client projects spanning eCommerce platforms, property management systems, data center operations tools, pharmacy locum management systems, and research platforms. Services are tailored to each client's specific workflows and delivered as custom solutions rather than a unified platform.

Differentiator

Problem solved

Functional benefit

Brands

• Muddy Booking: A booking and availability management platform built specifically for secure dog exercise fields. Features express checkout, gate code generation, SMS & WhatsApp reminders, and centralised booking management.

Products and services

• Custom Software Development
• Web and Mobile Application Development
• System Integration
• Ongoing Support and Maintenance
• Legacy Content Migration
• Software Consultancy
• Muddy Booking

Quantifiable outcome

• 80% reduction in invoicing time (from one week per quarter to hours)
• +4 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Xx.com/grizzlywareio
• Facebookfacebook.com/grizzlyware
• LinkedInlinkedin.com/company/grizzlyware

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grizzlyware