Crazybulk
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Crazybulk firmographics
Firmographics- Name
- Crazybulk
- Legal name
- Wolfson Berg Limited
- Website
- https://www.crazybulk.in
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Crazybulk industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- akta.pro primary industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
Keywords
Where Crazybulk is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Crazybulk business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Operations, Technology or R&D, Personnel, Infrastructure
Revenue model
- Direct Product Sales: Direct-to-consumer e-commerce sales of bodybuilding and fitness supplements through official CrazyBulk website and regional variants like crazybulk.in for Indian market. Products sold as individual items and pre-configured stacks with promotional pricing.
- Stack/Combo Sales: Bundled product combinations (Bulking Stack, Cutting Stack, Ultimate Stack) sold at discounted prices compared to individual products. Buy 2 Get 1 Free promotional offers drive volume purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual products - T-MAX/Testo-Max at ₹3,999 |
| Unit Pricing | Pay-as-you-go | Cutting Stack - ₹12,999 |
| Unit Pricing | Pay-as-you-go | Ultimate Stack - ₹19,499 |
| Unit Pricing | Monthly | Global pricing range $60-$100 per month |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Crazybulk product offering
Product offeringCore offering
CrazyBulk is a direct-to-consumer e-commerce brand that sells natural, legal steroid alternatives formulated for bodybuilding and fitness. The portfolio spans three core categories (Bulking, Cutting, and Strength) with individual products such as D-Bal, Clenbutrol, T-MAX (Testo-Max), Trenorol, Anvarol, Winsol, Decaduro, NO2-Max, and protein supplements like TRI-PROTEIN. Pre-formulated product bundles (Cutting Stack, Bulking Stack, Ultimate Stack) are also sold at discounted bundle pricing.
Product overview
CrazyBulk is a dietary supplement company offering a portfolio of natural, legal steroid alternatives organized into three product categories (Bulking, Cutting, Strength) plus pre-formulated stacks. The core product line includes individual supplements like T-MAX (Testo-Max), D-Bal, D-Bal Max, Tren-Max, Deca-Max, Decaduro, Clenbutrol, NO2-Max, Winsol, Win-Max, and Anvarol. Products are available individually or as value bundles: Cutting Stack, Bulking Stack, and Ultimate Stack combining multiple supplements. The company also offers TRI-PROTEIN as a protein supplement. All products are marketed as 100% natural, safe, and legal alternatives to anabolic steroids without requiring prescriptions or post-cycle therapy, manufactured under GMP-certified standards.
Differentiator
Problem solved
Functional benefit
Products and services
- D-Bal Bulking supplement taken after every workout to maximize muscle growth and hardcore muscle mass gains; marketed as a legal alternative to Dianabol.
- D-Bal Max
- Clenbutrol
- Trenorol
- T-MAX (Testo-Max)
- Anvarol
Quantifiable outcome
- Over 2,276,894 bottles sold worldwide
- +2 more outcomes
Companies that use Crazybulk
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Crazybulk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Crazybulk partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Nutrafy Wellness Private LimitedcoreIndian market partner handling marketing, distribution, and operations for crazybulk.in. Located in Gurugram, Haryana with FSSAI license for food/supplement sales in India. Manages customer support, shipping, and returns for Indian customers.
- Generation IronflagshipGeneration Iron fitness network featuring and sponsoring CrazyBulk products. Provides media exposure and credibility within the bodybuilding and fitness community through editorial coverage and brand association.
- LUUP Group LimitedcoreThird-party payment processor handling secure online transactions. Processes credit/debit card payments with 256-bit encryption for customer transaction security.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Crazybulk competitors and assessment
Company assessmentDirect peers
- Myprotein: Major DTC sports nutrition and supplement brand selling protein, amino acids, and performance supplements directly to consumers globally. Closely aligned business model (DTC e-commerce, supplement-led offering, multi-market) and overlapping target customer (bodybuilders, fitness enthusiasts).
- Transparent Labs: Premium DTC sports nutrition brand focused on clinically-dosed, transparently labeled supplements for strength, muscle building, and performance. Comparable positioning targeting fitness-conscious consumers with emphasis on formulation quality.
- MuscleBlaze: India-headquartered sports nutrition and bodybuilding supplement brand with strong domestic e-commerce and retail presence. Directly comparable given CrazyBulk's India operations via Nutrafy and overlap in bodybuilding-focused supplement categories.
Broad incumbents
- Optimum Nutrition: One of the world's largest sports nutrition brands (owned by Glanbia), offering protein, amino acids, and performance supplements across retail and DTC. Comparable product categories and target consumer, though broader portfolio and far larger scale.
- BSN (Bio-Engineered Supplements and Nutrition): Established sports nutrition brand behind products like Syntha-6 and N.O.-XPLORE, competing across bodybuilding and performance supplement categories. Overlapping customer base with broader mass-market distribution.
- MuscleTech: Major sports nutrition brand offering muscle-building, performance, and weight-management supplements. Comparable product categories targeting bodybuilders and fitness enthusiasts, with broader retail distribution and larger scale.
- Cellucor: Sports nutrition brand best known for C4 pre-workout and performance supplements. Targets similar fitness and bodybuilding consumer with comparable supplement formats and stack-based marketing.
- GNC: Large specialty retailer of vitamins, minerals, and sports nutrition supplements with extensive retail and online presence. Comparable supplement categories and overlapping target consumer, though operating as a multi-brand retailer rather than single-brand DTC.
- Universal Nutrition: Long-standing bodybuilding supplement brand (Animal Pak, Real Gains) targeting hardcore bodybuilders and strength athletes. Comparable bodybuilding-focused positioning and supplement portfolio.
- Herbalife: Global nutrition company offering meal replacement shakes, protein supplements, and wellness products via multi-level marketing. Comparable sports nutrition and supplement categories with multi-channel global distribution.
Market position
Strengths5 records
Weaknesses4 records
Key risks5 records
Key highlights6 records
Customer concentration
Crazybulk social profiles
Digital presenceCrazybulk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crazybulk leadership team
Management profileNumber of profiles
Crazybulk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crazybulk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crazybulk
What does Crazybulk do?
CrazyBulk is a direct-to-consumer e-commerce brand that sells natural, legal steroid alternatives formulated for bodybuilding and fitness. The portfolio spans three core categories (Bulking, Cutting, and Strength) with individual products such as D-Bal, Clenbutrol, T-MAX (Testo-Max), Trenorol, Anvarol, Winsol, Decaduro, NO2-Max, and protein supplements like TRI-PROTEIN. Pre-formulated product bundles (Cutting Stack, Bulking Stack, Ultimate Stack) are also sold at discounted bundle pricing.
Is Crazybulk a public or private company?
Crazybulk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crazybulk founded?
Crazybulk was founded in -1. It employs 11 to 50 people.
Where is Crazybulk based?
Crazybulk is headquartered in New York, United States, in the North America region.
How does Crazybulk make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are stack/Combo Sales.
Who are Crazybulk's main competitors?
Direct peers on record are Myprotein, Transparent Labs and MuscleBlaze. Broad incumbents are Optimum Nutrition, BSN (Bio-Engineered Supplements and Nutrition), MuscleTech, Cellucor, GNC, Universal Nutrition and Herbalife.
Does Crazybulk have an API?
No public API is recorded for Crazybulk.
What industry is Crazybulk in?
Crazybulk's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots). Its NAICS code is 456191.