Sterling Steels

What Sterling Steels does

Sterling Steels (Pvt) Ltd is a Sri Lankan manufacturer and supplier of steel roofing sheets, wall cladding, structural decking, and purlins, operating from its head office and factory at Sapugaskanda Industrial Estate. Originally established in November 1993 under the Board of Investment as BlueScope Lysaght Lanka (Pvt) Ltd, the company was acquired by diversified conglomerate E.B. Creasy & Co. PLC in March 2024 and rebranded as Sterling Steels in September 2024, becoming a fully-owned subsidiary of the 146-year-old group. The business manufactures products under a dual-brand architecture — STERLING STEELS™ (retail) and STERLING™ PRO SERIES™ / Sterling Ultra (premium, formerly Lysaght) — using ZINCALUME® and COLORBOND® steel supplied through an exclusive sole-agency arrangement with Tata BlueScope Steel in Sri Lanka, with technical R&D support from BlueScope Steel Australia.

The company's technical platform is anchored in proprietary Zinc-Aluminum alloy coating, Heat Reflectance Technology (recognized with a Merit Award at the SLIA Annual Product Awards 2026 for urban heat island mitigation), and the MaxSeam™ 470 roofing system featuring 360° Pittsburgh Double-Lock Seam construction with onsite mobile-factory customization. Certifications include ISO 9001:2008, ISO 14001:2004, OHSAS 18001:2007, and the GREENSL® Label (2024-2027) — the only Zinc-Aluminum roofing brand in Sri Lanka to hold the ISO Type I Eco Label. The product range covers tile, corrugated, curved, wider, and translucent roofing profiles, alongside CEE/ZED purlins and SMARTDEK® 51 structural decking.

Sterling Steels generates revenue primarily through hardware sales of steel roofing and cladding products, distributed via an island-wide dealer network for SMB and residential customers, direct B2B field sales to enterprise clients (construction companies, property developers, government, and large industrial users), and an architect/engineer specification channel that drives project-level adoption. Named enterprise clients include Access Engineering, Hayleys, John Keells, Nawaloka, Brandix, Hirdaramani, and major public-infrastructure projects (Mattala Airport, Environment Authority Building, Suvarnabhumi Airport). Pricing is quote-based with no public disclosure, and the company employs 51-100 staff.

Name

Sterling Steels

Legal name

Sterling Steels (Pvt) Ltd

Website

https://sterlingsteels.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Sterling Steels (Pvt) Ltd manufactures and supplies steel roofing sheets, wall cladding, and structural products in Sri Lanka. Operating as a subsidiary of E.B. Creasy & Co. PLC and sole agent for Tata BlueScope Steel, the company serves construction companies, architects, engineers, contractors, and dealers across industrial, commercial, residential, and public-infrastructure segments.

Ownership category

akta.pro rank

Product category

Steel Roofing and Cladding Products

NAICS

Steel Product Manufacturing from Purchased Steel (3312), Sheet Metal Work Manufacturing (332322)

SIC

Sheet Metal Work (3444)

akta.pro primary industry

Coated & Plated Steel (Galvanized, Galvalume, Tinplate, Electrogalvanized, Color-Coated) (IMAKABAG)

akta.pro secondary industry

Steel Products Trading & Service Centers (Flat, Long, Pipe & Tube, Rebar) (IMAKAJAB)

Keywords

• Steel roofing sheets
• Wall cladding products
• Structural steel purlins
• Metal building systems
• Roofing accessories

Headquarters

HQ city

Sapugaskanda

HQ country

Sri Lanka

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Steel Roofing & Cladding Products: Sale of manufactured steel roofing sheets, wall cladding, purlins, gutters, and structural decking products to construction companies, architects, contractors, and end customers through direct sales and dealer networks.
2. Steel Building Solutions & Systems: Provision of complete steel building product systems including structural products, custom fabrication, and engineering support for industrial, commercial, and residential construction projects.
3. Authorized Distribution (Tata BlueScope Steel): As the sole agent for Tata BlueScope Steel in Sri Lanka, Sterling Steels distributes ZINCALUME® and COLORBOND® steel products, earning revenue through distribution margins on imported materials.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sterling Steels (Pvt) Ltd manufactures and supplies steel roofing sheets, wall cladding, purlins, gutters, structural decking, and related accessories for industrial, commercial, residential, and public infrastructure construction projects in Sri Lanka. The company operates a dual-brand portfolio (STERLING STEELS™ retail and STERLING™ PRO SERIES™ premium, plus the new Sterling Ultra flagship) and serves as the sole authorized agent for Tata BlueScope Steel in Sri Lanka, distributing ZINCALUME® and COLORBOND® steel products.

Product overview

Sterling Steels (Pvt) Ltd offers a dual-brand product portfolio consisting of two distinct sub-brands: STERLING STEELS™ (retail brand) and STERLING™ PRO SERIES™ (premium brand, formerly Lysaght), along with the new flagship Sterling Ultra brand. The STERLING STEELS™ retail line includes Roofing, Wider Roofing, Tile Roofing, Corrugated Roofing, Curve Roofing, Wood Finished Cladding (Wallnut), Cladding, Ceiling (Panel Wall), Pinknote, Purlins, Gutters & Accessories, and Translucent Sheets – all featuring Zinc-Aluminum Alloy Coating suitable for Sri Lanka's climate. The STERLING™ PRO SERIES™ premium line offers higher-end solutions including PRODEK™ 762 & 1015, SALIKE TILE™, RIB PANEL™ 1110, SUPERCLAD™, WAVEDEK™ 762, Translucent Sheets, ZED™ & CEE™ Purlins, SMARTDEK® 51 Structural Decking, Gutters, and Downpipe & Accessories – manufactured from ZINCALUME® and COLORBOND® steel. The company also launched Sterling Ultra as its flagship premium brand in September 2024, featuring the innovative MaxSeam™ 470 roofing system with 360° Pittsburgh Double-Lock Seam technology. All products are targeted at industrial, commercial, residential, and public building applications in Sri Lanka's construction industry.

Differentiator

Problem solved

Functional benefit

Brands

• STERLING™: Retail brand offering wide range of Roof and Wall cladding solutions developed to suit Sri Lanka's climatic conditions. Products include Roof and Wall sheets, and 'C' shaped Purlins.
• STERLING™ PRO SERIES™
• Sterling Ultra
• MaxSeam™ 470

Products and services

• STERLING STEELS™ Roofing & Wall Cladding (Retail Brand) Retail brand offering a wide range of steel roof and wall cladding solutions — including roof and wall sheets, 'C' shaped purlins, gutters, and accessories — manufactured from Zinc-Aluminum Alloy Coated steel, developed to suit the climatic conditions of Sri Lanka.
• STERLING™ PRO SERIES™ (Premium Brand, formerly Lysaght) Premium brand (formerly known as Lysaght) offering architecturally pleasing roof and wall cladding solutions manufactured from ZINCALUME® and COLORBOND® steel for industrial, commercial, residential, and public building applications. Includes products such as PRODEK, SALIKE TILE, RIB PANEL, SUPERCLAD, WAVEDEK, SMARTDEK 51, ZED & CEE Purlins, Gutters, and Downpipe & Accessories.
• Sterling Ultra (Flagship Premium Brand) Flagship premium brand launched in September 2024 to replace Lysaght as the number one quality steel roofing solutions brand in Sri Lanka, including products such as PRODEK OPTIMA, SALIKE TILE, RIB PANEL, SUPERCLAD, and WAVEDEK.
• MaxSeam™ 470 Roofing System Next-generation 360° Pittsburgh Double-Lock Seam roofing and walling system constructed from high-strength COLORBOND® and ZINCALUME® steel. Designed for exceptional weather-tightness with a zero-defect rate for large industrial, commercial, and warehousing buildings, with a mobile factory enabling onsite customization.
• Zinc-Aluminium Coated Profile Steel Sheet with Heat Reflectance Technology Zinc-Aluminium coated profile steel sheet featuring proprietary Heat Reflectance Technology designed to mitigate the urban heat island effect. Awarded Merit Award at SLIA Annual Product Awards 2026 in the Zinc-Aluminium Coated Profile Steel Sheet category.
• STERLING™ Purlin Products Structural components roll-formed from high-strength galvanized steel in 'C' shaped sections (3", 4", 6" sizes), offering more than 30% steel savings by weight and greater spanning capability compared to conventional angle and channel steel.
• SMARTDEK® 51 Structural Decking Innovative 'W' profile structural decking system with 51mm rib depth and 960mm effective cover width, providing excellent spanning capabilities with embossments for mechanical interlock between steel and concrete. Manufactured from ZINCALUME® and COLORBOND® steel.
• Authorized Distribution of Tata BlueScope Steel Products Sole authorized distribution of ZINCALUME® and COLORBOND® premium steel products in Sri Lanka on behalf of Tata BlueScope Steel, providing access to globally recognized coated steel materials.

Quantifiable outcome

• Products last 2 to 4 times longer than ordinary roofing materials available in the market
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• University of Moratuwa (Department of Civil Engineering)coreStrategic or Co-development Partner · 6 February 2026Sterling Steels signed a Memorandum of Understanding with the University of Moratuwa's Department of Civil Engineering to establish a collaborative research partnership focused on Sri Lanka's steel building construction sector. The university leads applied research initiatives while Sterling Steels provides technical expertise, facilities, and materials. Initial research focuses on cold-formed steel sections and connections under complex loading conditions. The partnership aims to enhance Sterling Steels' innovation capabilities while creating industry-relevant research opportunities for students.
• Tata BlueScope SteelcoreTechnology or IntegrationSterling Steels is the sole authorized agent for Tata BlueScope Steel (Tata Bluescope Steels) in Sri Lanka, distributing ZINCALUME® and COLORBOND® steel products. This exclusive distribution arrangement provides access to premium steel materials and leverages the technical expertise and global reputation of Tata BlueScope Steel.
• BlueScope Steel (Australia)coreTechnology or IntegrationSterling Steels benefits from strong R&D support from BlueScope Steel, Australia, including advanced design software, testing procedures, and manufacturing expertise. Products are manufactured using ZINCALUME® steel technology and COLORBOND® steel, which are global brands owned by BlueScope Steel.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Tata Steel Limited: Tata Steel is the Indian parent of Tata BlueScope Steel (Sterling Steels' exclusive supplier), and one of the world's largest steel producers with downstream coated steel and pre-engineered building products. While not a direct competitor in Sri Lankan roofing, Tata Steel's downstream strategy through Tata BlueScope positions it as a broader ecosystem peer whose product and pricing decisions directly shape Sterling Steels' cost structure and competitive environment.
• E.B. Creasy & Co. PLC: E.B. Creasy & Co. PLC is Sterling Steels' parent company, a 146-year-old diversified Sri Lankan conglomerate listed on the Colombo Stock Exchange. While not a direct peer in coated steel roofing, it provides Sterling with conglomerate infrastructure, capital, and cross-distribution capabilities that shape Sterling's competitive positioning and access to enterprise customers.

Emerging players

• Lloyd Insulations (India): Lloyd Insulations is an Indian provider of roofing, wall cladding, and insulation systems for industrial and commercial buildings, including metal roofing products. It overlaps with Sterling Steels in the South Asian industrial roofing and cladding market with comparable product categories and customer segments (factories, warehouses, commercial complexes).

Broad incumbents

• Kingspan Group: Kingspan is an Irish-headquartered global leader in insulated panels, roofing systems, and building envelope solutions, serving commercial and industrial construction worldwide. Its insulated metal roofing and wall cladding portfolio competes directly with Sterling Steels' coated steel roofing and cladding product set in commercial/institutional projects globally, setting the technology and sustainability benchmark.
• BlueScope Steel: BlueScope Steel is the Australian-origin global steelmaker and owner of ZINCALUME® and COLORBOND® technology, providing Sterling Steels with R&D support, design software, and manufacturing expertise. While not a direct competitor in Sri Lanka, BlueScope is the technology parent and global benchmark for coated steel roofing products, with overlapping intellectual property and product lines.
• NCI Building Systems (Cornerstone Building Brands): NCI Building Systems is a major North American manufacturer of metal building components, insulated metal panels, and pre-engineered metal buildings for commercial, industrial, and infrastructure applications. While focused on the US market, its product set (metal roofing, wall panels, structural systems) and customer base (large project developers) closely mirror Sterling Steels' profile.

Direct peers

• Tata BlueScope Steel: Tata BlueScope Steel is a 50:50 joint venture between Tata Steel and BlueScope Steel, manufacturing ZINCALUME® and COLORBOND® coated steel and pre-engineered building solutions across India. It is Sterling Steels' sole upstream supplier and technology licensor, with directly overlapping product lines (coated steel roofing and cladding) and overlapping end markets in industrial, commercial, and infrastructure construction.
• Everest Industries Limited: Everest Industries is an Indian building products manufacturer offering steel roofing sheets, pre-engineered buildings, and fiber cement boards to industrial, commercial, and residential customers. It competes directly with Sterling Steels in the coated steel roofing and pre-engineered building segment across South Asia, targeting similar end markets and customer profiles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SterlingSteelsSL
• LinkedInlinkedin.com/company/sterlingsteels

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sterling Steels