XMGlobal Collaborative

What XMGlobal Collaborative does

XM Global Collaborative is a 501(c)(3) nonprofit global community organization focused on the professional discipline of experience management (XM), spanning customer experience, customer success, employee experience, user experience, patient experience, and brand experience. Founded by Tom DeWitt, Ph.D. — former Director of CXM@MSU and Academic Program Director of the Master of Science in Customer Experience Management program at Michigan State University's Broad College of Business — the organization connects XM leaders and practitioners through tiered Professional and Corporate memberships priced on a country-adjusted basis (USD $225/year for U.S. Professional members, with custom pricing for organizational Corporate Memberships that bundle five individual seats, brain trust access, and event discounts). Its revenue model combines recurring subscription membership dues with transactional conference/event registration fees (including a Global Virtual Conference with USD $25 face value) and job board postings.

The underlying technology is a Webflow-built web platform (www.xmgc.org) that functions as the digital membership hub for signups, event registration, learning repository access, forum activity, and mentor-mentee matching on the XMGlobal Connections program. Programmatic offerings extend beyond the core platform into the XMGlobal Academy learning management system (delivering a certificate-bearing mentorship curriculum), multi-format community programming (XM: Cover to Cover book club, Coffee Klatch, XM Pulse live broadcasts), and a slate of named podcasts (The Customer-Driven Leader with Dr. James H. Killian, Experience Heals with Leslie Pagel). Distribution relies on a global network of volunteer-led local chapters across Africa (Cairo, DRC), the Middle East, Europe (Switzerland, UK), Asia Pacific (Vietnam, Philippines), and the Americas (Michigan, NYC, San Francisco), with event-driven and community-led go-to-market motions supplementing direct-to-consumer membership sales through the website. Governance is provided by a Board of Directors and 16+ named committee chairs and co-chairs operating across functional areas and regional geographies.

Name

XMGlobal Collaborative

Legal name

XM Global Collaborative

Website

https://xmgc.org

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

XM Global Collaborative is a 501(c)(3) nonprofit global community organization that connects experience management (CX, EX, UX, BX, patient experience) leaders and practitioners through tiered memberships, mentorship programs, learning resources, local chapters, and events.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Membership Dues: Annual subscription-based membership fees for individual professionals. Price is USD $225/year for United States-based members, with country-specific pricing to ensure accessibility across different markets.
2. Corporate Membership Dues: Organizational membership tier designed to assist companies in developing, monitoring, and accelerating their experience management function. Includes 5 individual Professional Memberships, Corporate Leaders Brain Trust access, annual skills assessments, leadership retreat invitations, and discounts on conference registration and industry award nominations.
3. Conference and Event Registration: Revenue generated from conference admissions, including Global Virtual Conference (valued at USD $25) with free registration for Professional members. Regional conferences provide additional revenue opportunities.
4. Job Board Postings: Corporate members receive access to job board postings featuring positions offered by XMGlobal corporate members, generating revenue through recruitment-related services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

XM Global Collaborative is a 501(c)(3) nonprofit global community organization connecting experience management (XM) leaders and practitioners across customer experience, customer success, employee experience, user experience, patient experience, and brand experience disciplines. It sells annual Professional Memberships (USD $225/year for U.S. members with location-based pricing) and Corporate Memberships that bundle access to an online mentorship platform, a Board-curated learning repository, virtual events, podcasts, and local chapters across Africa, the Middle East, Europe, APAC, and the Americas.

Product overview

XMGlobal Collaborative is a non-profit global community organization [501(c)(3)] focused on experience management (XM), offering a membership-based platform that connects leaders and practitioners worldwide. The core offering is the XMGlobal Collaborative membership community, which includes the XMGlobal Connections Mentorship Program (an online portal for mentor-mentee matching), the XMGlobal Academy (learning management system for the Mentorship Certificate), and various programming formats such as the XMGlobal Mentorship Circle, XM: Cover to Cover book club, Coffee Klatch, XM Pulse broadcasts, The Customer-Driven Leader podcast series, and a Learning Repository. The organization also facilitates Local Chapters globally and provides events including roundtables, webinars, and conferences. The product architecture is a community platform with multiple engagement touchpoints centered around professional development and mentorship in experience management.

Differentiator

Problem solved

Functional benefit

Brands

• XMGlobal Connections: Peer mentorship platform connecting experience management professionals worldwide, featuring matching systems, monthly group discussions, and mentorship training with certificates.
• XMGlobal Academy
• XM Pulse
• XM: Cover to Cover
• The Customer-Driven Leader
• Coffee Klatch
• Experience Heals

Products and services

• Professional Membership
• Corporate Membership
• XMGlobal Connections Mentorship Program
• XMGlobal Academy
• Global Virtual Conference

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat5 records

Customer concentration

• LinkedInlinkedin.com/company/xmglobal-collaborative

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XMGlobal Collaborative