Name

Sail Maui

Legal name

Sail Maui

Website

https://sailmaui.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sailing Tour Services

NAICS

Scenic and Sightseeing Transportation, Water (48721)

SIC

Water Transportation (4400), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Catamaran & Sailing Cat Cruise Operators (THAEADAD)

akta.pro secondary industries

Snorkeling Tours & Reef Experiences (THAJAJAE), Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA), Marine Wildlife & Birding Cruises (dolphins, seals, seabirds) (THAAAIAD)

Keywords

• Sailing tour services
• Catamaran charters
• Snorkeling excursions
• Whale watching tours
• Sunset sails

Headquarters

HQ city

Lahaina

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Tour Tickets: Individual and group tickets for scheduled snorkeling, whale watching, sunset sail, and specialty tours (4th of July fireworks). Pricing varies by tour type, duration, and passenger category (adult, child, infant).
2. Private Charter: Private sailing charters for custom experiences departing from Ma'alaea and Lahaina harbors. Customizable itinerary, catering options, and duration. Pricing is quote-based and negotiated per booking.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sail Maui operates scheduled sailing tours from Lāhainā and Mā'alaea harbors in Maui, Hawaii, using a fleet of three performance sailing catamarans. The company sells snorkeling tours (Molokini Crater, Lāna'i Coast, West Maui, Coral Gardens), sunset sails, seasonal whale watching tours (December-March), a 4th of July fireworks sail, and fully customizable private sailing charters to individual consumers and private groups.

Product overview

Sail Maui is a sailing tour operator offering catamaran-based experiences departing from Lāhainā and Mā'alaea harbors in Maui, Hawai'i. The product portfolio consists of three main categories: snorkeling tours (Molokini Crater, Lāna'i Coast, West Maui, Coral Gardens), sunset sails (three vessels offering different departure points and passenger limits), and whale watching tours (morning, midmorning, midday, and afternoon options from December-March). The fleet comprises three high-performance sailing catamarans: Paragon (47-foot, built 1992), Akialoa (55-foot, built 2002), and 'Alihilani (64-foot, built 2011). All vessels feature carbon fiber rotating wing masts and prioritize authentic sailing over motor use. Additional offerings include a 4th of July Fireworks Sail and fully customizable Private Sailing Charters. Pricing ranges from $90-$200 per person depending on tour type and duration (2-5 hours).

Differentiator

Problem solved

Functional benefit

Products and services

• Molokini Snorkel & Sail A 5-hour snorkeling tour from Mā'alaea Harbor to Molokini Crater, a crescent-shaped volcanic crater marine preserve, aboard the Akialoa catamaran. Includes continental breakfast, lunch, and open bar. From $185 per adult.
• Lāna'i Coast Snorkel & Sail A 5-hour snorkeling tour from Lahaina Harbor to the Lāna'i island coast aboard the 'Alihilani 64-foot catamaran. Features dramatic sea cliffs, hidden coves, spinner dolphins, sea turtles, and vibrant coral reefs. Includes breakfast, lunch, and open bar. From $200 per adult.
• West Maui Snorkel & Sail A 4-hour flexible snorkeling tour along the West Maui coastline aboard the Paragon 47-foot catamaran. Captain picks the best snorkeling conditions daily. Includes buffet lunch and open bar. Up to 25 guests. From $160 per adult.
• Coral Gardens Coastal Snorkel & Sail A 2.5-hour afternoon snorkeling tour from Mā'alaea Harbor to Coral Gardens aboard the Akialoa catamaran. Features vibrant coral formations, tropical fish, and Hawaiian green sea turtles. Includes tropical fruit, cheese, sandwiches, cookies, and open bar. From $120 per adult.
• 'Alihilani Lahaina Sunset Sail A 2.5-hour sunset sailing experience from Lahaina aboard the 64-foot 'Alihilani catamaran. Views of Maui, Lāna'i, and Moloka'i islands. Includes appetizers and full open bar. Max 48 passengers. From $115 per adult.
• Paragon Lahaina Sunset Sail A 2-hour sunset sail from Lahaina aboard the flagship 47-foot Paragon performance sailing catamaran. Features hot/cold appetizers and full open bar. Max 25 passengers. From $100 per adult.
• Akialoa Mā'alaea Sunset Sail A 2-hour sunset sail from Mā'alaea Harbor aboard the 54-foot Akialoa catamaran. Features trade wind sailing, appetizers, and open bar with local beer, wine, and cocktails. From $115 per adult.
• Morning Whale Watch Lahaina A 2-hour morning whale watching tour from Lahaina Harbor aboard the Paragon 47-foot catamaran. Departs 9 AM. Features light refreshments, shaded seating, and bow trampolines. Seasonal December 15 - March 31. From $90 per adult.
• Midmorning Whale Watch Lahaina A 2-hour midmorning whale watching tour from Lahaina Harbor aboard the Paragon 47-foot catamaran. Departs 11:30 AM. Features water and soda. Seasonal December 15 - March 31. From $90 per adult.
• Midday Sail with the Whales Mā'alaea A 2-hour midday whale watching sail from Mā'alaea Harbor aboard the Akialoa 54-foot catamaran. Departs 1:30 PM. Features local appetizers, beverages, and open bar. Max 48 passengers. Seasonal December 15 - March 31. From $90 per adult.
• Afternoon Sail with the Whales Lahaina A 2-hour afternoon whale watching tour from Lahaina Harbor aboard the Paragon 47-foot catamaran. Departs 2 PM. Features shaded seating and bow trampolines. Max 25 passengers. Seasonal December 15 - March 31. From $90 per adult.
• 4th of July Fireworks Sail A 2-hour special event sail from Ma'alaea Harbor aboard the Akialoa catamaran to watch Maui's 4th of July fireworks from the water (8-10 PM). Anchored offshore of Wailea Beach for 9 PM fireworks. Includes appetizers and open bar. Max 49 guests. From $125 per adult.
• Private Sailing Charter A fully customizable private sailing experience aboard any of the three vessels (Paragon, Akialoa, or 'Alihilani). Available from both Mā'alaea and Lahaina harbors. Catering options available and itinerary customizable with the captain. Quote-based pricing.

Quantifiable outcome

• Small group sizes of 25-49 guests per tour (vs. larger competitors)
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Trilogy Excursions: Long-standing Hawaiian sailing and snorkeling catamaran tour operator with similar multi-island itineraries (Molokini, Lāna'i) departing from Maui. Closely comparable product mix, pricing tier, and customer base.
• Alii Nui Sailing Charters: Maui-based catamaran sailing operator running snorkel, sunset sail, and whale watching tours with comparable pricing and group sizes. Directly overlapping charter and tour formats.
• Quicksilver (Snorkel Tours): Maui catamaran operator running Molokini snorkel and whale watch tours from the same Mā'alaea Harbor, with comparable ticket pricing and daytime tour format.
• Pacific Whale Foundation: Maui-based eco-tour operator running ocean wildlife and whale watching cruises; overlapping in seasonal humpback viewing tours and educational positioning on shared itineraries.
• Pride of Maui: Maui catamaran operator offering Molokini snorkeling, whale watching, and dinner/lunch cruises at similar per-passenger price points and direct-booking distribution.
• Sea Maui: Maui catamaran operator running snorkeling, sunset, and whale watch tours from Maui harbors with overlapping itineraries and customer segments.
• Fair Wind Cruises: Hawaii Big Island-based snorkeling and dolphin-watch catamaran operator with similar product structure (snorkel tours to coastal sites, dolphin/whale encounters), differing primarily by island geography.
• Gemini Sailing Charters: Maui-based catamaran sailing charter offering snorkel, sunset, and whale watch experiences with comparable group sizes and pricing structure.

Emerging players

• Hawaii Ocean Rafting: Smaller Maui tour operator running ocean rafting and snorkeling adventures; overlapping on snorkeling destination access and target market, with a more adventure-oriented positioning.

Broad incumbents

• Marriott Hawaii (Tourism Distribution): Major Hawaii resort and concierge channel that funnels tour bookings toward operators like Sail Maui — comparable only in that they shape the demand pool and pricing dynamics Sail Maui competes within.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@sailmaui
• Facebookfacebook.com/sail.maui
• Instagraminstagram.com/sail_maui/?hl=en
• TikToktiktok.com/@sail.maui
• LinkedInlinkedin.com/company/sail-maui

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sail Maui