Fence Empire

What Fence Empire does

Fence Empire LLC is a family-owned, vertically integrated wholesale supplier of fencing and outdoor building materials serving North American wholesalers, distributors, building material stores, and national fence companies. Established in California in 2017 by Jason Liu as the umbrella entity for the Lau family's three-generation wood business (traced to a 1952 sawmill in China), the company operates exclusively as a B2B wholesale platform and does not sell directly to end users. Its flagship offering is Japanese cedar fencing — pickets, rails, and posts in multiple profiles — complemented by aluminum railing and fence systems, ornamental and industrial steel fencing, and engineered outdoor wood and decking products.

The company's technical backbone is a multi-country manufacturing and supply chain network: family-owned cedar mills in China providing raw material control, a state-of-the-art aluminum facility in Cambodia operational since 2024 with 8 extrusion production lines and 200,000 tons of annual capacity, Japanese cedar sourcing, and 108 industrial kiln-drying units with large-scale natural air-drying yards for moisture and dimensional consistency. Quality control spans raw material grading, moisture and structural testing, visual and mechanical inspection, and pre-loading verification. Dedicated export and import logistics teams coordinate ocean, rail, and trucking networks with multi-port US access to shorten transit times and enable tariff flexibility.

Fence Empire generates revenue through wholesale material sales and four formalized partner programs: Wholesale & Distributor Partnerships, Franchise & National Accounts, Retail & Private-Label, and Strategic Supply Partnerships (SSP) with locked annual pricing and reserved production capacity. Pricing is quote-based and volume-tiered, with multi-year contract options and a veterans discount program. The company ships approximately 2,000 containers annually to customers across the United States and Canada, marketed under an eight-brand portfolio (JapCedar, FesDek, AmeriRail, AmeriGuard, ProRail, AmeriTimber, AmeriCraft, Tru Primer) that addresses distinct fencing and outdoor construction segments.

Name

Fence Empire

Legal name

Fence Empire LLC

Website

https://fenceempire.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Fence Empire LLC is a family-owned B2B wholesale supplier of Japanese cedar, aluminum, steel, and engineered wood fencing materials serving North American wholesalers, distributors, building material stores, and national fence companies via a vertically integrated multi-country supply chain.

Ownership category

akta.pro rank

Product category

Fencing Materials Wholesale

NAICS

Alumina and Aluminum Production and Processing (33131)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF)

Keywords

• Wholesale fencing materials
• Japanese cedar fencing
• Aluminum railing systems
• Engineered outdoor decking
• Building materials distribution

Headquarters

HQ city

Rancho Cucamonga

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Fencing Materials Sales: B2B wholesale revenue from selling Japanese cedar, ornamental steel, aluminum railing systems, and engineered outdoor materials to distributors, retailers, and national fence companies. Volume-based pricing with long-term contract options. Ships approximately 2,000 containers annually to customers across North America.
2. Partner Program Revenue: Revenue through customized partner programs including Wholesale & Distributor Partnership, Franchise & National Accounts, Retail & Private-Label, and Strategic Supply Partnerships (SSP) with locked annual pricing and reserved production capacity.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Fence Empire is a B2B wholesale supplier of fencing and outdoor building materials, offering Japanese cedar fencing, steel and aluminum fencing systems, aluminum railing, and engineered outdoor wood and decking products. The company operates a vertically integrated supply chain spanning manufacturing and sourcing operations in China, Cambodia, and Japan with distribution into the United States, supplying dealers, distributors, and retailers.

Product overview

Fence Empire is a multi-brand, vertically integrated global supplier of fencing and outdoor building materials operating across North America. The company offers a unified portfolio of sub-brands serving the full spectrum of fencing needs: JapCedar (Japanese cedar fencing), FesDek (decking and outdoor materials), AmeriRail (aluminum railing/fencing), AmeriGuard (industrial steel security fencing), ProRail (ornamental steel fencing), AmeriTimber (structural lumber), AmeriCraft (specialty wood products), and Tru Primer (factory-primed wood). Core product categories include Japanese cedar fence products (pickets, rails, posts in multiple profiles), steel fencing systems (ornamental panels, rackable systems, gates, custom fabrications), aluminum railing and fence systems (panels, kits, posts, hardware), and engineered outdoor wood/decking materials. The company operates family-owned cedar sawmills and strategic manufacturing facilities across Asia and Cambodia, shipping approximately 2,000 containers annually to wholesale distributors, retailers, and national fence companies.

Differentiator

Problem solved

Functional benefit

Brands

• JapCedar: Flagship brand for Japanese cedar fencing materials, rooted in three generations of woodworking and forest management
• FesDek
• AmeriRail
• AmeriGuard
• ProRail
• AmeriTimber
• AmeriCraft
• Tru Primer

Products and services

• JapCedar
• ProRail
• AmeriRail
• AmeriGuard
• FesDek
• AmeriTimber
• AmeriCraft
• Tru Primer

Quantifiable outcome

• 85% Product Quality Index
• +3 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ultra Aluminum Manufacturing: US-based manufacturer of aluminum fencing and railing products distributed through fence supply wholesalers. Direct peer in aluminum fencing/railing manufacturing supplying the same B2B wholesale channel as Fence Empire's AmeriRail line.
• Master Halco: North America's largest wholesale distributor of fencing products serving contractors and building material retailers. Direct peer to Fence Empire in B2B wholesale fencing materials with overlapping product breadth in wood, steel, aluminum and PVC.
• Iron World Manufacturing: Manufacturer of ornamental iron and aluminum fencing products sold through wholesale distributors across North America. Direct comparable in ornamental fencing wholesale, similar customer base and product positioning to ProRail and AmeriRail.
• ActiveYards: Manufacturer of aluminum and vinyl fencing systems distributed through fence supply wholesalers and dealers. Direct peer in aluminum fencing manufacturing with a wholesale-led go-to-market comparable to Fence Empire's channel strategy.
• Barrette Outdoor Living: Manufacturer and wholesale supplier of fencing, railing, and outdoor living products including aluminum, vinyl, and wood-look systems. Direct peer across Fence Empire's aluminum railing, wood fencing, and engineered outdoor materials categories.
• OnGuard Fence Systems: Manufacturer of commercial and industrial-grade steel and aluminum fencing products sold through distributors. Direct comparable in industrial/security steel fencing to Fence Empire's AmeriGuard line.

Broad incumbents

• Ameristar Fence Products (ASSA ABLOY): Major US manufacturer of ornamental steel and aluminum fencing systems sold through wholesale and distributor channels. Comparable as a vertically scaled fencing materials producer, though part of the larger ASSA ABLOY portfolio.
• Fortress Iron / Fortress Building Products: Manufacturer of ornamental steel and aluminum fencing, railing, and deck systems sold through distribution. Comparable as a multi-category outdoor building products supplier with overlapping aluminum/steel fencing lines and wholesale GTM.
• CertainTeed (Saint-Gobain) Fence: Saint-Gobain subsidiary offering fence, railing, and decking products through two-step distribution. Broad incumbent with overlapping wood-composite and railing categories served through the same wholesale channel.

Others

• Weyerhaeuser (Western Timber): Large vertically integrated timberland owner and lumber/wood products manufacturer supplying building material distributors. Comparable as an upstream wood products supplier feeding the same fence and outdoor lumber channel Fence Empire serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fenceempire

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fence Empire