Name

The Proud Trust

Legal name

The Proud Trust

Website

https://theproudtrust.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

LGBTQ+ Youth Support Services

NAICS

Child and Youth Services (62411), Human Rights Organizations (813311)

SIC

Services-Social Services (8300)

akta.pro primary industry

LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE)

akta.pro secondary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• LGBTQ+ youth support
• Youth community groups
• School inclusion training
• Mentoring programmes
• Community centre operations

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: The Proud Trust receives donations from individuals via its website, one-time gifts, and the Pride 365 / #DeserveBetter campaign. Donors can give via direct donations on the website.
2. Corporate Partnerships: Corporate partners sponsor the organisation at Bronze (£750), Silver (£2,500), or Gold (£5,000) tiers, receiving visibility, brand association, and access to Proud Trust resources. Partners include Albert Hall Manchester, Autotrader, Primark, Maki and Ramen, and schuh.
3. Fundraising: The organisation receives funds from third-party fundraising activities, including challenge events, community fundraising, and the TIME TO BE PROUD campaign targeting 1,500 hours of support for LGBTQ+ young people.
4. Proud Local Partners: Local businesses in Greater Manchester support the organisation through structured partnership packages, with tiers from Bronze to Gold, providing community-level corporate engagement and funding.
5. Lottery and EasyFundraising: The Rainbow Lottery generates 50p per £1 spent for the organisation. EasyFundraising directs a portion of retail purchases to the charity when supporters shop via the platform.
6. Legacy Giving: Supporters are encouraged to include The Proud Trust in their wills, leaving a legacy donation (a fixed amount or percentage of their estate) after their death. Charity number: 1161102.
7. Grants and Funders: The organisation receives grant funding from institutional funders and trusts, detailed on its Our Funders page, supporting core operations and specific programmes.
8. Sales of Educational Resources and Shop: The organisation sells digital and physical resources such as the 'How To Set Up An LGBT+ Group In A School Or College' guide (£10) and the Pride Pack for Schools (£40), generating modest earned income.
9. Room Hire at The Proud Place: The Proud Place generates rental income from hiring its spaces (Community Lounge, Training Room, Multi-Use Space, 1-2-1 Meeting Room) to community groups, businesses, and organisations at tiered VCSE and commercial rates.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels9 records

Core offering

The Proud Trust is a Manchester-based registered charity that delivers direct support services for LGBTQ+ young people aged 13–25, including weekly youth groups, one-to-one mentoring, and a real-time live chat service. It also operates The Proud Place, a three-storey LGBTQ+ community centre, and runs a schools and corporate training programme anchored by the Rainbow Flag Award accreditation and the Trans Inclusion Toolkit.

Product overview

The Proud Trust is a Manchester-based LGBTQ+ youth charity offering a comprehensive suite of support services, educational resources, and community programmes rather than a traditional technology product. The core offerings include Proud Connections (live chat, mentors, one-to-one support), youth groups, training for professionals, the Rainbow Flag Award accreditation programme, and The Proud Place community centre. Additional products include educational resources for schools, digital guides for purchase, and tiered corporate partnership packages. The organisation also runs several networks including IUKI, NTYN, and LGBTQ+ Youth Workers North West Network to support the sector.

Differentiator

Problem solved

Functional benefit

Products and services

• LGBTQ+ Youth Groups

Quantifiable outcome

• 100% of supported young people reported that The Proud Trust helped their confidence grow
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• schuhcoreGTM or Marketing Partner · 27 August 2026Footwear retailer schuh partnered with The Proud Trust for its Manchester Pride campaign, transforming its Market Street Community Window into a documentary-style interview space where community members discussed what 'home' means to them. The campaign ran through Pride weekend with a Converse in-store activation on August 29 and ongoing charity tote bag fundraising for the benefit of The Proud Trust.
• The Ground Up ProjectcoreStrategic or Co-development PartnerA unique partnership to open a new café within The Proud Place. The Ground Up Project employs The Proud Trust's Café Manager and operates the café in the community centre, aligning with shared values of inclusion, opportunity, and empowerment for LGBTQ+ young people and the wider community.
• Albert Hall ManchesterminorGTM or Marketing PartnerAlbert Hall Manchester is listed as a corporate partner supporting The Proud Trust's work. As a venue provider, Albert Hall Manchester likely hosts events for the charity and provides visibility as a supporter.
• AutotraderminorGTM or Marketing PartnerAutotrader is listed as a corporate partner supporting The Proud Trust. As a national brand, Autotrader's partnership demonstrates broad-based corporate allyship and likely includes financial support and employee engagement.
• PrimarkminorGTM or Marketing PartnerPrimark is listed as a corporate partner of The Proud Trust, providing financial support and visibility. Primark's national retail footprint means the partnership has wide reach in demonstrating corporate LGBTQ+ allyship.
• Maki and RamenminorGTM or Marketing PartnerMaki and Ramen is listed as a corporate partner of The Proud Trust, likely providing financial support and local community engagement as a Manchester-based food business.
• Proud Local Partners (Bronze, Silver, Gold packages)coreGTM or Marketing PartnerLocal businesses in Greater Manchester join the Proud Local Partners programme at Bronze (£750), Silver (£2,500), or Gold (£5,000) tiers. Benefits include visibility as an ally, access to resources, and engagement with The Proud Trust's mission to support LGBTQ+ young people. Tiers are designed to be accessible for businesses of different sizes.
• Ireland, UK & The Islands LGBTQ+ Youth Network (IUKI)coreStrategic or Co-development PartnerIUKI is a network of over 200 leaders and managers in LGBTQ+ youth work across Ireland, the UK, and the Islands, hosted and facilitated by The Proud Trust. The network raises national standards of LGBTQ+ youth work, shares resources, and influences government policy. The Proud Trust serves as the secretariat and convener.
• National Trans Youth Network (NTYN)coreStrategic or Co-development PartnerNTYN is a network of trans youth groups across the UK, facilitated by The Proud Trust since 2013. It supports youth workers running trans and non-binary youth provision through monthly virtual meetings, practice-sharing days, a newsletter, residentials, conferences, and events. Open to any youth worker or volunteer running trans and non-binary youth provision.
• LGBTQ+ Youth Workers North West NetworkcoreStrategic or Co-development PartnerThe network connects LGBTQ+ youth workers across North West England who work outside major city centres, addressing isolation and resource scarcity. Quarterly meetings rotate among network members, both in-person and virtual. The network shares resources, best practices, and provides practical support when provision is threatened.
• Schools OUT UKminorStrategic or Co-development PartnerSchools OUT UK, co-founded by Paul Patrick and Professor Emeritus Sue Sanders, established LGBT+ History Month in the UK in 2005. The Proud Trust works with Schools OUT to produce resources and promote LGBT+ History Month celebrations in schools, aligning with The Proud Trust's education mission.
• Allsorts and The Kite TrustcoreStrategic or Co-development PartnerAllsorts (Allsorts Youth Project) and The Kite Trust collaborated with The Proud Trust to produce an easy guidance document helping individuals respond to the draft KCSIE 2026 government consultation. The partnership represents cross-charity coordination in response to proposed regulations affecting trans young people.
• Celebrity Allies (Danni Minogue, Stephen Fry, 30+ high-profile supporters)minorGTM or Marketing PartnerThe Proud Trust's #DeserveBetter campaign featured support from 30 high-profile celebrities and allies, including Danni Minogue and Stephen Fry. The campaign launched a new film highlighting challenges faced by LGBTQ+ young people including bullying and mental health struggles, calling for greater understanding and safer spaces.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gendered Intelligence: UK charity supporting trans, non-binary, and gender-questioning young people through youth groups, mentoring, and schools training. Direct peer with significant overlap on trans youth services, schools inclusion work, and London/UK-wide delivery.
• The Kite Trust: Cambridgeshire-based charity supporting LGBTQ+ young people aged 13–25 via youth groups, mentoring, schools training, and family support. Direct peer with near-identical service model (youth groups, mentoring, schools training, family work) and confirmed co-development partnership on KCSIE guidance.
• Albert Kennedy Trust (AKT): UK charity supporting LGBTQ+ young people aged 16–25 experiencing homelessness or hostile home environments. Direct peer serving the same beneficiary group with overlapping support services, mentorship, and housing-related advocacy, competing for similar grant pools.
• Mermaids UK: UK charity supporting trans, non-binary, and gender-diverse children, young people, and their families, including helpline, webchat, and family resources. Direct peer in LGBTQ+ youth services, with significant overlap in trans inclusion work, family support, and policy advocacy — directly competes for grant and donor funding.
• LGBT Foundation: Manchester-based LGBTQ+ charity providing community services, helplines, youth programmes, and policy advocacy. Direct peer operating in the same city, overlapping on LGBTQ+ support services, youth work, and corporate engagement, with shared North West geographic focus.
• Allsorts Youth Project: Brighton-based charity supporting LGBTQ+ young people through youth groups, one-to-one support, and family services. Direct peer delivering comparable LGBTQ+ youth services, with explicit collaboration history (KCSIE 2026 guidance work) confirming strategic alignment.
• Schools OUT UK: UK charity co-founding LGBT+ History Month, producing educational resources and promoting LGBTQ+ inclusion in schools. Direct peer in LGBTQ+ schools training and educational resource production, with active co-development partnership on The Proud Trust's education mission.

Broad incumbents

• Stonewall UK: UK's largest LGBTQ+ rights charity, campaigning nationally and providing workplace inclusion programmes and youth resources. Comparable as a peer in the LGBTQ+ charity space targeting young people, schools, and corporate partners, but operating at much larger national scale across a broader portfolio.

Emerging players

• Brook (Sexual Health Charity): UK charity providing sexual health and wellbeing services for young people, including LGBTQ+ inclusion within broader youth work. Comparable as a youth-facing charity delivering education, wellbeing, and inclusion services, but with a wider (non-LGBTQ+ specific) remit.

Regional players

• Metro Charity: London-based LGBTQ+ charity providing youth services, mental health support, advocacy, and sexual health programmes. Comparable service mix including youth groups and schools engagement, but operates primarily in London and the South East rather than the North West.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rainbownoirmcr
• Xx.com/theproudtrust
• Facebookfacebook.com/theproudtrust
• LinkedInlinkedin.com/company/the-proud-trust

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Proud Trust