Name

Optika Anda

Legal name

SERVUS d.o.o.

Website

https://optika-anda.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Optical Retail

NAICS

Optical Goods Retailers (45613), Offices of Optometrists (62132)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

akta.pro secondary industries

Luxury & Designer Eyewear (CRAAAKAD), Eyewear Accessories & Care (Cases, Cleaning, Chains) (CRAAAKAI)

Keywords

• Optical retail
• Prescription eyewear
• Eye examinations
• Contact lenses
• Sunglasses retail

Headquarters

HQ city

Split

HQ country

Croatia

HQ region

Europe

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail eyewear sales: Revenue from selling prescription eyeglasses, sunglasses, reading glasses, contact lenses, lens solutions, eye drops, and accessories through 74 physical stores and e-commerce platform across Croatia
2. Eye examination services: Revenue from comprehensive ophthalmological examinations and prescription checks performed at Poliklinika Anda locations within select stores
3. Anda Lenses private label: Revenue from proprietary branded eyeglass lenses (Anda Lenses), the company's own private label lens product line
4. Loyalty program: Points-based loyalty system where customers earn 1 point per €3 spent, redeemable for tiered discounts (10-25%)

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Optika Anda operates a national chain of 74 optical retail stores across Croatia, selling prescription eyeglasses, sunglasses, contact lenses, and eyewear accessories under its own brand and private labels (Anda Lenses, Anda Panda, Anda Cleaner, Anda Vista). The stores also deliver professional eye examinations and ophthalmological exams performed by in-house clinicians, and customers can use an Augmented Reality Virtual Try-On tool to fit frames digitally.

Product overview

Optika Anda is a Croatian optical retail chain offering a comprehensive eyecare and eyewear product portfolio. The core offering centers on prescription glasses (dioptrijske naočale) and sunglasses (sunčane naočale) from luxury and fashion brands, complemented by reading glasses, contact lenses, solutions, and accessories. The company has expanded into private label manufacturing with Anda Lenses (their own eyeglass lens brand) and bundled package offerings (Anda Paketi from €69). Vision services include free prescription checks and comprehensive ophthalmological examinations at their polyclinics. A loyalty program rewards frequent purchases with tiered discounts, and Kasko insurance is available for eyeglass protection. A notable technology feature is the Virtual Try-On (Virtualno ogledalo) AR capability for virtually trying on frames before purchase. The company operates 74+ retail locations across Croatia.

Differentiator

Problem solved

Functional benefit

Brands

• Anda Lenses: Private label eyeglass lenses launched by the company.
• Anda Panda
• Anda Cleaner
• Anda Vista
• Vision Studio
• Barner

Products and services

• Prescription Eyeglasses Prescription eyeglasses sold across 74 retail locations in Croatia, including private-label Anda Lenses, with frames fitted via in-store optometrists and the AR Virtual Try-On tool. Target customers are individual consumers needing vision correction.
• Sunglasses Non-prescription and prescription sunglasses sold in Optika Anda stores across Croatia for fashion and sun-protection purposes, including private-label lines such as Anda Panda.
• Contact Lenses Contact lenses sold at Optika Anda retail locations for Croatian consumers seeking an alternative to eyeglasses for vision correction.
• Eyewear Accessories Eyewear care and maintenance accessories such as cleaning products (Anda Cleaner) and related items sold across the Optika Anda retail chain.
• Eye Examinations In-store eye examinations performed by licensed optometrists at Optika Anda retail locations in Croatia, supporting prescription determination and routine eye-health screening for individual consumers.
• Ophthalmological Examinations Specialist ophthalmological exams provided by in-house ophthalmologists at Optika Anda stores in Croatia, addressing medical eye-health conditions beyond standard optometric screening.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Specsavers: Large European optical retail chain combining in-store eye examinations with eyewear dispensing, similar integrated model to Optika Anda's Poliklinika Anda + retail format. Closely comparable business model and customer value proposition.
• Fielmann: Europe's largest optical retailer operating a vertically integrated chain of stores offering eye exams, prescription glasses, sunglasses, and contact lenses. Directly comparable in scale ambition and integrated care-plus-retail model.
• Vision Express: Multi-country optical retail chain offering eye tests, prescription eyewear, sunglasses, and contact lenses. Comparable brick-and-mortar optical chain model serving mass-market and fashion-conscious consumers.

Broad incumbents

• Kering Eyewear: Luxury eyewear division of Kering producing and distributing branded eyewear for Gucci, Saint Laurent, Bottega Veneta, and others. Comparable through Optika Anda's dependence on these luxury brand distribution relationships.
• LensCrafters: US optical retail chain owned by EssilorLuxottica offering prescription eyewear and in-store eye exams. Comparable integrated retail-plus-clinical model at international scale.
• EssilorLuxottica: Global eyewear conglomerate owning retail brands (LensCrafters, Pearle Vision, Sunglass Hut, OPSM) and major luxury/licensed frame brands (Ray-Ban, Oakley, Prada, Saint Laurent). Comparable through both retail and wholesale lens/frame supply channels that affect Optika Anda.
• Pearle Vision: Optical retail chain within the EssilorLuxottica portfolio offering eye exams, glasses, and contact lenses. Comparable franchise/company-store optical retail model with premium brand assortment.
• Sunglass Hut: Global specialty retailer of sunglasses owned by EssilorLuxottica, operating in airports, malls, and high streets. Comparable to Optika Anda's premium sunglasses assortment and mall-based retail presence.

Emerging players

• Warby Parker: DTC eyewear brand offering affordable prescription glasses and sunglasses with home try-on and increasingly own-brand retail stores. Comparable on private-label expansion and digital try-on, though with very different geographic and price positioning.
• Zenni Optical: Online-only eyewear retailer offering low-cost prescription glasses globally. Comparable to Optika Anda's entry-level Anda Paketi bundles and represents the digital price-pressure benchmark for the value end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/optikaanda
• TikToktiktok.com/@optikaanda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optika Anda