James Hardie Pro Football Hall of Fame Invitational

What James Hardie Pro Football Hall of Fame Invitational does

The James Hardie Pro Football Hall of Fame Invitational is a 501(c)(3) nonprofit premier golf tournament operated by Boca Raton Champions Golf Charities and managed by Pro Links Sports, held annually at the Old Course at Broken Sound in Boca Raton, Florida. Founded in 2007 as the Allianz Championship and rebranded in 2025 under its current title, the tournament combines a 78-player PGA TOUR Champions competition (54-hole stroke play, $2.2M purse) with 26 Pro Football Hall of Famers who tee it up alongside the professionals on Friday and Saturday. The event is a fully scheduled week of programming (March 1–7, 2027) including Pro-Ams, the Legends Shootout skins game, military appreciation programming (Folds of Honor Friday, Patriots' Outpost), Women's Day, and dedicated public fan zones.

The core product is the Gridiron Grounds Pass (weekly and single-day) granting access to the tournament, with a land-and-expand monetization stack layered on top: premium hospitality (Endzone Club, Legends Club on the 18th green), private skyboxes and suites, corporate tables, Pro-Am foursomes (e.g., $7,800 Women's Pro-Am), the Honorary Observer Package, Private Clinics, and tiered parking ($15 general / $90 VIP single-day). Ticketing is sold via the Tixr platform and on-site box office; broadcast is distributed via Golf Channel and Peacock/NBC Sports. Underlying technology is conventional event infrastructure — there is no proprietary tournament technology developed by the entity.

The revenue model is a hybrid of corporate sponsorships (title sponsor James Hardie, co-title Pro Football Hall of Fame, presenting sponsors AutoNation and Delta Air Lines, plus hole/inventory branding and skyboxes/suites sold on multi-year contracts), ticket sales, parking, and ancillary fees. The entity is a nonprofit: net proceeds flow to Boca Raton Champions Golf Charities, which has donated over $3M to Boca Raton Regional Hospital alone since 2007 and $630K across South Florida and national nonprofits in the inaugural 2025 year. Customer segments span affluent golf/sports enthusiasts, corporate sponsors and B2B buyers, military/veterans (complimentary tickets via SBA Communications), and women in business/golf (via Women's Day). The internal team is 1–10 paid staff, supported by 500+ volunteers across 20+ committees.

Name

James Hardie Pro Football Hall of Fame Invitational

Legal name

Boca Raton Champions Golf Charities

Website

https://jameshardieinvitational.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

The James Hardie Pro Football Hall of Fame Invitational is a 501(c)(3) nonprofit managing an annual PGA TOUR Champions golf tournament at Old Course at Broken Sound in Boca Raton, FL, pairing 78 senior professionals with 26 Pro Football Hall of Famers, and distributing proceeds to South Florida charities.

Ownership category

akta.pro rank

Product category

Professional Golf Tournament / Sports Event Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAAAK

Golf Tours & Professional Circuits

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Leagues (Domestic & International)

SECONDARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Professional golf tournament
• PGA TOUR Champions event
• Corporate hospitality experiences
• Charity golf invitational
• Sports event management

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Sales of Gridiron Grounds Passes (weekly and single-day), hospitality upgrades, Legends Shootout tickets, Pro-Am participation fees, and general admission. Revenue is collected through the official Tixr platform and on-site box office (cashless).
2. Corporate Sponsorships & Hospitality: Title sponsors (James Hardie, Pro Football Hall of Fame), presenting sponsors (AutoNation, Delta Air Lines), hole/inventory branding, experiential spaces, corporate skyboxes, and private hospitality tables. Premium hospitality venues (Legends Club, Endzone Club, 18th Green Skybox/Suite) generate significant B2B revenue.
3. Parking & Ancillary Fees: General parking ($15 single day, $40 multi-day) and VIP parking ($90 single day, $215 multi-day) are sold separately from tickets. Rideshare drop-off is directed to the parking lot with shuttle access.
4. Charitable Event Proceeds: Net proceeds from the tournament benefit Boca Raton Champions Golf Charities, a 501(c)(3) nonprofit. The 2025 inaugural tournament generated $630,000 in charitable contributions. The tournament has donated over $3 million to Boca Raton Regional Hospital alone since inception in 2007.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Operates an annual premier PGA TOUR Champions golf tournament at the Old Course at Broken Sound in Boca Raton, FL, uniquely combining 78 professional golfers with 26 Pro Football Hall of Fame legends competing alongside each other. The nonprofit event sells consumer grounds passes, premium hospitality (skyboxes, suites, club venues), Pro-Am participation, Legends Shootout tickets, and parking, with net proceeds benefiting South Florida charities.

Product overview

The James Hardie Pro Football Hall of Fame Invitational is a premier golf tournament event combining PGA TOUR Champions competition with Pro Football Hall of Fame celebrities. The core product is tournament access via the Gridiron Grounds Pass, supplemented by premium hospitality add-ons including the Endzone Club, Legends Club, and private skyboxes/suites on key holes. Add-on experiences include Pro-Am participation events (Women's Pro-Am, Wednesday Pro-Am, DRV PNK Thursday Pro-Am), the Legends Shootout skins game, Honorary Observer Package, and Private Clinics. Fan engagement is enhanced through Public Fan Zones (Home of Legends, Goslings 1806 Club, Hardie Hub, Legends Lounge), Patriots' Outpost for military ticket holders, and various branded hospitality and partnership opportunities. The event operates as a charitable initiative benefiting Boca Raton Regional Hospital, Habitat for Humanity, and First Tee.

Differentiator

Problem solved

Functional benefit

Products and services

• Gridiron Grounds Pass General admission ticket offering weekly or single-day access to tournament grounds and public viewing areas at the Old Course at Broken Sound for individual spectators and fans.
• Legends Shootout Wednesday evening ticketed event featuring a 4-hole skins game with Pro Football Hall of Fame members and PGA TOUR Champions professionals, including pre-party, shootout, and after party access.
• Women's Pro-Am (16th Annual Christine E. Lynn Women's Health and Wellness Day) Pro-Am event for female business leaders and golf enthusiasts to play 18 holes with a PGA TOUR Champions professional, plus access to a bruncheon, dinner, and female power panel.
• Wednesday Pro-Am Pro-am event allowing amateur participants to play alongside PGA TOUR Champions professionals and NFL legends at the Old Course at Broken Sound Club.
• DRV PNK Thursday Pro-Am Presented by AutoNation Pro-am event on Thursday featuring PGA TOUR Champions plus Pro Football Hall of Fame legends walking the fairways in tournament conditions.
• Honorary Observer Package Premium experience for two guests to walk 18 holes inside the ropes alongside a featured pairing with access to hear player-caddy conversations.
• Private Clinic Exclusive private instruction experience with PGA TOUR Champions professionals including walking lessons, iron/putting lessons, and meet-and-greets.
• Endzone Club Hospitality Premium open-air hospitality venue positioned front and center on the 16th green with included beer, wine, seltzer, and grab-and-go snacks.
• Legends Club Presented by Delta Air Lines All-inclusive luxury hospitality venue on the 18th green with premium bar and full food service for corporate and premium individual buyers.
• 18th Green Skybox (Private) Private 10' x 32' skybox on the 18th green with 9 reserved seats, 24 daily skybox passes Fri-Sun, 12 VIP parking passes, lunch buffet, hors d'oeuvres, full bar, and player visits.
• 18th Green Suite (Private) Private 20' x 32' suite on the 18th green with 18 reserved seats, 48 daily suite passes Fri-Sun, 24 VIP parking passes, full food and beverage service, and player visits.
• Corporate Table & Reserved Seats Corporate hospitality package providing six tickets per day Friday-Sunday, two VIP parking passes per day, and company logo branding on individual table.
• Tournament Parking Passes (General and VIP) Single-day and multi-day parking passes for tournament attendees at Standard ($15 single day / $40 weekend) and VIP ($90 single day / $215 weekend) price points.
• Patriots' Outpost Military Hospitality Exclusive military hospitality area overlooking the Par-5 16th green with complimentary lunch and beverages, available to military ticket holders Friday-Sunday.
• Folds of Honor Friday Military Recognition Tournament programming day dedicated to honoring military families through the Folds of Honor organization, presented by iTHINK Financial.

Quantifiable outcome

• Record $630,000 in charitable contributions in the inaugural 2025 tournament year
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core, major and minor.

• James HardiecoreGTM or Marketing Partner · 1 January 2025Title sponsor of the James Hardie Pro Football Hall of Fame Invitational. James Hardie is the #1 brand of siding in North America, trusted on more than 10 million homes. As title sponsor, James Hardie's branding is featured across the tournament name, logo, website, and fan activations including the Hardie Hub. James Hardie also runs the Birdies for Builds program, donating $100 per birdie made by professionals, legends, and Pro-Am participants (guaranteed maximum $100,000) to Habitat for Humanity.
• Pro Football Hall of FamecoreStrategic or Co-development Partner · 1 January 2025Co-title partner in the tournament, contributing 26 Pro Football Hall of Fame legends who compete alongside PGA TOUR Champions professionals on Friday and Saturday. The Pro Football Hall of Fame is recognized worldwide as America's premier sports Hall of Fame, located in Canton, Ohio. Their involvement defines the tournament's unique celebrity format.
• Boca Raton Champions Golf CharitiescoreStrategic or Co-development Partner · 1 January 2025The operating nonprofit organization (501(c)(3)) that runs the tournament and distributes charitable proceeds. Has donated over $3 million to the local community since 2007, including over $3 million to Boca Raton Regional Hospital alone. Conducts the tournament and certifies volunteer hours as community service.
• Pro Links SportscoreImplementation/ SI/ Consulting PartnerIndependent sports marketing firm that manages the development, planning, and execution of the James Hardie Pro Football Hall of Fame Invitational. Operates the tournament office and employs the tournament staff (Kennerly, Marino, Greco, Praschan, Zabytko, Kennerly, McQuaid). Also manages several PGA TOUR and PGA TOUR Champions tournaments nationally.
• AutoNationmajorGTM or Marketing PartnerPresenting sponsor of the Legends Shootout and DRV PNK Thursday Pro-Am. AutoNation is a leading automotive retailer. Their logo appears across Legends Shootout marketing materials, and they present the Women's Day Dinner. AutoNation branding is featured across the tournament site.
• Baptist Health South Florida / Boca Raton Regional HospitalmajorGTM or Marketing PartnerOfficial Healthcare Partner and cornerstone charity beneficiary. Baptist Health is the Official Healthcare Partner of the tournament, and Boca Raton Regional Hospital (under Baptist Health South Florida) is the leading charitable beneficiary. The Christine E. Lynn Women's Health and Wellness Institute sponsors the Women's Pro-Am.
• Delta Air LinesmajorGTM or Marketing PartnerPresenting sponsor of the Legends Club, the premium all-inclusive hospitality experience on the 18th green. Delta branding appears on Legends Club signage and hospitality materials throughout the tournament.
• SBA CommunicationsmajorGTM or Marketing PartnerMilitary sponsor providing complimentary grounds tickets to active, retired, reserve, and National Guard military members (up to 2 tickets per account). SBA Communications also sponsors the Patriots' Outpost, which provides complimentary lunch and up to 2 alcoholic beverages per day to military ticket holders on Friday–Sunday.
• iTHINK FinancialmajorGTM or Marketing PartnerPresenting sponsor of Folds of Honor Friday, a day dedicated to honoring military families. iTHINK Financial supports the tournament's military appreciation initiatives. Supporting sponsors include Cintas and Skechers.
• First Tee – Florida Gold CoastcoreStrategic or Co-development PartnerCornerstone charity beneficiary and youth development partner. First Tee empowers kids and teens through golf in St. Lucie, Martin, Palm Beach & Broward counties, building character that empowers youth through a lifetime of challenges. A key charitable beneficiary of tournament proceeds.
• Habitat for Humanity of Greater Palm Beach CountycoreStrategic or Co-development PartnerCornerstone charity beneficiary. Families in need partner with Habitat to build or improve affordable housing in Palm Beach County. Through the Birdies for Builds initiative, James Hardie donates $100 per birdie made by professionals, legends, and Pro-Am participants (guaranteed maximum $100,000) plus $10 per fan putt made at the Hardie Hub.
• City of Boca RatonmajorStrategic or Co-development PartnerHost city partner. The second largest city in the Palm Beaches, Boca Raton is a community where history and innovation come together, with a dynamic cultural scene featuring live concerts, international art exhibits, outdoor festivals, and world-class museums. The tournament's home base.
• The Old Course at Broken SoundcoreOthersThe tournament venue. Hidden in the heart of Boca Raton, this golfer's sanctuary offers the camaraderie and ambiance of a traditional golf club in an unexpected private setting. Reminiscent of courses in the Pinehurst, North Carolina area, featuring landscape of woods, stone bridges, wildlife, lakes, and lagoons. Par 72, 7,015 yards.
• Palm Beach Sports CommissionmajorGTM or Marketing PartnerPalm Beach Sports Commission (PBCSC) is a local sports commission partner that supports the tournament. Their logo appears on tournament materials as a partner organization.
• Goslings RumminorGTM or Marketing PartnerSponsor of the Goslings 1806 Club, a lively social setting with premium views and signature Goslings cocktails, including the Stinger made with Broken Sound Honey. Open to all tournament guests.
• Hard Rock Bet / Hard Rock Casino HollywoodminorGTM or Marketing PartnerHard Rock Bet and Hard Rock Casino Hollywood appear as tournament sponsors on the website footer and sponsorship section.
• TixrmajorTechnology or IntegrationOfficial ticketing technology partner. Tixr powers the primary digital ticket sales platform for the James Hardie Pro Football Hall of Fame Invitational. All ticket purchases (grounds passes, hospitality, Legends Shootout, parking) are processed through the Tixr platform (tixr.com/groups/jameshardieinvitational).
• Golf Channel / NBC Sports / PeacockmajorChannel Partner/ Reseller/ DistributorOfficial broadcast partners. Golf Channel televises Friday–Sunday competition rounds. Peacock & NBC Sports provide live broadcast coverage (2:45 PM–5:45 PM Fri, 1:00 PM–4:00 PM Sun). Broadcasts feature both PGA TOUR Champions professionals and Pro Football Hall of Famers. The 2026 tournament was televised live on Golf Channel.
• PGA TOUR ChampionscoreStrategic or Co-development PartnerThe official sanctioning body for the professional competition. The tournament is a full-field PGA TOUR Champions event featuring 78 professionals competing for a $2.2 million purse over 54-hole stroke play. The TOUR provides ShotLink scoring technology and official competition administration.

Scale indicators7 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Diamond Resorts Invitational: Celebrity pro-am golf tournament pairing PGA TOUR Champions professionals with celebrities from entertainment and sports. The closest direct comparable in format to the James Hardie Invitational, also featuring Hall of Famers and sports legends alongside touring pros.
• AT&T Pebble Beach Pro-Am: The most famous celebrity pro-am on the PGA TOUR, pairing professionals with entertainers, athletes, and business figures. Directly comparable to James Hardie's celebrity-pro format, though on the main TOUR rather than Champions, and with entertainers vs. Hall of Fame athletes.
• Mitsubishi Electric Championship at Hualalai: Season-opening PGA TOUR Champions event featuring limited-field champions-only competition. Comparable as a Champions tour event with similar purse scale and target demographic, though without the celebrity pro-am format.
• Regions Tradition: A major on the PGA TOUR Champions schedule. Comparable as a long-running Champions event with title sponsor structure, charitable proceeds, and similar operational format, though without celebrity pro-am element.
• Insperity Invitational: PGA TOUR Champions event held at The Woodlands Country Club in Texas. Directly comparable as a Champions tour event with title sponsor, charity beneficiary structure, and similar purse range.

Broad incumbents

• The Sentry (PGA TOUR Champions season opener): Another PGA TOUR Champions event operating at a higher purse tier. Comparable as a sanctioned Champions tour event with similar professional field and broadcast structure, but without the celebrity pro-am overlay.

Others

• Pro Links Sports: Independent sports marketing firm that manages the James Hardie Invitational and several other PGA TOUR and Champions tournaments nationally. Comparable as the operational backbone for similar events but serves as service provider rather than competitor.
• Boca Raton Champions Golf Charities: The 501(c)(3) operating nonprofit for the James Hardie Invitational. Not a peer in a competitive sense but the direct organizational parent that runs the tournament and distributes charitable proceeds.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/JamesHardieInv
• YouTubeyoutube.com/@JHProFootballHOFInvitational/videos
• Facebookfacebook.com/JamesHardieInvitational
• LinkedInlinkedin.com/company/jameshardieinvitational
• Instagraminstagram.com/jameshardieinvitational

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about James Hardie Pro Football Hall of Fame Invitational