Pigmental Studios

Name

Pigmental Studios

Legal name

Pigmenta LLC

Website

https://pigmentalstudios.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Animation Production and Content Licensing

NAICS

Motion Picture and Video Production (512110), Motion Picture and Video Industries (5121), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Studio Campus / Production Facility Operators (MPADAIAC)

akta.pro secondary industries

Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM), Special Education & Accessibility-Optimized Media (UDL, AAC, Captioning) (EDAGALAH)

Keywords

• Animated feature films
• Animated television series
• Animation production studio
• Children's content licensing
• Deaf-led storytelling

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Animated Feature Film Production: Production and financing of animated theatrical feature films with dedicated financing commitments. The company develops internally owned IP that can be exploited across multiple platforms.
2. Animated Television Series: Development and production of animated TV series for broadcast, streaming, and distribution. Revenue generated through licensing, production fees, and international co-production financing.
3. Publishing (Pigmental Publishing / BookPop): Pigmental Publishing, through its BookPop imprint, re-publishes children's book series and develops them into animated adaptations. Currently remastering the Serendipity children's book series illustrations and re-publishing the entire collection.
4. Gaming and Interactive Content: Development of games related to animated properties and characters. One of the projects in negotiation includes merchandising and a game for 'Here Comes Mavo!'.
5. Licensing and Merchandising: Leveraging internally owned IP across sequels, derivatives, merchandise, and other exploitation avenues. Characters and stories are designed to thrive across multiple platforms through licensing arrangements.
6. Real Estate Development: The company is developing a media campus in St. Marys, Georgia with 1.7 million square feet of production space, sound stages, residential units, and mixed-use facilities.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pigmental Studios is an independent entertainment company that develops, finances, and produces animated theatrical feature films and television series for global distribution. The studio owns and exploits internally developed IP across sequels, merchandise, licensing, and co-productions, with specialized offerings including deaf-led children's programming (Here Comes Mavo!) using proprietary sign-language motion capture, and a publishing division (Pigmental Publishing / BookPop) that re-publishes and adapts children's book properties for screen.

Product overview

Pigmental Studios is an independent global entertainment company operating as a multi-platform animation studio with specialized divisions. The core offerings include animated theatrical feature films (11 currently in various stages) and animated TV series (15 in development), with flagship projects like 'Here Comes Mavo!' developed in partnership with Gallaudet's Motion Light Lab using proprietary motion capture technology. The studio operates through Pigmental Publishing (handling book-to-screen adaptations) and its BookPop imprint (re-publishing children's book series like Serendipity). The company also operates a media skills training program (CreateU) and is developing a 115-acre Creation & Technology Campus in St. Marys, GA. Productions include 'Household Pests' and co-production credits on 'Despicable Me' and 'Klaus'.

Differentiator

Problem solved

Functional benefit

Brands

• Pigmental Publishing: Publishing division of Pigmental Studios focused on book distribution and re-publishing children's literature.
• BookPop

Products and services

• Here Comes Mavo! Animated Series First animated children's television series featuring a Deaf lead character and 3D avatars who use American Sign Language. Created in collaboration with Gallaudet University's Motion Light Lab using customized motion capture technology, with 52 eleven-minute episodes centered on the magical Baobab Universe.
• Serendipity Book Series Beloved children's book series by Stephen Cosgrove with illustrations by Robin James, sold over 80 million copies worldwide. Acquired by Pigmental Studios for re-mastering, re-publishing via BookPop, and development into animated series.
• Household Pests Animated theatrical feature film created by Sergio Pablos and team, produced by Pigmental Studios with co-production financing.
• Pigmental Publishing Publishing division of Pigmental Studios that handles distribution and re-publishing of children's book series, including the BookPop imprint.
• BookPop Imprint under Pigmental Publishing for re-mastering and re-publishing children's book collections, such as the Serendipity series.
• Animated Theatrical Features (production slate) Feature-length animated films produced by the studio, including original IP such as 'Household Pests' and other co-productions; 11 titles currently in production or development.
• Animated TV Series (production slate) Animated television series including 'Here Comes Mavo!' developed with Gallaudet University; 15 series in production or development across Pigmental Studios' slate.
• CreateU Media Skills Training Program Pigmental Studios initiative providing media skills training and workforce development opportunities for local residents and staff.

Quantifiable outcome

• First children's animated TV series featuring a Deaf protagonist with 3D avatars who use sign language

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature1 record

Partnerships

Four partnerships are on record, tiered flagship and core.

• Gallaudet UniversityflagshipStrategic or Co-development Partner · 28 April 2022Collaboration with Gallaudet University's Motion Light Lab to develop 'Here Comes Mavo!' - the first children's animated television series featuring a Deaf lead character and 3D avatars who use sign language. The partnership leverages Gallaudet's customized motion capture technology and expertise in sign language visualization. Marina Martins has taught Storytelling in Animation at Gallaudet for five years, and the university has been involved in developing the series curriculum and content.
• Camden County Joint Development AuthoritycoreStrategic or Co-development PartnerPartnership with the Camden County Joint Development Authority (JDA) to facilitate Pigmental Studios' expansion into St. Marys, Georgia. JDA Executive Director James Coughlin helped broker the land deal and supported the studio's plan for the campus at the former airport.
• Jim Jacoby / Cumberland Inlet ProjectcoreStrategic or Co-development PartnerJim Jacoby, Atlanta-area developer of the Cumberland Inlet project, introduced Pigmental Studios CEO Marina Martins to the St. Marys area and encouraged officials to tour the airport site, leading to negotiations for the property.
• Melissa Malzkuhn / Motion Light LabflagshipStrategic or Co-development PartnerCo-creation partnership with Melissa Malzkuhn, founder and director of Gallaudet's Motion Light Lab. Malzkuhn created 'The Baobab' - the world's first bilingual ASL and English storybook - and co-founded CREST Network. She is the inspiration for the Mavo character.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Reel FX Animation: Independent feature animation studio behind 'The Book of Life' and 'Free Birds.' Comparable as a privately-held, mid-sized US animation studio producing original theatrical features and developing its own IP, similar in scale and independence to Pigmental.
• LAIKA: Oregon-based stop-motion feature animation studio with a similarly independent positioning, in-house IP development, and own production campus. Both are mid-sized animation companies focused on original family-oriented feature films.
• Cartoon Saloon: Irish independent animation studio behind Oscar-nominated features like 'Wolfwalkers.' Comparable as a smaller independent animation house that develops original, culturally distinctive IP and pursues international co-productions, similar to Pigmental's Ireland presence.
• Aardman Animations: UK-based independent animation studio producing original features and series (Shaun the Sheep, Wallace & Gromit). Similar independent, IP-driven model with global co-production partnerships and offices across multiple geographies.
• Sergio Pablos Productions: Madrid-based animation studio founded by 'Klaus' creator Sergio Pablos, with whom Pigmental co-produced 'Klaus' (BAFTA 2020 winner) and 'Household Pests.' Direct peer in scale, model, and ongoing collaboration.

Broad incumbents

• DreamWorks Animation: Major feature animation studio with established franchises and theatrical distribution. Represents the broader incumbent competitive set Pigmental must contend with for theatrical release slots and merchandising shelf space.
• Illumination Entertainment: Major animated feature studio (Despicable Me, Minions, Sing) producing theatrical releases with Universal distribution. Comparable as a large-scale animation production house competing for global family audiences alongside Pigmental's pipeline.
• Nickelodeon Animation Studio: Major network-owned animation studio producing children's TV series at scale. Represents the buyer/distributor side that Pigmental is pitching for its 15 TV series in development.

Emerging players

• Baobab Studios: Independently-held animation studio focused on immersive, story-driven animated content. Shares the 'Magical Baobab Universe' naming language with Pigmental's Mavo/Baobab series and a similar independent, IP-led positioning.
• Tonko House: Independently-owned animation studio producing culturally distinctive children's content. Comparable as a smaller independent with a mission-driven, IP-original approach similar to Pigmental's Mavo and Serendipity-driven strategy.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PigmentalStudio
• YouTubeyoutube.com/channel/UChVDglF00M_FIwFBIK2yLfw/feed
• Facebookfacebook.com/pigmentalstudios
• LinkedInlinkedin.com/company/pigmental-studios
• Instagraminstagram.com/pigmentalstudios
• Pinterestpinterest.com/pigmentalstudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pigmental Studios