Jackson's Food Company

What Jackson's Food Company does

Jackson's Food Company is a Wisconsin-based snack food brand that manufactures and distributes avocado oil-cooked chips and vegetable-based snacks under three core product lines: Sweet Potato Chips, Kettle Chips, and Super Veggie Straws. All products are cooked exclusively in avocado oil and manufactured in a dedicated Top 9 Allergen Free facility in Muskego, Wisconsin, with formulations emphasizing non-GMO ingredients, gluten-free and vegan credentials, and avoidance of seed oils. The company was founded in 2012 by Megan Reamer following her son Jackson's diagnosis with a rare autoimmune disease, and the founding narrative remains central to brand positioning. The Super Veggie Straws line uses a proprietary blend of yellow peas, brown rice, cassava, and sweet potato to differentiate from typical veggie straw formulations.

The company operates a hybrid distribution model spanning direct-to-consumer e-commerce (Shopify storefront with a Subscribe & Save subscription program offering 10% recurring discounts and flexible delivery cadence), national retail partnerships with Costco, Walmart, and Whole Foods, and Amazon marketplace sales. Unit pricing is structured per ounce, ranging from approximately $0.90–$1.60 per oz depending on product format and pack size, with promotional discounts applied via code campaigns. Marketing is executed across social media (Facebook, Instagram, TikTok, YouTube, Twitter), email and newsletter CRM, a Give $10 Get $10 referral program, and Crunch Rewards loyalty, supplemented by earned media coverage and annual presence at Natural Products Expo West. The company is privately held and founder-owned, with 51–100 employees and a current single disclosed funding event of $1.25M in October 2017.

Operational capability has been a focal point: the company gained direct manufacturing control approximately six years ago (circa 2020), materially improving product quality and supply flexibility. A second high-speed, automated multipack production facility is being opened in Oak Creek, Wisconsin to support accelerating national retail demand. In March 2026, the company debuted the Avocado Oil Variety Snack Packs at Natural Products Expo West — claimed as the first multi-platform variety pack made entirely with 100% avocado oil — and was named Snack Producer of the Year by Snack Food & Wholesale Bakery. Distribution remains US-domestic with shipping restrictions excluding Hawaii and Alaska.

Name

Jackson's Food Company

Legal name

Jackson's

Website

https://snackjacksons.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Jackson's Food Company is a Wisconsin-based snack brand that manufactures sweet potato chips, kettle chips, and veggie straws exclusively cooked in avocado oil, selling through Costco, Walmart, Whole Foods, its own Shopify storefront, and Amazon to better-for-you and allergen-conscious US consumers.

Ownership category

akta.pro rank

Product category

Better-for-You Salty Snacks

NAICS

All Other Specialty Food Retailers (445298)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

Keywords

• Avocado oil snacks
• Kettle cooked chips
• Sweet potato chips
• Veggie straws
• Allergen-free snacks

Headquarters

HQ city

Muskego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through company Shopify storefront with subscription options (Subscribe & Save 10%) and one-time purchases. Products sold in various pack sizes from snack bags to multi-packs.
2. Retail/Wholesale Distribution: Products sold through national retail channels including Costco, Walmart, and Whole Foods through wholesale distribution partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Jackson's manufactures and sells better-for-you salty snacks—Sweet Potato Chips, Kettle Chips, and Super Veggie Straws—all cooked exclusively in avocado oil at its Top 9 Allergen Free facility in Muskego, Wisconsin. Products are distributed through a direct-to-consumer Shopify storefront (with subscription) and through national retail partners including Costco, Walmart, Whole Foods, and Amazon. The portfolio recently expanded to include Avocado Oil Variety Snack Packs combining all three product lines.

Product overview

Jackson's Food Company is a snack food brand offering three core product lines—Sweet Potato Chips, Kettle Chips, and Super Veggie Straws—all exclusively cooked in avocado oil. The company recently added Avocado Oil Variety Snack Packs as a multi-platform offering that combines all three product lines in a single variety pack. All products are manufactured in the company's dedicated Top 9 Allergen Free facility in Muskego, Wisconsin. The portfolio emphasizes better-for-you attributes including non-GMO ingredients, gluten-free, vegan, and allergen-free formulations, sold through national retail channels including Costco, Walmart, and Whole Foods.

Differentiator

Problem solved

Functional benefit

Brands

• Super Veggie Straws: A product line of veggie straws made with yellow peas, brown rice, cassava, and sweet potato, cooked in avocado oil. Available in Sea Salt, Ranch, and Cheddar flavors.

Products and services

• Sweet Potato Chips Kettle-cooked sweet potato chips made with non-GMO sweet potatoes and avocado oil, offered in multiple flavors (Sea Salt, Wavy Sea Salt, Carolina BBQ, Farmhouse Ranch, Spicy Jalapeño, Wavy Cheddar & Sour Cream) and sold to health-conscious consumers via retail and direct e-commerce.
• Kettle Chips Kettle-cooked potato chips made with non-GMO potatoes and avocado oil, offered in multiple flavors (Sea Salt, Dill Pickle, Spicy Jalapeño, Sea Salt & Cracked Pepper, Barbecue, Sea Salt & Vinegar) and sold to consumers via retail and direct e-commerce.
• Super Veggie Straws Snack straws made with a proprietary blend of yellow peas, brown rice, cassava, and sweet potato, cooked in avocado oil and offered in Sea Salt, Ranch, and Cheddar flavors for health-conscious consumers.
• Avocado Oil Variety Snack Packs Multi-platform snack variety packs made entirely with 100% avocado oil that combine Sweet Potato Chips, Kettle Chips, and Super Veggie Straws in a single pack, marketed as a first-of-its-kind in the avocado oil snack category.

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered high and core.

• Snack Food & Wholesale BakeryhighOthers · 1 March 2026Jackson's was named Snack Producer of the Year by Snack Food & Wholesale Bakery magazine, recognizing its innovation, retail expansion, and leadership in the better-for-you salty snack category.
• Natural Products Expo WestcoreGTM or Marketing Partner · 1 March 2026Jackson's debuted its Avocado Oil Variety Snack Packs at Natural Products Expo West 2026 in Anaheim, California, introducing the first multi-platform snack variety pack made entirely with 100% avocado oil.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Market position

Strengths5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SnackJacksons
• YouTubeyoutube.com/@snackjacksons
• Facebookfacebook.com/snackjacksons
• Instagraminstagram.com/snackjacksons
• TikToktiktok.com/@snackjacksons
• LinkedInlinkedin.com/company/jacksonschips

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jackson's Food Company