Flum

What Flum does

Flum (legal entity Flumgio Technology Ltd) is a privately-held consumer goods company that designs, manufactures, and distributes disposable vaping devices for adult smokers. The company operates five distinct product series—Float, GIO, Pebble, Pebble X, and Mello—with varying specifications in battery capacity (500–2,000 mAh), puff count (3,000–20,000), and form factor. All products contain 5% nicotine (50mg/mL) and are sold through a direct e-commerce storefront (flumgio.com) supplemented by retail distribution.

The company's product technology centers on lithium-ion battery systems with e-liquid delivery mechanisms. Notable technical features include the Mega HD animated screen on the flagship Mello series and the S-Touch silicon cover on the GIO series. The company has invested in an anti-counterfeit verification system, allowing consumers to authenticate products via unique query numbers on a verification portal, and maintains a multi-jurisdictional anti-counterfeiting litigation program targeting counterfeit manufacturers, distributors, and retailers.

Flum generates revenue through one-time hardware sales of its disposable devices, with no consumable or refill model. The company markets through email newsletter subscription and product-focused digital content, with no public pricing disclosed. Geographic scope is claimed to be global, though specific operating markets are not itemized. The company maintains no public profile on funding, ownership, leadership, or financial performance.

Name

Flum

Legal name

Flumgio Technology Ltd

Website

https://flumgio.com

Company type

Private

Operating status

Operating

Short description

Flum (Flumgio Technology Ltd) designs and distributes disposable vaping devices across five product series (Float, GIO, Pebble, Pebble X, Mello), selling through direct e-commerce and retail channels to adult consumers in global markets.

Ownership category

akta.pro rank

Product category

Disposable Vaping Devices

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

akta.pro primary industry

Disposable Vape Retail (CRANAEAI)

akta.pro secondary industries

Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA), Electronic Nicotine Delivery Systems (ENDS/Vapes) Devices Manufacturing & Brands (CRADAJAF)

Keywords

• Disposable vape devices
• Vaping hardware
• Nicotine e-cigarettes
• Prefilled vape products
• Vape brand portfolio

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Hardware Sales - Disposable Vape Devices: Flum generates revenue through the sale of disposable vaping devices across multiple product series. The company sells pre-filled, ready-to-use vape products with varying specifications including puff counts ranging from 3000 to 20000 puffs, battery capacities, and flavor options. Revenue is one-time per device, with no consumable refill model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Flum designs, manufactures, and sells pre-filled disposable vaping devices for adult smokers (21+) across five product series (Float, GIO, Pebble, Pebble X, and Mello). Each device is a self-contained, ready-to-use unit combining a lithium-ion battery, pre-loaded e-liquid, and a heating element, with puff counts ranging from 3,000 to 20,000 and no refillable consumable model. Devices are sold directly to consumers through the company's own e-commerce site and select retail partners.

Product overview

Flum is a vaping product company offering a portfolio of disposable vaping devices organized into five distinct product series: Float Series, GIO Series, Pebble Series, Pebble X Series, and Mello Series. The core products vary primarily in battery capacity (500-2,000 mAh), puff count (3,000-20,000), and form factor. The Float and GIO are non-rechargeable and rechargeable models with silicon covers respectively, while the Pebble and Pebble X offer higher capacity with rechargeability. The flagship Mello Series features advanced technology with a Mega HD animated screen and up to 20,000 puffs. All products contain 5% nicotine (50mg/mL) and offer multiple flavor options.

Differentiator

Problem solved

Functional benefit

Brands

• Float Series: Disposable vape with 3000 puffs, 650 mAh battery, featuring an innovative silicon cover
• Mello Series
• GIO Series
• Pebble Series
• Pebble X Series

Products and services

• Flum Mello Premium disposable vaping device featuring advanced technology with an extended puff count of up to 20,000 puffs and a Mega HD animated screen. Features a 650 mAh battery, 5% nicotine (50mg/mL), and 15 mL e-liquid capacity. Targeted at adult smokers 21+.
• Flum Float Disposable vaping device designed for enduring satisfaction with a 650 mAh battery providing up to 3,000 puffs. Features 6.1 mL e-liquid capacity and a non-rechargeable design. Targeted at adult smokers 21+.
• Flum GIO Disposable vaping device redefining comfort through an innovative s-touch silicon cover that provides a luxurious tactile experience. Features a 650 mAh battery capacity. Targeted at adult smokers 21+.
• Flum Pebble X Premium rechargeable disposable vaping device in the Star Series, meticulously crafted with an ergonomic design and marble-smooth touch finish. Offers 6,000 puffs, 2,000 mAh battery, and 10 mL capacity. Targeted at adult smokers 21+.
• Flum Pebble Rechargeable disposable vaping device powered by a 500 mAh battery providing up to 6,000 puffs. Features 5% nicotine concentration and a dust-proof plug design. Targeted at adult smokers 21+.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Breeze Smoke: Breeze Smoke is a disposable vape manufacturer offering pre-filled devices with extended puff counts. It directly overlaps with Flum on product format, target customer, and distribution channels in the US market.
• Hyde Disposable: Hyde is a disposable vape brand offering pre-filled nicotine devices with multiple puff-count tiers and flavor options. It targets the same adult smoker segment as Flum through similar retail and online channels.
• Lost Mary: Lost Mary is a sister-brand competitor to Elf Bar focused on disposables with similar puff-count ladders, flavor portfolios, and design-led SKUs. It competes head-to-head with Flum in the same retail and DTC channels serving adult smokers seeking compact disposable devices.
• Puff Bar: Puff Bar is a US disposable vape brand selling pre-filled nicotine devices through retail and DTC. It is a direct competitor to Flum in the same category, serving the same adult smoker segment with similar product format and pricing.
• Fume: Fume is a US-focused disposable vape brand offering pre-filled devices with extended puff counts and flavor variety. It mirrors Flum's product positioning, target segment, and direct-to-consumer plus retail distribution model in the same regulatory jurisdiction.
• Elf Bar / EBCreate: Elf Bar is a leading global disposable vape brand selling pre-filled nicotine devices across multiple SKUs and flavor lines via DTC and retail. It is the most direct comparable to Flum given overlapping product format, target consumer (adult smokers), distribution channels, and reliance on disposable hardware differentiation.
• HQD Cuvie: HQD is an early-mover in the disposable vape category with comparable pre-filled, ready-to-use devices sold through retail and online channels. It competes directly with Flum on format, price band, and flavor breadth among adult smoker consumers.

Broad incumbents

• JUUL Labs: JUUL is a major US e-cigarette incumbent focused on closed-system pod-based devices rather than disposables. It is comparable to Flum as a nicotine-vape brand serving adult smokers but competes via a refillable pod model rather than the disposable hardware format.
• Vuse (Reynolds/BAT): Vuse is the e-cigarette brand of British American Tobacco and a top US market incumbent offering pod-based and disposable devices. It is comparable to Flum as a major nicotine-vape competitor serving adult smokers, though at a much larger scale and broader product portfolio.
• NJOY: NJOY is an established US e-cigarette brand offering both disposable and pod-based devices. It is comparable to Flum as an FDA-registered nicotine-vape competitor with overlapping target customers, though it has broader regulatory standing and a different product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flum