Pier 31

What Pier 31 does

Pier 31 is a single-location Italian restaurant operating from a waterfront site at Lysaker Brygge 31, Lysaker, Norway, under the legal entity Leonardo Restauranter AS. The restaurant offers authentic Italian cuisine for lunch, dinner, and private events, with year-round indoor capacity for 72 guests and a seasonal outdoor terrace accommodating an additional 60 guests on the pier edge with direct fjord views and boat-docking access. Founded and led by Bruno Bardellotto — described as "the man from Venice" with more than 40 years serving Italian food in Norway — the operations are anchored by a small core Italian-trained team (kitchen manager from Calabria, pizza/baking specialist, and a service manager from Bergamo), with the kitchen always led by an Italian chef using ingredients imported directly from Italy.

The business runs a direct-to-consumer dine-in model with no proprietary technology platform; the website is hosted on Squarespace, with digital marketing conducted through Facebook advertising (Pixel/Custom Audiences) and Google AdWords. Customers include local families and individual diners across age groups, as well as business professionals working in the surrounding Lysaker Brygge office area, where Pier 31 is positioned as a gathering point for both informal business lunches and private/corporate events. Reservations are taken online, by phone, or by email, and a supplemental take-away service is offered on request subject to kitchen capacity, with the reservation system explicitly recommending bookings two days in advance due to high demand.

Revenue is generated almost exclusively through on-premise dining, supplemented by a separate "selskapsmeny" (group/event menu) for corporate and private events. Pricing is not publicly disclosed but is positioned as "hyggelige priser" (affordable/cozy prices), targeting multi-generational family dining alongside business clientele. The restaurant operates as a tenant on real estate owned by Continuum Property AS, indicating a lease-based occupancy model rather than real estate ownership. No revenue figures, headcount beyond the four named core team members, funding rounds, expansion plans, or institutional ownership are disclosed in the available data.

Name

Pier 31

Legal name

Leonardo Restauranter AS

Website

https://pier31.no

Company type

Private

Operating status

Operating

Short description

Pier 31 is a single-location authentic Italian restaurant at the Lysaker Brygge waterfront in Norway, serving lunch, dinner, and private events for families, individuals, and adjacent office tenants, with 72 indoor seats plus a 60-seat summer pier terrace under founder Bruno Bardellotto.

Ownership category

akta.pro rank

Product category

Italian Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Casual Dining Restaurants (THAFACAB)

akta.pro secondary industry

Family-Style Restaurants (THAFACAC)

Keywords

• Italian restaurant
• Dining services
• Pasta and pizza
• Traditional cuisine
• Food and beverage

Headquarters

HQ city

Lysaker

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Dine-in service: Full-service Italian restaurant offering lunch, dinner, and event dining. Indoor seating for 72 guests, outdoor terrace seating for 60 guests in summer. Kitchen closes 30 minutes before closing time.
2. Take-away service: Take-away available on request, subject to available kitchen capacity. Not a primary revenue stream but supplemental offering.
3. Private events and group dining: Restaurant accommodates private dining and events. Reservation system recommends booking 2 days in advance for groups due to high demand.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Pier 31 is described as an Italian restaurant operating in Lysaker, Norway, serving traditional Italian cuisine to consumers who dine at the establishment.

Product overview

Pier 31 operates as a single Italian restaurant establishment offering dine-in services for lunch and dinner, event hosting, and take-away service upon request. The restaurant features a classic Italian menu and operates a seasonal outdoor terrace. There are no separate product modules or distinct service tiers—services are unified under the restaurant's core dining offering.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Serves guests from a dedicated local community at Lysaker Brygge described as full of forward-thinking people and innovative companies

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Olivia Restaurant: Italian casual/full-service restaurant operator in the Oslo/Bærum area with multiple locations. Most directly comparable to Pier 31 as an authentic-Italian, full-service sit-down concept targeting the same Norwegian consumer base for lunch, dinner and events.
• Brød & Sirkus: Full-service Oslo restaurant in a waterfront/harbor-adjacent area, popular for business lunches and group dining. Comparable to Pier 31 as a casual Italian-leaning full-service venue with similar corporate-lunch and weekend family customer overlap.
• SALT Art & Music: Waterfront casual dining and bar venue in Oslo with an emphasis on food, events and a scenic location. Comparable to Pier 31 because it pairs a full-service kitchen with a distinctive waterfront setting and uses the venue as an event/community hub.

Regional players

• Stranden Restaurant: Oslo waterfront full-service restaurant with scenic harbor positioning. Comparable to Pier 31 in the waterfront dining experience and event-hosting model, though cuisine is different; useful as a local reference point for waterfront dining economics in the Oslo market.

Broad incumbents

• Eataly: Italian food marketplace and casual restaurant concept with global presence. Comparable as a peer around the 'authentic Italian sourcing, multi-format dining' positioning, but operates at vastly larger scale and as an incumbent brand rather than a single independent site.
• L'Osteria: European casual Italian restaurant chain with standardized menus and family-friendly pricing. Comparable to Pier 31 as an authentic-casual Italian sit-down operator targeting the same customer use cases (family meals, casual business lunch), but at multi-site chain scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pier 31