Mallards Southern Kitchen

Name

Mallards Southern Kitchen

Legal name

Mallards Family Restaurant

Website

https://www.mallardsmn.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Casual Dining Restaurants (THAFACAB)

akta.pro secondary industry

Farm-to-Table & Contemporary American Restaurants (THAFACAF)

Keywords

• Southern comfort food
• Restaurant dine-in service
• Catering services
• Private event hosting
• Online food ordering

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in food and beverage sales: Core revenue from food and beverage sales across 5 restaurant locations, including brunch, lunch, and dinner service.
2. Online ordering (pickup and delivery): Online ordering through their website for pickup or delivery, generating transaction revenue.
3. Catering services: Off-premise catering for events including grad parties, weddings, corporate events, birthday parties, and holiday events. Grad party packages serve 8-10 people.
4. Gift cards: Gift card sales for use across all locations.
5. Private event bookings: Private party reservations and event space rentals at various locations, including wine dinners and special events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Mallards Southern Kitchen is a privately-held multi-location restaurant chain operating five locations across Minnesota and Wisconsin. It serves made-from-scratch Southern, Lowcountry, Gulf Coast, and classic American comfort food — including signature Cajun specialties, Nashville Hot Chicken, and Lobster Rolls — via dine-in, online ordering for pickup and delivery, off-premise catering, and private event hosting.

Product overview

Mallards Restaurant is a multi-location Southern and seafood dining chain operating five locations across Minnesota (Bloomington, Forest Lake, Inver Grove Heights, Shakopee) and Wisconsin (Glendale/Bayshore). The core offering is dine-in restaurant service featuring made-from-scratch Southern comfort food, Cajun specialties, Nashville Hot Chicken, and fresh seafood including signature Lobster Rolls. The business supplements its dine-in operations with online ordering via Zenfoody, catering services for off-site events, private party hosting with dedicated event spaces, and a loyalty program (Captain's Club). Specialized offerings include themed events like wine dinners, weekly drink and food specials, and dedicated catering menus for grad parties and corporate events.

Differentiator

Problem solved

Functional benefit

Products and services

• Mallards Dine-In Restaurant Service Full-service dine-in restaurant experience at five physical locations offering made-from-scratch Southern comfort food, Cajun specialties, Nashville Hot Chicken, handcrafted burgers, signature Lobster Rolls, and fresh seafood for individual diners and families.
• Online Ordering (Pickup and Delivery) Customer-facing online ordering system accessible via mallardsmn.zenfoody.com that allows customers to place orders for pickup or delivery from any of the five restaurant locations.
• Catering Services Off-premise catering for events including graduation parties, weddings, corporate events, birthday parties, and holiday gatherings, with packaged menus (such as Grad Party packages serving 8-10 people) and a tiered Events Menu ($27.99–$35.99 per person family-style) plus premium options like Chefs Table ($1,000 minimum).
• Private Events and Parties Private party booking and event hosting with dedicated event spaces across the five locations, ranging from semi-private spaces accommodating 10-40 people to larger private spaces for up to 100+ guests (e.g., Glendale Bayshore Mall location).
• Gift Cards Physical/digital gift cards sold by Mallards and redeemable across all five restaurant locations.
• Wine Dinners Hosted multi-course wine dinner events featuring themed menus paired with wines from featured winery partners, such as the Black Stallion Estate Winery five-course dinner at $100 per person.

Quantifiable outcome

• Thursday night crab legs available starting at $29.99
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Black Stallion Estate WineryminorStrategic or Co-development Partner · 4 August 2020Black Stallion Estate Winery partnered with Mallards Inver Grove Heights location for a special five-course wine dinner event featuring their wines paired with Chef Tyler's crafted menu items.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Perkins Restaurant & Bakery: Regional family-dining chain with locations across the Midwest; comparable to Mallards as a multi-unit casual full-service operator offering dine-in, bakery, and event-friendly formats with overlapping customer segments.
• The Nook: Twin Cities-based casual full-service restaurant and bar; competes directly with Mallards for the same Minneapolis/St. Paul dine-in, casual dinner, and group-occasion guest.
• Casa Tequila / similar Twin Cities casual dining independents: Casual full-service restaurant group operating multiple locations in the Twin Cities metro; directly comparable regional multi-unit competitor serving the same dine-in and private-event use cases.

Broad incumbents

• Red Lobster: National casual-dining seafood chain with broad menu overlap on lobster, crab, shrimp, and steaks; a scaled incumbent competitor in Mallards' seafood-leaning menu space.
• Cracker Barrel: National Southern-comfort casual-dining chain; directly overlaps Mallards' Southern comfort food positioning with broader geographic reach and scale.
• Texas Roadhouse: National casual steakhouse chain; comparable on steak-led menu, full-service casual format, and group/private-event dining occasions that Mallards targets.
• Bonefish Grill: National casual seafood-focused chain; competes in the same fresh-seafood, premium-casual dining occasion as Mallards' Lobster Roll and Fish House offerings.
• Applebee's: Largest US casual-dining chain; competes with Mallards on neighborhood full-service dining, burgers, happy hour, and group/family occasions across the Midwest.
• Cheddar's Scratch Kitchen: National casual-dining chain built around made-from-scratch comfort food; overlaps Mallards' scratch-cooking positioning and broad casual menu.
• Outback Steakhouse: National casual steakhouse chain comparable to Mallards on premium casual dining, group events, and a steak/seafood-driven menu.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MallardsSouthernKitchen
• Instagraminstagram.com/mallardssouthernkitchen
• TikToktiktok.com/@mallardssouthernkitchen
• Xx.com/MallardsMN
• LinkedInlinkedin.com/company/mallards-on-the-st.-croix

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mallards Southern Kitchen