Tashas
Tashas is a privately held South African-founded café and restaurant chain operating 22+ dine-in locations across South Africa, the UAE, Saudi Arabia, and the UK, serving individual consumers and families full-service breakfast, lunch, and dinner menus, complemented by published cookbooks and a Waffle House sub-brand.
- Company typePrivate
- Founded2005
- HeadquartersJohannesburg, South Africa
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Tashas does
Tashas is a privately held, multi-country café and restaurant chain founded in 2005 and headquartered in Johannesburg, South Africa. The group operates through the legal entity Mountain Rush Trading 4 (Pty) Ltd and runs 22+ dine-in locations across four countries: South Africa (Johannesburg, Pretoria, Cape Town), the United Arab Emirates (Dubai, Abu Dhabi, Sharjah, Ras Al-Khaimah), Saudi Arabia (Riyadh), and the United Kingdom (London Battersea). Its core product is a full-service café experience spanning breakfast, lunch, and dinner, with menus drawing on French bistro, Spanish tapas, New York deli, Greek, Middle Eastern, and English countryside influences. The company also publishes cookbooks (tashas Café Classics and tashas Inspired, both via Quivertree) and operates a dedicated sub-brand, Waffle House by tashas Constantia, in Cape Town.
The underlying operating model is a traditional retail-restaurant chain combined with a franchise layer. Technology footprint is limited to the corporate website (tashascafe.com), location-level email and phone contact systems, and integrations with third-party delivery services for off-premise orders. There is no proprietary software platform, mobile application, or disclosed AI capability; data handling is governed by POPIA in South Africa and applicable data protection laws in the UAE. The company reports 1001-5000 employees across head office, owners, managers, servers, and kitchen roles.
Revenue mechanics are driven by unit-level food and beverage sales at mid-to-premium price points (UK mains £16-39, full breakfast fry-up £22), supplemented by cookbook and merchandise revenue, catering services, and delivery commissions. Distribution is via company-owned and franchised physical locations in premium retail destinations such as Nelson Mandela Square, Mall of Africa, Battersea Power Station, and the King Abdullah Financial District. Customer segments are primarily individual diners and families seeking quality casual dining, with secondary use for business and corporate meetings; there are no disclosed enterprise or B2B contracts.
Tashas firmographics
Firmographics- Name
- Tashas
- Legal name
- Mountain Rush Trading 4 (Pty) Ltd
- Website
- https://tashascafe.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Tashas is a privately held South African-founded café and restaurant chain operating 22+ dine-in locations across South Africa, the UAE, Saudi Arabia, and the UK, serving individual consumers and families full-service breakfast, lunch, and dinner menus, complemented by published cookbooks and a Waffle House sub-brand.
- Ownership category
- akta.pro rank
Tashas industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
- akta.pro secondary industry
- Steakhouses & Seafood Restaurants (THAFACAE)
Keywords
Where Tashas is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices8 records
Markets served
Tashas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others
Revenue model
- Food and Beverage Sales: Revenue generated from dine-in restaurant services across all tashas café locations. Customers purchase meals including breakfast, lunch, and dinner items. Menu includes classic breakfasts, sandwiches, salads, pasta, steaks, seafood, and desserts. Average price points range from £9-40 for mains at UK locations, with full breakfast fry-up at £22.
- Cookbook Sales: Sale of published cookbooks including 'tashas Café Classics' (232 pages, published by Quivertree) and 'tashas Inspired' (336 pages, published by Quivertree). Available at all tashas locations and leading bookstores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full-service café menu with items ranging from breakfast to dinner |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Tashas product offering
Product offeringCore offering
Tashas operates a chain of full-service cafés and restaurants serving breakfast, lunch, and dinner with menus inspired by global cuisines including French bistro, Spanish tapas, New York deli, Greek taverna, Middle Eastern souk, and English countryside. The group also sells branded cookbooks (tashas Café Classics and tashas Inspired) authored by founder Natasha Sideris, and operates a Waffle House sub-brand in Constantia, Cape Town.
Product overview
Tashas is a cafe and restaurant chain offering a single unified dining concept focused on beautiful food and stunning environments. The portfolio includes their core cafe restaurant brand with classic and inspired menus spanning breakfast, lunch, and dinner, supplemented by published cookbooks (tashas Café Classics and tashas Inspired) and a specialized Waffle House sub-brand in Constantia. The company operates locations across South Africa (Johannesburg, Pretoria, Cape Town), the UAE (Dubai, Abu Dhabi, Sharjah, Ras Al-Khaimah), Riyadh, and London.
Differentiator
Problem solved
Functional benefit
Brands
- tashas Café Classics: First cookbook featuring personal favourite and popular dishes from Classic and Inspired By menus, based on café classics
- tashas Inspired
- Waffle House by tashas Constantia
Products and services
- tashas Café A full-service café and restaurant chain offering breakfast, lunch, and dinner menus featuring globally-inspired cuisine with a focus on beautiful food and stunning environments, serving individual diners, families, and business customers across metropolitan locations in South Africa, UAE, Saudi Arabia, and the UK.
- tashas Café Classics Cookbook The first tashas cookbook featuring personal favourite recipes and the most popular dishes from their Classic and Inspired By menus, based on café classics that have stood the test of time. Published by Quivertree in South Africa as a 232-page hardback, available to consumers at all tashas locations and leading bookstores.
- tashas Inspired Cookbook A coffee table cookbook celebrating food and art with seven themed chapters inspired by travels and different cuisines around the globe, featuring recipes evoking French bistro, Spanish tapas bars, New York delis, Greek tavernas, Middle Eastern souks, and English countryside, plus Spotify playlists for each chapter. Published by Quivertree in South Africa as a 336-page hardback.
- Waffle House by tashas Constantia A dedicated waffle house concept located in Constantia, Cape Town, offering waffle-based dishes within the tashas brand portfolio.
Companies that use Tashas
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Tashas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Tashas partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Third-party Delivery ServicesminorThe privacy policy mentions receiving personal information from third party delivery services, indicating operational partnerships for food delivery services.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Tashas competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Tashas social profiles
Digital presenceTashas compliance and trust
Trust signalCompliance2 records
Tashas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tashas leadership team
Management profileNumber of profiles
Profiles1 record
Tashas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tashas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tashas
What does Tashas do?
Tashas operates a chain of full-service cafés and restaurants serving breakfast, lunch, and dinner with menus inspired by global cuisines including French bistro, Spanish tapas, New York deli, Greek taverna, Middle Eastern souk, and English countryside. The group also sells branded cookbooks (tashas Café Classics and tashas Inspired) authored by founder Natasha Sideris, and operates a Waffle House sub-brand in Constantia, Cape Town.
Is Tashas a public or private company?
Tashas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tashas founded?
Tashas was founded in 2005. It employs 1,001 to 5,000 people.
Where is Tashas based?
Tashas is headquartered in Johannesburg, South Africa, in the Africa region.
How does Tashas make money?
Two revenue lines are on record. Food and Beverage Sales are the primary driver. The others are cookbook Sales.
Does Tashas have an API?
No public API is recorded for Tashas.
What industry is Tashas in?
Tashas's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants, with a secondary code of THAFACAE, Steakhouses & Seafood Restaurants. Its NAICS code is 722511 and its SIC code is 5810.