Tashas

What Tashas does

Tashas is a privately held, multi-country café and restaurant chain founded in 2005 and headquartered in Johannesburg, South Africa. The group operates through the legal entity Mountain Rush Trading 4 (Pty) Ltd and runs 22+ dine-in locations across four countries: South Africa (Johannesburg, Pretoria, Cape Town), the United Arab Emirates (Dubai, Abu Dhabi, Sharjah, Ras Al-Khaimah), Saudi Arabia (Riyadh), and the United Kingdom (London Battersea). Its core product is a full-service café experience spanning breakfast, lunch, and dinner, with menus drawing on French bistro, Spanish tapas, New York deli, Greek, Middle Eastern, and English countryside influences. The company also publishes cookbooks (tashas Café Classics and tashas Inspired, both via Quivertree) and operates a dedicated sub-brand, Waffle House by tashas Constantia, in Cape Town.

The underlying operating model is a traditional retail-restaurant chain combined with a franchise layer. Technology footprint is limited to the corporate website (tashascafe.com), location-level email and phone contact systems, and integrations with third-party delivery services for off-premise orders. There is no proprietary software platform, mobile application, or disclosed AI capability; data handling is governed by POPIA in South Africa and applicable data protection laws in the UAE. The company reports 1001-5000 employees across head office, owners, managers, servers, and kitchen roles.

Revenue mechanics are driven by unit-level food and beverage sales at mid-to-premium price points (UK mains £16-39, full breakfast fry-up £22), supplemented by cookbook and merchandise revenue, catering services, and delivery commissions. Distribution is via company-owned and franchised physical locations in premium retail destinations such as Nelson Mandela Square, Mall of Africa, Battersea Power Station, and the King Abdullah Financial District. Customer segments are primarily individual diners and families seeking quality casual dining, with secondary use for business and corporate meetings; there are no disclosed enterprise or B2B contracts.

Name

Tashas

Legal name

Mountain Rush Trading 4 (Pty) Ltd

Website

https://tashascafe.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Tashas is a privately held South African-founded café and restaurant chain operating 22+ dine-in locations across South Africa, the UAE, Saudi Arabia, and the UK, serving individual consumers and families full-service breakfast, lunch, and dinner menus, complemented by published cookbooks and a Waffle House sub-brand.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industry

Steakhouses & Seafood Restaurants (THAFACAE)

Keywords

• Casual dining restaurants
• Café chain operations
• Breakfast lunch dinner
• Cookbook publishing
• Full-service hospitality

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Food and Beverage Sales: Revenue generated from dine-in restaurant services across all tashas café locations. Customers purchase meals including breakfast, lunch, and dinner items. Menu includes classic breakfasts, sandwiches, salads, pasta, steaks, seafood, and desserts. Average price points range from £9-40 for mains at UK locations, with full breakfast fry-up at £22.
2. Cookbook Sales: Sale of published cookbooks including 'tashas Café Classics' (232 pages, published by Quivertree) and 'tashas Inspired' (336 pages, published by Quivertree). Available at all tashas locations and leading bookstores.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Tashas operates a chain of full-service cafés and restaurants serving breakfast, lunch, and dinner with menus inspired by global cuisines including French bistro, Spanish tapas, New York deli, Greek taverna, Middle Eastern souk, and English countryside. The group also sells branded cookbooks (tashas Café Classics and tashas Inspired) authored by founder Natasha Sideris, and operates a Waffle House sub-brand in Constantia, Cape Town.

Product overview

Tashas is a cafe and restaurant chain offering a single unified dining concept focused on beautiful food and stunning environments. The portfolio includes their core cafe restaurant brand with classic and inspired menus spanning breakfast, lunch, and dinner, supplemented by published cookbooks (tashas Café Classics and tashas Inspired) and a specialized Waffle House sub-brand in Constantia. The company operates locations across South Africa (Johannesburg, Pretoria, Cape Town), the UAE (Dubai, Abu Dhabi, Sharjah, Ras Al-Khaimah), Riyadh, and London.

Differentiator

Problem solved

Functional benefit

Brands

• tashas Café Classics: First cookbook featuring personal favourite and popular dishes from Classic and Inspired By menus, based on café classics
• tashas Inspired
• Waffle House by tashas Constantia

Products and services

• tashas Café A full-service café and restaurant chain offering breakfast, lunch, and dinner menus featuring globally-inspired cuisine with a focus on beautiful food and stunning environments, serving individual diners, families, and business customers across metropolitan locations in South Africa, UAE, Saudi Arabia, and the UK.
• tashas Café Classics Cookbook The first tashas cookbook featuring personal favourite recipes and the most popular dishes from their Classic and Inspired By menus, based on café classics that have stood the test of time. Published by Quivertree in South Africa as a 232-page hardback, available to consumers at all tashas locations and leading bookstores.
• tashas Inspired Cookbook A coffee table cookbook celebrating food and art with seven themed chapters inspired by travels and different cuisines around the globe, featuring recipes evoking French bistro, Spanish tapas bars, New York delis, Greek tavernas, Middle Eastern souks, and English countryside, plus Spotify playlists for each chapter. Published by Quivertree in South Africa as a 336-page hardback.
• Waffle House by tashas Constantia A dedicated waffle house concept located in Constantia, Cape Town, offering waffle-based dishes within the tashas brand portfolio.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Third-party Delivery ServicesminorOthersThe privacy policy mentions receiving personal information from third party delivery services, indicating operational partnerships for food delivery services.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tashascafe
• Facebookfacebook.com/tashascafe1
• LinkedInlinkedin.com/company/tashas-cafe

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tashas