TruShield Certified
TruShield Certified provides WADA-style banned-substance certification for dietary supplements, sports nutrition products, and nutritional ingredients. The ISO 17025 accredited program serves supplement manufacturers, professional sports teams, and elite athletes by screening for 480+ prohibited compounds.
- Company typePrivate
- Founded2025
- HeadquartersSouth Jordan, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What TruShield Certified does
TruShield Certified is a banned-substance certification program for the dietary supplement and sports nutrition industry, operated by Eagle Diagnostics from South Jordan, Utah. The program screens finished products, nutritional ingredients, homeopathic products, topical formulations, and prescription/OTC items against WADA prohibited-substance lists, covering 480+ compounds including anabolic agents, stimulants, SARMs, diuretics, beta-2-agonists, masking agents, hormone antagonists, growth hormone releasing peptides, beta blockers, heavy metals, and drugs of abuse, with additional screening against the Amazon adulterated list. Testing is performed in an ISO 17025 accredited laboratory built on more than 20 years of anti-doping expertise drawn from blood and urine testing for professional sports leagues and Olympic organizations, and the program requires batch-specific testing of every production lot rather than one-time certification. Proprietary features include WADA-style screening methodology, label claim review against the Certificate of Analysis, proactive integration of emerging substances into testing protocols, and the registered TruShield Certified trademark.
The company's commercial model is a B2B testing-as-a-service business with three revenue streams: upfront product certification fees, recurring per-batch testing fees, and a licensing/partnership stream from the Clean Sport Certified program launched with Eurofins Supplement Testing and Eurofins Assurance in October 2025. Pricing is quote-based and not publicly disclosed; customers receive a program package and certification contract with logo usage guidelines. TruShield serves supplement manufacturers, ingredient suppliers, professional sports teams and leagues, elite athletes, coaches and dietitians, and active consumers, with named enterprise customers spanning Vireo (CON-CRET), SportPharm, RedLeaf Biologics, AstaReal, REGNR8RX, Blue Scorpion, Optimal Health Systems, MAC Energy, Youth & Earth, and InnoVero. Go-to-market combines direct B2B sales, the Eurofins channel partnership (extending reach to Asia, Africa, Europe, and South America), trade show presence at SupplySide Global, CRN Convergence, and Expo West, and content marketing through the certified products directory, newsletter, and industry PR. The company is private, operates with 11–50 employees, and is a subsidiary of Eagle Diagnostics with no disclosed institutional funding.
TruShield Certified firmographics
Firmographics- Name
- TruShield Certified
- Legal name
- TruShield Certified
- Website
- https://trushieldcertified.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TruShield Certified provides WADA-style banned-substance certification for dietary supplements, sports nutrition products, and nutritional ingredients. The ISO 17025 accredited program serves supplement manufacturers, professional sports teams, and elite athletes by screening for 480+ prohibited compounds.
- Ownership category
- akta.pro rank
TruShield Certified industry classification
Industry- Product category
- Sports Nutrition Certification & Testing Services
- NAICS
- Testing Laboratories and Services (54138)
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Food Safety Certification Bodies (ISO 22000, FSSC 22000, BRCGS, SQF) (AFALAAAC)
Keywords
Where TruShield Certified is headquartered
LocationHeadquarters
- HQ city
- South Jordan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TruShield Certified business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Certification Services: TruShield generates revenue through certification fees for testing finished products and nutritional ingredients against WADA prohibited substance lists. The certification process includes application materials, sample testing (minimum 3 finished product samples per batch/lot), test results reporting, and the right to use the TruShield certification mark on approved products.
- Clean Sport Certified Partnership: Revenue stream through partnership with Eurofins Supplement Testing, where TruShield's testing protocols are integrated into Eurofins' broader certification offerings, expanding market reach and generating licensing/partnership fees.
- Batch Testing Fees: Ongoing revenue from batch-specific testing requirements. Each production batch/lot must be tested, creating recurring revenue from certified manufacturers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Product Certification Program |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
TruShield Certified product offering
Product offeringCore offering
TruShield Certified provides third-party banned-substance testing and certification services for finished dietary supplements, nutritional ingredients, OTC and prescription products, topicals, and functional food and beverages. Each product is screened against a WADA-experienced methodology for 480+ prohibited substances, with batch-specific testing required for ongoing certification, and successful products receive the TruShield Certified mark for use on labels. The program is operated by Eagle Diagnostics' ISO 17025-accredited laboratory in South Jordan, Utah.
Product overview
TruShield Certified operates as a certification program for banned substance testing, not a unified software product with modules. The core offering is the TruShield Certified Banned Substance Testing Program, which certifies that dietary supplements, nutritional ingredients, and health/wellness products are free from 480+ WADA-prohibited substances. In partnership with Eurofins, they also offer the Clean Sport Certified program for sports supplement verification. The company tests products from various brand partners including AstaReal, RedLeaf Biologics, SportPharm, Vireo, REGNR8RX, Blue Scorpion, Optimal Health Systems, and others, listing certified products in their online directory. Testing is conducted by a WADA-experienced ISO 17025 accredited laboratory in South Jordan, Utah.
Differentiator
Problem solved
Functional benefit
Products and services
- TruShield Certified Banned Substance Testing Program Premier certification program for supplement manufacturers, brands, athletes, teams, leagues, consumers, coaches, and dietitians seeking clean, rigorously tested finished products including sport supplements and nutraceutical ingredients. Tests products against the WADA prohibited substance list for 480+ banned substances including anabolic agents, stimulants, SARMs, diuretics, and heavy metals, and includes label claim review against the Certificate of Analysis (CoA) and validation of certified lots. Certification requires application materials, sample submission (minimum three finished product samples per batch/lot), test results reporting, and the right to use the TruShield certification mark on approved products.
- Clean Sport Certified Product certification program launched in partnership with Eurofins Supplement Testing and Eurofins Assurance to safeguard quality of sports supplements, ingredients, and foods, screening for over 400 compounds prohibited in sport. The program extends TruShield's reach through Eurofins' global laboratory network across Asia, Africa, Europe, and South America.
- Certified Products Directory Online directory showcasing brands with TruShield certified supplements, including dietary supplements, homeopathic products, nutritional ingredients, Rx/OTC products, topical formulations, and anti-doping collection kits, allowing consumers and professionals to identify products that meet banned-substance testing standards.
Quantifiable outcome
- 480+ banned substances screened per product
- +3 more outcomes
Companies that use TruShield Certified
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles2 records
TruShield Certified technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
TruShield Certified partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- SportPharmflagshipSportPharm partnered with TruShield to certify KetoRub (first prescription-only NSAID topical in US to achieve TruShield certification), WasabiRub, WasabiRub Super-Hot, and IcetraRub products as banned substance-free. SportPharm serves as a trusted pharmacy partner for athletes and sports medicine professionals.
- AstaRealcoreAstaReal Astaxanthin softgels (4mg, 6mg, and 12mg) achieved TruShield Certified status, confirming products are free from 400+ WADA-prohibited compounds. AstaReal is the most clinically studied branded astaxanthin ingredient worldwide.
- RedLeaf BiologicsflagshipRedLeaf Biologics' ReDaxin became the first ingredient to earn TruShield Certified status. ReDaxin is a patented sorghum-based sports nutrition ingredient clinically studied for exercise recovery and sport/active nutrition benefits.
- Eurofins Supplement Testing and Eurofins AssurancecorePartnership to launch Clean Sport Certified product certification program. Eurofins Supplement Testing expands its banned substances screening to include over 400 compounds prohibited in sport, aligning with WADA requirements. The program allows TruShield to leverage Eurofins' global laboratory network covering Asia, Africa, Europe, and South America.
- Vireo (CON-CRET)coreMultiple Vireo products including CON-CRET creatine HCL capsules and powders earned TruShield Certification, verifying they are banned substance-free. Vireo is a leader in creatine and performance supplementation.
- Blue ScorpionminorBlue Scorpion homeopathic drug formula certified banned substance-free under TruShield's rigorous testing program.
- REGNR8RXcoreFive physician-prescribed vitamin combination blends (Allevi8, NAD+, Neuroshield8, Peak Performance, and Shape Shot) certified banned substance-free. REGNR8RX specializes in pharmaceutical-grade vitamin injections and blends.
- Eagle DiagnosticscoreEagle Diagnostics is the subsidiary of the preferred testing laboratory for professional sports leagues and Olympic teams. TruShield testing is performed by Eagle Diagnostics' WADA-experienced ISO 17025 laboratory.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
TruShield Certified competitors and assessment
Company assessmentDirect peers
- Banned Substances Control Group (BSCG): BSCG provides banned substance certification for dietary supplements and nutritional products, with programs covering WADA, NFL, MLB, and other sporting body lists. It is a direct competitor to TruShield in the same certified-for-athlete supplement category.
- NSF Certified for Sport: NSF Certified for Sport is a leading third-party certification for sports supplements, testing products against the WADA prohibited list and certifying banned substance-free status. It competes directly with TruShield for brand certifications required by retailers and sports organizations.
- Informed Sport / Informed Choice (LGC Group): Informed Sport and Informed Choice are the most widely required banned substance certification programs for sports supplements globally, operated by LGC Group. They directly compete with TruShield in screening finished products against the WADA prohibited list for athletes and sports organizations.
- Eurofins Supplement Testing: Eurofins Supplement Testing offers supplement testing, certification, and quality assurance services and is also a strategic partner of TruShield through the Clean Sport Certified program. It is a peer in supplement certification and a co-channel partner that both collaborates and competes with TruShield globally.
Emerging players
- Labdoor: Labdoor provides third-party testing and certification of supplements, including label-accuracy verification and contaminant screening. It is an emerging player in the consumer-facing supplement certification category with partial overlap to TruShield's testing and certification focus.
Broad incumbents
- ConsumerLab.com: ConsumerLab provides independent testing and ratings of dietary supplements, vitamins, and health products across a broad range of categories. It is a broader incumbent that overlaps with TruShield's quality verification and label claim review functions but is not focused on WADA-style banned substance certification.
- US Pharmacopeia (USP) Dietary Supplements Verification Program: USP verifies the quality, purity, and potency of dietary supplements through its Dietary Supplements Verification Program. It is a broad incumbent with overlapping supplement verification activities but does not specifically focus on WADA banned substance certification for athletes.
Others
- Celsius Healthcare Labs: Celsius Healthcare Labs is a third-party analytical testing lab providing contaminant, identity, and composition testing for dietary supplements and related health products. It is an adjacent testing service provider that competes for outsourced supplement testing work but does not offer a sports-athlete certification program like TruShield.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
TruShield Certified social profiles
Digital presenceTruShield Certified compliance and trust
Trust signalCompliance1 record
TruShield Certified financial estimates
Financial estimateRevenue estimate
Valuation estimate
TruShield Certified leadership team
Management profileNumber of profiles
Profiles1 record
TruShield Certified funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TruShield Certified M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TruShield Certified
What does TruShield Certified do?
TruShield Certified provides third-party banned-substance testing and certification services for finished dietary supplements, nutritional ingredients, OTC and prescription products, topicals, and functional food and beverages. Each product is screened against a WADA-experienced methodology for 480+ prohibited substances, with batch-specific testing required for ongoing certification, and successful products receive the TruShield Certified mark for use on labels. The program is operated by Eagle Diagnostics' ISO 17025-accredited laboratory in South Jordan, Utah.
Is TruShield Certified a public or private company?
TruShield Certified is a private company. It is classified as corporate owned and is currently operating.
When was TruShield Certified founded?
TruShield Certified was founded in 2025. It employs 11 to 50 people.
Where is TruShield Certified based?
TruShield Certified is headquartered in South Jordan, United States, in the North America region.
How does TruShield Certified make money?
Three revenue lines are on record. Product Certification Services are the primary driver. The others are clean Sport Certified Partnership and batch Testing Fees.
Who are TruShield Certified's main competitors?
Direct peers on record are Banned Substances Control Group (BSCG), NSF Certified for Sport, Informed Sport / Informed Choice (LGC Group) and Eurofins Supplement Testing. Labdoor is listed as an emerging player. Broad incumbents are ConsumerLab.com and US Pharmacopeia (USP) Dietary Supplements Verification Program. Celsius Healthcare Labs is listed as an others.
Does TruShield Certified have an API?
No public API is recorded for TruShield Certified.
What industry is TruShield Certified in?
TruShield Certified's product category is Sports Nutrition Certification & Testing Services. Its primary akta.pro industry code is AFALAAAC, Food Safety Certification Bodies (ISO 22000, FSSC 22000, BRCGS, SQF). Its NAICS code is 54138 and its SIC code is 8734.