Top Cup
Top Cup, operated by Oasis Venture Holdings, LLC, manufactures premium reusable aluminum party cups in Rome, Georgia from 90% recycled American aluminum, selling consumer packs, bulk packs, and custom-branded merchandise through DTC, NFL/Coca-Cola licensed lines, and retailers including HEB and Giant Foods.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Top Cup does
Top Cup, operated by Georgia-based Oasis Venture Holdings, LLC, manufactures and sells premium reusable aluminum party cups across five size formats (9oz, 12oz, 16oz, 20oz, and 24oz). The core product is a coated aluminum cup made in Rome, Georgia from 90% recycled American aluminum sourced from Ball Corporation and finished with an FDA-approved food-safe liner; the company markets the cup as dishwasher-safe, reusable up to 10 times, infinitely recyclable, stackable, and offering superior cold-to-the-touch performance versus plastic. The portfolio includes a core private-label aluminum party cup (with Stealth Cup and Americana Cup variants), officially licensed Coca-Cola collaborations (Coca-Cola Soccer and Coca-Cola Enjoy), and a comprehensive NFL Collection covering all 32 teams priced at $26.99 per 20-pack, alongside large-format bulk packs (450–645 count) for commercial buyers.
The business operates a hybrid distribution model. Direct-to-consumer e-commerce through topcups.com (Shopify-powered) is paired with brick-and-mortar retail at HEB and Giant Foods, Amazon marketplace listings, and a B2B wholesale and custom-branding channel that supplies stadiums, concerts, breweries, weddings, and corporate event organizers. Revenue is generated entirely through one-time unit sales across consumer pack sizes (20–50 count at $16.99–$43.99) and bulk packs (450–645 count at $229.99–$334.99), with custom-branded merchandise available for B2B clients at a pricing premium.
The customer base spans individual party hosts and sports fans, event organizers and venues, food service and hospitality operators, and wholesale/retail partners. Marketing is driven through Instagram and TikTok (@topcupofficial), website content marketing (e.g., themed seasonal checklists), email, and customer testimonials cited as "thousands of 5-star reviews." Strategic partnerships include NFL and Coca-Cola for licensed brand IP, Ball Corporation for aluminum supply, Shopify for e-commerce infrastructure, and HEB and Giant Foods as major retail channels. Top Cup is a privately held LLC with no disclosed funding rounds, revenue figures, or management team biographies in the available sources.
Top Cup firmographics
Firmographics- Name
- Top Cup
- Legal name
- Oasis Venture Holdings, LLC
- Website
- https://topcups.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Top Cup, operated by Oasis Venture Holdings, LLC, manufactures premium reusable aluminum party cups in Rome, Georgia from 90% recycled American aluminum, selling consumer packs, bulk packs, and custom-branded merchandise through DTC, NFL/Coca-Cola licensed lines, and retailers including HEB and Giant Foods.
- Ownership category
- akta.pro rank
Top Cup industry classification
Industry- Product category
- Reusable Aluminum Drinkware
- NAICS
- Metal Can, Box, and Other Metal Container (Light Gauge) Manufacturing (33243)
- SIC
- Metal Cans (3411)
- akta.pro primary industry
- Beverage Packaging (Bottles, Cans, Cartons, Kegs) (IMALAHAD)
- akta.pro secondary industry
- Party & Entertaining Disposable Supplies (CRAJAGAL)
Keywords
Top Cup business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct Product Sales: One-time product sales through e-commerce website and retail partners. Products sold in various pack sizes (9oz to 24oz, 20pk to 645pk) at fixed unit prices.
- Bulk/Wholesale Orders: Large-quantity bulk orders for events, stadiums, food service, and retailers. Custom branded cups for corporate activations and large-format events with per-unit pricing based on quantity.
- Custom Branded Products: Custom printing options for events, retailers, and promotional programs. Full-service branded cups for stadiums, corporate activations with premium pricing for customization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Top Cup Americana Cup |
| Unit Pricing | Pay-as-you-go | Coca-Cola Soccer |
| Unit Pricing | Pay-as-you-go | Coca-Cola Enjoy |
| Unit Pricing | Pay-as-you-go | Top Cup Stealth Cup |
| Unit Pricing | Pay-as-you-go | Top Cup Aluminum Party Cup |
| Unit Pricing | Pay-as-you-go | NFL Collection Cups |
| Unit Pricing | Pay-as-you-go | Stealth Cup Bulk Packs |
| Unit Pricing | Pay-as-you-go | Aluminum Cup Bulk Packs |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Top Cup product offering
Product offeringCore offering
Top Cup designs, manufactures, and sells premium reusable aluminum party cups made from 90% recycled American aluminum supplied by Ball Corporation. The portfolio spans multiple sizes (9oz-24oz) and includes standard aluminum party cups, the Stealth Cup, the Americana seasonal cup, Coca-Cola licensed collaborations, and an officially licensed NFL collection covering all 32 teams. The company also offers bulk packs (450-645 units) and custom branding services for stadiums, breweries, corporate events, weddings, and food-service operators. All cups are made in Rome, Georgia, are dishwasher-safe, reusable up to 10 times, and infinitely recyclable.
Product overview
Top Cup offers a portfolio of premium reusable aluminum party cups designed for cold beverages. The core product line includes the standard Top Cup Aluminum Party Cup (available in 9oz to 24oz sizes), the sleek Stealth Cup variant, and the patriotic Americana Cup for seasonal celebrations. Licensed collaborations include Coca-Cola Soccer and Coca-Cola Enjoy branded cups. The flagship NFL Collection features officially licensed cups for all 32 NFL teams in 20oz (20pk) format. For commercial buyers, the company offers Bulk Packs (450-645 units per pack) in multiple sizes with custom branding options for stadiums, festivals, corporate events, and food service operations. All cups are made from 90% recycled aluminum, are dishwasher safe, reusable up to 10 times, and are infinitely recyclable. Products are proudly manufactured in Rome, Georgia.
Differentiator
Problem solved
Functional benefit
Products and services
- Top Cup Americana Cup
Quantifiable outcome
- Reusable up to 10 times before recycling
- +2 more outcomes
Companies that use Top Cup
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Top Cup technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Top Cup partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- Ball CorporationcorePrimary aluminum supplier. Top Cup uses Ball Corporation American aluminum for cup manufacturing. Quality aluminum source enabling product performance characteristics.
- ShopifycoreE-commerce platform provider powering topcups.com online store. Provides online e-commerce platform for selling products and services.
- HEBmajorMajor Texas-based grocery retailer carrying Top Cup products in stores.
- Giant FoodsmajorRegional grocery retailer carrying Top Cup products in stores.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Top Cup competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Top Cup social profiles
Digital presenceTop Cup compliance and trust
Trust signalCompliance3 records
Top Cup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Top Cup leadership team
Management profileNumber of profiles
Top Cup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Top Cup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Top Cup
What does Top Cup do?
Top Cup designs, manufactures, and sells premium reusable aluminum party cups made from 90% recycled American aluminum supplied by Ball Corporation. The portfolio spans multiple sizes (9oz-24oz) and includes standard aluminum party cups, the Stealth Cup, the Americana seasonal cup, Coca-Cola licensed collaborations, and an officially licensed NFL collection covering all 32 teams. The company also offers bulk packs (450-645 units) and custom branding services for stadiums, breweries, corporate events, weddings, and food-service operators. All cups are made in Rome, Georgia, are dishwasher-safe, reusable up to 10 times, and infinitely recyclable.
Is Top Cup a public or private company?
Top Cup is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Top Cup founded?
Top Cup was founded in -1.
How does Top Cup make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are bulk/Wholesale Orders and custom Branded Products.
Does Top Cup have an API?
No public API is recorded for Top Cup.
What industry is Top Cup in?
Top Cup's product category is Reusable Aluminum Drinkware. Its primary akta.pro industry code is IMALAHAD, Beverage Packaging (Bottles, Cans, Cartons, Kegs), with a secondary code of CRAJAGAL, Party & Entertaining Disposable Supplies. Its NAICS code is 33243 and its SIC code is 3411.