Overdrive Racing
- Company typePrivate
- Founded2006
- HeadquartersWaterloo, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingServices
Overdrive Racing firmographics
Firmographics- Name
- Overdrive Racing
- Legal name
- Overdrive Racing
- Website
- https://overdriveracing.be
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Overdrive Racing industry classification
Industry- Product category
- Motorsport racing services
- NAICS
- Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Manufacturing (3361), Motor Vehicle Brake System Manufacturing (336340)
- SIC
- Motor Vehicle Parts & Accessories (3714), Motor Vehicles & Passenger Car Bodies (3711)
- akta.pro primary industry
- Powersports Chassis, Suspension, Steering & Braking Systems Manufacturing (IMACAEAK)
Keywords
Where Overdrive Racing is headquartered
LocationHeadquarters
- HQ city
- Waterloo
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Overdrive Racing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Racing Competition Services: Overdrive Racing generates revenue by preparing and running Toyota Hilux vehicles in international rally-raid competitions, securing prize money, championship points, and prize purses.
- Sponsorship and Branding: The team attracts sponsorship from corporate partners including Red Bull, Orlen Team, Monster Energy, Air Europa, and other brands seeking visibility in motorsport.
- Vehicle Sales and Customer Programs: Overdrive Racing supplies Toyota Hilux vehicles to customer teams and drivers, including support for international competitors like Jes Munk, Yuriy Sazonov, and Chinese teams.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Overdrive Racing product offering
Product offeringCore offering
Overdrive Racing prepares and campaigns Toyota Hilux rally-raid vehicles in international cross-country motorsport events, including the Dakar Rally and FIA World Cup for Cross-Country Rallies. The team also develops the proprietary OT3 high-performance vehicle platform and supplies prepared Toyota Hilux vehicles to customer racing teams in markets such as China, Russia, and Kazakhstan.
Product overview
Overdrive Racing is a Belgian motorsport team specializing in cross-country rally competition. The company operates primarily as a vehicle preparation and racing team, competing with Toyota Hilux vehicles and their proprietary OT3 high performance vehicle in prestigious international events including the Dakar Rally and FIA World Cup for Cross-Country Rallies. The team provides end-to-end racing services including driver management, technical preparation, and competition operations.
Differentiator
Problem solved
Functional benefit
Brands
- OT3: High performance rally vehicle developed by Overdrive Racing
Products and services
- Toyota Hilux Rally Preparation End-to-end preparation, technical support, and race operations for Toyota Hilux vehicles competing in the Dakar Rally, FIA World Cup for Cross-Country Rallies, and W2RC championship. The service is provided to drivers, customer teams, and the team's own factory-supported entries.
- OT3 High Performance Vehicle Proprietary high-performance cross-country rally-raid vehicle platform developed by Overdrive Racing, based on the Toyota Hilux base with specialized suspension, chassis strengthening, and V8 engine upgrades for extreme terrain competition.
- Racing Team Operations Full-service motorsport team operations including driver and co-driver line-ups, technical crew, logistics, and competition strategy for international rally-raid events.
Quantifiable outcome
- Six consecutive FIA World Cup wins in 2016 season
- +1 more outcomes
Companies that use Overdrive Racing
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Overdrive Racing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Overdrive Racing partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Toyota Gazoo Racing South AfricacoreStrategic partnership with Toyota's factory racing division for development and competition of Toyota Hilux vehicles in international rally-raid events. Includes joint team entries in Dakar Rally and FIA World Cup events, with factory-level technical support and parts access.
- Team OrlencorePolish fuel company sponsors Marek Dabrowski and Jacek Czachor competing with Overdrive Racing in Toyota Hilux. Provides financial support and branding on the vehicle.
- Qatar Motor and Motorcycle Federation (QMMF)coreQatari motorsport federation supporting Nasser Saleh Al-Attiyah and Khalifa Al-Attiyah's participation with Overdrive Racing. Provides backing and local event support.
- Red BullminorEnergy drink brand sponsoring Nasser Saleh Al-Attiyah's racing efforts with Overdrive Racing, providing branding and marketing support.
- Monster EnergyminorEnergy drink company sponsoring Joan Roma's campaign with Overdrive Racing.
- Boundless Young TeamminorChinese team operating Overdrive Racing-prepared Toyota Hilux vehicles in international competitions including Silk Way Rally and Dakar Rally.
- Mobilex Racing TeamminorKazakh racing team running Overdrive Racing-prepared Toyota Hilux vehicles with driver Yuriy Sazonov.
- Protech MotorsportminorRussian motorsport team operating Overdrive Racing Toyota Hilux vehicles for drivers including Aleksandr Zheludov.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Overdrive Racing competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Overdrive Racing social profiles
Digital presenceOverdrive Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Overdrive Racing leadership team
Management profileNumber of profiles
Profiles1 record
Overdrive Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Overdrive Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Overdrive Racing
What does Overdrive Racing do?
Overdrive Racing prepares and campaigns Toyota Hilux rally-raid vehicles in international cross-country motorsport events, including the Dakar Rally and FIA World Cup for Cross-Country Rallies. The team also develops the proprietary OT3 high-performance vehicle platform and supplies prepared Toyota Hilux vehicles to customer racing teams in markets such as China, Russia, and Kazakhstan.
Is Overdrive Racing a public or private company?
Overdrive Racing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Overdrive Racing founded?
Overdrive Racing was founded in 2006. It employs 1 to 10 people.
Where is Overdrive Racing based?
Overdrive Racing is headquartered in Waterloo, Belgium, in the Europe region.
How does Overdrive Racing make money?
Three revenue lines are on record. Racing Competition Services are the primary driver. The others are sponsorship and Branding and vehicle Sales and Customer Programs.
Does Overdrive Racing have an API?
No public API is recorded for Overdrive Racing.
What industry is Overdrive Racing in?
Overdrive Racing's product category is Motorsport racing services. Its primary akta.pro industry code is IMACAEAK, Powersports Chassis, Suspension, Steering & Braking Systems Manufacturing. Its NAICS code is 3363 and its SIC code is 3714.