Randy Wise Hyundai

What Randy Wise Hyundai does

Randy Wise Hyundai is a franchised new-vehicle dealership operating under the Randy Wise Auto Group umbrella, headquartered at 4350 Lennon Rd., Flint, Michigan. Founded in 1989 by Randy Wise, the parent group has grown to 10 dealerships across Genesee County and surrounding Michigan markets, offering new vehicles across 12 brands (Hyundai, Chevrolet, Ford, RAM, Jeep, Chrysler, Dodge, Buick, GMC, BMW, Toyota, Mercedes-Benz), certified pre-owned inventory, in-house financing and leasing, trade-in services, full-service maintenance, and collision/body repair. The Hyundai franchise itself sells the brand's full lineup including Tucson, Sonata, Santa Fe, Elantra, Ioniq (hybrid/EV), Palisade, Veloster, Kona, Venue, and Santa Cruz models.

The business operates a traditional direct-to-consumer retail model through physical showrooms, complemented by an online channel (randywiseauto.com) that supports inventory search, trade-in valuation, financing pre-approval, and service appointment scheduling. Revenue is generated through one-time vehicle sales, transaction-based financing and F&I fees, service/parts labor, and collision repair. Ancillary recurring revenue comes from the proprietary Wise Care prepaid maintenance program ($199 annually, bundling oil changes, tire rotations, multipoint inspections, and a $500 deductible reimbursement).

The company is privately held and founder-controlled, with no institutional investors, no disclosed revenue, and no public stock listing. Marketing relies on its website as the primary discovery channel, community partnerships (United Way of Genesee County, Food Bank of Eastern Michigan, Michigan Wolverines athletics), and direct customer outreach. Core technology is described as standard dealership operations software (inventory management, scheduling, financing application processing) with no disclosed proprietary technology, AI capabilities, APIs, or differentiated platform architecture. The competitive position rests on multi-brand regional density (10 rooftops), 35 years of local brand equity, and a full-funnel service/parts operation rather than any technology-based differentiation.

Name

Randy Wise Hyundai

Legal name

Randy Wise Auto Group

Website

https://randywiseauto.com

Company type

Private

Founded year

1989

Operating status

Operating

Short description

Randy Wise Hyundai is a franchised Hyundai dealership in Flint, Michigan, part of the 10-rooftop Randy Wise Auto Group, selling new and used vehicles, financing, service, and parts to individual consumers and families in the Genesee County region.

Ownership category

akta.pro rank

Headquarters

HQ city

Fenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and pre-owned vehicles including sedans, SUVs, trucks, and luxury vehicles from multiple brands including Hyundai, Chevrolet, Ford, Dodge, Jeep, RAM, BMW, Mercedes-Benz, Toyota, Buick, GMC, and Chrysler.
2. Vehicle Financing: In-house financing and leasing options for customers purchasing or leasing vehicles, working with lending partners to arrange affordable payment plans.
3. Service and Parts: Vehicle maintenance and repair services including oil changes, tire rotations, brake service, battery maintenance, and auto body repair. Parts and accessories sales.
4. Trade-in Processing: Accepting customer trade-in vehicles as partial payment for new vehicle purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Randy Wise Hyundai is a Flint, Michigan automotive dealership that sells new Hyundai vehicles, certified pre-owned and used vehicles, and provides in-house financing, leasing, trade-in services, vehicle maintenance and parts, and collision repair. The dealership operates as one of 10 branded locations within the Randy Wise Auto Group, serving individual consumers and families in the Genesee County region.

Product overview

Randy Wise Hyundai is a car dealership operating within the Randy Wise Auto Group (a 10-dealership group in Michigan). The business offers new and certified pre-owned vehicle sales, comprehensive vehicle service and maintenance, financing options, and trade-in services. The dealership sells Hyundai vehicles including sedans (Sonata, Elantra), SUVs (Tucson, Santa Fe, Palisade, Kona, Venue), the Ioniq electric/hybrid series, and the Santa Cruz sport adventure vehicle. Additional services include Wise Care maintenance packages and collision/auto body repair. The operation functions as a traditional multi-brand automotive dealership rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Brands

• Wise Care: Vehicle maintenance program including 3 oil changes, tire rotations, multipoint inspections, and $500 deductible reimbursement for $199.

Products and services

• New Vehicle Sales

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• United Way of Genesee CountyminorOthersCharitable partnership supporting community giving. Randy Wise Auto Group supports the organization as part of their community involvement initiatives, with United Way logo displayed on their website.
• Food Bank of Eastern MichiganminorOthersCharitable partnership supporting food security in the local community. Randy Wise Auto Group supports this organization as part of their community outreach efforts.
• Michigan WolverinesminorGTM or Marketing PartnerSports marketing partnership with University of Michigan athletics. Randy Wise x Michigan Wolverines collaboration for community engagement.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Emerging players

• Carvana: Online used-vehicle retailer with vending-machine pickup model; comparable on used-vehicle retail and financing, and represents a structural threat to traditional dealer showroom traffic and used-car gross profit.
• CarMax: National used-vehicle retailer with in-house financing; comparable to Randy Wise's used-car and F&I operations but competes via a no-haggle, omnichannel model that pressures traditional dealer used-car economics.

Broad incumbents

• Lithia Motors: Public, national franchised dealer group with hundreds of rooftops; comparable on multi-brand franchise model, F&I capture, and fixed-ops strategy, but at significantly larger scale.
• AutoNation: Largest U.S. franchised auto retailer; comparable as a multi-brand dealer group offering new/used sales, F&I, service, and parts across many OEM franchises, though at vastly greater national scale.
• Asbury Automotive Group: Public U.S. franchised dealer group; comparable on multi-brand franchise operations, F&I, and service/parts revenue mix, useful as a public-market comp for dealer economics.
• Sonic Automotive: Public U.S. franchised dealer group with EchoPark used-vehicle stores; comparable on new/used sales, F&I, and service model, and a useful proxy for valuation benchmarks of franchise dealer groups.

Direct peers

• Suburban Collection: Major Michigan dealer group operating multiple franchises across the state; comparable in scale, multi-brand mix, and full-service sales/service/parts offering to Randy Wise Auto Group.
• Williams Auto Group: Regional multi-brand dealer group; comparable as a privately held franchise dealer serving a similar Michigan customer base with new/used sales, F&I, and service operations.
• LaFontaine Automotive Group: Large Michigan-based multi-brand dealer group headquartered in the same regional market; directly comparable as a privately held, multi-franchise dealer group serving Genesee/Southeast Michigan consumers across new, used, service, and F&I.

Regional players

• Golling Chrysler Dodge Jeep Ram: Michigan-based dealer group with overlapping brand coverage; comparable as a regional franchise dealer with full-service sales and fixed operations, though concentrated more in Detroit-metro than Flint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/randy-wise-automotive-team

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Randy Wise Hyundai