The Naked Bee

What The Naked Bee does

The Naked Bee is a Tennessee-based natural skincare manufacturer and retailer that develops personal care products built around honey, beeswax, aloe, shea butter, and botanical ingredients. Its catalog spans 198 active SKUs across 10 scent families, including Hand & Body Lotions, USDA Organic Lip Balms, Ultra-Rich Body Butters, Aloe & Shea Cloud Creams, Serious Hand Repair Creams, Salves & Balms, Sun Care (SPF 15 and SPF 30), Bath & Shower, Hair Care, and Hand Sanitizers. The company has extended into adjacent categories with the Embracing Aging skincare line (functional mushroom- and adaptogenic-based facial cleanser, Vitamin C serum, SPF 30 moisturizer, night cream, body creme), a Broad Spectrum CBD topical collection (40mg to 2300mg), and the Lil' Naked Bee sub-brand for infants and children. Product differentiation rests on ingredient positioning (USDA Organic certifications on select items, natural hero ingredients), a scent-driven catalog architecture, and functional additions like SPF and adaptogens.

The company operates a multi-channel go-to-market: a Shopify-powered DTC storefront at nakedbee.com (with free U.S. shipping on $40+ orders, email signup offering 20% off first purchase), a dedicated wholesale portal at nakedbee.bz for retail partners, and a physical retail store locator indicating third-party retail distribution. International orders are accepted with customer-borne customs duties. Distribution is concentrated in the United States, with shipping restrictions on CBD products for HI, ID, IA, KS, MS, NE, Washington DC, and Canada. Pricing is unit-based, ranging from $2.49 travel-size lotions to $55.99 CBD muscle sticks, with most body lotions in the $6.99-$16.99 range and skincare serums at $24.99-$26.99.

The Naked Bee is a private company with 11-50 employees, headquartered in Kingsport, Tennessee, with a warehouse/returns operation in Fall Branch, TN. Revenue, funding, ownership, and management team details are not publicly disclosed. No acquisitions, funding rounds, or leadership changes are reported in the available data. The company presents as an independent, founder-led natural personal care brand with diversified product surface and a moderate multi-channel footprint.

Name

The Naked Bee

Legal name

The Naked Bee

Website

https://nakedbee.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Naked Bee is a Tennessee-based natural skincare brand that manufactures honey- and beeswax-based personal care products across 10 scent families and ~198 SKUs, selling through DTC e-commerce, wholesale, and retail to health-conscious U.S. consumers, including skincare, CBD, and baby/kids lines.

Ownership category

akta.pro rank

Product category

Natural Skin Care and Personal Care Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Eye & Lip Skincare (CRABAAAC), Baby Skincare (Lotions, Creams, Oils) (CRABAJAB)

Keywords

• Natural skin care
• Beeswax products
• Organic lip balm
• Hand body lotion
• CBD topicals

Headquarters

HQ city

Kingsport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Consumer purchases through company-owned Shopify e-commerce storefront with shopping cart and checkout functionality. Products shipped directly to consumers with free shipping threshold of $40 for domestic orders.
2. Wholesale/B2B: Wholesale portal (nakedbee.bz) enables retail partners to purchase products for resale through physical storefronts. Store locator indicates presence across multiple retail locations.
3. International Direct Sales: International orders available with customer responsibility for customs duties, taxes, and tariffs upon delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Naked Bee manufactures and sells natural skin care and personal care products formulated with honey, beeswax, aloe, shea butter, and botanical ingredients. The product portfolio spans hand and body lotions, lip balms, facial skincare, body butters, sun care, bath and shower products, hair care, hand sanitizers, salves, and a specialty CBD topical collection, all sold through a direct-to-consumer e-commerce storefront, wholesale channel, and physical retail partners.

Product overview

The Naked Bee is a natural skin care brand offering a comprehensive portfolio of personal care products centered on honey and beeswax formulations. The core product line spans multiple categories including Hand & Body Lotions (available in ten scent varieties), USDA Organic Lip Balms, Aloe & Shea Cloud Creams, Serious Hand Repair Creams, Ultra-Rich Body Butters, Salves & Balms, Sun Care products with SPF protection, Bath & Shower gels, Hair Care (sulfate-free shampoos and conditioners), and Hand Sanitizers. The company operates the Embracing Aging skincare line featuring Fresh Start Daily Facial Cleanser, Vitamin C Renew Face & Neck Serum, SPF 30 Daily Sheer Defense Moisturizer, Night Shift Replenish Face & Neck Cream, and Crepe Transformation Decolletage & Body Creme. Specialty offerings include a CBD Collection with various potency topical creams, a Lil' Naked Bee sub-brand for babies and kids, and seasonal Wildflower Honey and Strawberry Lip Collections. Gift sets and travel sizes are available across most product lines. The brand markets its products through an e-commerce platform with nationwide retail distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Hand & Body Lotions

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Dr. Teal's: Bath, body, and wellness brand (owned by PDI) with epsom salt and CBD-extension product lines. Comparable in bath, body butter, and topical CBD categories though more drug/mass-channel oriented.
• Puracy: DTC natural personal care and home brand (body wash, lotion, hand sanitizer) with strong direct-to-consumer and Amazon presence. Comparable in DTC channel mix, natural positioning, and small-team scale.

Broad incumbents

• CeraVe: L'Oréal-owned dermatologist-endorsed skincare brand with broad facial/body care portfolio. Competes for the same skincare-focused consumer in the Embracing Aging category, with vastly larger scale and clinical positioning.
• Mario Badescu: Heritage skincare brand with facial cleanser, serum, and moisturizer lines. Comparable on facial skincare SKUs but with broader, more established distribution and a different price architecture.

Direct peers

• Everyone: EO Products' mass-tier natural soap and lotion brand with broad scent portfolio. Directly comparable product architecture (lotion, body wash, hand soap) at accessible price points.
• Herbivore Botanicals: Natural and plant-based skincare brand with premium positioning in serums, facial oils, and CBD topicals. Comparable in the premium natural skincare and CBD-adjacent spaces.
• Dr. Bronner's: Family-owned natural soap and body care company with strong DTC and natural-channel wholesale presence. Comparable ingredient philosophy (organic, plant-based), retail positioning, and mission-driven branding.
• Beekman 1802: Natural-origin skincare and body care brand with a farmstead/goat-milk positioning. Comparable in target consumer (natural-ingredient seekers), product mix (body care + facial), and DTC-plus-wholesale channel strategy.
• EO Products: Independent natural body care brand (Everyone, EO) with broad scent-driven SKU portfolio across body wash, lotion, and hand soap. Direct competitor in natural bath/body and toiletries at similar price points.
• Burt's Bees: Clorox-owned natural personal care brand built around honey, beeswax, and botanical ingredients. Direct competitor across lip balm, body lotion, and skincare categories with national mass and drug distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thenakedbee
• Instagraminstagram.com/thenakedbeeofficial
• Xx.com/TheNakedBee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Naked Bee