SWG Group

What SWG Group does

SWG Group is a privately held, family-owned principal contractor headquartered in Welshpool, Powys, founded in 2000 by Steve Gough and incorporated as a limited company in 2002. The group operates two core divisions: SWG Construction, which delivers new build, refurbishment, renovation, demolition, extensions, groundworks, planned maintenance, and civil engineering works; and SWG Homes, which develops high-quality energy-efficient homes for private and public sector clients. The company is led by founder-Managing Director Steve Gough, supported by Finance Director Sophie Shorey, Director Julian Kirkham (35 years' industry experience), Director Shaun Humphries (37 years' experience), and Director Jacqui Gough.

The business is differentiated by an unusually broad accreditation stack (ISO 9001/14001/45001, CHAS, Constructionline Gold, PAS2035 Retrofit Coordinator, NFRC CPS, Gas Safe Register, Mental Health Charter Gold) and by appointment to seven public sector frameworks (Rise, North Wales Construction Partnership, Wolverhampton Housing Development, SEWSCAP, Worcester & West Midlands Development, Carpentry & Building Works, and Welsh Procurement Alliance H2W). Service delivery spans design-and-build, traditional contract delivery, and retrofit coordination, with project values ranging from £50,000 to £10,000,000. Customer concentration skews heavily toward UK public sector: local authorities (Powys, Dudley, Sandwell, Telford & Wrekin, Denbighshire, Wrexham, Herefordshire, Shropshire, Welsh Government), housing associations (Connexus, STAR), NHS trusts (Welsh Ambulance Service, Powys Teaching Health Board), and education sector buyers.

Revenue is generated on a project-by-project basis through competitive tenders, framework call-offs, and repeat-client relationships, with planned maintenance contracts providing recurring work for housing association and local authority estates. The commercial model relies on early contractor involvement, social value delivery (90% landfill diversion, 85% local subcontractor engagement), and occupied-environment capability to differentiate in tender scoring. Geographic reach covers Mid and North Wales, the West Midlands, Herefordshire, Shropshire, and surrounding counties, served from offices in Welshpool and Wolverhampton.

Name

SWG Group

Legal name

SWG Group Ltd

Website

https://swg.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

SWG Group is a family-owned UK principal contractor delivering construction, refurbishment, demolition, civil engineering, and residential development services to local authorities, housing associations, NHS trusts, and education clients across Mid and North Wales and the West Midlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Welshpool

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Construction Contracts: Project-based revenue from delivering construction contracts ranging from £50,000 to £10,000,000. Includes new build, refurbishment, renovation, extensions, and civil engineering works across multiple sectors.
2. Planned Maintenance Contracts: Long-standing framework placements for maintenance of housing association and local authority properties, providing recurring revenue streams through ongoing maintenance programmes.
3. Residential Development: Development of high-quality homes through SWG Homes division for private developers, individuals, and public sector housing programmes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

SWG Group is a family-owned principal contractor delivering construction, refurbishment, renovation, extension, demolition, groundworks, and civil engineering services through its SWG Construction division, alongside energy-efficient residential development through SWG Homes. Services span project values from £50,000 to £10 million across public and private sector clients, with in-house Design & Build capability and PAS2035 Retrofit Coordination.

Product overview

SWG Group is a family-owned construction and development company operating two main divisions: SWG Construction (principal contractor delivering construction, refurbishment, renovation, and civil engineering services) and SWG Homes (residential development). The company offers services across multiple sectors including industrial, commercial, residential, education, healthcare, heritage, and leisure. Core services include Design & Build, New Build Construction and Extensions, Refurbishments, Demolition and Enabling Works, Retrofit Design and Coordination, Planned Maintenance, and Civil Engineering. Projects range from £50,000 to £10,000,000.

Differentiator

Problem solved

Functional benefit

Products and services

• SWG Construction Principal contractor division delivering construction and refurbishment contracts including new build (timber frame, traditional build, structural insulated panels/SIPs, steel frame), extensions, renovations, groundworks, demolition, and civil engineering for public and private sector clients across Mid Wales, West Midlands, and surrounding counties.
• SWG Homes Residential development division delivering high-quality, energy-efficient homes for the private and public sectors, including affordable housing, bespoke residential properties, apartments, bungalows, care homes and sheltered accommodation.
• Design & Build Integrated design and construction service covering projects from initial feasibility and planning through design development to site delivery, offered under Design and Build procurement routes including early contractor involvement.
• Retrofit Design and Coordination PAS2035-registered Retrofit Coordinator service including EPC surveys, air leakage testing, U-Value measurement, and domestic energy performance testing for whole-house retrofit programmes.
• Civil Engineering Civil engineering expertise for infrastructure projects including transport interchanges, drainage works, and carriageway improvements.
• Planned Maintenance Long-standing framework placements for maintenance of housing association and local authority properties, providing recurring maintenance programmes for social housing stock.

Quantifiable outcome

• 90% waste diversion from landfill on all projects
• +5 more outcomes

Named customers19 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Llanfyllin High SchoolcoreStrategic or Co-development PartnerSWG Construction Academy launched September 2019 in partnership with Llanfyllin High School. Specialists from SWG Group offer regular tuition to GCSE Construction in the Built Environment students in bricklaying, carpentry, CV workshops, estimating and quantity surveying, plumbing, electrical, plastering and decoration. Pioneering initiative encouraging students into construction industry, recognised with Inspiring Change Awards 2022 shortlisting.
• Glandŵr Cymru (Canal and River Trust in Wales)minorStrategic or Co-development PartnerCollaboration on Montgomery Canal Restoration initiative. Y Lanfa Library project forms part of the £14 million Montgomery Canal Restoration project, funded by UK Government Levelling Up Fund, with additional support from National Lottery Heritage Fund and Welsh Government. Working with Glandŵr Cymru to help restore the canal while improving public spaces and nature along the waterway.
• Hughes ArchitectsminorOthersDesign architect for Y Lanfa Library refurbishment and extension project in Welshpool, part of Montgomery Canal Restoration initiative.
• Rise Construction FrameworkcoreChannel Partner/ Reseller/ DistributorAppointed to Rise Construction Framework enabling continued growth across Wales, Midlands and North of England. Framework portfolio provides public sector partners with clear, compliant and efficient route to delivering projects across housing, education and wider community infrastructure.
• North Wales Construction Partnership (NWCP)coreChannel Partner/ Reseller/ DistributorFramework partner providing compliant route for public sector projects across North Wales region.
• Wolverhampton Housing Development FrameworkcoreChannel Partner/ Reseller/ DistributorFramework partner supporting housing development delivery in Wolverhampton area.
• SEWSCAPcoreChannel Partner/ Reseller/ DistributorFramework partner for education sector construction projects.
• Worcester and West Midlands Development FrameworkcoreChannel Partner/ Reseller/ DistributorFramework partner supporting development projects across Worcester and West Midlands region.
• Carpentry and Building Works FrameworkcoreChannel Partner/ Reseller/ DistributorFramework partner for carpentry and general building works.
• Welsh Procurement Alliance - New Homes for Wales (H2W) FrameworkcoreChannel Partner/ Reseller/ DistributorAppointed to H2W Framework enabling delivery of range of new-build homes across Wales from bungalows and apartments to care homes and sheltered accommodation for public and private sectors.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kier Group: UK national infrastructure and construction group with a strong local-authority and housing presence — competes on regional public sector frameworks and construction projects.
• Morgan Sindall Group: Larger UK national contractor operating a Construction & Infrastructure division serving councils, housing associations, and education providers on similar public sector work — operates at greater scale across overlapping regions.
• Willmott Dixon: Major UK contractor focused on public sector construction (education, leisure, housing) — competes with SWG on larger frameworks and council tenders in the same geographies.
• Wates Group: Major UK construction and property services group with public sector framework presence — competes for council, housing association and education work across regions overlapping SWG.
• Galliford Try: Large UK housebuilder and construction group with public-sector and affordable-housing capability — overlaps with SWG on council and housing-association work in the Midlands and Wales.
• Bowmer + Kirkland: Derbyshire-headquartered national contractor with a strong regional construction, refurbishment, and fit-out business serving UK public and private clients — overlaps on Midlands framework opportunities.

Direct peers

• Stepnell: Rugby-based family-owned contractor delivering design-and-build, refurbishment and planned maintenance across the Midlands for public sector, housing, education and healthcare clients — comparable scale, family ownership and regional focus.
• McPhillips (Wellington) Ltd: Shropshire-based contractor with similar Welsh/Midlands footprint delivering civil engineering, construction, and highways work for local authorities and housing associations — closely comparable scale and customer base.
• Speller Metcalfe: Worcestershire-based family-owned contractor operating across the West Midlands and Wales, delivering new build, refurbishment, and planned maintenance for public sector and housing association clients — almost identical customer mix, geography, and project size band to SWG.
• Seddon Group: Family-owned UK regional contractor delivering new build, refurbishment, and planned maintenance for housing associations and public sector clients in the Midlands and North West — directly comparable business model and project band.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/p/DX_-gW9F4OK
• Facebookfacebook.com/SWG-Group-100083482689060
• LinkedInlinkedin.com/company/swg-group

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SWG Group